RANDOLPH OLIVE

706 Creek Drive / Chattanooga, TN 37415

423.877.0214 / roebdea0@westpost.net
Objective:
EXECUTIVE LEADERSHIP
Sales Management / Strategic Marketing
EXECUTIVE SUMMARY
Driven Sales and Operations Executive delivering outstanding returns by building
, developing and driving sales and solutions to new and exciting levels of perfo
rmance.
Proven record in developing and executing winning sales strategies and leveragin
g relationships to gain market share, resulting in bottom line profits and organ
izational excellence.
Excels in introducing new product lines and brands to new and established market
s, while increasing market share within existing product lines.
Expertise In:
* Developing innovative products for new and existing markets.
* Selecting/sourcing products from domestic and overseas manufacturers.
* Authoring the sales and marketing strategy for newly developed products.
* Creating new applications, packaging, and marketing concepts for existing prod
ucts.
* Building constructive relationships with distributors, mass merchants, and ind
ependent retailers.
* Assembling/managing internal and external teams plus networks of independent r
epresentatives.
* Coordinating product positioning, pricing, merchandising, promotions, advertis
ing, and editorials.
* Managing B2B catalog services: product mix, design and copywriting, distributi
on, and fulfillment.
Core Skills Include:

Sales Growth
Territory Development
Project Management
Training & Leadership
Operations Management
New Business Development
Business Startups
Client Development
Programs Leadership
Budgets & Forecasts
Distribution Channels
Advertising & Marketing Strategies
Time Strategies
International Sourcing
Contract Order Fulfillment
New Business Development
Sales Plans & Presentations
Leadership Training & Development

Key Achievements:
* Partnered and worked directly with buyers to keep product lines current versus
demand, and to expand and grow product lines, increasing sales to $8 Million du
ring tenure.
* Purchased existing business and drove company revenue to over $1 Million in sa
les within 1 year.
* Built start-up mail order Catalogue Company growing sales to $1.4 Million in 3
years. Developed China sourcing and relationships to reduce costs and offer lar
ger product mix of imported goods. Established 3rd party fulfillment center to g
ive customers quick and accurate delivery, and managed order fulfillment. Sold b
usiness to distributor.
* Developed system to launch 6-10 new products every 6 months. Increased sales 8
0% through addition of new outlets and greater market share. Responsible for sou
theast region and relationships at Wal-Mart.
* Launched major new groups of products. Doubled sales to $16 Million through ad
dition of new products.
CAREER PROGRESSION & SELECT ACCOMPLISHMENTS
CEO - GENERAL MANAGER / Closet Factory / Chattanooga, TN / 2007-2009
* Sole owner of closet construction business; custom designed, built and install
ed closets.
* Full accountability in labor (9 employees), financial, operations, sales, prod
uction, and installation.
* Created formal strategic business plan, including short/long term objectives,
competitive analysis, vision, and financials.
Select Accomplishments:
* Grew business 33% (>$1M/sales) within 2 year period through enhanced marketing
(print, TV and radio advertising).
* Reduced cost of materials through sourcing of competitive suppliers and negoti
ating improved prices.
* Developed order tracking system to measure/forecast timelines.
Randolph Olive
Resume / Page 2

CONSULTANT / Resource Associates Corp. dba Resolution Resource Corp. / Chicago,

IL / 2004-2007
* National level Senior Consultant working with various industries, e.g. consume
r products manufactures, publishing, non profit/for profit, and PR. in conductin
g consulting engagements such as Executive Strategic Planning, Leadership, Leade
rship, Sales, Supervision, Customer Service and Time Strategies.
* Personally developed customized process tailored to achieve measurable outcome
s set by each specific client.
Select Accomplishments:
* Created consistent and stable source of funding for non-profit organization vi
a community education process.
* Realigned advertising/ marketing campaign for rapidly growing healthcare busin
ess directed at physicians/consumers for more exposure and to break away from co
mpetitors, allowing opening of 30 more locations. Additionally partnered with sc
hools in recruitment of new healthcare staff.
* Customized leadership development training tools and processes to develop 7cur
rent managers into leaders with ability in problem solving and goal setting, avo
iding previous high turnover of municipality.
* Developed 5-year strategic general marketing plan to regionally promote major
educational entity.
* Teamed with non-profit organization in developing staff into more aggressive s
ales/leaders in partnering with outside affiliate groups; achieved steady member
ship growth of 15% over 2 year period.
* Produced executive succession planning for manufacturer, giving full descripti
on of duties and career path, and allowing greater efficiency in inter/intra dep
artment partnerships.
* Developed series of executive training seminars to enhance business deliverabl
es.
* Directed ownership of start-up company through Executive Leadership process ov
er 12-week period to give foundation of business practices. Business is still th
riving today.
CEO - GENERAL MANAGER / World Direct Floral Supply / Chattanooga, TN / 2000-2004
* Proprietor/Manager of start-up Mail Order floral product business supplying to
Independent Floral Retailers.
* Sourced international products (vases, wire products, foam, tissue, candles an
d etc.) for best prices/quality.
* Selected product line for catalogue; established Chinese suppliers to provide
majority of product.
* Created layout of products for best results; printed and distributed catalogue
to potential customers.
Select Accomplishments:
* Created and built niche start-up mail order catalogue company; grew catalogue
sales $1.4M in 3 years and successfully sold business for maximum financial retu
rn to West Coast distributor.
* 1st Resource to develop/offer bulk buying discounts and everyday low pricing o
n items florists used daily.
* Established 3rd party fulfillment center to give customers quick and accurate
delivery, and managed order fulfillment.
* Developed supplier deadline system to ensure accurate delivery dates.
SALES MANAGER / Prym Dritz / Spartanburg, SC / 1992-2000
* Called on and developed relationships with buyers for Distributors/Mass Mercha
nts/Big Box stores (e.g. Wal-Mart and Target) to market products of Leading manu
facturer and distributor of sewing, quilting, and crafts brands.
Select Accomplishments:
* At Prym Dritz I developed my own system of F/U to make sure no one fell throug
h the cracks.
* Grew ROI for Wal-Mart 20% and 18% for Target through implementation of retail
space for product mix.
* Created effective sales presentations for management of distributors to use in
calling on independent retailers.
VICE PRESIDENT OF SALES / Susan Bates Inc. / Chester, CT / Prior to 1992
* Directed staff of 40 (32 sales force) throughout U.S. in sales and marketing e
fforts to independent retailers/ mass merchants to market products of top manufa
cturer of craft supplies-art needlework.
* Responsible for sales budget and expenses.
* Responsible for southeast region and relationships at Wal-Mart.
Select Accomplishments:
* Developed system for launching 6-10 new products every 6 months.
* Grew sales $8MM in 3 years with introduction of new lines: $6MM in hand knitti
ng yarn and $2MM in embroidery floss. Identified potential customers, created an
d implemented business and marketing plan.
PROFESSIONAL DEVELOPMENT / PAST & PRESENT AFFILIATIONS
Bachelor of Arts - Humanities / University of Minnesota
Signal Mountain Chamber of Commerce Member 2000-09 / Chattanooga Chamber of Comm
erce Board Member -2008
Carolina Chamber of Commerce 1992-2000 / Home Builders Association Member 2007-0
9
Big Brothers Board Member 1996