JEFFREY MEZZATESTA

2083 Autumn Ridge Way * Spring Hill, TN 37174 * 615 772-6211 * jmf83fa6@westpos
t.net

OPERATIONS & MEDIA MANAGEMENT EXECUTIVE

Publishing, Communications / Integrated Marketing, Business Development, Product
Development
aExecutive of the Yeara (1993, 2000)- Chesapeake Publishing * Awarded aDistingui
shed Service Awarda - 2009.
Engaging executive that combines pragmatic analytical skills, a passion for anal
yzing market needs, evaluating client requirements, and custom designing strateg
ic solutions to devise innovative strategies in the media industry. Natural lead
er, editor, publisher, and strategist. Fuels teams in the launch of cutting-edge
branding, communications, and PR/media solutions driving record-setting results
. Accelerates revenue growth and synergizes/ revitalizes markets.
* Sharp negotiator able to blaze new trails in negotiations and deal development
as well as cultivate profitable alliances with diverse media industry partners.
* Catalyst for the growth and productivity of fledgling departments, transformin
g them to a profit-generating entity respected company-wide.
* Record of success includes generating revenues from $5M to $15M.
Media Relations * Strategic Planning * Market Research and Analysis * Content De
velopment/Design
Budget Development * Operations * Printing & Publishing * Sales & Marketing * Re
gional Market Penetration
Communications Strategy Development & Execution * Profit Revitalization/Generati
on * Campaign Life Cycle
Employee/Team Management * Contract Negotiations * Revenue /Channel Management
PROFESSIONAL EXPERIENCE

AMERICAN HOMETOWN PUBLISHING, Franklin, TN * 2009-2010

Senior Vice President, Operations
Spearheaded operations for 13 publications and 2 printing facilities in 3 States
. Oversaw and managed reporting, operations, revenue generation, strategic plan
ning, and cost control. Closely collaborated with managers to identify necessary
process improvements and eliminate redundant operations and functions. Establis
hed benchmarks. Formulated cross-sell programs to increase revenues.
Key Accomplishments:
* Dramatically exceeded 2009 quarterly income by $147K.
* Triggered $20K+ in savings within 1 month by initiating a creative plan to uti
lize over-stocked paper inventory in a sales promotion.
* Conceptualized, planned, and launched an online business directory sales campa
ign and a regional sales initiative to promote advertising sales.
AMERICAN CONSOLIDATED MEDIA, Dallas, TX / CHESAPEAKE PUBLISHING CORP., Elkton, M
D * 1988-2009
President, Publisher (2008-2009)
VP, Publisher and General Manager (1988-2008)
Chief leadership and executive management of publishing, product development, ma
rket segment penetration, training/development, editing, content management, and
project management. Devised marketing and sales strategies that consistently el
evated the bottom line. Directed a publishing group of 13-23 publications/ produ
cts. Oversaw as many as 15 department managers and 100+ employees. Held oversigh
t of $5-$15M in revenue and expense budgets. Supervised publication design and r
edesign functions, continually editing stories and features in various newspaper
s and editorials. Establish annual training programs, planned and led 10+ train
ing conferences.
Key Accomplishments:
* Realized $15M in annual revenues and $3.26M in net income while leading a cohe
sive publishing group.
* Secured the companyas 1st million-dollar bottom-line performance for 2 publica
tions.
* Pioneered 8 new general circulation or niche products within 7 years, propelli
ng revenues to $400K.
* Aligned and restructured sales and management programs and turned around a $10
0K loss to profitable within 2 years, subsequently growing to 65,000 distributio
n, with $1.8M in annual revenues.
* Successfully launched 5 newspaper and shopper web sites, tracking visitor metr
ics, assessing content, and creating business model.
* Converted 4,000 paid weekly to 20,000 circulation free newspaper (2006), outli
ned a comprehensive strategy to expand readership and increase display advertisi
ng revenue by 40%+.
* Generated $210K in annual revenues by facilitating and collaborating on the la
unch of the aBook of Listsa.
* Slashed A/R to under 5%.

EDUCATION
Bachelor of Arts, Journalism
Temple University, Philadelphia, PA

PROFESSIONAL AFFILIATIONS
Former Memberships:
President, Maryland, Delaware, D.C. Press Association
Co-Chairman, MDDC 100th Anniversary Committee
Member Board of Directors, MDDC Foundation Board
Director, Union Hospital of Cecil County Foundation Board Inc.