Cynthia Flowers

Strategic Planner
201-755-6400
845-883-5348
cf109abc4@westpost.net
Position Desired: Strategic Planning at a medical professional or consumer hea
lthcare advertising agency.

Therapeutic Areas of Expertise a" Medical Professional and DTP: Oncology (Bre
ast, Ovarian, Renal Cell, Leukemia, Lymphoma), Infectious Disease (HIV/AIDS), CN
S (Schizophrenia, Bi-polar Disorder, MDD AD/HD, GAD, Parkinsonas Disease), Autoi
mmune Disease (Multiple Sclerosis, Fibromyalgia, Rhuematoid Arthritis), Gastroin
testinal Disease (IBS, Ulcerative Colitis), Pulmonary (COPD), Metabolic Disease
(Hyperlipidemia, Hypertension, Type II Diabetes), Blood Disorders (Hemophilia A
& B), Ophthalmology (devices, instrumentation, glaucoma, macular degeneration),
Vaccines (pediatric and adult) Women's Health (Menopause, Oral Contraceptives, I
nfertility)
Direct to Consumer Experience: Rx Analgesia, OTC allergy, OTC constipation, ora
l contraceptives, diabetes (digital), and oncology (digital), hypertension (digi
tal)

Experience/Skills:
Brand and Portfolio Identity Development
Creative Briefs
Copy Architecture/Platform Development
Digital / Interactive
Market Research Audits
Medical Professional, DTP and DTC (Rx and OTC)
Need Gap Analysis
Positioning Development
Program and Tactical Development
Qualitative Research - design, moderating and analysis (U.S. and Global)
Quantitative Research a" development and analysis
Strategic Mapping
Workshop Development and Facilitation

Pharmaceutical Advertising Experience 2007 a" present (freelance and retained co

nsultant positions):
Guard Dog Brand Development, New York, NY Retained Consultant, Account Planner/
Account Manager
Assist in directing market research initiatives (qualitative and quantitative),
conduct market research audits, mine market research results for strategic insig
hts to inform brand identity development (brand, portfolio and corporate initiat
ives), and facilitate workshops
Snyder Market Research, New York, NY Freelance Strategic Planner/Research Moder
ator
Develop and moderate IDIs (one-on-ones, focus groups, surveys, etc.) , mine rese
arch insights for strategic recommendations
Interlink Healthcare Communications, Lawrenceville, NJ Freelance Strategic Plan
ner,
Account planning and new business pitch deck development
Euro RSCG Life 4D, New York, NY Freelance Strategic Planner/Research Moderator
New and in-line business digital initiatives (DTC)
Flashpoint Medica, New York, NY Freelance Strategic Planner
New and in-line business initiatives
Grey Healthcare Group, New York, NY Freelance Strategic Planner
Primarily assigned new business initiatives to include both medical professional
RX and consumer OTC.
Juice Pharma Advertising, New York, NY Freelance Strategic Planner
Primarily assigned to new business initiatives
Wunderman Direct, New York, NY Freelance Strategic Planner
Supported new business efforts focused on consumer strategies/initiatives in hyp
ertension for this direct and digital communications agency
G2 Direct & Digital, New York, NY Retained Consultant, Strategic Planner
Assigned primarily to Pfizer pharmaceutical healthcare accounts as Sr. Planner f
or communication research plans and promotional program development in direct an
d digital (online interactive) communications to healthcare consumers and health
care professionals. Brands included Selzentry (AIDS/HIV) and Sutent (Renal Cell
Carcinoma).

Lab 9 New York, NY Retained Consultant Strategic Planner

Assigned to Rituxan (Genentech) pipeline indications in the neurological disease
category to include Multiple Sclerosis and Lupus Nephritis. Provided input on
research initiatives, observed research and translated insights to help develop
positioning statements, copy platforms with agency team for unbranded pre-launch
and branded launch communications.

Pharmaceutical Advertising Experience 2000 a" 2006 (staff and retained consultan
t positions):
EuroRSCG Life, New York, NY Retained Consultant, Strategic Planner (3/00 a" 12/0
6)
Consulted within agencyas network on new business and existing business initiati
ves Worked on winning new business pitches to include: Lantus (Type II Diabete
s), Exubera (COPD), Inspra (Type II Diabetes), Selzentry (HIV/AIDS), and Faslode
x (Breast Cancer) Work on existing business included: Nasacort (Allergic Rhinit
is), Protonix (GERD) and Tysabri (Multiple Sclerosis). Discovery efforts includ
ed: identifying knowledge gaps and strategic opportunities; exploring key custo
mer targets; developing recruitment screeners and moderator guides, moderating o
ne-on-one interviews and focus groups; constructing, fielding and analyzing on-l
ine surveys. Summary reports of discovery insights and strategic recommendation
s were provided to inform, refine and validate product positioning, branding, me
ssaging and creative concept development.
Cline, Davis & Mann, Inc. New York, NY VP, Group Account Supervisor (5/97 - 2/
99)
Launched first platelet growth factor therapy (Neumega/Wyeth) for cancer patient
s suffering from thrombocytopenia (life threatening low blood platelet counts)
In addition to ads and sales materials, other tactical initiatives included crea
tion of product website with live (real-time) symposium for medical professional
s, and a motivational video for the sales force.
Medicus (a division of DMB&B) New York, NY VP, Account Supervisor (12/95 - 4/
97)
Managed product launch of first self-injected infertility therapy for women (Ser
ono); this was a multifaceted launch to include print, video, medical profession
al and patient education programs.
Harrison & Starr, Inc. New, York, NY Account Supervisor (4/92 -5/95)
Successfully managed anywhere from three to five accounts in the highly technica
l areas of: Oncology (Berlex), Schizophrenia (Novartis), AIDS/HIV (Burroughs We
llcome), Immune Deficiency Syndromes and Hemophilia (Alpha Therapeutics).

S.J. Weinstein & Associates* New York, NY Account Executive (12/89 - 3/92)
First account management position. In this junior role was assigned to many of
the agencyas accounts in the disease categories of: Ophthalmology (Alcon Surgic
al), Hemophilia and Immune Deficiency Syndromes (Armour Pharmaceuticals).
*(agency no longer in existence)
Education: Bachelor of Science in Communication Arts & Sciences, with a minor d
egree in Business. St. Johnas University, Queens NY
Other Experience: Non-profit Volunteer for Taproot Foundation as a strategist on
print, digital/web, messaging/branding and strategic planning initiatives for t
heir non-profit organization clients.