Danny Daniel

4440 Stryker Drive

Charlotte, North Carolina 28104
Mobile: 704-907-3425
Email: ddf9d1cc@westpost.net

National Sales Manager, Regional Sales Manager

- Sales: I have successfully brought high end emerging technologies to market
by understanding the needs of the customer and the capabilities of the product.
- Training: The training and mentoring of reps and clinicals has been woven th
roughout my career and has contributed significantly to my success, my company's
success and the success of those I mentored.
- Managing: My management style is built, primarily, on a foundation of mutual
respect and accountability which better prepares me to hire smart, effectively m
anage expectations and maximize sales growth.
I've won nine Presidents Club awards out of a potential fifteen years of eligibi
lity.
PROFESSIONAL EXPERIENCE
Sensiotec, Inc. : V.P. Sales Start-up Co. May '09 - Octob
er '10
Sensiotec is a start-up company that manufactures and markets a state-of-the-ar
t "non-contact" patient assessment system to hospitals, skilled nursing faciliti
es and nursing homes.
My Responsibilities:
- Manage and hire an East Coast sales team
- Create and implement a sales training program
- Establish a pricing structure and quarterly sales forecast
- Team with divisional heads to redefine the product and develop a growth strat
egy
- Enhance quality controls to identify and resolve potential product issues
- Developed and implemented a marketing strategy that focused on hospital "Neve
r Events".
- Establish a protocol for in-house product testing necessary for consistent pe
rformance.
Heirloom Flooring, LLC: Owner Start-up Co Sept.'06 - May '
09
Heirloom Flooring provided 18th and early 19th century style oak plank flooring
using true random width long boards with "pegging" to create the heirloom look.
- My Responsibilities included but weren't limited to: Created and implemented
a marketing plan to promote the floor style and define my market, sales, install
ation, developed a system that eliminated issues inherent with plank flooring, p
ersonnel, finding and negotiating cost with suppliers.
LifeCor, Inc.: Senior Territory Manager Restart-up Co. April '05 - Aug. '
06
- Responsible for leasing a state-of-the-art wearable defibrillator through Car
diologists, EP's, and CV surgeons to qualified patients in Virginia, North Carol
ina, and South Carolina.
- Responsible for hiring, training and managing six clinical specialists in NC,
 SC, and VA.
- Improved revenues from <$3K/mo. to over $55K/ month during tenure.
- Increased the number of referring physicians from 14 to 48.
Job Search - Charlotte, NC Aug.'04 -
March '05
ATS Medical: Territory Manager Restart- up Co. April '03-June
'04
- Responsible for the reintroduction and sale of a new mechanical heart valve t
o Cardiac Surgeons in North Carolina.
- Built the mechanical heart valve business in North Carolina from 0% market sh
are to 24% market share and market penetration from 0% to 25% during my tenure.
JOMED, Inc. / Endosonics, Inc. : Territory Manager Dec. '99 - March'0
3
- Responsible for the sale of state-of-the-art Intracoronary Pressure and Ultra
sound Systems to Interventional Cardiologists, Radiologists, Vascular Surgeons a
nd Cardiac Administrators in North Carolina, Virginia, West Virginia, Washington
DC, South Carolina, Tennessee and Kentucky.
- Worked closely with three clinical specialists managing the in-services and i
nstallations of all systems / disposables sold into new and existing programs an
d resolving customer issues.
- Increased capital sales by $1.8 M and disposal revenues from less than $40,00
0/mo. to over $110,000/mo.
- Exceeded company sales goals in 2000, 2001 and 2002 (to include Presidents Cl
ub in 2001).
PLC Medical Systems : Territory Manager Pre-PMA Jan '97 - Dec '99

- Responsible for the sale of state-of-the-art Heart Laser equipment to Cardiac

Surgeons and Administrators in North and South Carolina, East Georgia, Virginia
, Maryland and Washington DC.
- Regional trainer - developed and administered sales training programs. I inst
ructed sales personnel on product, technology and effective use of clinical pape
rs, monographs and marketing materials.
- Increased annual revenues from < $500K to over $ 2.0M during tenure.
- Exceeded company sales goals in 1997, 1998 and 1999 (to include Presidents Cl
ub in 1998).

Thermo Cardiosystems Inc.: Territory Manager Pre-PMA Aug.'94 - Dec. '96

- Responsible for the sale and in-service of a state-of-the-art Implantable LVA

D heart pump to Heart Transplant Surgeons, Cardiologists and C level Administrat
ors in nine southern states from North Carolina to East Texas.
- Improved annual revenues from < $500K to $3.3MM.
- Exceeded company sales goals for 1995 and 1996.
Fischer Imaging Corporation May '9
3- July'94
- Responsible for the sale of Mammography, Electrophysiology and Stereotactic c
ore biopsy imaging systems to Surgeons, Radiologists, Cardiologists and Administ
rators in North and South Carolina.
Schneider, USA -a Pfizer company: Sr. Tech. Representative Jan. '89- May'93

- Responsible for the sale and in-service of PTCA Catheters, Guiding Catheters
and Diagnostic Catheters to Invasive Cardiologists in Eastern Tennessee, North a
nd South Carolina.
- Exceeded company sales goals for 1989, 1990, 1991 and 1992 (to include Presid
ents Club in 1990).
- Ranked within the top five Schneider reps for sales of Monorail PTCA Catheter
s and Guiding Catheters from 1989 through 1992.
- Schneider Field Advisory Board 1990 and 1991.

Shiley, Inc. - a Pfizer company: Technical Representative June'79- Dec.' 88

- Responsible for the sale of heart valves, a full line of cardiopulmonary prod
ucts and capital equipment to Administrators, Cardiovascular Surgeons and Perfus
ionists in Georgia, North/South Carolina and Eastern Tennessee.
- Conducted all in-field training of new sales representatives in the region.
- Exceeded company sales goals from 1980 through 1987 (to include Presidents Cl
ubs in '81, '82, '83, '84, '85 and '86.

EDUCATION
BBA degree from University of Georgia