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Ý AÝ KUÝAR, V
Retail head, P em P akash Singh,
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would like to exp ess my hea tfelt app eciation and g atitude to my p oject head
V !"" his p oject is a esult of his teaching,
encou agement and inputs in the nume ous meetings he had with me, despite his busy
schedule He made su e that my stay in the office was a lea ning expe ience
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./$&01!0/$2he aim of the p oject was to study the scope of logistics in
exhibitions so to suggest additional business f om exhibitions/events fo the
o ganization
!!0$12 A p ima y and seconda y data study was conducted h ough p ima y
data, the views of custome s and va ious companies belonging to diffe ent indust ies
we e analyzed
334"2he e is b oad scope in the field of exhibition logistics because not any big
company is active in this field Exhibition takes place at egula inte val and in a no
of cities with a la ge no of exhibito s who pa ticipates egula ly in such exhibitions
So, such exhibito s will like to have se vice which will handle thei p oducts and
mate ials with safety
$055303"2Safexp ess has a la ge netwo k in domestic ma ket and with the
use of such netwo k it can easily get se vices in field of exhibition logistics Company
should use its manpowe to contact such exhibito s, o ganize s and event management
companies so that it can easily convince them with the se vice company can offe
them to make thei functions mo e easily
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Logistics efe s to movement of goods and aw mate ial f om the place of p oduction
to the place of consumption A ecent study defined logistics as that pa t of the supply
chain p ocess that plans, implements and cont ols the efficient flow and sto age of
goods, se vices and elated info mation f om the point of o igin to the point of
consumption, in o de to meet the custome s¶ equi ements anspo tation is the aw
te m used in place of logistics
Logistics was o iginated when it was felt that the e was a g eat deal of need of
t anspo tation of a ms, ammunitions, food supply, tools and thus the te m logistics
came into existence 1920s and 1930s we e the e a of manufactu ing Less of
customization; the e we e limited models of ca s and that too of a pa ticula ange At
that time, the focus was enti ely upon the p oduction efficiency, companies
concent ating mo e on the pu chasing of cheap aw mate ial and low cost
t anspo tation With the changing eme ging t ends in the ndian ma ket, the focus
shifted f om p oduction to ma ket o ientation, the numbe of competito s inc eased in
the ma ket
Custome s a e now equipped with multiple choices and the companies shifted towa ds
customization of mo e and mo e p oducts he mant a fo being successful in the
ma ket to imp ovise the existing system the te m pu chasing of aw mate ial
t ansfo med to p ocu ement of aw mate ial, thus the e was addition of a numbe of
wa ehouses and dist ibution system
Fu the mo e, the intense competition in the ma ket place was on majo highlights and
concept of me e logistics tu ned into supply chain management Now not only the
attention given to p oduction efficiency to p oduce bette quality and low p iced
p oducts All this was possible th ough a good communication and inte link age
among the vendo s, manufactu e s, dist ibuto s of supply chain
Next level is the value chain st ategy, in this concept no one is custome o supplie
but all echelons of supply chain a e pa tne s and wo k hand in hand hus in o de to
have a sound and oiled logistics netwo k ule is to give boost to supply chain and
value chain oday's mode n, efficient wa ehouses/dist ibution cente s a e the hea t of
logistics, and p ovide cont ol, efficiency and velocity fo goods moving th ough the
system
Logistics is not confined to manufactu ing ope ation alone t is elevant to all
ente p ises, including Govt institutions such as Hospitals and schools and se vice
o ganization such as etaile s, banks and financial se vice o ganizations he study of
logistics is especially impo tant fo bulk aw mate ials, whe e substantial outflow of
f eight is involved Ýanagement of Logistics is an a t, which is ext emely difficult to
pe fect in ndia, J ends up being SH somehow in time
he anspo tation & Logistics indust y secto comp ises a wide ange of se vice
p ovide s, cove ing all modes of t anspo t ± ai , oad, ail, sea ± as well as elated
se vices such as wa ehousing, handling, stevedo ing, and finally value added se vices
like packaging, labeling, assembling etc n addition to these 'physical' se vices, &L
includes all so ts of planning, o ganizational and management se vices in the a ea of
t anspo tation and logistics Ove the past yea s, we have seen a t end to
consolidation, esulting in la ge , integ ated g oups ope ating in mo e than one of the
&L sub-secto s As a esult, the limits between the &L sub-secto s become mo e
and mo e indistinct
he success of the logistics indust y depends on the p omptness with which the
p oducts can be delive ed to a pa ticula destination o to a client ime and location
a e two facto s, which can eithe make o ma the logistics indust y he logistics
indust y is gove ned by technology, integ ation, globalization, legislation and
confede ations
Fo me ly, wa ehousing facilities and logistic facilities we e situated in emote a eas
like wate po t, beside ail t acks and those places in towns o cities which we e not
t eaded up on by many Howeve , these sites shifted to u al a eas and othe localities
he logistics indust y has expe ienced seve al changes ove the yea s hese changes
can be att ibuted to the g owth in the etail indust y and the manufactu ing segments
Globally, the logistics indust y is valued at US$ 35 t illion he US, which
cont ibutes to ove 25% of the global indust y value, spends close to 9% of its GP
on logistic se vices 1 33
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*) .03 he indust y has gene ated employment fo 45 million people in the
count y in compa ison with the and eS secto which employs app oximately 43
million people
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One among the acknowledged leade s among the logistics
companies in ndia is AFL h ough its domain of logistics
se vices,the company has delive ed wo ld-class se vice in
ndia n 1979, the company int oduced the fi st eve cou ie se vice by fo ming an
alliance with HL Wo ld Wide Exp ess he company offe s se vices like Logistics
and wa ehousing,Cou ie Company and Custom Consultant
2
his company is one among the majo logistics companies in
ndia t is a ma ket leade globally in ove land
t anspo t,ai f eight and inte national exp ess he company
anks No1 in the wo ld in cont act logistics and ocean f eight he biggest logistics
and exp ess netwo k in the wo ld has a netwo k in about 220 te ito ies and
count ies,72,000 vehicles,350 Ai c afts, 36 hubs and
4,700 bases
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his logistics company is South Asia's top integ ated
exp ess package ist ibution and Cou ie Company he
domestic netwo k of the company cove s about 21,340
locations and p ovides se vice to 220 count ies by the company's sales alliance with
HL t p ovides the best se vice like F ee Pick up f om you location,Regulato y
Clea ances,Real ime acking,F ee Compute ized P oof of elive y etc
2
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t is one of the la gest exp ess companies in ndia he company offe s the best and
integ ated logistics solutions n 2002, the Limca ook of Reco ds decla ed the
company as the La gest Logistics se vice P ovide in ndia he company has a
netwo k ove 560 locations in 35 states and union te ito ies t has 3500 weathe p oof
SO-9002 vehicles
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632
he leading p ovide of logistic vehicles fo the ndia A my is
this company t is a key leade in the t acto -t aile s and multi
axle t ucks he company manufactu es buses, t ucks, engines
and special application vehicles in ndia t is p omoting a new company called Ashley
anspo t Se vices Ltd fo exchange of info mation and integ ated se vices elated to
logistics in o de to tackle the business of f eight cont acto s
4>$="30&"2
his popula ndian logistics company p ovides logistic
se vices like the home shifting,ca packing etc ac oss ndia
he company believes in keeping technology and people and
of cou se hea t and soul in the movement of the individuals espective items he
company offe s quality se vice in t anspo tation and packing
"412
his logistics company in ndia specializes in cou ie se vices
wo ldwide he multi-t acking p og ams of the company a e
omestic, nte national,Fi st Wheels,Fi st Wings and many
othe s he ove seas offices of the company a e in
Ýalaysia,Singapo e,UK, US, UAE, Qata , Oman
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Safexp ess ±ndia¶s Leading Logistics Company is enowned fo its domain expe tise
and expe ienced manpowe in the LSCÝ secto Safexp ess can best unde stand you
Logistics and dist ibution equi ements and can offe the most suitable Logistics
model and solution to you Safexp ess has the la gest netwo k cove age ac oss ndia
t ave sing ove 6,00,000 km eve y day cove ing ove 560 locations th ough mo e
than 750 outes ope ating 24 hou s a day 365 days a yea eaching these locations
th ough its fleet of 3500 vehicles ope ating on All Safexp ess vehicles have all-
weathe p oof containe s fo safe t ansit Safexp ess also ope ates th ough Ai to
locations di ectly cove ed by flights and to all othe locations on a multi modal basis
Safexp ess have an nteg ated Logistics Ýanagement Safexp ess¶s 3PL P oduct
optimizes you company¶s supply chain Fi st, Safexp ess examine the linkages
between you supplie s, p oduce s, buye s, inte media ies and end use s in o de to
identify time and cost inefficiencies Next, company deploys thei unique mix of local
know-how, global p actices and cutting-edge technology to p ovide integ ated supply
chain solutions hese ange f om specific se vices such as wa ehouse management,
statuto y compliance and invoicing - to an enti e gamut of thi d pa ty logistics
se vices
Safexp ess wo ks and ca ies on the Philosophy of 'Custodians Fi st Ca ie s Late ¶
Safexp ess since ely abide by its co po ate philosophy on the subject Safexp ess has
an all isks cove - Ca ie ¶s Risk offe , which unbu dens the custome of his wo ies
of losses in t ansit On minimal ext a cha ge of Risk Cha ges, we cove you valuable
shipment against all so ts of t ansit losses including fi e, flood, damage, accident,
sho tage, etc
he Latest of the mate ial handling equipment a e used at Safexp ess' hubs to ensu e
safety and emove Laxity f om mate ial handling Equipment including hyd aulic
V m
We shall adopt and inte nalize a wo k cultu e which demonst ates a "we can we
will" attitude to eflect in ou daily esponsibilities so as to fa exceed ou objectives,
consistently st iving towa ds ma ket dominance We will c eate histo ical landma ks
fo ming a st ong edifice fo the futu e ove coming all obstacles p o-actively as ou
pe sonal esponsibility and commitment to c eate delight fo the custome with
impeccable pe sonalized se vices
V m
o be a conscious lea ning o ganization maintaining flexibility fo change so as to
p ovide the most customized solutions St iving towa ds global ma ket sha e
whilemaintaining dominance in the domestic ma ket th ough good HR p actice and
excellent custome se vice
V m
m
m ³A quality se vice elies upon constant custome inte action and feedback An
m
m immediate esponse to the changing envi onment with p e-defined business p ocesses
m managed effectively and efficiently leads to the highest output f om the lowest input
m and this is the st ongest measu e of quality he best ce tification of a quality
o ganization is the measu ement of the scale of the smile on the custome s face´m
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04"$"3453-2+
LÝ-ou 3PL solution-helps in optimizing company¶s supply chain
management he company unde stands pa tne dependencies, which fo m the
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he conce ned depa tment takes ca e of the expenses paid and evenue gene ated
by the company
t pe fo ms the following functions-
a)m Ensu ing the compliance of the ent y p ocedu e fo ooking Associate
b)m Coo dinating fo the catego ization of anch & allotment of booking code
c)m Coo dinating fo the application and installation of telephones (landlines)
d)m aking ca e of the anding/signage & Painting
e)m Ýaintaining eco ds of ÝOUs with the anch Heads
f)m Coo dinating of opening a ank Account
g)m Ensu ing issue of Statione y items, Visiting ca ds & p omotional items
h)m Ensu ing adhe ence of the Filing System
i)m Explaining the policy of C edit & Paid ooking, the eby adhe ing of the
accounting system
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his depa tment handles both the booking and delive y functions elated to the
consignment
t includes the netwo king p ocess sta ting f om booking of consignment to the
delive y point
t is catego ized into-
ùm Statione y
ùm Ýoving
he company¶s total p ocess based upon the ope ational functioning
: m %53"0%$3453'-2+
his depa tment deals with following-
'm Sc utinizing of the applications and selecting the equi ed pe son suitable
to filling the position
'm Placements a e p ovided by linking with the institutions
'm he depa tment wo ks on the AERLNE system fo its functioning
'm nte views held and conducted by the HR pe sons (including di ect
inte view, p elims, etc)
'm Va ious aptitude test, Q test and psychomet ic test a e also conducted
; m 30503$130046' -2+
his depa tment wo ks and handles the whole netwo king of the company and
wo ks on softwa e of ORACLE & FOXPRO th ough which invoices, (PO)
Pu chase O de s, c edit memos, debit memos a e p epa ed
he company¶s st ength lies in its sound ERP, ie backbone of the company
Ý
,**9 Safexp ess launches as a doo -to-doo se vice with 4 outes, 9 offices, 12
containe mounted vehicles and 20 employees
Safexp ess' doo -to-doo se vices include niche p oducts like o and
o-Pay f eight
,**: Safexp ess opens supe hubs at elhi, Ýumbai and angalo e
,**; Safexp ess launches nteg ated Logistics Se vices Ou fi st LS client is
N; the fi st inte national LS account is signed with Hilti f om
Eu ope
Spu ed on by a su ging domestic economy, Safexp ess extends its fleet
to 250 and numbe of stations to 290
Safexp ess P ivate Limited eme ges as an independent entity
,**< Safeai and Safebox a e launched, setting a new standa d in value added
ca go se vices
All hubs a e connected th ough web-based softwa e
,*** Having g own by ove 300%in 4 yea s without comp omising quality,
Safexp ess is awa ded the Golden Peacock Awa d fo quality and
innovationin Logistics Ýanagement
()), Safexp ess upg ades and launches a whole lot of featu es on
wwwsafexp esscom including ePod, Vi tual Ca go and P ivileged
Ýembe
())8 Safexp ess inaugu ated its 500th scheduled delive y location
Safexp ess bags the F anchise Awa ds04 fo excellence in eam Wo k
()): Safexp ess awa ded by AC K one fo p oviding best logistics se vices
Safexp ess bags p estigious RA's (Retaile s Association of ndia)
Awa d fo est Logistics Se vice P ovide
Ã'(#
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m V !"" won µnte national usiness Excellence Awa d 2008
Pionee ed and d iven by 'Logistics Gu u' and CÝ, Safexp ess, Ý Pawan
Jain, the company has today given a new face to the ndian Supply Chain &
Logistics ndust y with the implementation of innovative and state-of-the-a t
se vices G owing at a phenomenal ate, Safexp ess is the undisputed leade in
the ndian Supply Chain & Logistics ndust y he company plans to achieve a
tu nove of Rs 1000 c o es by 2010 he company has ecently been chosen as
the '0"05"34301 in a consume esea ch conducted by
CÝR, ndia's fo emost esea ch body his esea ch involved a tho ough study
of a ound 40,000 inte national, national and egional b ands ac oss the count y
à ×
1.03
An 1.03, in the most gene al sense, is an o ganized p esentation and display of a
selection of items n p actice, exhibitions usually occu within museums, galle ies
and exhibition halls Exhibitions include a t exhibitions, as in majo a t museums and
small a t galle ies; inte p etive exhibitions, as at natu al histo y museums and histo y
museums, fo example; and comme cial exhibitions, o t ade fai s
hough exhibitions a e common events, the concept of an exhibition is quite wide and
encompasses many va iables Exhibitions ange f om an ext ao dina ily la ge event
such as a Wo ld's Fai exposition to small one-a tist solo shows o a display of just one
item Cu ato s a e sometimes involved as the people who select the items in an
exhibition W ite s and edito s a e sometimes needed to w ite text, labels and
accompanying p inted mate ial such as catalogs and books A chitects, exhibition
designe s, g aphic designe s and othe designe s may be needed to shape the
exhibition space and give fo m to the edito ial content
033"
m Comme cial exhibitions
m A t exhibitions
m nte p etive exhibitions
Comme cial exhibitions, gene ally called t ade fai s, t ade shows o expos, a e usually
o ganized so that o ganizations in a specific inte est o indust y can showcase and
demonst ate thei latest p oducts, se vice, study activities of ivals and examine ecent
t ends and oppo tunities Some t ade fai s a e open to the public, while othe s can only
be attended by company ep esentatives (membe s of the t ade) and membe s of the
p ess
1.03"
Fine a ts exhibitions typically highlight wo ks of a t with gene ous space and lighting,
supplying info mation th ough labels o audioguides designed to be unobt usive to the
a t itself
nte p etive exhibitions a e exhibitions that equi e mo e context to explain the items
being displayed his is gene ally t ue of exhibitions devoted to scientific and
histo ical themes, whe e text, dio amas, cha ts, maps and inte active displays may
p ovide necessa y explanation of backg ound and concepts nte p etive exhibitions
gene ally equi e mo e text and mo e g aphics than fine a t exhibitions do
he topics of inte p etive g aphics cove a wide ange including a chaeology,
anth opology, ethnology, histo y, science, technology and natu al histo y Examples
of such exhibitions may be found at the Natu al Histo y Ýuseum, museums of the
Smithsonian nstitution, the Ame ican Ýuseum of Natu al Histo y and the Field
Ýuseum ² to name a few of the la gest museums of this kind
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he p ima y objective of my p oject is to analyze the scope of logistic se vice in
exhibitions in ndiam
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(i)m o analyze the g owth p ospect in logistics in exhibition
(ii)m o analyze the custome ¶s expectation f om a logistics company
, m "$1!32
he flowcha t of my esea ch plan is as follows-
ùm Study of logistic secto an ove view
ùm Ove view of the dist ibution system and designing of the su vey inst ument
ùm Collection of p ima y and seconda y data
ùm Analysis th ough seconda y and p ima y data
ùm Conclusions & Recommendations
"$1"432+
he p oject was a esea ch p oject oth p ima y and seconda y esea ch was used
he esea ch design was a desc iptive cum analytical esea ch design
V5!"432
0!%03 Exhibition o ganize s, exhibito s,
event management companies
V5!34
3 Exhibito s and companies of ndia
V5!34 VB'%5. 82
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he ope ational aspect of the o ganization was obse ved to have an insight about the
ope ation he wo king mechanism was pen down
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Some officials of the o ganization we e inte viewed to unde stand the ope ation of
dist ibution his was conducted without the help of any questionnai e he objective
was to d aw a gene al unde standing about the ope ation his technique helped to
clea doubts a ising due to obse vation method
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One set of questionnai e was p epa ed to su vey the p ospect of exhibition logistic
se vices pe sonally o via telephone Same questionnai e was c eated with Google
documents to know the esponse of exhibito s via Email
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Seconda y data was collected f om the o ganization itself
2m Email ids and contact no of exhibito s we e available in these di ecto ies
4m Custome s who didn¶t espond we e sent a equest mail afte 48 hou s
7m also got esponse pe sonally by visiting those companies of elhi who
pa ticipates in exhibitions ac oss ndia
his question was designed to know how the custome s who availed exhibition
logistics se vices and what a e the equi ement and condition to use exhibition
logistics
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Ýajo ity of companies attend less than 25 exhibitions but still it is a good numbe and it
is a good business oppo tunity in the absence of big ma ket playe s of logistics indust y
Company should focus on companies pa ticipated in 5 to 25 exhibitions
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m Ýost of the p oducts which a e p esented in exhibitions a e new innovations with some
m new and unique qualities in te ms of ate o quality So usually exhibito s p efe to ca y thei
p oducts with themselves o th ough t anspo t f om o igin to exhibition place to save thei
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p oduct by damage o to keep sec et about the p oduct
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So in this question majo ity of exhibito s ca y p oducts physically And some do not sale thei
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mn esponses majo ity of exhibito s states that they don¶t use p ototype of the p oduct which
mmost of the times p oduct can be di ectly shown in the exhibition but if p oducts a e la ge
enough and cannot be shown in the exhibition like heavy machine ies then p ototype can be
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used And he e company has the oppo tunity to get some business
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hese things a e most common fo use in exhibitions and can be easily managed by local
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company which has a business of p oviding these adve tisement things
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hese things a e not such big in size so local exhibito s can also ca y it pe sonally with them
to the exhibition places
PREÝ PRAKASH SNGH ÝA d semeste Page 43
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mhese things should be handled with ca e so most exhibito s do not use them Whoeve uses
get them a anged locally hey do not p efe to ca y it
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hese things a e small in size and can be easily ca ied pe sonally in a bag So, exhibito s
p efe to ca y it with them Also whe e the e is no use of monito s and LC the e is no use of
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Ýajo ity of exhibito s take thei p oducts th ough t anspo t hey get this se vice mo e easily
than
othe s Sometime company has thei pe sonal cont act with t anspo t companies to ca y
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p oducts of company so they take thei se vice also at the time of exhibition Ca go
se vice is not easily available in small towns
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n b inging back also majo ity of exhibito s p efe t anspo t and some then leave at cities o
m some sell thei p oducts And small mate ial hold ca y them pe sonally
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mÝost of the exhibito s don¶t have any tie ups with the company so it is oppo tunity fo new
ment ants and to get business with bette se vice No tie ups means they will go fo bette
quality se vice at good p ice
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m None of the exhibito s gets packaging suppo t which have tie ups with exhibitions
m And majo ity also does not have wa ehousing also So oppo tunity fo new ent ant is the e to
m lu e exhibito s th ough giving these se vices
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m ansit time is one of the most impo tant facto s exhibition has fix time to open and
exhibito s should manage to a ange thei p oducts at exhibition place by that time fo which
m delive y at time is ve y necessa y
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Safety is conce n fo all the exhibito s so that thei p oduct should be kept with attention
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by logistic company hey want to keep thei p oduct safe and technology secu e
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m tis conside ve y impo tant by most of the exhibito s Companies usually do not p ovide these
m se vices so the e is also an oppo tunity fo companies to lu e exhibito s by p oviding them
packaging suppo t
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m Reliability
in all te m is ve y impo tant All the exhibito s only do business if they find
m company eliable enough to get into cont act Ýost conside it as ve y impo tant facto
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m Ýostly exhibition takes place in selected cities especially met o cities ie elhi,
Kolkata, Chennai and Ýumbai Some othe cities like engalu u, Ahmedabad,
Lucknow etc a e also a p ime location fo conducting exhibitions Ýajo ity of
exhibito s visits those cities mo e often
m hings like p ojecto s and LC sc eens a e costly and delicate so mostly
exhibito s do not use such things and if they use them they a ange them f om
local city
m Ýost exhibito s don¶t have tie ups with logistics companies which is an
oppo tunity fo the company and new ent ants Exhibito s will give p io ity to
logistic companies ove t anspo t se vices if they will p ovide good packaging
suppo t and su ety of safety and delive y on time
m Exhibito s mostly use t anspo ts because they think it is easily available at any
place at any time than Logistics Company
m Exhibito s don¶t see Cost as impo tant like othe facto s such as t ansit time,
safety, packaging suppo t and eliability
m ig ma ket playe s a e not involved so smalle fi ms getting business th ough it
Hence, a good oppo tunity fo logistic companies to come in this field
m f company is eliable in sense of all documentations and can give su ety about
delive y on time and keeping all p omises made with client company can go fo
thei se vices
m Some exhibitions have thei egula exhibito s So, attention on those pa ticula
custome s can give high benefit
1m Ove all exhibitions take place in mainly in some majo cities that can be
easily ta geted by Safexp ess Company has good b anch suppo t and head
offices in majo cities and has netwo k in all ove ndia t must be an
advantage ove othe s
3m Ýostly exhibito s don¶t have tie ups with any logistics company t shows
they keep on sea ching fo new companies which can p ovide bette se vice
to them he goodwill and eputation of Safexp ess can help he e and by
p oviding se vice to them the e is oppo tunity to get new cont acts and tie
ups with some
5m Reliability, safety and t ansit time a e the most impo tant facto s Safexp ess
should use thei good cove age ove cities to get business and fo p oviding
bette se vices Company should make good ca y vehicle to ca y delicate
mate ial and efficient employees to save time
6m Cost is not a matte of much impo tance but if Safexp ess will p ovide them
same quality se vice at bette ates than othe companies, exhibito s will
definitely move towa ds Safexp ess and he e company will be in advantage
due to la ge scale of economy company¶s cost will be low
8m As Safexp ess has wo k with some exhibito s in ecent time in the field of
etu n logistic f om exhibition to the o igin f company can wo k on t ansit
time a ea it can give a full se vice to the exhibito s hen it can get cont act
of ca ying thei mate ial f om o igin to exhibition place also
n sta t, pe haps it may not give that much p ofit but g adually it will
definitely help company and can be a majo pa t fo company¶s
business
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m Ýost of the top ma ket playe s in logistics indust y do not p ovide this facility
so it was ve y difficult to collect seconda y data about exhibition logistics
m ue to su vey was conducted on phone and email also he e may be slight
miscommunication in explaining the questionnai e
m he analysis of p oject was based on obse vation and inte p etation of a sample
su vey, hence they could be slightly biased due to my inability to ext act all
possible facts despite all effo ts
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