DAVID BERKE

41 West 72nd Street, New York, NY 10023 ~ 212-873-7691 ~cell: 917-558-3601 ~ db1
0ba7bc@westpost.net

CAREER PROFILE
Over 10 years experience as a top sales professional with a proven track record
of increasing revenues and profitability in the food service industry, consumer
goods, and athletic apparel/equipment. Extensive experience liaising between man
ufacturers, wholesalers, buyers, retailers, chain stores, and buying groups. Sal
es management/sales training background. Excellent relationship building skills
with ability to establish rapport with a diverse customer base. Proven record of
generating strong leads through cold calling, referrals, and one-on-one interac
tions.

* Lead Generation
* Relationship Building
* Balance sheet
* Business Development
* Account Planning
* Sales Processes
* B2B Sales
* Outside Sales
* Client Cultivation

CAREER PROFILE
ALLIED METAL SPINNING CORPORATION, Bronx, NY 2005-present
Sales and Marketing Executive/Sales Manager
Directed all sales and marketing strategies for Premier American pan manufacture
r for the Bakery, Food Service, Hospitality, School, Catering, Pizza, Restaurant
and Restaurant Chain industries. Developed competitive sales strategy and incre
ased national sales presence. Generated new sales opportunities via prospecting
calls, networking and robust follow-through to identify and uncover opportunitie
s. Hired, supervised and trained 50 independent manufacturer reps nationwide.
* Increased average sales 18 percent year over year.
* Generated major accounts with Sysco Corp., IHop, Dot Foods, Domino's, Mr. Gatt
is Pizza, and TGI Fridays.
* Negotiated contracts with 4 buying groups. Created strong dealer/buying group
relationships.
* Reorganized and re-trained a total 50 sales reps divided regionally throughout
the U.S.
* Developed and executed an innovative marketing approach to a re-supply industr
y.
* Played instrumental role in new catalogue and revamping of website.
ETNA PRODUCTS COMPANY, New York, NY 1998-2004
Account Executive
Generated new business for As Seen on T.V. products including Home Healthcare, K
itchen Tools & Gadgets, and other items. Sold to nationwide retailers, distribut
ors, and wholesalers.
* Established Wal-Mart, Target, Sears, Kohl's, Walgreens, Kroger,and Albertsons.
TANEL 360 CORP., Milwaukee, WI 1996-1998
Partner, Director of Apparel
Created and launched apparel line. Negotiated national catalogue distribution wi
th American Softball Association (ASA), and United States Softball Association.
* Traveled extensively to trade shows, tournaments, clinics and training camps.
* Co-produced athletic equipment retail catalogue.
LEISURE MARKETING INC., New York, NY 10+ years
VP Sales and Marketing/ Principal-Manufacturer's Rep Organization
Built market momentum and sales volume for brands/manufacturers of athletic foot
wear and apparel, sporting goods, and equipment. Supervised team of 11 road sale
speople.
* Established major accounts including specialty stores (Foot Locker, Lady Foot
Locker, Herman's, Modell's, The Sports Authority) and department stores (Federat
ed, Nordstrom, May Co.)
* Accountable for 60 % of Wilson Athletic footwear's national sales.
* Launched/established Sensi Sandals as Italy's #1 shower sandal brand in the U.
S. market.
* Increased sales from zero to $40 million as exclusive sales rep for Puma appar
el line.
* Developed major nationwide retail accounts for infomercial retailer, Fitness Q
uest Inc.

PUBLIC SERVICE
2004 candidate for NY State Assembly; 2001 candidate for Manhattan Borough Presi
dent
US Coast Guard, Recruit Regimental Commandant