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JEFFREY W.

KLUTTZ
44 Jericho Ridge Road
Fletcher, NC 28732 828.231.9588 jkec3260@westpost.net http://linkedin.com/in
/jeffkluttz
MARKETING COMMUNICATIONS PROFESSIONAL
SUMMARY
Influencing client culture by utilizing skills acquired from years of collaborat
ing with industry leaders, directing ad agency account teams, coordinating creat
ive talent teams, researching consumer behavior trends and leading production pr
ojects have shaped my career and is both rewarding and motivating.
SKILLS
* Customer Relationship Management
* Account Services Director
* Internal Relations Manager
* Creative Services Coordinator
* Account Executive
* Director of Research
* Strategic Planning
* Brand Strategist
* Production Management

PROFESSIONAL EXPERIENCE
JDM STRATEGIES, Asheville, NC 2009 - Present
A full service advertising, public relations, media and digital/web source provi
der. Providing clients with the culture to drive organic growth by incorporating
innovative and insightful strategic plans.
Founding Partner & Director of Client Services
Building internal and external network to develop the successful team, motivatin
g and coordinating the ideal talent meeting the goals of client programs is my p
rimary directive. Researching the technological trends and consumer habits selec
ting the best channels to reach and influence the consumer culture.
WILSON, COMAN & TAYLOR, (WC&T) Asheville, NC 2000 - 2009
Advertising/Media/Public Relations, A full-service agency with local, regional,
national and international accounts that include a mix of retail, manufacturing,
education, healthcare, financial and real estate sectors.
Promotions: Initially building the clientele then managing the accounts allowed
me to extend my skill set with the firm as shown below:
Senior Account Director/Strategic Planner
2000 - 2009
National Client: Blue Ridge Paper Products
2000 - 2006
Increasing market share in the commercial offset category by introducing the "SE
ASONS" line of colored offset papers creating a new product category, our launch
was described as, "the most successful launch in my 30 year career" by the prod
uct marketing manager. Developing brand identity consolidating the various corpo
rate divisions, improved brand equity resulting in Evergreen Packaging buying th
e company.
National Client: Anderson Hardwood Floors
2002 - 2007
To gain market share in the commodity flooring market, we created a new category
, shifting the brand perception from a manufacturer of commodity flooring to the
leader in the floor fashion industry. Creating and branding the Virginia Vintag
e product line established them as the leader in the luxury floor market impacti
ng the overall brand perception providing Anderson tremendous dealer and distrib
utor growth and increasing sales volume significantly. Anderson grew to be #3 in
global sales of engineered hardwood floors and was acquired by Shaw Industries,
a global leader in the floor fashion industry.
Regional Client: Innervision Medical Imaging Center 2
006 - 2008
Marketing the most innovative medical imaging equipment in UpState SC, an EBT sc
anner. Leading the strategic team, developing the identity for this facility and
developing multi-level public relations efforts to establish immediate credibil
ity.
Our strategic plan proved effective as Innervision experienced phenomenal growth
,
far beyond the business plan projections, and was purchased by the Greenville Ho
spital System.
Regional Client: Susan Breedlove Properties, (SBP) 2
004 - 2008
Leading the branding and promoting for a startup real estate company in Lake Tox
away, NC working with their Marketing Manager, the WC&T team established the str
ategy for our creative development. As a result, their listings grew at a tremen
dous rate and SBP quickly became the leader in the Lake Toxaway market listings,
surpassing the older, more established companies in the region.
Director, New Business / Client Relations Manager
2000 - 2004
Learning the agency business as their preferred source for printing and publishi
ng solutions, experience taught me to grow their agency market segments with ind
ustry research and account management skills.
Accomplishments
* Increased New Business accounts for four consecutive years.
* Increased total revenue at least 30% each year.
* Increased agency awareness, our work winning numerous AAF Addy Awards
* Increased number of employees each of those four years.
* Increased profit sharing and bonuses annually.
BLUE RIDGE PRINTING CO., INC, (BRP) Asheville, NC / Knoxville, TN 1983 - 200
0
A commercial printer known for quality, sheet-fed award-winning work with 75 emp
loyees and two production facilities serving the southeastern United States,
and 10 account representatives.
Promotions: Dedicating 17 years of service provided valuable experience in thes
e various positions:
Regional Account Representative, Service Territory:NC / SC / GA / TN 1998 -
2000
With a great reputation and unsurpassed print quality, specialized bindery techn
iques set BRP apart from the competition. We were able to sell on the premise of
enhancing the client's brand image vs. price, which more profitable and provide
d successful marketing collateral for the clientele.
Some recognized clients were: Wachovia, BB&T, Philips Electronics, Amoco Fibers,
Wrangler, Hanes, Square D Company, The Biltmore Estate, Ryobi, Grove Park Inn,
GE Lighting, Broyhill Furniture, Lee Industries, Ethan Allen Furniture, Wake For
est University, Bali Bras, L'eggs, Hitachi, Billy Graham Training Center at The
Cove.
Inside Sales Representative 1996
- 1998
Built client relationships, trained new customer service representatives.
Customer Service Representative
1991 - 1996
Daily customer contact and internal client service support for key agency accoun
ts.
Pre-Press / Camera / Proofing / Quality Control 1988 - 19
90
Prepared files used for quality control proofs, print production and bindery fin
ishing.
Graphic Designer / Art Director 1
983 - 1988
Designed and produced print collateral, trained new departmental employees.
EDUCATION
Pitt Community College, Greenville, NC
1982
Associates of Applied Science Degree, Commercial Art & Graphic Design
East Carolina University, School of Art, Greenville, NC
1977 - 1981
Printmaking, Communications Arts

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