GETIT INFOSERVICES (P) LTD.

2011

SYNOPSIS ON
Market survey of prospective customers
for
GETIT Info services Pvt. Ltd.

College:

IIBS
Bangalore

Research Supervisor:
Mrs.Kumuda (Sr.Sales Manager)
Ms.Priyanka(HR Manager)

Submitted by: Submitted To:

Abhijit Das Prof.SatyaSiddharth Panda
Reg No.-9212400143

INTERNATIONAL INSTITUTE OF
BUSINESS STUDIES
 GETIT INFOSERVICES (P) LTD. 2011

INTRODUCTION:-
This project contains main and today’s interesting subject that is “MARKET SURVEY
OF PROSPECTIVE CUSTOMER FOR GETIT INFO SERVICES PRIVATE LIMITED”.As
service is our main subject of working in project. Importance of print & publish service
are describe as follows:-

 24*7 online visibilities.

 It presents you in front of buyer without leaving the office.
 Business enquiries from your target market.
 Present clients products/services where you can never be reaching.
 So the aim of this report is to understand concept of online service,
website promotion.

CONSUMER BEHAVIOUR:-
Consumer behaviour is the study of when, why, how, and where people do or do not
buy
Product. It blends elements from psychology, sociology, social anthropology and
economics. It attempts to understand the buyer decision making process, both
individually and in groups. It studies characteristics of individual consumers such as
demographics and behavioural variables in an attempt to understand people's wants. It
also tries to assess influences on the consumer from groups such as family, friends,
reference groups, and society in general.
Customer behaviour study is based on consumer buying behaviour, with the customer
playing the three distinct roles of user, payer and buyer. Relationship marketing is an
influential asset for customer behaviour analysis as it has a keen interest in the re-
discovery of the true meaning of marketing through the re-affirmation of the importance
of the customer or buyer. A greater importance is also placed on consumer retention,
customer relationship management, personalisation, customisation and one-to-one
marketing. Social functions can be categorized into social choice and welfare functions.

INTERNATIONAL INSTITUTE OF
BUSINESS STUDIES
 GETIT INFOSERVICES (P) LTD. 2011

COMPANY PROFILE:-
GETIT is India’s leading Directional Media company, connecting buyers and sellers
through information products and services - including yellow pages, white pages
directories, classified media (Free Ads), tele-information services(Getit Now 4444
4444), online (www.getit.in) and mobile media.

GETIT has continually improved its product offerings and is widely accepted as the
industry leader in the directional media, yellow pages and search segment. GETIT has
developed a brand new categorization system and is all set to completely revamp the
usability experience of its products. The new categorization will provide a superb
environment for advertising for businesses and make it much easier to search for
information for the user.

Over the years GETIT has introduced many award winning features in its products to
simplify the search experience. In this regard, our new online interface allows efficient
filtering of information to arrive at the most relevant results, almost instantly.

GETIT has built a strong national infrastructure and professional team that delivers a
high quality of service, offering value for money. The company has a strong network of
over 30 offices around the country with employee strength of over 1000.

Statement of the problem:-

This company is regarding the media and advertising which publishes yellow pages
every year in which customer data is analysed so as to get the relevant information
about their profession and their business so as to update it in the directory. As being the
student of the MBA and being an intern in GET IT INFO SERVICES PRIVATE LIMITED,
I got the most valuable information about their business and their professions.

INTERNATIONAL INSTITUTE OF
BUSINESS STUDIES
 GETIT INFOSERVICES (P) LTD. 2011

SCOPE OF STUDY:-
To know the prospective customers.

New customer generatation for yellow pages.

some factors which can increase customer satisfaction and create brand loyalty.

Information which are needed by the company to make new policies and strategies can
be collected that is very beneficial for the company.

OBJECTIVES:-
To identify prospective customers for yellow pages.
To find out the existing competitors of Getit yellow pages.
To study the important factor that promotes satisfaction among customers will respect to
yellow pages.
To find out the level of satisfaction among customer about their existing print
& publishing service provider.

INTERNATIONAL INSTITUTE OF
BUSINESS STUDIES
 GETIT INFOSERVICES (P) LTD. 2011

METHODOLOGY:-
There are various sources from which data has been collected to work on this research
and to make a report. In this project, I study to the customer response regarding the
effect of prospective customers
I focused on company profile, prospective customers of different companies like Just
Dial Infomedia18, Sulekha Etc. Then I studies the how does the work, what are the tools
for the prospective customers.
For to do this project , I used the research design.

Research Design:-
I used the research design into two methods
1) Data collection
2) Questionnaire

Data Collection :-
Data Collection divided into two part
a) Primary Data Collection
b) Secondary Data collection

Primary Data Collection:-

The primary data has been collected from the customers directly and took their
opinion .as well as Collect the data from our employee.

Secondary Data collection:-

The secondary data has been collected from the official web site, news paper and
magazine etc.

As well as the data has been taken from the unofficial blogs on the internet.

Questionnaire:-
For this Project, I used the Questionnaire also, To know about the prospective
customers of Getit Info Services.

INTERNATIONAL INSTITUTE OF
BUSINESS STUDIES
 GETIT INFOSERVICES (P) LTD. 2011

Bibliography:-
http://www.getitgroup.in/
http://www.getitgroup.in/testimonial.html
www.linkedin.com/companies/getit-infoservices-p-ltd
www.getit.in/contactus.aspx
www.getit.in/

Limitation:-
 Lacks of time – 60 days are not sufficient to reach all the respondents.

 Some of the respondents were biased.

 Sample collected is from selected area which do not represent the whole universe.

 Some respondents were not cooperative.

Conclusion:-

GETIT Info services Pvt.Ltd. offers a wide range of features and services to meet the
requirements of varied customer as giving more value in small amount of money to
customer is their prime concern. They aim at making yellow pages convenient for their
customers by offering service like colour advertisement, various size of advertisement ,
on line presence on ask me , own search engines ,free distribution of business
directories and so on..
Customer are quite satisfied by the service of GETIT Info services Pvt.Ltd.

Each service /product, offered by the Getit Info Services is designed for a different
market5 segments.
moreover getting along with GETIT Info services Pvt.Ltd. is a status symbol for people
and really feels proud to be with GETIT Info services Pvt.Ltd.

INTERNATIONAL INSTITUTE OF
BUSINESS STUDIES