AARON RESNIK

11601 Hortense St.; Valley Village, CA 91602

resnik.aaron@gmail.com 310-880-1178 LinkedIn: Aaron Resnik
SUMMARY
a Sales Professional with 15 years experience as a Sales Trainer, Field Operatio
ns Manager and expert Salesperson.
a Proficient in finding new revenue opportunities for existing products and serv
ices.
a Proven track record of developing and executing marketing programs to increase
revenues and maintain high margins.
a Repeated success in pioneering new product concepts, as well as successful tur
n-around in environments that have under-performed due to operational deficienci
es.
PROFESSIONAL EXPERIENCE
GAMEFLY, INC. 2008-Present; Los Angeles
Department Manager- Automated Kiosk Program
Led Business Development efforts including the analysis, design, launch and mana
gement of a national Self-Automated Video Game Rental Kiosk Program.
a Developed and executed GameFlyas Video Game Rental Kiosk Pilot, installing vid
eo game rental kiosks in partner stores including top nationwide retailers.
a Successfully established relationships and contracts with 3 multi-national hos
t retailers including 7-11, Barnes and Noble and AAFES.
a Oversaw the deployment and placement of all units.
a Managed communication with hardware provider and solutions management team.
a Developed customer/retailer support protocol along with synching user interfac
e.
a Significantly increased exposure and success of Kiosk rental machines by trave
ling extensively to personally negotiate prime exposure placement with host reta
ilers.
a Designed and executed successful marketing strategies, including approach, ini
tiation, design and execution.
RELAX THE BACK STORES 1999-2009; Tarzana, Studio City, & Valencia, CA
Owner/Operator
Owner/Operator of three franchise stores selling premium ergonomic products.
a Successfully managed margins for 2 failing retail franchise locations, placing
my franchises among the top 10% nationwide and resulted in sales.
a Grew sales of two retail locations 64% from $1.4 million in 1999 to $2.3 milli
on in 2002.
a Hired and managed 15 employees
a Managed total annual revenue over $3 million, improving sales performance of a
ll associates through sales training, motivation and retention.
a Selected as Chair of National Operations Committee for Relax the Back Franchis
ees.
RELAX THE BACK FRANCHISING CO. 1996-99; La Palma, CA
Senior Operations Manager
Liaison between franchising company and franchisees.
a Territory sales growth from less than $9 million in 1996 to over $20 million i
n 1999.
a Improved Comp store revenue in territory by 10.5% per year from 1996 to 1999.
a Oversaw installation of 15 new Franchise operations including lease negotiatio
ns, product assortment, business planning, advertising, budgeting, hiring, and t
raining.
a Selected to develop abest practicesa protocol rolled out nationally to all Rel
ax-The-Back Franchisees.
EDUCATION
UNIVERSITY OF NEVADA AT LAS VEGAS June, 1993; Las Vegas
B.S. a" Hotel Administration
INTERESTS
Fly-fishing, reading non-fiction, pop culture, music