Otis M.

Pickett III
opee703e@westpost.net

120 Farmfield Rd
Charleston, S.C. 29407
706 987-3311

Summary
* Extremely successful and experienced broadcast industry executive
* Outstanding record of market analysis and strategic plan development
* Capability of hiring, retaining and motivating staff to exceed objectives
* Proven ability to increase revenue and profitability in a variety of settings
* Exceptional communication skills with customers, staff, peers and management
Experience
WRBL, Media General CBS Affiliate Columbus, GA
2004 to 2010
Vice President / General Manager
* Hired to turn around an ailing station that had not had an executive in a year
* Replaced marketing, news and sales directors resulting in a smooth running tea
m
* Successfully managed activities of 6 department heads and an overall staff of
65
* Reduced operating loss by $500K / year; 2010 projects the largest profit margi
n during my management of the station
* Reduced workforce from 65 to 48 while still maintaining the # 2 market positio
n
* Established a prospering relationship among 5 company owned TV / newspapers
* Introduced interactive revenue initiatives among multiple web sites
* Received consistently outstanding performance reviews; highest of all GMs, 200
7
KTEN, Lockwood NBC Affiliate Sherman, TX
2000 to 2004
General Manager
* Successfully managed activities of 4 department heads and an overall staff of
40
* Increased station profit year to year during my tenure
* Hyper-localized news/weather/sports coverage that substantially built market s
hare
* Built partnerships with radio and newspaper that established brand in market
* Made key department head hires resulting in increased ratings, revenue and pro
fit
* Realized $50K in city and county tax abatements that went to the bottom line
* With corporate staff designed and built a new high-tech station facility

Otis M. Pickett III Page 2

WMMP and WTAT, Sinclair Fox and UPN Affiliates Charleston, SC

1998 to 2000
General Manager
* Hired to merge all departments of 2 stations into a single broadcast facility
* Established a smoothly operating and highly profitable entity
WMMP, Max Media UPN Affiliate Charleston, SC
1996 to 1998
Vice President / General Manager
* Successfully managed transition of station affiliation from WB to UPN
* Grew market share each quarter through strategic marketing and programming
WEYB, Young Brothers Fox Affiliate Florence, SC
1995 to 1996
General Manager
* Turned around an under performing station and consistently increased revenue
* Developed strategic long term programming plans that increased profitability
WTAT, Act III Fox Affiliate Charleston, SC
1990 to 1995
General Sales Manager
* Successfully managed 7 sales reps, staff assistants and traffic department
* Increased station profit from $50K to $1M
WSPA, Spartan Broadcasting Greenville / Spartanburg, SC / Asheville, NC
CBS Affiliate 1981 to 1990
National Sales Manager
* Promoted to this position after assignments as Local Sales and Sales Rep
* Consistently increased revenue year over year
WCBD, Media General ABC Affiliate Charleston, SC
1977 to 1980
Sales Account Executive
* Promoted to this position and consistently exceeded revenue objectives

Education
University of South Carolina Columbia, SC
Bachelor of Arts - Journalism 1977