Jeffrey A.

Smith
2900 North Government Way, PMB 202
Coeur d'Alene, Idaho 83815
js1078fec@westpost.net
(509) 981-4641
Goal-oriented sales professional with a proven history of achieving maximum volu
mes and increasing market share through effective relationship building. Skilled
in prospecting, qualifying leads, identifying decision makers, analyzing needs,
preparing proposals, making presentations, and executing follow-up. Demonstrate
d ability in achieving successful outcomes through the analysis of customer need
s and identification of creative, cost-effective solutions.
SUMMARY:
* Beverage sales experience - extensive handcrafted beer sales background
* Excellent customer service and communication skills.
* Proven ability to increase sales and brand awareness through Annual Business P
lans, sales execution against ABP's, product forecasting and ordering to minimiz
e Out of Stocks
* Extensive network contacts within the wholesaler and retail segments
* Working knowledge of the three tier system and Direct Store Delivery
* Diverse industry experience. Working knowledge of state liquor and franchise l
aws
* Marketing and promotion expertise focused on building flagship brands and line
extensions
* Self starter - Operated business virtually from home office

EXPERIENCE: Independent Brewers United / Pyramid Brewing 1995-2010

Seattle, WA / Home Office in Coeur d'Alene, Idaho
Sr.District Sales Manager
Responsible for over $4.5 million in company revenue annually in a multi-state a
rea. Managed multiple brands within the territory assigned for all segments of t
he supply chain from finished production to wholesale and retail outlets to end
the consumer. Managed FOB and delivered pricing matrixes with set depletion allo
wances for all areas assigned. Set wholesale and retail suggested price promotio
n calendars by market. Managed two key account representatives in assigned areas
of Boise, Alaska and Eastern Washington. Responsible for reviewing all account
call reports, individual budgets and bonus structures.
* Increased company shipments and distribution consistently over the past 15 yea
rs. Delivered increases in beer shipments of 8.3% and points of distribution of
12.3% in calendar year 2009 within assigned district. On pace to increase shipm
ents 12.5% and distribution 7% through August 2010.
* Responsible for 37 wholesalers and sales centers in 7 states: Eastern Washingt
on, Idaho, Montana, Alaska, Utah, South Dakota and Wyoming
* Managed sales expense budgets and annual distributor co-op spending budgets of
over $1 million annually.
* Solely responsible for building of Annual Business Plans for distributors and
key accounts
* Executed regular Business Reviews against Annual Business Plans with distribut
ors and key accounts
* Managed distributor consolidations and wholesaler transitions within assigned
territory
* Managed wholesaler inventories and supplier product forecasting to minimize re
tail Out of Stock issues and maximize supplier order fulfillment
* Opened and developed markets for new brands and existing brand line extensions
* Executed regular retail headquarters chain calls and store execution surveys
* Proven record for Bar/Restaurant sales and promotions to maximize brand draft
volume.
* Increased brand awareness by coordinating special events and festivals showcas
ing our products to become the brand of choice to potential customers
Coeur d Alene Brewing Co. / T.W. Fisher's 1991-1995
Coeur d'Alene, Idaho
Sales Manager
1994-1995
* Managed all distributors and local accounts that handled T.W. Fisher products
in Eastern Washington, Idaho, Montana and Alaska
* Strategically opened new areas for wholesale and retail distribution. Increas
ed barrelage output 32.8% from 1993-1994
* Promote products through special events, advertising, and various grass root t
echniques
Bar Manager/Bartender
1991-1994
* Managed all aspects of bar at T.W. Fisher's Brew Pub and local route sales
* Provided quality customer service and identified customers' expectations in ha
ndcrafted beer styles.
Coeur d Alene Resort / Hagadone Hospitality 1986-1991
Coeur d'Alene, Idaho
Catering Supervisor 1988-1991
* Responsible for catering functions outside the resort
* Managed catering functions on cruise boats and beach front properties
* Acquired extensive knowledge of hospitality industry
EDUCATION/
PROFESSIONAL
DEVELOPMENT
Education
Finance & Marketing, Chico State University, Chico, CA
A.S. Business Administration, Butte Community College, CA
Professional Development
Dale Carnegie Training
Excel Training with New Horizons
TECHNICAL
SKILLS: Computer: Word, Excel, Power Point, Outlook, Data entry, Citrix platform
s