NATALIE E.

BANKS
11745 Moorpark St. - Studio City, CA 91604 - 917.880.5685- nbf9f8d2@westpost.ne
t
WORK EXPERIENCE
PROCTOR & GAMBLE, Los Angeles, CA January 2006-Present
Brand Manager, Innovation/New Business
Translate market trends into powerful innovation and new products and design th
at deliver blockbuster growth. Created new brand packaging that resulted in a gl
obal sales increase of 118 IYA.
Direct competitive intelligence for the professional care category responsible
for identifying weaknesses, strengths and devising action plans to drive the bus
iness.
Lead go-to-market research to engage key customers and consumers to qualify hol
istic market plans and assess upside opportunities and initiative outages.
Assistant Brand Manager, Haircare
Responsible for delivering an integrated marketing strategy across all touch poi
nts (Marketing, Sales, Education, PR and Advertising) that builds brand equity a
nd growth. Collaborate with global brand design team to launch new products that
create blockbuster growth. Leverage market trends to create commercial innovati
ons and meet market needs. Lead cross-functional teams: Sales, Finance, Product
Supply, Education, PR, Purchasing, Creative and Legal to ensure that all project
s are executed with excellence and stay on budget to deliver volume and profit t
argets ($20MM revenue).
Introduced Product of the Year success model to US to deliver 1st ever Professi
onal Brand Win and drive powerful impressions. Result: ABCs The View: 4MM and 35
Metro Media Tour: 11MM (214 IYA) Increased sales by 25%.
Role modeled new Marketing Research approach to deliver faster, cheaper more im
pactful learning with prospect doors. Result: Streamlined spending by 15%.
Analyzed business drivers to deepen brand penetration in top accounts by key im
provement and brand touchpoints- i.e. Marketing, Education and Sales. Increased
Sales by 15%.
Created a new Joint Value Creation salon tool that targeted 110MM consumers onl
ine with a salon offer rebate to drive salon business across Wella & Sebastian C
olor & Care. Result: Increased Sales by 8%.
Led integrated holiday and summer programs with merchandising, consumer samplin
g and regional PR/media. Result: increased sales by 7%.
Managed Junior Brand Manager and Marketing Specialist on all project initiative
s and launches.
LOREAL USA, New York, NY 20002005
Manager, Marketing
Responsible for design direction, brand content and corporate communication in p
rint media across all customer and Field touch points- i.e. Matrix Magazine, In
Salon, and Sell In. Executed the global communication/design models to global ma
rkets for re-application.
Managed Matrix Magazine and directed copywriters and designers with story ideas
and layouts that advertised corporate programs, promotions and trend features t
o Matrix salons on a monthly basis. Circulation 30K.
Increased advertising outreach with more competitive deadlines that complied wi
th distributor timings - secured direct placement in all distributor publication
s and increased advertising impressions from 250M to 4MM.
Created LOreals first online digital site to provide an internal and external s
ource for digital imagery, documents, and layouts- increased Matrixs advertising
outreach from 250M to 4MM.
Employed prepress programs and digital software, minimizing press time and over
all printing costs by 15% while implementing cost-saving solutions.
Responsible for one direct report.
Assistant Manager, Marketing
Responsible for the launch of Matrix.com and the first company-wide internal ima
gery system (BIRD).
Developed online brand programs- i.e. Market My Salon, Ask the Expert and 3D te
chniques- to drive traffic and awareness to Matrix.com. Increased monthly visito
rs from 24K monthly visitors in 2002 to 500K by 2003.
Created a dynamic Matrix interactive stations presence at industry tradeshows t
o build buzz and stylist awareness. Increased online professional community to
1MM members.
NATALIE E. BANKS Page Two

PROFESSIONAL EXPERIENCE (Continued)

CIRCLE OF BEAUTY, INC., New York, NY 2000

Coordinator, Marketing
Optimized the scheduling and deployment for all in-store brand merchandising in
Sears retail locations.
Streamlined in-store merchandising for more effective presence and brought down
cost by 30%.
Increased store merchandising programs from bi-annual to quarterly programs to
increase in store sales by 25%.

MIDDLEBERG EURO RSCG, New York NY 2000

Coordinator, Public Relations
Sourced television and leading national newspapers for potential spots for clie
nt coverage.
Diversified client coverage across all traditional/ nontraditional media result
ing in a 20% increase in client coverage.
Built press and media contacts and increased outreach by 40%.

SONY MUSIC ENTERTAINMENT, INC., Nashville TN 1998

Intern, Publicity
Responsible for building promotional buzz around Sony artists performances at F
an Fair Country Music Festival. Assisted in setup and management of publicity s
hoots for country music artists.
EDUCATION
B.A., European Studies 1999
Vanderbilt University, Nashville, TN
LInstitut dEtudes Politiques de Paris Fall Semester 1998
NYU Semester Abroad, Paris, France
PROFESSIONAL TRAINING & SEMINARS
Brand Manager Marketing College
Leadership on Paper
Management of Others
Toolbox Training- Building Relationships with Design and Delivery
Building Power Claims
Maximizing the Shopper Experience

SKILLS
Proficient in PowerPoint, Excel, Word and SAP
Conversant in French