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29403 Hidden Lake Drive, Menifee, CA 92584
951.246.9017 *
CPG Perishables... Shelf Stable...Category Management... Account and Territory M
Career Profile
20+ years' experience creating and implementing strategic business plans to driv
e profitable growth and market expansion. Proven ability to manage daily activit
ies including promotional initiatives, P&L, and product category reviews. Histor
y of building and maintaining collaborative relationships with internal and exte
rnal staff at all levels. Track record of training, mentoring, and managing high
-performing teams.
Key Areas of Expertise: Business development... client relations... market analy
sis... sales cycle management...
project management... needs assessment... expense control... broker management..
. process improvement...
customer service... merchandising... inventory management... purchasing... priva
te label... contracts...RFP's..
DEAN FOODS - Fullerton, CA 2006 to 2010
National Sales Manager, West Coast
Managed key grocery/dairy sales accounts with regional and national retailers in
cluding Costco, Safeway, and AlbertsonsLLC. Handled SKU evaluation and eliminate
d low-performing SKU's from product portfolio. Supervised product redesign. Prep
ared and presented quarterly business reviews. Responsible for annual volume bu
dget of 47M+ pounds.
* Delivered 5% annual volume growth increase at regional retailer in 2009.
* Exceeded 2009 annual volume/sales budget plan by 47%.
* Increased annual volume by 3M pounds for Safeway by developing 4 new yogurt SK
U's under "Eating Right" brand.
* Attained 1M pound annual volume improvement for Safeway with "O" brand organic
sour cream and cottage cheese.
* Secured 1.1M pounds in new private label cup yogurt volume at Western Family/A
ffiliated Amarillo.
* Obtained 2.2M pounds in new private label cup yogurt volume at Western Family/
Associated Salt Lake City.
DAYMON WORLDWIDE/STATER BROS. - San Bernardino, CA 2004 to 2006
Senior Business Manager
Developed new Private Label items to fill sales opportunity gaps against brands
for world's leading private brand expert. Maintained strong top-to-top relations
hips with suppliers and customers. Determined customer objectives and organized
marketing and merchandising plans to position products and sales. Prepared categ
ory reviews to ensure best-in-class status.
* Supervised design, implementation, and promotional rollout of "Dining-In" mark
eting campaign for the Meat and Service Deli Departments resulting in an annual
sales increase of $15.5M.
* Developed and introduced two new Stater Bros. products for Meat/Deli departmen
t leading to annual sales increase of $300K.
* Trained and mentored team members in marketing and selling skills.
Jerry J. Henry 951.246.9017 *
GIANT FOODS, LLC - Carlisle, PA 2003 to 2004
Director of Meat Merchandising
Established and measured business development objectives for premier food retail
er. Created and administered P&L and monitored sales, profits, and labor expense
s for 256 stores. Developed weekly promotions and conducted quarterly product ca
tegory reviews. Directed category managers and clerical support staff. Prepared
reports for Senior Executives. Handled negotiations with vendors.
* Managed design and implementation of schematic resets for fresh meat departmen
ts company-wide resulting in average penetration increase of 3% per store.
GROCERY OUTLET - Berkeley, CA 2001 to 2003
Director, Merchandiser Fresh/Frozen Meat and Deli/Dairy
Supervised daily procurement of refrigerated juices, milk, lunchmeats, eggs, and
more. Managed Assistant Buyer and clerical support person in addition to $134M
in annual category sales.
* Added more than $1M in incremental annual sales to bottom line with successful
implementation of fresh meat program which resulted in an average market basket
total dollar increase of nearly 275%.
ALBERTSONS - Roseville/San Leandro, CA 1993 to 2001
Regional Meat and Deli Procurement Manager
Maintained full responsibility for procurement, forecasting, inventory control,
and quality assurance for fresh beef, pork, lamb, veal, seafood, offal, frozen m
eats/seafood, fluid dairy, deli, eggs, and refrigerated juice products. Reviewed
contracts for accuracy and any necessary alterations prior to bid and renewal p
rocess. Evaluated vendor performance for each contract.
* Achieved consistent product service level to stores of nearly 100%.
Additional early professional experience includes roles as Meat Procurement Mana
ger and Private Label Meat / Deli Sales Merchandiser and Meat Department Manager
for American Stores/Albertsons.
BA, Business Management, University of Redlands - Redlands, CA