Monday May 30, 2011

Your Local Executive WEST HOLLYWOOD, CA

Summary Single Family Homes

This Week
Real-Time Market Profile Trend
Median List Price $ 2,497,000 ±+
Asking Price Per Square Foot $ 770 ≠≠
The median list price in WEST HOLLYWOOD, CA 90069 - West Average Days on Market (DOM) 188 ±+
Hollywood this week is $2,497,000.
Percent of Properties with Price Decrease 35 %
Percent Relisted (reset DOM) 55 %
Inventory has been lightening lately and the Market Action Index
has been trending up. These are mildly positive indications for the Percent Flip (price increased) 4%
market. Median House Size (sq ft) 3043
Median Lot Size 8,001 - 10,000 sqft
Median Number of Bedrooms 3.0
Median Number of Bathrooms 4.0

Supply and Demand Market Action Index Strong Buyer's 17.5 ==

Home sales have been exceeding new inventory for several weeks. ±+ No change == Strong upward trend ≠≠ Strong downward trend
Since this is a Buyer's market prices are not yet moving higher as
excess inventory is consumed. However, as the supply and demand = Slight upward trend ≠ Slight downward trend
trends continue, the market moves into the Seller's zone, and we are
likely to see upward pressure on pricing.

Price
Market Action Index We continue to see prices in this zip code bouncing around this
plateau. Look for a persistent up-shift in the Market Action Index
before we see prices move from these levels.

Price Trends

7-Day Rolling Average 90-Day Rolling Average Buyer/Seller Cutoff

The Market Action Index answers the question "How's the

Market?" by measuring the current rate of sale versus the
amount of the inventory. Index above 30 implies Seller's
Market conditions. Below 30, conditions favor the buyer.

Quartiles
7-Day Rolling Average 90-Day Rolling Average

Characteristics per Quartile Investigate the market in quartiles -

where each quartile is 25% of homes
ordered by price.
Quartile Median Price Sq. Ft. Lot Size Beds Baths Age Inventory New Absorbed DOM
0.25 - 0.50
Top/First $ 6,975,000 6500 acre 4.0 5.5 32 27 1 1 249 Most expensive 25% of properties

8,001 -
Upper/Second $ 3,150,000 3799 10,000 sqft 3.0 4.0 56 27 2 3 0 Upper-middle 25% of properties

8,001 -
Lower/Third $ 2,047,000 2629 10,000 sqft 3.0 3.5 53 28 1 1 186 Lower-middle 25% of properties

4,501 -
Bottom/Fourth $ 974,450 1726 6,500 sqft 3.0 2.8 72 28 2 3 127 Least expensive 25% of properties

Pickford Escrow

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