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I. Executive Summary
its scale and scope are a fraction of what one sees for consumer goods. The
II. Introduction
The prolonged peso devaluation, inflation, huge foreign debt, poverty and
unemployment are just some of the economic problems that the country is facing.
With these economic conditions, the government calls for the attention of small
continues to encourage its people to support and contribute for the recovery of
the economy and with greater determination of helping the nation, PEDERRAN
Pockets) that will meet the needs of customers in terms of organizing their things
that most people would want to keep their belongings in a comfortable and
that he adheres organizing his things. Otherwise, he may have poor coordination
Small but valuable things such as bills, letter and keys, pens, identification
card and small stuffs are just some of the things susceptible to loss and might be
forgotten before leaving the house. These things are often times found lying on
the tables, bed and appliances which are not appropriate places for these items.
Such valuables must be stored properly and this is where the importance of
determine the viability of the product and to know if this will be accepted to the
market. The proponents want to determine the market potential of the product
given the market situation and determinants. The investigation will provide the
enhanced, and made efficient. Our study aims to ascertain if there is a demand
theoretical framework they found from other authors in which the proponents
study, which is being examined by the proponents. The factors influencing the
buying behavior of the customers such as price, quality, design and recent
trends, was the independent variables because those variables would not be
dependable on the old and new public market. In the way that the customer
makes their own decision based on the factors that influenced them. The buying
behavior of the customers in old and new public market is the dependent variable
on the study because they depend on the factors influencing the buying behavior
of customers such as price, quality, design and recent trends. The profile of the
respondents such as age, gender, marital status, monthly income and location
are the intervening variable in this framework because this are the important
conceptualize the real concept of the study. Through these factors we can be
Intervening Variable
Age
Gender
Occupation
Marital status
Monthly income
Location
A. Decision Problem:
B. Research Problem:
What is the best marketing strategy we will impose that will enhance the
company’s objectives?
C. Sub Problems:
2. What are the benefits a customer can derive in the proposed product?
8. Are the customers willing to buy the product if it will be introduce to the
market?
9. How much will the customers are willing to spend for the product?
most other types of variables. Even when market segments are first defined, their
target market and reach it efficiently. Some of the respondents are not aware of
the significance of the product; many of them think that the proposed product is
somewhat a mere luxury. Others have their own concept of having an organizer
pockets. Through these circumstances, the proponents have been with this kind
of situation.
proponents are sufficient enough to know the consumers behavior and their
preference. Its objective is to know how the product will be accepted in the
market and if the customers are willing to buy the proposed product.
satisfaction surveys.
were done to gather necessary data for the study. The market has variables
which affects the buying behavior of customers under study. The proponents
consider the target market economy and the way people live through the recent
years.
As to method used, since we are only limited respondents, the proponents
conducted pure research to analyze the problem, situation, and customer focus
under study.
The study was important to the general public and consumers to provide
them proper information and knowledge about the product to be introduced to the
harmful effects that consumer’s may acquire from the consumption of such
product.
useful to students for this would provide them added information for those who
study of the same field, which this could serve as a guide and reference on their
studies.
proponents a background information for the current study; clarify thinking about
already exists that addresses the issue of interest; help define important
thinking that is related to their topic of interest. Through our research, the
Different people have different activities during the day. Students are in
school during the day and are studying; workers are in their respective offices.
People may have certain differences with their activities, but there are also
They use different things to accomplish their goals for the day. These
things are necessary for these people to complete the certain task that they
should complete. For students, one thing that is necessary for them is their pen
and id. Sure, these are small things, but if they don’t have both of these, they
won’t be able to get inside the school premises and they won’t be able to copy
what their professor is discussing. And for workers, ids are necessary too, and
that they use for paying the fare for transportation. Not many people have cars,
so they use jeepney as their primary means of transportation to get to work and
But these useful things, because they are so little, people don’t give them
much attention. That’s why it’s not surprising to know that they tend to get lost.
Only after losing it that people realize their value. If you loose your id, you might
not be able to get inside the school premises and the respective workplace.
(www.lifestyle/organizers/forum.net).
That’s where the multi-purpose poche come in. This kind of organizer is
perfect for these things that are not given much attention but is important to our
daily activities. You can put the little things like id, loose change, pen, and even
your slick and stylish cellular phone inside the multi-purpose poche. You’ll place
it in your designated place (door of your room, wall, etc.) where you will see it
and definitely remember bringing it with you before leaving your house. That way,
you won’t misplace them and you can easily find it when you need it.
X. Research Methodology
includes the assumptions and values that serve as a rationale for research and
the standard or criteria the researchers use for interpreting data and reading
conclusions.
analysis. Determining whether the business will succeed or not will depend on
the survey and interviews the proponents will conduct. The proponents will
consider the customer’s needs and wants and the money they are willing to
order to come up with an accurate and substantial study. To collect the primary
assuring them that the information shared will be held strictly confidential.
Research Design
The proponents used the descriptive type of research. Through this, the
in selected target market to identify the potential demand for the product.
Secondary data were acquired from books, internet sources, related studies and
the proponents administered only one questionnaire for the customers to know if
there is a demand for the product and if it will be accepted to the market. We are
know the customer’s preference for the product and their desired needs in terms
the gathered data. Based on the result of the questionnaire, percent of the
respondents are willing to buy the proposed product. From this, the proponents
found out that there was really a demand for the product.
proponents for the respondents to obtain facts regarding the historical demand
and supply of the product. The provided survey questionnaires comprised of
related product sin the market, the respondent’s level of knowledge, behavior
and attributes towards the product. They are free to give their answers,
respondents were asked to answer the questionnaire to test the market potential
2. Do you want your things (bills, papers, keys and etc.) to be organized and
10. If this product will be introduced in the market, would you buy it?
Status
Gender
Age
Monthly Income