JONATHAN LEDERER

Rego Park, New York 11374

917.763.3545
ledjs111@gmail.com

SENIOR VICE PRESIDENT OF SALES AND MARKETING

FOCUS OF INTEREST: SALES AND MARKETING MANAGEMENT
Strategic Sales and Business Planning ~ Team Building and Leadership ~ Territor
y Expansion and Maintenance
Consultative Selling Approach ~ Customer Needs Analysis ~ Client Relationship Bu
ilding ~ Market Penetration Strategies

QUALIFICATIONS SUMMARY
Seasoned professional with dynamic sales and marketing career in major corporate
environments, along with successful start-up experience. Competent at assuming
full and collaborative responsibility in providing strategic direction in establ
ishing and creating organization’s public image and product-line services. Adept at
providing strong presentation, negotiation, and communication skills; expert at
building top-producing relationships with customers and business partners nation
wide. Dynamic leader with strong motivation, team building, liaison, and negotia
ting capabilities.
- Collaborative management approach with effective visioning and counselin
g abilities to steer organizations toward fulfillment of corporate goals and obj
ectives.
- Demonstrated strategic sales leadership, tactical account planning, and
C-Level relationship building.
- Proven aggressive sales execution, experienced relationship builder, and
competent tough negotiator.
- Excellent interpersonal and communication skills that complement creativ
e problem solving capabilities.

PROFESSIONAL EXPERIENCE
CASEWISE SYSTEMS, INC., STAMFORD, CT
Software and consultancy solutions provider of major global organizations for bu
siness process analysis and management, enterprise architecture, and governance
risk and compliance purposes; offers enterprise modeling products that enable te
ams to visualize, understand, analyze, improve, audit, and continually enhance c
omplex operating processes and IT infrastructures.
President (North America) 2009-Present
Oversee sales reorganization, corporate marketing, and product development world
wide. Develop an effective federal sales and service team. Supervise product int
egration model and solution selling for all product lines. Apply and facilitate
enhanced customer interaction practice between management, development, and cust
omers globally. Administer profit and loss responsibilities and efficiently nego
tiate corporate agreements.
- Exceeded year-over-year revenue by 28%, including the 35% administrative
fee back to Casewise Corporate.
- Solely handled and directed top 20 accounts that generate 80% of annual
renewal maintenance and more than 20% of new revenue for the North America regio
n.
- Attained 75% annual growth in professional service sales by streamlining
sales and professional service organizations.
- Fostered a multitier approach through trade shows, social media, thought
leadership pieces, account management, and other marketing methods, increasing “qua
lified†lead generation by 50%.
- Rendered dynamic leadership to the Analyst Review Committee, moving from
niche player to leader in the Gartner’s Magic Quadrant in 15 months.
- Managed and submitted reports directly to the Chairman of the Board and
Board of Directors.

REVMAKER / ADAPTIVE, NEW YORK, NY / ALISO VIEJO, CA

A full service management company that provides global funding solutions and sal
es and marketing support to a wide range of corporations, enabling enterprises t
o align their capabilities with strategic intent.
Principal / Vice President of Sales and Channels 2009
- Significantly increased pipeline opportunities by 30% in less than 2 qua
rters.
- Created, integrated, and executed unified corporate message within Sales
, Consulting, and Development teams.
- Built and led the new “Acquisition Team†to track new merger and acquisition opp
ortunities to optimize existing offering.
- Contributed in analyst reviews and interactions.

ETQ, INC., FARMINGDALE, NY

An enterprise quality and compliance management software company known for ident
ifying, mitigating and preventing high-risk events through integration, automati
on and collaboration; the pioneer in providing a flexible application developmen
t technology for creating and accessing custom vertical industry applications fo
r use with a Web-browser client.
Senior Vice President of Sales 2008-2009
- Successfully grew sales revenue by approximately 28% for four consecutiv
e quarters.
- Demonstrated exemplary management skill in directing the Professional Se
rvices Team and dedicated Pre- and Post- Sales teams, which increased profession
al service revenue by 35% annually.
- Initiated and cultivated “Solution Selling†model throughout the entire organiza
tion.
- Personally conducted demonstrations and presentations to ensure prospect
and client relationships were properly maintained.
- Collaborated in rejuvenating the integrated marketing and sales messagin
g through cohesive sales and marketing collateral and presentations.

BOSSDEV, INC., SAINT CLAIR SHORES, MI

A venture capital company that specializes in global technology solutions in thr
ee areas of expertise: custom development, Web 2.0 collaboration, and public saf
ety.
Senior Vice President of Sales and Marketing 2006-2007
- Competently achieved an average of 25% of sales expectations in all busi
ness units for three consecutive quarters.
- Established and maintained the Channel Department for the Direct Sales T
eam.
- Ensured products were properly developed, marketed, and sold in a positi
ve manner through participating in the development of a full product lifecycle m
odel.
- Assumed full marketing responsibilities across all business units, inclu
ding the development of the buy, build, and partner model.

POPKIN SOFTWARE / TELELOGIC, NEW YORK, NY

A market- and technology-leading solutions provider of decision-making, business
process management, enterprise architecture, systems engineering, and software
development.
Vice President of Sales (North America) 2000-2006
- Substantially developed sales organization revenue from less than $2M to
$20M in annual gross revenue and successfully sold Popkin Software to Telelogic
for $40M; cultivated government sales from $20K to more than $10M in 12 quarter
s.
- Exceeded more than 20% yearly targets for five consecutive years as well
as 25% Commercial Direct Team quarterly sales for eight quarters.
- Drove the Project Management and Consulting Services Division’s annual sales
by more than 30% for the last three years.
- Led and supervised the United States and Canadian Sales teams in renderi
ng vertical market / geographic / channel solution-oriented sales strategy.
- Provided direction while participating in all phases of software develop
ment of the full-product tool suite.
- Recommended additional products for cross-selling opportunities.
- Promoted and marketed System Architect 2001 product suite in various pub
lic and private sector trade shows.

EARLIER CAREER
SYSTEMAX / GLOBAL COMPUTER SUPPLIES, PORT WASHINGTON, NY
Global Direct National and Federal Sales Manager / East Coast Corporate VIP Gov
ernment Sales Manager / VIP
Regional Corporate Sales Manager
SUPERIOR BANK, FSB, UNIONDALE, NY
Affinity Marketing / Regional Retail Sales Manager (Northeast)
NATIONAL WESTMINSTER BANK, N.A., NEW YORK, NY
Assistant Vice President of Sales
MIDAS CONSULTANTS / DISCOUNT FUNDING, FREEPORT, NY
National Sales Manager
MONARCH LIFE INSURANCE COMPANY, ROCKVILLE CENTRE, NY
Brokerage Representative / Assistant Manager

EDUCATION
Master of Public Administration (MPA) ~ LONG ISLAND UNIVERSITY, GREENVALE, NY
Bachelor of Science in Management ~ LONG ISLAND UNIVERSITY, GREENVALE, NY

PUBLICATIONS
- Sales and Marketing Management- “Do You Know Where Your Reps Are?â€
- Career and Executive Coach- “How to Choose a Bossâ€
PROFESSIONAL AFFILIATIONS
- Member, Center for the Advancement of the Enterprise Architecture Profes
sion
- Member, The Open Group Architecture Framework (TOGAF) for Architecture G
roup and TM Forum
- Panel Member, New York Software Industry Association: “How to Negotiate and
Close Deals-and Live to Tell About It!†and “Lead Generation-Learn from the Bestâ€

ACTIVITIES
- Member, United States Golf Association
- Member, United States Tennis Association
- Member, C.W. Post Alumni Association
- Member, Wildlife Conservation Society
- Fellow, Museum of Modern Art
- Member, American Museum of Natural History