CHARLES E.

WESLEY
10155 Spring Park Drive * Charlotte, NC 28269 * (561) 315-15
29 * bw10e1db2@westpost.net
OVERVIEW
Operations Management Professional with diverse experience in highly competitive
markets including Business Development Initiatives, Sales & Marketing, Client S
ervice Delivery, and Administration.
AREAS OF EXPERTISE
* General Management/Administration * Facility Management/Construction Oversig
ht * Budgeting & Expense Control
* Policy & Procedure Development * Product Development and Procurement *
Quality Assurance Procedures
* Account Development & Retention * Client Relationship Management (CRM) * K
ey Alliances/Partnerships
PROFILE
* Business operations strategist with proven track record of developing innovati
ve strategies, which are value-added, cost-effective and streamline efficiencies
. Analytical thinker and problem solver with a flair for developing "out-of-the-
box" ideas.
* Polished staff manager, mentor and developer who leads by example. Successfull
y directs and motivates individuals and high performance cross-functional teams
to produce optimum results in pursuit of organizational goals.
* Proven record of taking on new challenges. Demonstrated ability to maximize pr
ofitability and increase sales. Effectively execute key business solutions in su
pport of organizational dynamics and company business objectives. Exceptional wo
rk ethic and commitment to excellence. Willing and able to travel and/or relocat
e.
PROFESSIONAL EXPERIENCE
Keffer Volkswagen - Huntersville, NC 2010 to present
* Sales Associate
Hired by this automotive dealership to initiate and close sales of new and used
cars. Advised customers which vehicle is best for them regarding new or used pur
chases or leases. Handle all aspects of sale including pick-up and delivery.
* Achieved 3rd largest sales volume within the first month of employment.
* Maintain a CSE average of 95% and above.

Restaurant Depot - Pompano Beach, FL

2006 to 12/2009
* Assistant Branch Manager, Charlotte, NC (12/2008-12/2009)
Opened the first Restaurant Depot in the Carolinas in Charlotte, NC. Part of the
project from inception through facilities construction and managing operations
once the location was open. Assisted in areas including fiscal management, sales
/business development, program planning/implementation, inventory control, facil
ity management, customer service/satisfaction, quality initiatives, merchandisin
g, and execution of company programs. Hired, trained, managed and motivated staf
f of 40.
* Maintained oversight of building construction and prepared the "racking" layou
t for install.
* Managed the stocking of the store prior to the March 13, 2009 Grand Opening.
* Set four company records that have yet to be broken by 12 additional grand ope
nings nationwide including Highest Sales, Highest Customer Attendance, Highest G
ross Profit Percentage, and Fastest Store to Reach $500,000 in a Week.
* Networked with local businesses within the community including restaurants, ho
tel, and food service-based business offering a free membership to drive new bus
iness customers.
* Provided ongoing coaching and mentoring to store managers and staff to focus o
n processes and identify best practices.
* Emphasis on gross margin improvement as well as revenue and profitability grow
th of all operations.
* Utilized a top-line sales and operations management approach to rapidly achiev
e and exceed profitability goals.
* Assistant Branch Manager, South Florida (2006-2008)
Responsible for managing the operational infrastructure and overseeing daily sal
es and operations for this 65,000 sq. ft. facility with over $55M in annual sale
s. Assisted with managing a staff of 65.
* Increased customer loyalty scores 50% by meeting client requests in a timely,
accurate manner, securing repeat business.
* Provided sales and operational assessments, management and training to maximiz
e location profitability. Increased sales volume more than 18% to an average of
$1.4M. (Continued on Page 2)

Resume of Charles E. Wesley * (561) 315-1529 * bw10e1db

2@westpost.net * Page Two
PROFESSIONAL EXPERIENCE - (continued)
Restaurant Depot - (continued)
* Improved operating efficiencies by establishing productivity goals and standar
ds, as well as, putting critical compliance measures in place. Continually met a
nd/or exceeded employee productivity objectives and goals.
* Part of a special assignment and a 5-person Operational Improvement Team from
06-12/2008 working in underperforming stores in Jacksonville, Atlanta and Orland
o to improve various operational areas of their business, such as realignment an
d resets of shelving and displays. Hired and trained new Department Managers in
each area of the business.

Volkswagen North America (Corporate Office) 1990 to 2006

* Area Manager
Served as the primary contact in the #1 volume region in the US for Dealer Princ
iples and key dealership managers for sales, parts, service to lead and manage c
hange within 13 dealerships toward the fulfillment in the VW brand objectives. B
road scope of accountability included strategic planning, tactical business oper
ations plans, fiscal management, expense control, program planning/implementatio
n, resource management, project management, managing vendor relationships, purch
asing, quality assurance, process improvement, key performance indicators, facil
ity management, and leading company direction.
* Supported all aspects in the development and monitoring of the areas new and u
sed car sales programs, parts and service activities, and vehicle forecasting an
d allocations consistent with the achievement of critical targets.
* Integral part of measuring and monitoring the performance and established oper
ating standards that support dealer initiatives necessary to ensure sales, custo
mer satisfaction, and loyalty objectives were met.
* Integrated corporate policies and procedures at the regional level. Coordinate
d all aspects of training and development, and organized job duties to ensure em
ployee productivity. Accomplished efficient transition at all locations.
* Developed tools, resources, and other necessary support to assist dealers to a
ttain sales and program objectives.

* Regional Distribution Manager, Southeast Region

Oversaw all regional activity associated with forecasting, planning, scheduling,
shipping and logistics, and tracking of VW vehicles from the factories through
retail delivery. Managed flow process and quality assurance check points to achi
eve on-time delivery to dealers. Held complete accountability for $50M inventory
.
* Supervised dealer forecasting and ordering, enforced process compliance, and i
nitiated process improvements.
* Developed and implemented aftermarket accessory program to personalize the veh
icle for a buying leading to greater sales and P&L opportunities for VW and deal
ers. Consistently met/exceeded company and client goals and objectives.

* Vehicle Sales Manager

Provided all aspects of support in the development, administration and monitorin
g of the Area's new and used sales programs, incentives, and promotions consiste
nt with achievement of critical targets.
* Strategically managed all southeast territory operations as a consultant to VW
dealers regarding set up and development of auto retail departments. Responsibl
e for training development of managers and employees.
* Oversaw sales departments to help maintain or bring to profitability by provid
ing statistical information to management relating to transaction and revenue pr
ojections, comparisons to past results, and resolving problems.
* Drove new and CPO retail sales to achieve area objectives and ensured VW brand
promise is fulfilled for new and CPO vehicle sales. Raised dealers' sales perfo
rmance levels and reduced variability between dealers.

* Parts/Service Depot Manager, Southeast Region

Provided dealers with support in parts and accessory sales/management, customer
service, and business performance. Assisted dealers in implementing corporate pr
ograms and managed staff of 50 including 8 District Parts Managers.
* Improved operational performance of parts departments at the dealer level. Ini
tiated innovative methods to change dealer behavior to meet national performance
, which insured consistent services to support VW customers.
EDUCATION
Undergraduate studies in Business and Management at University of Maryland and S
trayer Business College, Washington, D.C.
Coursework in the automotive industry: Northwood University, Midland, MI and Pal
m Beach, FL