JEFFREY DISTASIO

4 Chillon Court
Cell: 585-978-2675 Home: 585-425-1938
Fairport, NY 14450
jddfe33e@westpost.net
PROFESSIONAL SUMMARY
Top-Producing, innovative Senior Sales & Marketing Executive with more than 20 y
ears experience in sales, sales management, business planning, marketing, and B2
B sales. Superb team building, leadership and interpersonal skills coupled with
an inherent ability to identify and capture market opportunities have led to a t
rack record of recognized success in accelerating expansion, increasing revenues
and improving profit contributions.
Business Environments: Consumer Products / Medical Devices / B2B / Retail / Indu
strial Market
Wal*Mart, Kroger, Walgreens, National GPOs', Owens & Minor, Wholesalers, Cardina
l, McKesson, Military, Regional Food and Drug, Luxottica, Vision Source
Proven Expertise:
* Strategic Marketing Planning
* Successful ROI Program Planning
* New Business Development
* Client Relationship Management
* Team Building & Leadership
* Hiring, Training & Staff Development
* New Product Development & Launch
* Results-oriented Incentive Planning
* Strong P&L Management
* Excellent Sales Forecasting
PROFESSIONAL EXPERIENCE
BAUSCH & LOMB, Rochester, NY
2004 - 2010
DIRECTOR OF OTC SALES, CENTRAL AREA (2008 - 2010)
Led 2 distinct OTC Sales Teams. OTC Central Area: Wal-Mart / SAMS Team, Walgreen
s Team, Kroger Team, Kmart and Military National Account Manager, Wholesale (Car
dinal, McKesson, Amerisource/Bergen, Kinray), National Account Manager, Regional
Business Director, Publix, Winn-Dixie, Harris Teeter, and Food Lion Regional Ac
count Manager; OTC Internal Sales Team: Sales to key Eye Care Practitioners (ODs
) for our Contact Lens Solution portfolio of products.
* OTC Central Area: Generated over 60% ($149mm) of the total OTC sales volume. T
he Account base was spread across all classes of trade (Food, Drug, Mass) as wel
l as Wholesalers, Military and Brokers.
* Exceeded sales objectives across all product brands (Lens Care, General Eye Ca
re, and Vitamins) for the full year. Shipped over $149 million, a $9 million in
crease over prior year. Lead the nation in forecast accuracy at over 99%.
* Exceeded Regional P&L goal by 3% for Wal-Mart by a combination of product mix,
promotional strategy changes, and supply chain efficiencies.
* Created analytical tools to provide Marketing with key insight into sales, con
sumption, and promotional metrics, which resulted in improved focus on key custo
mer imperatives to more effectively drive promotional ROI.
* Drove the development of sales materials, routing, metric tracking, training,
and selling strategy for the newly created Internal Sales Team detailing product
s to Eye Care Practitioners (ODs and MDs). Exceeded goals for call time, call f
requency and practitioner reach (over 14,000 ODs).
DIRECTOR OF SALES, CONTACT LENS - INTERNAL SALES AND WAL-MART (2007 - 2008)
Newly created position with dual responsibility of Director for a 24-person Inte
rnal Contact Lens Sales Team and Director of Wal-Mart Contact Lens National Acco
unt Team.
* Exceeded revenue goals and P&L objectives of $27 million for Wal-Mart and deli
vered the highest forecast accuracy among National Accounts.
* Developed first sales and consumption models to accurately forecast sales reve
nue and sell-through.
* Re-organized the Internal Sales Team to more effectively manage account respon
sibilities calling directly on Eye Care Practitioners (ODs and MDs) throughout t
he US. This team consistently outperformed external sales groups with respect to
revenue per employee. Covered approximately 14,000 ODs representing 50% of the
total B&L OD universe.
Jeffrey Distasio

PROFESSIONAL EXPERIENCE (CON'T)

DIRECTOR - FIELD MARKETING CONTACT LENS (2005 - 2007)
Redefined the Field Marketing role in the Contact Lens business by developing to
ols and processes to provide fact-based and ROI-based promotional selling practi
ces to the contact lens business and by clearly defining the roles and responsib
ilities of the 5-member team to achieve maximum effectiveness in managing a mult
i-million Trade Marketing fund.
* Lead a transition to Strategic Account planning process. Developed the metric
s and process by which to measure our best accounts and the promotional funds we
allocated to them. Improved overall ROI by 27% by properly allocating funds to
maximize sales impact.
DIRECTOR - FIELD MARKETING - OTC (2004 - 2005)
Led the Field Marketing Organization for the OTC business (Contact Lens Solution
s, General Eye Care Products, and Vitamins). Managed Co-Op budget and exceeded R
OI and P&L objectives.
* Managed $10 million of co-operative funding across all lines of business for e
ach account.
* Approved proposed account-planning spends (displays, advertising, features, et
c.).
DIRECTOR - EPM/ PRICING AND PROMOTIONS IMPLEMENTATION (2004)
Lead the process for the implementation of the EPM (Enterprise Performance Mgt.)
portion of B&L Americas rollout of the PeopleSoft product.
* Led the effort to rationalize and prioritize reporting needs. Reports dropped
from over 3000 to 250.
* Oversaw the training process for the reporting tool, COGNOS, used across all b
usiness functions.
ARAMARK, Philadelphia, PA
2000 - 2003
DIRECTOR, SALES & MARKETING - STRATEGIC OPPORTUNITY & DEVELOPMENT GROUP
Promoted to lead the rollout of a web-based office services solution program cal
led "My Assistant." Charged with developing an interactive customer and service
provider ROI model, creating and directing the marketing plan for its rollout, h
iring & training the Sales & Marketing personnel and assisting in C-level sales
process.
Created a Strategic Business Plan for Office Services as a potential line of bus
iness. Led Sales functions and acted as consultant to other ARAMARK lines of bus
iness.
Negotiated capital equipment purchases to reduce customer costs and create a mor
e effective and streamlined Mailroom and copy Center integration.
Negotiated equipment purchase and leasing agreements with Major Copy Center Supp
liers including Xerox, Pitney Bowes, Hewlett Packard, and Konica.
Led the external hosting vendor negotiations to lease appropriate servers and re
dundant servers to achieve optimal support to deliver the My Assistant Product t
o customers.
GILLETTE/DURACELL, Bethel, CT
1987 - 2000
KEY ACCOUNT MANAGER - NATIONAL ACCOUNTS (1999 - 2000)
BUSINESS PLANNING MANAGER (1998 - 1999)
* Redesigned a fact-based selling tool that assisted sales personnel in driving
business.
* Grew market share for HPL Photo Battery market by 5% (to over 80%) and Hearing
Aid market share by 10% (to over 48%) after creating new promotions and packagi
ng for both products.
* Negotiated first ever GPO/IHN national contracts in support of Duracell's roll
out of the Medical Division. Grew sales from $5mm to over $90mm in less than 2
years.
* Member of Duracell Presidents Circle - Inner Circle. Exceeded sales goals for
13 consecutive years.
Carolinas Area / Broker Manager (Consumer Division) (1997 - 1998)
Atlanta Area Manager (Consumer Division) (1996 - 1997)
Field Sales Manager (Professional Products Division) (1993 - 1996)
Medical Key Account Manager (Professional Products Division) (1991 - 1993)
Territory Manager (Professional Products Division) (1987 - 1991)
Jeffrey Distasio
EDUCATION
GEORGIA TECH, Atlanta, GA - BS, Applied Psychology - 1986 Grad
WORKSHOPS / SEMINARS
Karass Negotiation; Miller-Heiman Strategic Selling; Selling to Executives; Lead
ership Management; Nielsen; Bausch & Lomb Leadership Development Program; After
burners