WILLIAM J.

COONEY
4015 Tranquility Court Monrovia, MD 21770
240-674-5033 wcf7e452@westpost.net
DIVISION PRESIDENT / SR. VICE PRESIDENT - OPERATIONS
Strategic Planning / P&L / Budgets & Cost Control / Market Share Growth / Intern
ational / ISO / OD
Process Reengineering / Startups & Turnarounds / Negotiations / Customer Re
lations / Contracts
Combining strong operations and financial management skills with an entrepreneur
ial spirit, I have a solid track record of improving organizational performance
through dynamic strategies that streamlined operations, reduced costs, and eleva
ted productivity in very competitive environments. My successes in both domesti
c and international markets produced growth in sales, profit and market penetrat
ion. Further competencies include:
Focusing on and driving bottom-line improvement
Overhauling ineffective methodologies to improve efficiencies and product quali
ty
Building and directing strong teams to deliver increasing results
Leading global business in both high growth and recessionary times
My education includes an MBA in Finance from George Washington University and a
BS in Marketing and Accounting from Drexel University. Associates describe me a
s a sound strategic and tactical planner, and as a high energy, goal and action-
oriented manager who builds trust among personnel at all levels.
SELECTED ACCOMPLISHMENTS
Instituted aggressive plan to meet growing business needs. Trucking industry wa
s suffering from shortage of qualified drivers while Blue Mountain Expressa busi
ness was booming. Launched two efforts, searching for owner operators to join f
leet and going directly to driver training programs and recruiting drivers. Ena
bled company to ex-ceed all customersa time delivery expectations and generated
new revenues of $1.5M+ from two largest customers.
Directed market expansion into global markets. TTC was market leader in domesti
c telecom test instruments, but had not been able to penetrate growing internati
onal market. Accepted challenge to form new business unit with exist-ing employ
ees and additional personnel skilled in international markets. Successfully gre
w new division from zero to $18M+ in four years, reaching profitability after ye
ar one.
Led effort to become ISO certified, enabling future growth. ISO 9001 was a busi
ness requirement to enter inter-national arena, however TTC had not yet started
the process. Volunteered to chair committee to drive certification process. Ma
naged undertaking to succeed in less than nine months (beating projections of 18
-24 months) and be-came certified on first audit. Removed major barrier to succ
essfully grow international division.
Outsourced manufacturing process to generate significant savings. TTC was seein
g price compression in mature multifunction test instrument business. Needed to
find cost cutting solutions and meet competitive threat from HP. Analyzed all
options. Contracted out assembly processes, but keep quality control functions
to reduce costs while protecting quality. Slashed cost of production 20%, savin
g $400K, and reduced capital costs $200K+.
CAREER OVERVIEW
President / CEO, Blue Mountain Express, Inc. ($6M regional trucking company) a"
1995 to 2010. Led all business operations with full P&L responsibility for 42-t
ruck fleet serving the Mid-Atlantic and Northeast. Focused primarily on sales a
nd customer support, building the business to $6M with 45 employees. Managed al
l contracts and negotiations. Responsible for compliance with all DOT, federal,
state and local regulations.
Telecommunications Techniques Corporation (TTC). $150M provider of test and mea
surement instruments.
Division President, International Products a" 1991 to 1995. Formulated and impl
emented business plan to launch new division. Directed efforts of engineering,
marketing, manufacturing and accounting to become qualified supplier. Grew divi
sion from startup to $18M in four years with total staff of 100. Effectively ga
ined entrance into markets in Mexico, Europe, Africa, Asia and Australia.
Division President, Domestic Multifunction Test Instruments a" 1989 to 1991. Re
sponsible for growth of existing mature product line. Identified new product ap
plications to grow line from $24M to $32M in two years. Won and negotiated TTCa
s first major government contract. Managed 250 division employees.
Senior Vice President a" 1987 to 1989. Guided activities of purchasing, custome
r service, accounting, personnel, MIS and facility management with $10M budget a
nd team of 20. Led all major contract preparations. Reduced repair turnaround
time from 21 to 7 days. Modified purchasing methods, reducing material costs 15
%.
Earlier: Vice President / Director of Finance.