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MARK R.

HETLAND
Res: 920-730-0069 3207 N Blueridge Fax: 920-730-0069
Appleton, WI 54914 mhf1055@westpost.net
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Account Manager
Exceptional national sales growth talent: utilizing marketing strategizing, lead
ing & motivating cross functional and diverse teams to achieve peak performance
in sales, profit and satisfied customers. High-energy road warrior that won't qu
it at "NO", but gets agreement on needs and earns the business. Professional so
phistication to negotiate and entertain at high level management, yet can roll u
p sleeves to work with operators in challenging environments.
Qualification Highlights
* International business experience * Marketing expertise * Team player & time
ly reports
* Analytical problem solving * Budget & margins management * Contract negotiati
ons
* Consultative sales closer * Dynamic trade shows * Exceptional communicatio
n
* Exemplary Interpersonal skills * Organized, ROI focused * Entrepreneurial ex
perience
Professional Experience

CLEARBROOK, INC. (1/05 - Present)


Technical Sales Manager (national)
Established target markets, strategies, ROI and coordinate resources to achieve
sales growth profitably. Negotiated national contracts and insured compliance f
or customers. Conduct lab and field testing, and installations.
* Pioneered sales, (industrial laundries and other industries), projected $1 mil
'07, $2mil for '08
* Outstanding value added customer service, never lost a customer.
VALUE MARKETING ASSOCIATES (10/90 -1/05)
Owner/Manager
* Created a national business that supplies converted paper and plastic films, b
ooth filters, lights and other specialty products used in industrial, printing,
government and automotive markets.
* Managed all business functions: selling, accounting, marketing, purchasing, tr
aining of customers
* Achieved $25k in profit the first year, $40k in later years and continued prof
itably.
UNISOURCE (7/87 - 9/90)
Distribution Marketing Specialist
* Pioneered new division to sell packaging/industrial products through distribut
ors. Added 20. $1 mil rev.
* Appointed to serve on Management Marketing Advisory Board.
* Increased overall product line profitability (GTM) by 4% above industry averag
e to 22%.
KIMBERLY-CLARK CORPORATION (8/84 - 7/87)
Sales Representative (Service and Industrial Division)
* Achieved consistent 20% per year sales growth, won sales awards all 3 years.
* Managed Wisconsin and Northern Illinois distributors/ region.
* Conducted business reviews and trained over 100 sales people for several custo
mers.
* Established new distributors, national accounts and end users.
* Doubled sales to 1.5 million, increasing sales in every product category.
.
(8/78-8/84)
Various sales responsibilities immediately following university including a 1-ye
ar work exchange program in Australia
with a paper company called Australian Paper Manufacturer.

PROFESSIONAL DEVELOPMENT
Microsoft Office (Word, Excel, Access, PowerPoint)
Marketing Through Distributors; University of Wisconsin, Management Institute
Computers-DOS, Data bases; Fox Valley Technical College
Negotiations Skills; 3M
Professional Selling Skills (PSS III); Kimberly-Clark
APM Management Course; Australian Paper Manufacturers, Inc.
Strategic Selling Skills; Miller-Hyman
Human Resources/Industrial Relations: University of Minnesota (graduate level) "
A"
Impact Selling Training; Bill Brooks, Inc.
Flexography; Fox Valley Technical College
Team Building Intervention: Kimberly-Clark
Goal Setting; Zig Ziglar
Counselor Selling; Wilson Learning
Connecting with People; Wilson Learning

EDUCATION: University of Wisconsin - Oshkosh


B.S. Psychology - Business/Human resources emphasis
Honors graduate 3.66 GPA H.S.
INTERESTS:
Travel, investing, golf, tennis, reading, camping, computer, teaching/training,
home projects, PAC.
ASSOCIATIONS:
Attended CLEANSHOW; SMP,WWOA, TAPPI, GMA
Have served as Board Vice Chairman, Vision Chairman, and on the building commit
tee of 2 churches.
PERSONAL:
* Excellent health, willing to travel, creative initiatives.
* Teachable, contagious positive attitude, fun to work with while maintaining p
rofessionalism