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Kelly C.

Shor
1413 Evergreen Street • Wheaton, Illinois 60187 • Telephone: (630)890-5625 •
llyshor@gmail.com
Business Development…Public Relations…Marketing…Promotions…Event Planning...Publicity
Bachelor’s degree in Organizational Communication & PR ... Professional experience i
n marketing, promotions, event planning, fundraising, social media/marketing & s
ales support.
Successful experience in event, concert and festival promotions, marketing, fest
ival outreach, database development, viral marketing, guerrilla marketing, media
relations and social marketing. Excellent writing, oration and interpersonal a
bilities; maintain calm in fast-pace, dynamic environments. Strategic, aggressiv
e professional with strong technical, project management, networking, communicat
ion and planning skills.
EDUCATION: WESTERN MICHIGAN UNIVERSITY, Kalamazoo, Michigan
Bachelor of Arts & Sciences
Conferred, 12/2007
Major: Organizational Communication with foc
us in Public Relations (Minor: Gender Studies)
PROFESSIONAL EXPERIENCE:
OLYMPIC CHIROPRACTIC & PHYSICAL THRAPY, Bartlett, Illinois
Public Relations and Event Coordinator Director
2010-Present
Lead marketing strategist for a health care clinic. Reports directly to the owne
r of the company on daily activities in regards to marketing, events, community
outreach programs, social media, public relations, and client and Doctor relatio
nships. Key foci include: maximize new patients; develop and secure new client a
nd Doctor relationships, build a referral base; full development and execution o
f internal and external events; work with local companies to implement a Wellnes
s Program within their company; and devise networking events and programs.
• Generate between 25-35 new patients a month.
• Produce between 10 and 15 new internal and external events per quarter.
• Engineered and executed a charity women’s expo with 300 attendees and 20 vendors; p
ofiting 20,000.
• Direct and manage 3 internal staff and network of 10 external marketing consulta
nts
MYMVPS.COM, Wheaton, Illinois
Online sports community for all ages and sports; partnered with Mike Ditka, Jarr
ett Payton, & Taylor Bell.
Public Relations Director
2010-Present
Oversee all aspects of public relations including marketing, social media, and r
eputation management while working directly with the CEO and partners of the sit
e. Creates and maintains targeted media lists. Strategies, pitches stories to a
wide range of media outlets, and coordinates media outreach, integrated communic
ations planning, and special events that will generate ongoing positive publicit
y.
• Works directly with the media; executed a live interview with WGN news and Mike
Ditka.
• Design media kits, press packets, and other documentation for public consumption
.
• Prepare and distribute press releases regarding the site, partners, and events.
PINNACLE CONSULTING SERVICES, Chicago, Illinois
Federal Bureau of Investigation media and entertainment industry consulting firm
(a major motion picture was based on the work of the firm’s president).
Social Media Coordinator/Publicist
2008 - 2010
Report directly to president supporting daily operations, as well as leading con
cept, design, development and execution of promotions, marketing and public rela
tions campaigns, as well as media relations and database management. Administer
social media and marketing, social networking and PR sites. Write and edit cop
y and marketing collateral.
• Develop comprehensive marketing and media plans. Design, write, edit and distrib
ute press releases; develop copy and direct email blast campaigns.
STRIDE & ASSOCIATES, Chicago, Illinois
Account Executive/Talent Recruiter
2008, 4 months
Conducted inside sales targeting small to large nationwide corporations to promo
te talent recruiting services; negotiated contracts and led all aspects of recru
iting entry through senior manager level personnel. Researched, compiled and ma
naged candidate data; developed marketing campaigns to increase candidate base.
INTERNSHIP:
FANFOUND, Chicago, Illinois
Marketing & Events Intern
Summer, 2008
Led and/or supported daily promotional and marketing operations, including creat
ing PowerPoint presentations,
updating MySpace and Facebook pages, as well as Web site and developing and laun
ching promotional campaigns and
events.
• Developed, produced and launched a marketing management press kit for bands to p
urchase providing a lower cost and effective alternate strategy to retain manage
ment firms.
• Led and supported festival outreach, marketing and promotional initiatives; plan
ned, developed and deployed marketing and media relations strategies to promote
Chicago’s Bluegrass & Blues festival with more than 4,000 attendees.
• Developed and maintained expansive contact lists, spreadsheets and databases com
prised of bands, radio, promotions, media contacts, etc.
• Conducted media relations to secure exposure for artists.
WORK HISTORY:
FRASCA PIZZERIA & WINE BAR (Dunley Corp.), Chicago, Illinois
Floor Manager/Trainer
2008 to 2010
COMPUTERS:
Familiar on Mac and PC platforms; proficient in Microsoft Office Suite (Word, Ex
cel, Outlook, Access, PowerPoint) and Publisher; familiar in Adobe Creative Suit
e (Illustrator, Photoshop, In Design), QuarkXpress and Dreamweaver.

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