ERIKA K.

MOSKAL
2504 Elm Street * Denver, Colorado 80207
720-289-2197 * emed5c80@westpost.net
STRATEGIC MARKETING * PRODUCT MANAGEMENT
~ Offering 11+ years in business development and strategic marketing ~
Experienced business/product analyst with a track record of success with top tie
r telecommunications firms including U S WEST and Qwest Communications. Detail-
and deadline-oriented, with equal ability to work autonomously or as a supportiv
e team player. Able to blend technical and creative knowledge into results-cente
red awareness generating campaigns. Experienced in producing marketing brochures
, creating corporate identity, leveraging multimedia resources and streamlining
internal/external communications. Passionate in developing products/services, de
monstrating need and maximizing potential.
*Project Management
*Team Leadership
*Financial Reporting
*Sales Data Analysis
*Marketing Analysis
*Strategic Marketing
*Competitive Analysis
*P&L Functions
*Revenue Forecasting
*HR Duties
*3rd Party Vendor Development
*Marketing Materials
*Market Segmentation
*Promotions
*Electronic Newsletters
*High Impact Presentations
*Process Development
*Customer Premise Equipment
*Revenue Targets
*Data Benchmarks
*Profit Margins
PROFESSIONAL EXPERIENCE
WBS CONNECT, LLC, Denver, Colorado
Director, Marketing * 2008-2009
Leveraged over a decade of experience in devising and executing successful marke
ting strategies to oversee all product/service campaigns for this global high-sp
eed network provider offering cloud computing product lines, IP
Transit, network transport and video communications. Championed expert design of
and wrote all copy for web sites for 3 separate brands. Tasked with completing
the first site in less than 1 month. Created a 7-minute video for a high-profile
trade show on a short deadline, beginning with first learning the video applica
tion. Collaborated with cross functional teams to learn product features and cre
ated marketing materials to communicate the benefits to potential customers as w
ell as agent partners.
Key Accomplishments
*Developed an Excel-based pricing/quoting tool for a recently launched teleprese
nce video conferencing product line.
*Led in-depth market research to understand competition and create optimal prici
ng schemes and bundled equipment packages.
*Learned Apple's Keynote application to create innovative videos for websites.
*Initiated a wide range of marketing materials such as press releases, brochures
, print advertisements, promotions, e-newsletters and business presentations.
CONVERGENT COMMUNICATIONS, Denver, Colorado
Director, Systems Integration * 2001
Collaborated with executive leadership in creating plans for operations re-engin
eering, targeting debt lowering, sales margin increase, cost cutting and resourc
e maximization. Built and maintained strategic partnerships with key contacts to
optimize the Systems Integration Division.
Key Accomplishments
*Oversaw a product portfolio of 25+ manufacturing partners and a total annual re
venue stream of $95M.
*Administered all P&L functions for LAN integration, WAN, hardware and professio
nal services offerings.
QWEST COMMUNICATIONS/ U S WEST COMMUNICATIONS, Denver, Colorado * 1990-2001
Director, Business CPE Solutions * 2000-2001
Served as key support during major acquisition of U S West by Quest in 2000, par
ticularly integrating all Customer Premise Equipment (CPE) business strategies.
Ensured that subcontracting relationships with top equipment manufacturers and s
ervice providers were aware of merger and would continue services to new entity.

Supervised a cross functional team of nearly 30 Product and Service Managers. Ad

ministered budgetary functions such as P&L, ROI, purchasing and fulfillment tact
ics. Maximized the diverse range of sales channels to up sell and cross-sell dat
a, video, voice communications hardware and associated implementation and mainte
nance services.
Key Accomplishments
*Spearheaded an annual revenue objective of $233M+, exceeded target by $50M+ (13
0% of plan).
*Achieved year-over-year growth rate of 55% in data CPE and 150% in video CPE.
*Managed continuous evaluation and appropriate modification of product and servi
ce portfolios.
Group Manager, Regional Product Managers, Data/Video CPE * 1998-2000
Led multi-state sales of data/video hardware and services via U S WEST sales cha
nnels in Washington, Oregon and Arizona. Supervised and mentored a specialized t
eam of 6 Regional Product Managers. Leveraged strong communication and relations
hip development skills to establish high value, long-term partnerships with manu
facturing partners. Cross-sold and up sold Cisco, 3Com, Kentrox and Motorola pro
duct lines. Performed the role of Acting Director of data and video CPE group fo
r 6 months, supervising 20 managers while remaining on target for revenue and ma
rgin objectives.
Key Accomplishments
*Attainted a record $58M in sales revenue 1st year of tenure, $112M+ next year (
70% year-over-year improvement).
*Earned recognition as a President's Club winner for outstanding management and
growth performance.
*Requested personally by upper level management to fill in as Acting Director fo
r Data/Video CPE group due to demonstrated leadership skills.
** ** **
CAREER NOTE: Additional experience with U S WEST Communications as Group Product
Marketing Manager and Product Marketing Manager, CPE Solutions; Market Analyst
and Product Marketing Analyst, Service Development. Details available upon reque
st.
FORMAL EDUCATION
Bachelor of Science ~ Business Administration, Major Emphasis: Marketing and Fin
ance, University of Colorado: Denver, Colorado, Cum Laude Honors
TECHNICAL AND SYSTEMS KNOWLEDGE
*Local and wide area (LAN and WAN) networking technology
*Data communications customer premise equipment
*Microsoft Office Suite
*Adobe Illustrator and Photoshop
*Apple Keynote, Pages and Numbers