Helen Wei

http://linkedin.com/in/helenw87

3611 South Centinela Avenue, Los Angeles, CA 90066 - (626) 374-3300 - hwdb434c@w
estpost.net
Career Objective
Enthusiastic, resourceful recent college graduate with startup experience and pr
ofessional background in marketing, advertising, and customer service. Aspires t
o work with and learn from a collaborative team of talented individuals and prod
uce work that serves to functionally and poetically exceed the clients' needs.
Education
University of California - Riverside 2009
Business Administration- Marketing, Sociology
Bachelor of Science
Riverside, CA
* Coursework: Marketing/Advertising & Distribution, Competitive & Strategic Mana
gement, Negotiation Fundamentals, Electronic Marketing, E-Commerce, Information
Technology, Managing Human Resources, Statistical Analysis
* Minor in Sociology
* Memberships: American Marketing Association; Student Alumni Association; Emerg
ing Leaders; Delta Gamma Fraternity; Associated Students - UC Riverside
* Leadership: Vice President - Panhellenic and Philanthropy Committee Lead, Delt
a Gamma Fraternity (2007-2009); Founding member, Thread & Design, UCR's first ca
mpus-run Fashion/Art/Design club
Skill Highlights
* Proficient in Microsoft Office Suite: Word, Excel, * Highly organized with sup
erior attention to detail
PowerPoint, Outlook/Entourage, Google Docs * Basic knowledge of SEO/SEM
* Basic HTML/CSS Edit/SPSS * Reporting: Google Analytics, Radian 6
* Excellent verbal and written communication skills * Strong knowledge of an arr
ay of Web 2.0 (Facebook,
* Quick learner and self-starter Twitter, LinkedIn, YouTube, Digg, WordPress, B
it.ly,
* Conversational in Mandarin Twitpic) as a means for communications, customer
support, research, and brand building.
Work Experience
Hulu, LLC May 2010 to Current
Customer Support Advocate
Los Angeles, CA
* Third member of a founding team responsible for delivering an atypically high
level of customer support for Hulu users via email, phone, forum moderation, Fac
ebook, Twitter.
* Serve as an active voice for the Hulu community on the company's Facebook and
Twitter properties, hand-picking content for promotional feature, and monitoring
consumer engagement and feedback on a day-to-day basis.
* Troubleshoot audio/video streaming issues, while articulating complex issues t
o Hulu users in an easy to understand manner.
* Assist Director of Product and SVP of Audience in the development of Hulu's cu
stomer support strategy and operations. Conceptualize ideas to more efficiently
meet the growing support needs of our users across all communication channels: p
hone, email, forums, social media, and live chat.
* Channel key user feedback to the product and development team to continually r
efine the Hulu and Hulu Plus service.
* Liaise with Hulu technology team to refine the support team knowledge base of
FAQs and troubleshooting tips for website, mobile, TV, iPad, and gaming console
Hulu Plus application functionality and usability support.
Fanscape, Inc January 2010 to May 2010
Social Media Marketing/ Digital PR Intern
Los Angeles, CA
Fanscape is a leading WOMMA social media marketing agency that maintains a custo
mer-centric approach to creating innovative and comprehensive internet campaigns
that consistently fuel positive word of mouth sentiment, the primary driver of
consumer behavior and purchase decisions.
* Conducted outreach to niche bloggers, fan sites, and network moderators of rel
evant social media properties to leverage integration of brand placement with ta
rgeted audience on MTV, Lay's, GameStop, and Nissan accounts .
* Lead conversational marketing and reporting through consumer feedback moderati
on on message boards, forums, and social media properties (Facebook, Twitter, Yo
uTube, Vimeo, Wordpress, Tumblr, Posterous).
* Balanced research, outreach, and reporting duties for both Social Media Market
ing and Digital Publicity departments as a part-time intern.
Machine Shop Marketing January 2010 to May 2010
Digital Marketing/Publicity Intern
Beverly Hills, CA
* Grassroots marketing implementation to maximize brand advocacy across online s
ocial platforms as a representative of the multi-platinum selling alternative ro
ck band, Linkin Park.
* Managed daily customer support inquiries regarding membership in Linkin Park's
Official Fan Club, the LP Underground, founded in 2001 and still existing as on
e of the strongest Fan Clubs in the music business.
* Operated as a Community Manager for LP Underground, liaising with Linkin Park
Street Team and Marketing Directors to organize artist email lists, to promote r
egistration as fans/friends of Linkin Park across multiple social networking pla
tforms.
* Responsible for media updates on Linkin Park's social media properties, contri
buting to the growth of over 3 million fans o the band's Facebook page, over 125
million total song plays on MySpace, and leading one of the most popular YouTub
e channels among rock bands, with over 200,000 subscribers.
Comcast Entertainment Group - E! Entertainment/The Style Network August 2009 to
November 2009
Marketing/Advertising Intern
Los Angeles, CA
* Collaborated with Marketing Directors in preparing marketing campaign proposal
s geared to leverage awareness of E! and Style's on-air programming via on-air s
pots, print, outdoor, and digital media.
* Contributed to the tune-in growth of E! Entertainment's highest rated program,
Keeping Up With The Kardashians, through interaction with fans on social networ
ks, forums, blogs, and the show's webpage at E! Online.
* Supported the launch of the Facebook fan page for Clean House, The Style Netwo
rk's most popular makeover program, i early efforts to establish social media pr
esence for the show.
* Heavy use of Microsoft Excel to update monthly campaign invoice reports as wel
l as compiling media research data on competitive ads for the E! Network through
usage of VMS Advertising Monitoring Solutions.
Panmart Corporation September 2007 to November 2009
Marketing Sales Assistant
Walnut, CA
An E-Commerce business operating four online stores on both eBay and Amazon.com,
carrying product lines ranging from fashion footwear for men and women to elect
ronic and auto accessories.
* Coordinated marketing affairs associated with the footwear collection: copy wr
iting of product descriptions, email blasts/micro-blogging; photos uploading/cap
tioning of new inventory items; mass uploading of the listings onto the online s
tores.
* Assisted merchandise buyer in selection of new inventory items, ensuring that
those chosen were congruent with current fashion trends. Also maintained invento
ry calendar and relevant contacts with distributors.
* Successfully increased online store traffic by approximately 500% through esta
blishing social media presence on Facebook, Twitter, Digg, and Ning, as well as
utilizing pay-per-click (PPC) advertising.
Ticketmaster Entertainment May 2009 to September 2009
Digital Marketing Intern
Los Angeles, CA
* Managed all media activity and reporting for Beyonce, Jonas Brothers, Rascal F
latts, Colbie Caillat, and LeAnn Rimes accounts on 6 social networking properiti
es (Facebook, MySpace, Twitter, Bebo, iLike, iMeem) on a daily basis.
* Spearheaded Excel reporting for every artist to locate opportunities for web p
resence expansion for each client. Utilized these figures to generate ideas to b
ridge the gap between the artist and the fans, through online polls, member-only
mobile contests/giveaways, and sweepstakes offers.
* Assisted Product Managers in overseeing all artist official message boards, up
dating bios, tour information, and activity calendars to support web content.
* Produced copy writing for artist email blasts, media updates, and fan engageme
nt in efforts to enhance awareness towards artists' upcoming shows and public ap
pearances .
Best Buddies International Inland Empire December 2007 to May 2008
Marketing Assistant
Riverside, CA
Best Buddies is a nonprofit 501(c)(3) organization dedicated to establishing a g
lobal volunteer movement that creates opportunities for one-to-one friendships,
integrated employment and leadership development for people with intellectual an
d developmental disabilities (IDD)
* Networked with local university on-campus organizations and businesses within
the Inland Empire to seek sponsors for regional events.
* Assisted Marketing Directors in creating awareness for regional organization e
vents with copy writing (email blasts and program documents/itineraries)
* Oversaw district chapter meetings at local high schools, working with each cha
pter's cabinet to optimize fundraising effort and event ideas generation.
* Participated in the Festival of Friendship, an annual 5K-mile Friendship Walk
that features local chapter activity booths, live entertainment, free food and b
everages, and prize giveaways.