System powered by eGame Solutions Inc.

(Hong Kon
Content

Ø About the company

Ø Products

Ø Sales channels

Ø Coming Plans

Ø Partners
Ø About the
company
Georgian Lottery Company
LLC
Ø Partners: Georgia, Israel, Hong Kong

Ø 10 years exclusive license granted by MOF to operate

lottery games on July 1, 2009 on the bases of the tender;

Ø Launched it’s operations from Oct 1, 2009

Ø Distribution throughout the Georgia

Ø Offer both Instant Games and lottery Games

Ø Over 300 employees

Ø Over 3,000 sales points

Company Launch, Oct

1, 2009
GLC’s organizational

chart
Ø Georgian Lottery
Company Products

Instant Game Lotto 6/49

 Launching of the Instant
Ø
Game
InstantTickets
tickets conceal
variably imaged data which
when revealed, informs the
player that the ticket is a
winner or non-winner.

Ø The variable data is usually

concealed under a scratch off
coating;
Videos:
Ø Image TV ads for the launch (spot 1,
spot 2, spot 3)
Ø Informational campaign,
playing rules
Ø NY$ Ticket TV Spot
Ø Lotto 6/49 TV Spot
Launching of the Instant
Game Tickets
Ø Launch date for the first IG
game: Oct 1, 2009;
Ø Prices for current tickets -
GEL 1 and GEL 2
Ø Maximum winning amounts:
from GEL 1 up to GEL 2,649
(USD 1,520)
Ø Payout conditions: up to GEL
20 at retailers, above GEL
20 at Liberty Bank

* Starting from May 1,

2010 the cash out at
 Validation of Instant Game
tickets
Manual Validation done by the retailers:
Ø Product Identification: Different game name has different game number.
Ø Each ticket will have a unique code for verification under the latex area
Ø Retailers are provided with the winning codes up to GEL 20
Ø Non-winning tickets will not have matching codes
Ø Top tier prizes are validated by Liberty Bank

Online Validation:
Ø Fast response time in real time
Ø Winning tickets validation
Ø Verifying the agent code
Ø Bar code scanning
Ø “Void if Remove” latex covered area for 2nd validation
Ø Added security for GLC, players and retailers
Ø Ticket activation at retailer for precise management Agent Codes
 IG Winners awarding
ceremonies

Winners and small awarding

ceremonies held at the Betting
center
6/49 Lotto

What is 6/49?
Ø One of the most Popular lottery games in
the world
Ø Simple, low cost with the potential to win
large “Life Changing” Prizes;
Ø Involves fully transparent draw
Ø Pari-mutuel pool
Ø 6 Numbers with 1 Extra Number are drawn
from the range 1 to 49 numbers
/49 Lotto in Georgia
ü Launch date Dec 21, 2009;
ü Draws are held on regular basis, 2 times per week, every Tuesday and
Friday at 9:50 PM
ü Transmitted on 2 main TV Channels: “Rustavi 2” and “TV Imedi”
ü Cut off time: 9:00 pm
ü Selling start time: 11:00 pm on a draw date
ü 6 prize categories for winnings
ü Additional options: Quick pick, Multi Draw;
ü Type of entry: Single and Multi
ü Total number of draws up to now: 28

Videos:
Ø Teaser campaign (#1,
#2, #3)
Ø Image TV ads for the
 How to select the
numbers?
Single
Ø Key-in your selected numbers to
the Lottery terminal;
Ø Key-in your selected numbers to Multiple
the PC POS
Ø Fill in the Play Slip
Ø Optical Mark Reader is
required
Ø How to play Lotto TV Ads.
POS Terminal
üOMR

Play Slip
ü
e of entries: Single and Multiple
Ø Select 6 different numbers from 1 to 49, for
example:
o 1
Single bet
2o
Ø Select 7 or more different numbers from 1 to 49; If
seven numbers are selected, it can be split into 7
single entries as below:

o
1
o 2
o
3 Multi bet
o
4
o
5
o 6
o
7
 Type of
entries
Quick Pick
o
Non-self select, system generated
o
Numbers randomly generated and
selected by the Lottery System
o
Quick Pick can be applied to Single & Multiple entry
o
If you don’t have preference on any number, Quick
Pick is a good option

Multi Draw
o
Select the number of advance draws with the same
numbers
o
Up to 10 advance draws selection
o
Either Quick Pick or self selected numbers
o Applicable to Single & Multi-Combination entries
Lotto 6/49 standard
ticket

2D Barcode
Ticket Serial
No.
Digital
e
ple
Signature
p l
am Terminal
am
S Number Merchant
Number
S
Date of ticket
sale Date of
Trace number Draw
Number of Draw (s) to
play
Total Amount of
ticket
Type of Entry: Single,
Multiple
Selected
Numbers

Marketing
Message
6/49 ticket sample (front) 6/49 ticket sample 1717
(back)
 Game
Ø Drawing
Live TV broadcast for each draw
Ø Rundown (10 minutes)
Ø Opening Billboard
Ø Announcing the Prize Pool of draw
Ø Introducing the guest
Ø GLC representative
Ø Last draw big prize winner
Ø Big Prize presentation award for the previous draw(s) or any other
news;
Ø Draw taking place: 6 drawn numbers + 1 extra ball
Ø Host announces numbers drawn and the date for the next draw
Ø Closing billboard
Ø Winning prize amount & Draw result is announced to public 1 hour
after the draw via TV, GLC webpage and hotline, also next day via
Newspaper and posters at retailers and LB branches (formerly
known as People’s Bank);
Allocation of Prize
Funds
o Prize Fund: 46.5% of Turnover (Prize Pool)

Prize Fund
Division Winning Condition
Allocation
1st Prize (Jackpot) Match all the 6 Drawn Numbers 50%
Match 5 Drawn Numbers
2nd Prize 14%
+ Extra Number
3rd Prize Match 5 Drawn Numbers 14%
Match 4 Drawn Numbers
4th Prize 7%
+ Extra Number
5th Prize Match 4 Drawn Numbers 12%
Match 3 Drawn Numbers
6th Prize 3%
+ Extra Number
 
    100%
Prize confirmation from
M.Lottery Number of Prize Manual Input
Winner amount of
Prize
from each each Prize
Prize Level Level

Total
Turnover

Total Prize
Fund
Jackpot
Prize Pool for any division without winning in current
draw + Jackpot from previous draw (if any) will be
allocated as below:
o
10% to Snowball Pool
o
Balance will be carried forward allocated to 1st
prize “Jackpot” of the next draw

Videos:
Ø JP TV Spot
 Payou
t
ü Payouts are available the next working day
after each draw;
ü Winners require to claim their prizes within 2D Barcode Scanner
60 days after the draw;
ü The ticket 2D barcode scanning is done at
Liberty Bank in order to validate the
winning ticket;
ü Any prize should be claimed at Liberty
Bank branches all across the country
ü Prizes above 10K GEL must be claimed at
GLC Central Betting Center in Scan
Tbilisi;
2D Barcode

or Key-in the Serial No.

 Sales Channels
Ø Mobile POS terminal
Ø GLC distribution
Ø Kiosk, Convenience Store, Supermarket,
Metro, Grocery, etc..
Ø Mobile Lottery Van
Ø Retail PC
Ø GLC betting centers
Ø Self-service desk
Ø Liberty Bank branches
Ø Walk man
Ø Pharmacy Chain “PSP”
Ø Pay Box
 Lotto Winners
awarding ceremonies

Winners awarding ceremonies are conducted after

every draw at the betting center venue and also at
the places of winners. certificates are handed by
the lotto live draw anchor and the company
Sales points’
network City/Region IG Lotto 6 / IG + LG
49
Tbilisi 736 74 808
Adjara-Guria
231 14 93

Imereti 520 194 139

Kartli 225 8 88
Kaxeti 154 8 76
Total: 1,866 298 1,204
 Betting Centers

ick to edit Master text styles

cond level
Third level
● Fourth level
Flagship Betting
Center (Tbilisi)
● Fifth level

Lilo Market
Betting Center
(Tbilisi)
Coming Betting
Centers:
Kutaisi – Imereti
Region, May 2010
Existing Sales points: 2
MLVs
Click to edit Master text styles
Second level
● Third level

● Fourth level

● Fifth level

Mobile Lottery Van

Newspaper
booths
Over 150 small, medium and large size of GLK in
main cities: Tbilisi and the regions;
Click to edit Master text styles
Second level
● Third level

● Fourth level

● Fifth level

Georgian Lottery
iosks at Metro Stations

o
Every major
metro station is
covered with
Kiosk;
o total number

18;
Grocery Stores
ØOver 3,000 groceries, street merchants,
kiosks, etc…
Shop in shop concept at big
supermarkets
Ø The Channel is managed by
GLC

One of the Hypermarkets in

rug Store Chain “PSP”

Ø Started from March, 2010

Ø Total number to be
achieved by the end of the
year is 140 points all across
the country;
Pay Box
terminal

Ø Buying Lotto tickets is

possible from the Pay box
terminal
Ø Started from 12th Apr. 2010
Ø Total number to be
achieved – 410 terminals all
across the country
Walk men

Ø Run by GLC Operation

Dept.
Ø Concept started From
February, 2010
Ø Number of walkmans - 15,
12 in Tbilisi 5 in the
regions;
Ø Mainly selling at places
with human traffic (e.g big
Coming Plans
Ø

Ø SMS betting – Q3, 2010

Ø Toto Lotto – Q3, 2010
Ø TV Bingo – Q4, 2010
Ø Internet online betting – Q1, 2011
Ø Sport Betting – Q2, 2011
Coming Plans: SMS betting
Ø

 Mobile services are very common in Georgia

Ø SMS betting will be used for selling lotto 6/49 starting
from July, 2010
Ø High mobile penetration rate, people are familiar with
mobile lucky draw from previous experience
Ø Convenient to play, betting over player’s own mobile at
anywhere, anytime
Ø Bet amount directly debit
from subscriber’s balance
Coming
Plans
What is TOTO?
o
Pari-mutuel game
o
Determined by the results of various
sporting events, such as football
o
Knowledge of the sport can enhance the
winning chances
o
Hybrid of Luck and Skill
o
Games will be chosen from top leagues,
such as Spanish, UK Premier, Italian &
German,
o
Predict the results of certain number of
games (out of 12 games per week) and win
prizes depending on the number of correct
predictions
Coming
Ø

Plans
How to Play?
o
Choose which “Toto Game Set” of choice as either A, B, C or D
o
Mark one prediction (Single), two predictions (Double) or three
predictions (Triple) for each of the 12 Games:
o
Choose from Home / Away / Draw
● Home : Home Team to win
● Away : Visitor Team to win
● Draw : Tie game
Betting Methods
1. Self-selected Single Play
- Select 12 predictions from 12 Games
2. Self-selected Multiple Play
- Select 13 to 36 predictions from 12 Games
3. Quick Pick
Sample Toto
- 12 predictions randomly selected by terminal Ticket
for a
Single Entry
How to Win?
1st Prize: Correctly predicted 12 out of 12 results in a
Game Set
2nd Prize: Correctly predicted 11 out of 12 result in a
Coming Plans: TV Bingo
What is a TV Bingo?

ØA well-known and widely accepted game enjoyed

in Bingo halls or at home
ØTelevised with live audiences
ØPlayed and drawn once a week
ØBingo tickets generated and printed by POS
terminal
Ø Jackpot – matching 15 numbers on one grid
before drawing more than 39 balls wins the
Jackpot
ØLifestyle Prize – Based on all the tickets sold, a
random draw of the serial number last 11 digits
Coming Plans: TV Bingo

Phase I – Main Game

ØBingo tickets are generated randomly and sold by

POS Terminals
Ø Terminal generate random numbers from 1 – 90
ØEach ticket consists of three (3) grids and sells for
3 GEL per ticket
Ø Each grid consists of 15 numbers
Ø To win – match all 15 numbers on one of the grids
Ø Play slips available for selecting own numbers
ØGame ends with the first player(s) matching 15
numbers on one of the grids
Ø The system will monitor how many possible winner
 Coming Plans: TV Bingo

se II – Second Game (6 months later)

As GLC TV BINGO increases in popularity within the

market, it is possible to estimate the average number of
tickets required each week.

ØPre-printed Bingo tickets on sale at selected retailers

ØDraw serial numbers of the tickets to win appliances
Ø Georgian Lottery
Company Partners
Tech provider
Areas of expertise:
o
On-line lottery, e-gaming & betting system
development
o
Lottery system implementation & turnkey solution
o
Organization planning consultation
o
Management & operation knowhow
o
Product portfolio planning
o
Marketing strategies
o New games creativity & positioning

o
Packaging, Promotions, Advertising
o
Contingency & disaster recovery
o
Comprehensive state-of-art eGame & Lottery system:
• 6/49, 6/54, 5/90
• Number game, Digit game
Local Partner

ØGeorgian Lottery Company LLC has partnered with

Liberty Bank for servicing players in cash out their
prizes. The Bank is fully committed to cater company’s
clients in their 174 nationwide bank branches.

Ø Cash out conditions:

Ø LG – all amounts

Ø IG – above GEL 20 (bellow GEL 20 at retailers)

* Starting from May 1 the cash out at retailers

will be increased up to GEL 50
ERP system - SAP
Enrich Your Universe!