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White
16416 Timberlane Drive
Omaha, NE 68136
mwfe9f40@westpost.net
Cell: (816) 651-1400
Results-driven leader with 15+ years in sales and sales management. Extensive ex
perience in building high performance sales teams that offer valued based soluti
ons. Experience using organized data approach to evaluate markets and opportunit
ies. Expertise in business development, channel and account planning and maintai
ning ongoing strategic relations that lead to brand equity and profitable revenu
e growth within the retail, food service and commercial markets. A motivated sel
f-starter who values team work and will coach and hold people accountable. Excel
lent relationship and team builder (both internal and external).
Core Leadership Qualifications:
* Sales to Food Service & Retail Trade
* Operations Experience
* CPG Brand Management
* Process Driven CRM Solutions
* Major Account Management
* New Business Development
* C-Level Executive Presentations
* P & L Management
* Change Management
* People Management and Development
* Major Contract Negotiation
* Value Sell Processes
Selected Accomplishments:
Developed new product launch and portfolio that restored profitability and gr
owth to a channel that had experienced a 20% decline in both brand share and uni
ts. Achieved a $10 million base line protection with forecasted brand share grow
th of #2 in the category or $5 million in new revenues. - Tasty-Toppings (Doroth
y Lynch)
Identified $30 Million in new business opportunities by implementing, identif
ying and stratifying new channel customers in key market verticals. Delivered $5
.5M new revenues in multi-channel revenues. - Pliant Corp. (acquired by Berry
Plastics) Key Customers; AWG, Wal-Mart, SAMS, HEB, Kroger, Sysco, McDonalds.
National Account Management - Drove year-over-year double-digit growth in shr
inking markets and supply channels by planning and executing a highly effective
tactical business strategy for vertical market development.- Tasty-Toppings (Dor
othy Lynch) .Key Customers-Roundy's (Pick N Save, Rainbow) Wal-Mart, Sam's, AWG,
Super value, Kroger, Target , AG, Affiliated, HEB, Sysco, Roma, US Foods.
Multiple recognition awards in developing and supporting direct reports that
execute a value sell process. Received recognition from the following proposals
that quantified the total cost of ownership: Wal-Mart, Kroger, Publix, Superval
ue, Tyson Foods, Excel, Sara lee, Farmland, Pilgrim's Pride. - Ansell Occupation
al Healthcare.
Managed and developed employees that generated highest profit return per empl
oyee of $15 million by meeting or exceeding individual and division goals for sa
les volume increases and net margin return.- Ansell Occupational Healthcare
Professional Experience:
Tasty-Toppings, Inc. - National Sales Manager/Acting as General Manager
11/2008 to present
(Started as contract employee and was hired by the company in February 2010.)
Manufacturer of Dorothy Lynch Home Style Dressing
* Responsible for expanding retail and food service distribution.
* Accountable for national retail, mass merchants, wholesale and food service ch
annels.
* Brand management, P& L accountability, develop trade campaigns and promotional
planners to drive brand share and unit dollar increase.
* Recruit and manage direct regional managers and broker network across multi-ch
annels.
* Expand both retail and food service distribution to an additional 15 states wh
ile increasing average brand share to a top 15 in a category of 300+ brands. Cor
e market brand share increase from #6 to #2.
* Daily execution and analysis of Retail Link (Wal-Mart). Kroger-Consumer insigh
ts.
* Operations, sales and production analysis, trade compliance, manage cross func
tional teams.
* Personal accountability for National Account management and development.