Level: A Professional/Consultant/Executive w/ 23+yrs. Experience.

40Yrs. - A 'Laugh-Daily-Approach' to Life

19Yrs. - Mgr/Dir. Communications; Marketing/Advertising; Public Relations
21Yrs. - Sales Mgmt. & Bus Development; 9Yrs. - Mfg/Ops/Logistics
20Yrs. Increasingly responsible & accountable for staffs (3 - 42);
Budget ($14k - $1.25MM); Project Values ($72k - $3.7MM)
Corporate/Financial Branding Achievements with Management Highlights:
1. Re-work existing global mfg. sales teams1, 2 w/creation of internal central g
roup, 2, 3 base: Northeast. (Global Electronic Media, Mfg., & related Components
) Results: Cost Savings - $19MM1; Return of $211MM1 in 18mos. Returns direct ben
efit of my restructuring. (1Kao Infosystems - Kao Brands, 2ZBR Publications, 3In
tercityPress)
2. Develop, implement, and life-cycle maintenance of public campaigns, releases,
and overall brand image and presentation. Methods: traditional media, print, ph
oto shoots, digital sites, POP, etc.
3. Prep, coach, inform, and advise intra- and inter-company figureheads & staff
on Best Methods/Practices for dealing and working with press-at-large: Crisis- o
r Day-to-Day modes.
4. Maintain company/brand image while addressing key points brought up by compe
titor activity, market- and environmental/seasonal flux, balance with community
and investor concerns.
5. Personal advisor to various Board members, Chairs, Investor Relations staff/m
edia, Venture Capitalists and their representatives on: positioning business st
rategies for long- and short-term growth, targets and goals. Methodologies & Mea
surements modeled via real-life case studies [cross-industry and sectors] and lo
ts of research.
6. Implemented sensible division-wide Cost reductions; Increased ROI's for effor
ts, logistics and projects associated with company/ individuals. Enforced brand
growth and market recognition.
Slash historically wasteful Advertising Budget of $40k/yr to a tri-yearly advert
ising commitment -with burst cycles, promos, and campaigns- for $17k. (Initial R
OI: 232% within 1st Quarter; 45 Days into implementation.) Detailed life-cycle,
boost plans, and end-of-curve plans prepped for each budget cycle. Forge both tr
ade and competitor partnerships with niche and industry service providers. Resul
ts: long-term, mutually beneficial alliances and one-of-a-kind consortiums.
20-Year Employer Snapshot:
Mktg. Dir./Bus.Dev. - All American Signs, Inc.
2001 - 2008 Plymouth MA / Atkinson NH
Dir. Of Mktg/Public Affairs - Pyramid Group, LLC
1999-2001 Kingston MA / Syracuse NY
Creative Dir./Partner - Shock Therapy Productions
1994 - 2001 W.P.Bch FL / Pembroke MA
OEM Proj. Mgr. /RMA Dir. - Kao Infosystems, Inc.
1990-1994 Plymouth MA/ Freemont CA

Education:
Northeastern University - 2001 - 2002:
Accelerated Marketing Program(s)
Certifications / Memberships:
* APICS 1999-2002
* Authoring & Compliance - ISO 9000
* Notary Public (MA) 1997-Current
* MDA Chair (MA) 2000-2002
* Board Member 'Access My Records, LLC' (FL) 2003-Current
* Active Consultant - Corp. Re-Engineering Projects 2003 - Present
Technical Platforms & Skills: BPCS, MAC & PC; Photoshop, Illustrator, Freehand,
MS Project, FormZ, Avid, Quark, MS Office Suite, QB Pro, FileMaker Pro, and many
more.
Interests & Volunteerism: Case Law Research, Trademark Research & Registration,
Yachting/Boating, Diving, Etymology, MDA Volunteer, Support Our Troops Volunteer
, Avid Researcher (anything & everything!), USO Participant, Contract Review (Pr
o Bono), Flying, Avid Collector of Reference Materials & Research Documents.
Sampling of Industries Served: Personal Health Records [PHR], Durable Goods Mfg.
, Cyber Technologies, Confectionaries, Consumer Goods & Services, Industrial Pla
stics & Injection Molding, Print & Publication, Toy, Clothing, Auto and many, ma
ny, more.
Sampling of Clients: Avail. Upon Request
Travel & Relocation Status: Open Travel and Relocation. Relocation costs are neg
otiable.