Tracy Nowak

16675 Lake Circle Drive, #934

Fort Myers, Florida 33908
859.750.8880 tn10e695c@westpost.net
SALES AND MARKETING LEADER
* Proactive and innovative sales and marketing professional with a demonstrated
record of achievement creating and executing sales initiatives, developing new b
usiness, exceeding quotas, and forging productive relationships that drive cross
-promotional opportunities.
* Collaborate with colleagues from diverse corporate backgrounds to build consen
sus for the adoption of new ideas and programs. Conduct needs analysis to fulfil
l all aspects of sales development and management.
* Proven to excel in a position requiring strong analytical and critical thinkin
g skills. Serve as a trusted business partner with clients to identify needs and
opportunities that deliver solutions and ROI.
* Leverage exceptional leadership skills to drive a team effort. Support an envi
ronment of accountability to achieve goals.
* Innovative and creative in approach, consistently generating new and increment
al business.
CORE COMPETENCIES
Consultative Selling / Field Sales, Cross-Promotional Opportunities and Revenue
Generation, Marketing / Business Development, Client Relationship Management, Ac
count Penetration / Closing Skills, Team Collaboration / Leadership, Strategic P
lanning
EXPERIENCE HIGHLIGHTS
* Exceeded sales goals by 249%; achieved status as top producer for merchant ser
vice and commercial loan referrals; co-developed one of the top three sales terr
itories in the country.
* Cultivated significant pipeline growth across a diverse list of verticals incl
uding real estate, retail, manufacturing, finance, insurance, legal, healthcare,
technology, and consumer products.
* Closed $10 million in residential mortgage loans; earned preferred mortgage le
nder status with large developer.
* Achieved lowest cost of funds throughout territory while simultaneously growin
g business.
* Penetrated previously inaccessible consumer product account (Procter & Gamble)
and secured global contract.
PROFESSIONAL EXPERIENCE
CNLBANK, Fort Myers, Florida
2009a"2010
Assistant Vice President, Branch Manager, Business Development Officer
Managed and maintained existing portfolio while driving core retail sales effort
s for the largest bank in central Florida and the 10th largest financial institu
tion in the southeast region.
Originated cross-promotional opportunities to increase product awareness and rev
enue. Positioned the company as an internal and external leader. Established per
formance metrics and identified improvements to streamline client solutions for
overall profitability and growth. Ensured Bank Secrecy Act (BSA) and Customer Id
entification Programs (CIP) compliance. Performed monthly audits.
* Generated $3 million in new business through targeted cold calling and consult
ative efforts. Developed industry-specific pre-call planning techniques; scrubbe
d lists using extensive account mapping, ROI analysis, and other research. Effo
rts resulted in a 60% penetration and a 25% close rate.
* Achieved lowest cost of funds throughout 5-branch territory while redirecting
sales and gaining deposits.
* Drove sharp increase in fee income through cross-selling achievements. Communi
cated product value propositions and generated a funnel across multiple product
segments. Engaged internal teams and resources to ensure the bankas depository p
roducts were cross-sold and positioned effectively.
* Developed sales strategies, including product positioning, customer segmentati
on, and penetration plans. Solidified relationships with C-level and other key c
lient decision-makers to impact business objectives, and sell products and solut
ions that contributed to revenue growth.
FIRST AMERICAN BANK, Fort Myers, Florida
2006a"2009
Assistant Vice President, Treasury Management Sales
Developed and led ongoing sales and strategic planning of treasury management so
lutions for business-to-business lines for this privately owned commercial bank.
Established key relationships with staff, colleagues, business leaders, and cli
ents. Provided tactical coaching, and guided all sales and pipeline efforts. Edu
cated clients regarding the effective use of technology to achieve goals. Create
d sales presentations, strategies, and integrated marketing campaigns. Provided
sales support for retail and commercial lending officers.
* Ranked #1 for commercial loan referrals. Promoted twice in less than 2 years.
* Secured over $4 million in deposits during first year of tenure. Increased pro
fits through generation of fee based cross-functional product sales.
* Increased cost savings through sales production allowing company to eliminate
headcount and expand own role. Educated staff members on self-sourcing of new le
ads while maximizing existing business.
FIFTH THIRD BANK, Kentucky/Florida
2004a"2006
Treasury Management Sales Officer; Fort Myers, Florida (2005-2006)
Recruited by corporate management to launch and develop treasury management sale
s for 24 branch territories in Lee and Sarasota counties (FL) for this $8.5 bill
ion regional banking corporation. Provided training and sales support to retail,
private banking, and commercial lending officers.
Maximized existing corporate business structures (sales, marketing, finance) and
leveraged key partner strategies. Promoted core-product portfolio and oversaw a
ll related activities. Applied operational and managerial expertise to implement
effective sales strategies.
* Generated $400,000 in treasury management revenue in 2006, with no previous tr
easury management experience. Awarded top ranking in Florida statewide referral
campaign.
* Ranked #1 out of entire Bancorp for merchant service referrals; built and esta
blished sales territory; consistently ranked in top 3 in U.S.
* Leveraged exceptional sales and management skills to execute full range of ban
king products and services. Developed strategic sales and marketing plans.
* Managed 6 customer service representatives as Office Manager. Transferred to F
lorida from Highland Heights, Kentucky in 2005; transitioned to executive positi
on of Treasury Management Sales Officer.
VICTORY MORTGAGE, LLC, Loveland, Ohio
2002a"2004
Loan Officer, Outside Sales
Directed customer-focused marketing and sales for this full-service mortgage com
pany.
* Closed $10 million in residential mortgage loans; earned preferred mortgage le
nder status with large residential builder resulting in significant incremental
business.
FIFTH THIRD BANK, Cincinnati, Ohio
1998a"2001
Inside Sales Representative
* Provided customer service and banking product sales as a key member of the tel
esales department; sold refinancing solutions, including second mortgages and ho
me equity lines of credit.
* Achieved status as top sales performer in the telesales department.
ADDITIONAL EXPERIENCE: COMMERCE BANK OF SOUTHWEST FLORIDA, Fort Myers, FL/Assist
ant Vice President, Branch Manager, Treasury Management Sales; SIBCY CLINE MORTG
AGE SERVICES, Ft. Mitchell, KY/Mortgage Loan Officer; NORCOM, Hebron, KY/Outside
Sales Representative: Penetrated account and secured global contract for custom
-built kiosks in all corporate P&G locations around the world; Sold surveillance
systems to Johnson & Johnson and audio-visual equipment the Chiquita corporatio
n.
EDUCATION
NORTHERN KENTUCKY UNIVERSITY a Highland Heights, Kentucky
Bachelor of Arts in Organizational Leadership, Concentration in Marketing