Catherine Regan Sappia

1531 Sunset Ave SW, Seattle WA 98116 (206) 849 9200 cr10c0824
@westpost.net
International Marketing and Sales
Summary of Professional Qualifications
Sales
Key account management & acquisition; develop trainings in product and brand or
mission;
Develop and grow customer relationships; creation and execution of motivational
and brand training; forecasting; budgeting; responsibility for ROI, profit in as
signed int'l markets; analysis of sales data. Extensive work building all aspect
s of a business and/or distributors part of an international market. Definition
of requirements for brand distributorship, recruitment of distributors within EU
.
Marketing
Develop national & regional retail promotions for department stores, individual
retailers, and e-commerce; adaptation of launch concepts to national conditions
including adaptation/translation of marketing materials adhering to all levels o
f CI.; develop and custom-tailor promo concepts and materials; media planning an
d budgeting; event planning and direct mail; market research, competitor analysi
s, pricing suggestion; define market and consumer profiles. Define mix, set focu
s, and co- define communication in collaboration with cross- functional teams.
Project management
Execute national, regional and local promotional events; develop theme, appearan
ce, location, budgets for international sales meetings; brand/product launches;
oversee renovations of building or retail business and new branch or store openi
ngs including business plans, merchandising, recruiting, retail space management
and e-commerce. Follow project through Initial project justification to impleme
ntation and evaluation.
Business Development / Supervision
Successful entrepreneur in the world of fashion; creation of brand, company miss
ion and CI;
strategy work in distribution, channel definition, sales and marketing focuses;
definition of structures, budgets, personnel needs, resources, sales volumes and
offering; accompaniment and optimization of work flow; supervision of sales and
marketing personnel; develop, coach and motivate teams; recruit, evaluate and d
efine staff goals; lead cross-functional international teams.
Buying
Procure and budget DOB, shoes and accessories; supervise, analyse and manage sto
ck volumes, inventories, margin and pricing calculation; develop short and mid-t
erm budgets for buying, sales, personnel and fixed costs; forecasting and sales
planning.
Professional experience
Planned Parenthood of the Great Northwest- Human Resources Projects - per diem
June 2010 to date
Created new recruitment materials
Provide support in all areas of HR including candidate screening
Develop integration newsletter for transitioning staff in Clallam County
Maternity break, immigration back to the US 11/2010 - 05/2010
Sigg Switzerland AG, Frauenfeld, Switzerland - International Area Sales Manager
 10/ 2007-10 /2009
* Defined and developed new requirements for distributorship- including marketi
ng plans, business plans and sales goals for assigned markets (Responsible for
the UK, Italy, the Netherlands, Scandinavia, Spain, Portugal, Eastern Europe)
* Changed existing distribution to better be able to attain goals, secure growth
and ability to successfully relaunch brand with eco-message
* Create new business model for the UK with unique distribution of clients betwe
en distributorship and Sigg affiliate - including all budgeting and P+L, hiring
of PR firm, development of marketing strategy
* Acquired major new clients in UK, Portugal, Italy, Sweden, the Netherlands wit
hin lifestyle, outdoor, grocery and travel distribution channels
* Developed "green" training, marketing tools and brand presentation around drin
king water and plastics for Sigg which attracted interest from international com
panies + NPOs facilitating many awareness events and promotions
Wellis AG, Willisau, Switzerland - International Sales + Distribution Director
01/06 - 07/07
* Concept, preparation and execution of "Journey of the Senses" launch/road show
including introduction of new textile collection for Team by Wellis design furn
iture
* Development and implementation of new distribution strategy with new export ma
rkets throughout Europe, outlet and B2B concepts - Focus on Switzerland, the Net
herlands, Germany, Austria. Growth in the US market stimulated through incentive
and promotional programs.
* Revision of retail margin structures for national and international markets
* Develop change management tools during transition
Independent Contractor 02/04 - 12/05
* Translation work in English, German and Italian, messaging, slogans for variou
s international companies
* Project Manager for opening of design concept store Colombo La Famiglia in Zur
ich, Switzerland
* Business development, marketing collateral and promotional planning for 2 beau
ty spas in Zurich, Switzerland
* Developed and taught class "Perception in the world of business"
Mondaine Watch Ltd., Zurich, Switzerland - Sales Manager Switzerland
04/02 - 01/04
* Growth of business, re-building/re-launching of Camel Active brand with 30% in
crease in sales
* Growth of Mondaine brand to include department store chains In Switzerland an
d Germany and travel retail throughout Europe
* Developed new marketing/ merchandising concept for Mondaine and Camel Brand fo
r department stores.
* Lead / coach team of 4 outside sales
Bijoux One, Zurich, Switzerland - Regional Sales Manager 03/01 - 03/02
* Supervision and management of 22 stores & 55 staff in German and Italian-speak
ing Switzerland
* Company buyout lead to restructuring and elimination of position
Miroglio SpA Tessile, Alba, Italy - Area Sales Team Leader 2000-2001
* special one-year contract for training and study of language
* Sales of high fashion textiles to clothing manufacturers in all of central and
southern Germany
* Oggitaliano, Torino, Scuola di Lingua Italiana Superiore - Italian Language st
udy
Regan's Boutique, Bassersdorf, Switzerland - Owner
1/ 1993-12/1999
* Buying and selling of women's clothing, shoes and accessories (UK, NL, I, F, C
H, D)
* Creation of CI, strategy and follow-through leading to successful sale of 2 bu
sinesses after 7 years
* Large fashion events in store and out, direct mailings, themed events, cross-m
arketing with local companies

Education
BA in International Relations/Economics/ German Studies
Focus: European Integration
American University, School of International Service, Washington DC
Dean's List GPA 3.9

Languages
English/German bi-lingual, simultaneous translation included in degree
Italian fluent
French good conversational