ROBERT F.

CAVELLIER
1048 Richwood Ave.
Cincinnati, Ohio 45208
513-503-1215 (Cell)
rc1125666@westpost.net

EXECUTIVE SUMMARY
* Results oriented, new business development professional with over fifteen year
s of senior leadership achievement for consumer marketing organizations.
* A successful track record of high volume business growth and profitability.
* Visionary, creative, organized; possess a unique ability to integrate superior
analytical and intuitive skills to stay one step ahead of the market.
* Strong customer focus with good listening skills and an appreciation for custo
mer satisfaction.
* Proven track record of developing effective and efficient relationships within
the consumer products business.
* A detailed understanding of the strategic planning process and the ability to
solve problems and make fact based decisions.
* Adapts quickly to opportunities in the marketplace.
* Spearhead new ideas as a catalyst for positive change.
* Strong team player, with a capacity for creativity and innovation.
* Excels at marshalling staff and support resources to bring in projects on tren
d, on time, on budget.
* Strong leadership qualities and the ability to champion a wide variety of proj
ects.
* A highly motivated manager with a burning desire to win.
AREAS OF EXPERTISE
* New Business Development * Creative Direction
* Ideation of New Products * Product Development
* Brand Management * P&L Management
* Global Product Sourcing * Trend Research/Analysis
* Product Life Cycle Management * Strategic Planning
* Strong Client Management skills * Product Innovation
* Production and Distribution Planning * Production Scheduling
* Negotiating of Licensed Contracts * Consumer Advertising
SELECTED ACHIEVEMENTS
* Designed, developed and sold custom licensed, seasonal and everyday programs t
o Wal-Mart, Sam's, Target and Publix resulting in sales growth of over $10 milli
on for both 2007 and 2008 for Bakery Crafts.
* Designed, presented and secured multi year strategic licensing agreements with
Mattel, Warner Bros., Sesame, Lucas Film Ltd, Hasbro, FOX, Summit and SONY resu
lting in sales growth of over $18 million for Bakery Crafts.
* Developed and secured relationships with Wal-Mart, Target, Walgreen's, Kroger,
Kmart, CVS, Eckerd and TRU.
* Created, designed, developed and sold a variety of toy lines including Furr Ba
llz TM, Adora Ballz TM and Block Heads TM brands achieving sales of $30 million
in 2006.
* Achieved wholesale volume of $62 million.
Robert Cavellier
Page 2
* Awarded Parents Magazine Toy of the Year.
* Negotiated Multi-million dollar Burger King Kids Meal promotion.
PROFESSIONAL EXPERIENCE
Bakery Crafts
2006-Present
Vice President of Marketing and Licensing
Manage a team of 8 designers and an extensive network of outside creative profes
sionals. Manage the development of over 600 licensed and seasonal products annua
lly. Coordinate all marketing communications including collateral, in-store poin
t of purchase, trade and consumer advertising, P.R. and web marketing. Responsib
le for providing guidance and direction on brand management to ensure consistenc
y of brand image. Key retail account licensing, marketing and product presentati
ons.
* Manage internal Product Development and Marketing staff and provide the overal
l strategic direction for the development of an extensive line of licensed, seas
onal and everyday products.
* Leverage long-standing relationships and interface directly with key decision
makers and top-executives of Hollywood studio consumer products divisions includ
ing Mattel, Warner Bros., MGA, FOX, Lucas Films, SONY, Paramount, Hasbro, NICK,
Pokemon, Sanrio, Sesame, Summit, FOX, American Greetings, United Media, Scholast
ic, Sony, Crayola, Universal, Beanstalk, Cartoon Network, Freemantle, NASCAR, an
d various IP holders.
* Responsible for development and implementation of strategic plan that resulted
in the acquisition of global rights for high-profile strategic franchise brands
Mattel, Warner Bros., MGA, FOX, Lucas Films, SONY, Paramount, Hasbro, Summit an
d FOX.
* Manage the financial objectives within the Marketing and Licensing departments
.
* Account responsibilities for Wal-Mart, Target, Kroger, Kmart, Publix, Safeway,
Albertsons,
* Analyze sales, category/competition and profitability.
* Manage the creative calendar to ensure coordination and follow-up of timelines
.
* Develop retail and cross promotions with licensees and key retailers.
* Manage the development of the advertising and promotion budgets.
* Develop pipeline of new products through the identification and validation of
new concepts through consumer research.
* Communicate product status, critical issues and launch plans.
* Execute new product launches from concept development through production.
Talking Toys
2000-2006
President
New Business Development partner with consumer products toy and gift companies,
focused on product development, management of outside creative services, consume
r/retail market and trend analysis, overseas manufacturing, sourcing, Licensing,
purchasing, recruitment and development/management of outside sales force.
* Designed and brought to market dozens of licensed and seasonal gift and home d
ecor items while consulting with the Bradford Exchange, a Chicago based, worldwi
de leader in direct marketing of fine collectibles. Worked with licensed artists
such as Sandra Kuck TM, Mark Cannon TM, Heather Goldminc TM, Eddie LaPage, Chuc
k Ren TM, Al Agnew TM, Greg Alexander TM, Ted Blaylock TM, Lina Liu TM, Larry Ma
rtin TM, Thomas Kinkade TM, Christian Lassen TM, Mimi Jobe TM, Warner Bros TM. D
isney TM, Lord of the Rings TM and Delphi TM.
Robert Cavellier
Page 3
* Consulted with Fine Toy to design, develop, source and sell seasonal and every
day interactive audio based toy, home decor and soft goods including Furr Ballz
TM, Adora Ballz TM, Block Heads TM, Twinkles TM Rock N Ride TM, Dancing Animals
TM, Furrniture TM and Yummy Tummys TM.
* Designed and sold customized programs to Wal-Mart. Target, CVS, Rite Aid, Ecke
rd, Walgreens, 7-11, LTV, FMMI, Kroger, Costco, Sam's, Safeway and Albertsons.
* Researched and recommended strategic growth initiatives and executable opportu
nities toward corporate objectives in entertainment (film, television, gaming, o
nline, music, mobile, and publishing), character, fashion/trend, lifestyle, inve
ntion, new IP and technology acquisitions.
Gibson Greetings, Inc.
1997-2000
General Manager of Gibson Toys
(Gibson toys was a Cincinnati based gift and home decor manufacturing and market
ing company whose products included toys, gifts, and premium table decor items s
uch as plates, napkins and centerpieces.)
* Responsible for all phases of Sales and Marketing, product development, licens
ing, creative, design, marketing sourcing and mfg. for over 1000 toy, gift, seas
onal and novelty products.
* Built a $120 million business from the ground up.
* Researched and recommended strategic growth initiatives and executable opportu
nities toward corporate objectives in entertainment (film, television, gaming, o
nline, music, mobile, and publishing), character, fashion/trend, lifestyle, inve
ntion, new IP and technology acquisitions.
* Created, developed and marketed Silly Slammer TM brand of products with sales
of over $60 million at wholesale. Slammers were awarded 1998 Toy of the Year, Dr
. Toys Best Vacation Product, REX Award for Retail Drug Excellence, Seventeen Ma
gazine Must Have Toy and Ladies Home Journal Best Toy Under $10.
* Responsible for the management and direction of $5 million television, print a
nd public relations campaign for Silly Slammers as well as direction and media p
lacement of commercials for Fearful Fido TM, Sing a Ling TM, Tongue Twisters TM
and Rockin' Robin TM.
* Scheduled production for each manufacturing facility in the supply chain.
* Coordinated the demand forecast of all customers.
* Managed a team of 20 designers, product managers, sales managers and operation
s managers.
* Led new business development efforts for all customized new product programs f
or major retail customers including Wal-Mart, Target, TRU, Walgreens, Winn Dixie
and Kroger.
* Negotiated successful multi-million dollar Burger King Kids Meal promotion.
Impact Inc. (Division of ERO Industries, Inc.)
1993 - 1997
Senior Vice President of Marketing
(Impact Inc. is a Florida based manufacturer and marketer of licensed and brande
d hard goods and soft goods for seasonal and back-to-school.)
* Drove product development, market and trend analysis, creative direction and m
anufacturing of 300 + seasonal, back-to-school and stationery licensed items.
* Licensing liaison for The Walt Disney Co., MCA/Universal, Warner Brothers, Pla
ymates, Mattel. NFL, NBA. MLB, NASCAR, and NHL.
* Managed a team of 6 designers and product managers.
Robert Cavellier
Page 4
* Marketing lead on all retail sales presentations for Wal-Mart, TRU, Target and
Kmart.
ERO Industries Inc.
1987-1993
Vice President of Marketing
(ERO Industries was a Chicago based manufacturer and marketer of licensed and br
anded hard goods and soft goods.)
* Managed licensing relationships with The Walt Disney CO., Warner Bros., Mattel
, Sesame Street, Playmates, NFL, MLB, NBA, NFL, TCFC, Warner Music and WWF.
* Led all phases of the design, development, pricing, manufacturing and promotio
n of 250+ SKU Slumber Bags TM, soft goods line and Cypress Gardens TM line.
* Marketing lead on all retail sales presentations for Wal-Mart, TRU, Target and
Kmart.
EDUCATION
Northern Illinois University
Bachelor of Fine Arts, Visual Communication
PERSONAL
Board of Directors, The United States Playing Card Co.
Worlds Slowest Tri-Athlete (still running)
Volunteer, YMCA of Greater Cincinnati
Volunteer, Cincinnati Free Store Food Bank