GENE S.

GOLDENBERG
3416 Taylor Street Cell: 202-368-4438
Chevy Chase, MD 20815 ggfdd650@westpost.net

IN BRIEF:
More than 25 years of productive and successful experience in consumer and busin
ess-to-business sales and marketing for all types of business and ownership stru
ctures, from start-ups mid-size enterprises to entrepreneurial units of large co
rporations.
PROFESSIONAL EXPERIENCE:
Vice President, Marketing and Product Strategy October 2004 Present
CCH Small Firm Services Kennesaw, GA
Manages all marketing, advertising and PR activities for this publisher of softw
are and research products to 50,000 small tax and accounting firms. Revitalized
the b-to-b marketing activities of one brand and then took on a second brand wi
th the purchase of a competitor in 2006, as sales grew from $45 million to $140
million.
Senior Vice President and Chief Marketing Officer July 2003 October 2
004
Braun Media Services, Inc. Maple Grove, MN
Created a strategy and vision for this startup marketing services firm involved
in manufacturing and distribution of digital media products and creation of vide
o materials, advertising, infomercials and Web sites.
Senior Vice President, Business & Government Initiatives July 2001
July 2002
H&R Block Kansas City, MO
Spearheaded new business initiatives for H&R Block and its subsidiaries, includi
ng high-level strategic planning, government initiatives and corporate alliances
.
Senior Vice President, E-Solutions July 1998 July 2001
H&R Block Kansas City, MO
Directed and managed all Internet and software activities for this $3 billion, F
ortune 500 company, launching its first online commercial products and redesigni
ng its Website to include tax, financial services and mortgage products. Grew t
he team from 30 to more than 90 employees, with P&L responsibility for a $100 mi
llion budget.
Vice President and Publisher July 1995 - June 1998
Block Financial Corporation Kansas City, MO
Created a tax software publishing business from scratch, including all direct an
d retail sales and marketing, government and public relations, product design, m
anufacturing and distribution, customer service and technical support and creati
on of a company Web site. Gained 20 points of market share and more than 2 milli
on new customers, transforming a $12 million loss into a $10 million profit in l
ess than four years.
Director of New Product Development March 1992-July 1995
The Kiplinger Washington Editors, Inc. Washington, DC
Created and marketed new print, software and online products for a 75-year-old
business and personal finance publishing firm who had previously been print only
.
Deputy Managing Editor September 1985-March 1992
The Kiplinger Washington Editors, Inc. Washington, DC
Edited business newsletters and then wrote the flagship Kiplinger Washington Let
ter before taking over management responsibilities for the six business newslett
ers including the Kiplinger Tax Letter, overseeing sales and B-to-B direct marke
ting as well as editorial content of these publications.
EDUCATION:
Northwestern University - MS
Cornell University BS