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A N G E L I C A A Y A L A

800 CORAL WAY * CORAL GABLES, FLORIDA * 33134


EMAIL- aa109a502@westpost.net
PHONE NUMBER * 305-753-3670

SUMMARY
Proven senior manager with profound and broad expertise in store management, mer
chandising and retail operations. Excels at mentoring colleagues and subordinate
s to accomplish the company's mission through positive reinforcement and mutual
respect.

EXPERIENCE
BETSEY JOHNSON, LLC | 1991 - 2009
A privately held leader in women's fashion, employing 300 people globally and ge
nerating nearly $100M in revenue.
Critically evaluated and minimized operational costs in context of store profita
bility. Created and promoted a sales handbook focusing on customer service and i
ndividual sales goals for entire retail staff of more than 300 employees. Planne
d for and directly managed operations during a major corporate expansion while o
verseeing all aspects from design concepts through staffing and store presentati
ons.
Vice President of Retail Operations | 2002 - 2009

* Directed all regional managers with a total of 48 locations (Midwest, West, Ea


st, and South Coast as well as Canadian and European locations).
* Conducted weekly conference calls with CFO, CEO, and Regional Managers evaluat
ing staff, sales, marketing, merchandising, and budgets.
* Coordinated Mystery Shops, a secret shopper program designed to evaluate custo
mer service, visual appeal of merchandise and store flow, at all locations.
* Liaised with Buyers to ensure appropriate assortment for each region.
* Worked closely with the CFO to meet payroll targets and insure adequate budget
spending.
* Allocated styles to different regions of the country where merchandise would h
ave a sell thru of 80%.
* Conducted weekly supply-demand meetings with Retail and Wholesale divisions.
* Collaborated with Founders and CFO as part of the executive team.
* Highly enforced "Company Culture" (Standards).

Regional Supervisor | 1997 - 2002

* Supervised the launchings of all East Coast stores, Canadian, and European loc
ations.
* Liaised with architectural teams.
* Recruited and trained store management.
* Performed quarterly evaluations and one-on-one meetings.
* Established store budget, payroll, and goals.
* Exceeded retail sales goals by moving stellar staff to more profitable locatio
ns.
* Reallocated merchandise mix, and motivated retail staff through incentives.
* Managed retail's gross margins.
* Prepared information/project tracking reports in a timely manner as required b
y Company.
* Responded to customer complaints and comments.

Store Manager | 1994 - 1997

* Handled all store purchasing, budget, and payroll.


* Properly merchandised store.
* Utilized POS (Point-of-Sale).
* Responsible for store inventory and shrinkage.
* Modified and reintroduced seasonal best-sellers.
* Managed and coached full time and part time sales associates.
* Implemented marketing skills increasing 40% of overall sales.
* Traveled to New York for Fashion Week analyzing up and coming trends.
Assistant Store Manager | 1993 - 1994

* Oversaw launching of second Florida store in South Beach.


* Commuted between two South Florida locations to oversee project.
* Established hiring and training guidelines for all levels of retail staff.
* Monitored and analyzed stores' sales to provide comprehensive sale reports to
senior management.
* Assisted Store manager in up keeping inventory.
Sales Associate | 1991 -1993

* Joined the company as one of the first 50 employees.


* Launched first store in South Florida.
* Focus on clientele development.
* Responsible of opening and closing store.
* Maintain standards of service and ensuring customer satisfaction.
EDUCATION
Florida International University,
36 credits earned toward a BS in Education, 1994-1997

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