OHIO VALLEY eNEWS

Volume 3, Issue 1
May 2011

MSMA is dedicated to the

Professional Advancement
of the Mail Distribution
Industry.

Ohio Valley MSMA

P.O. Box 14567
Cincinnati, Ohio 45250-0567
www.ohiovalleymsma.com

To start out, I have been overwhelmed a little these days with a big company project … so we are a
little late for this eNews. Thank you for your patience. Lots of great things are happening in the
Upcoming Events mailing industry now, so I want to share a few of them with you.
MAILCOM was held in Washington, DC for the first time with an awesome response. Over 2,000
Jun. 10, 2011 mailing industry professionals took advantage of this record-making event. There were over 140
River Downs Outing/ information-packed seminars and workshops. And did I mentioned there was a great line-up of
Meeting keynote speakers like 43rd President of the United States, George W. Bush, and Super Bowl
Winning Quarterback, Doug Williams, who signed autographs and posed for photos in the
Aug. 9, 2011 – tbd Exhibition Hall? And let’s not forget Ruth Goldway, Chairman
of the Postal Regulatory Com-
conditions and initiatives to
Connie’s mission, who discussed the financial
reduce expenses of the United States
Sep. 21, 2011
National PCC Day
Postal Service.
Best of all and the most
Cameo prestigious event, the Leadership
Award Breakfast was held at MailCom, where Ohio Valley
Oct. 11, 2011 – Vendor MSMA accepted “Chapter of the Year.” Woohoo, Ohio Valley! The
Exhibit photo above shows Board Members Ryan McManus and Vinia
Lorenzo accepting the award. Equally fantastic, our award was
mentioned in the MSMA National’s April 2011 PostScript
Dec. 13, 2011 - tbd newsletter and the national mailing industry magazine “Mail:”.
Please see Vinia Lorenzo’s photos of the event and her site-
Apr. 1-4, 2012 seeing pictures of Washington while attending MailCom. Thanks
National Postal Forum in for sharing, Vinia!
Orlando, FL We have had two great meetings this year. Our February 8, 2011,
speaker, Mr. Paul Dreifuss, presented a great message, “Professional Development: Rise to
Stardom.” Paul discussed how you have to continuously develop yourself … you never know
when things will change in your life. Paul traveled all the way from New Jersey, and did you know
he is the MSMA’s National Regional Director assigned to Ohio? What a great message! Then our
April 12th meeting was presented by Mr. Darryl Myers, Postmaster for the Cincinnati District, who
presented “The State of the USPS.” Check out the photos from both amazing events. Our spring
event is scheduled for Friday, June 10, 2011. Instead of a golf outing/meeting, we have planned a
lunch meeting at River Downs. See the details on page 3.
I have been so blessed to serve Ohio Valley MSMA as President the last 4 years. My time as
President is ending, but I leave you in great hands--Mr. Ryan McManus will succeed as President
of Ohio Valley MSMA effective June 2011. I am not going away however; I will serve as
Immediate Past President. I thank you for your support/involvement with our organization.
Doug Williams

Ohio Valley eNews -1- May 2011

 Catalog Mailers Facing Massive Increase!
Tom Parker, Regional Account Manager, UPS Mail
Innovations
If not already HOT now, it likely will be before long –
Catalog mailers could be facing massive increase in postal
costs either this year or next – possibly up to 22 percent!
Why? The Postal Regulatory Commission in its recently
issued Annual Compliance Determination found rates for
Standard Mail flats, the category used by most catalog
mailers, are not in compliance with the Postal
Accountability and Enhancement Act of 2006. According
to a PRC spokesperson "The PRC has directed the USPS to
implement above-average price increases for the deficient
products in future rate proceedings to close the gap and
eventually correct it.”
Based on data published by the USPS and PRC, the
American Catalog Mailers Association estimates it would
take an increase in excess of 22 percent to bring flats into
compliance with PAEA of 2006.
(L to R): Denise Streit, Susie Flinchum, Mark Hale,
Ryan McManus, Barbara Fahy, and Trevor Ward
Ohio Valley eNews
MSMA Newsletter
Editor
 Tom Parker
Ohio Valley MSMA, VP Communications
 Design/Layout: Chris Russell
Contributing Writers
 Debbie Butler
Butler Mailing Services, Inc.
 Connie Compton
Western & Southern Financial Group
 Tom Parker
UPS Mail Innovations
 Erik Warner
Pitney Bowes
Ohio Valley eNews is published four times a year. For additional
information, contact Tom Parker at tomparker@ups.com.
Ohio Valley eNews
Guest Writer
Erik Warner. The MSMA National
CMDSM & CMDSS Study Sessions are
forming now! To recognize distinguished
professionals in the mailing industry, the
MSMA has established the Certified Mail
and Distribution Systems Manager
(CMDSM) Certified Mail and Distribution
Systems Supplier (CMDSS) programs.
This accreditation process provides for an individual to be
evaluated, tested and certified on the body of technical
knowledge, sales skills and management skills necessary for
performance in the mail profession. Each exam consists of 135
multiple-choice questions and five essay questions. It is a timed,
4-hour exam. You must achieve a score of 75% or more to pass.
For those who have wanted to take either the CMDSM or the
CMDSS exam but were unsure where to find material to study or
intimidated for fear of failing, the MSMA is pleased to announce
a partnership with Pitney Bowes in offering a CMDSM/CMDSS
Webinar Study Session Program this summer to prepare to sit for
the exam at MailCom in Las Vegas this September.
This 9-week program will help participants through the learning
process and provide in depth knowledge on every technical area
contained within each exam. The study sessions are delivered via
webinar in conjunction with the CMDSM/CMDSS Study Guide.
Participants are required to attend at least 7 of the 9 sessions; start
times for the CMDSM participants are 1:00 Eastern and 2:00
Eastern for CMDSS participants. Each call is approximately one
hour, here are dates:
July 28 – Session 1 September 1 – Session 6
August 4 – Session 2 September 8 – Session 7
August 11 – Session 3 September 15 – Session 8
August 18 – Session 4 September 22 – Session 9
August 25 – Session 5
Learn more on an upcoming webinar!
There will be a Certification and Study Session Information
webinar on Wednesday, June 8th at 3:00 Eastern, 2:00 Central,
12:00 Pacific. Here are the webinar details:
Conference Call Number: (877) 336-5673, Code: 632896
Live Meeting Link:
https://www.livemeeting.com/cc/pbi/join?id=MSMA-
JUNE&role=attend&pw=CMDSM2011
Live Meeting ID: MSMA-JUNE
Attendee code: CMDSM2011
The CMDSM/CMDSS Study Sessions will be led by me:
erik.warner@pb.com
Those MSMA members who are interested in taking the CMDSM
or CMDSS exam this September should contact Barbara Fahy,
MSMA Executive Administrator at bfahy@msmanational.org.
-2- May 2011
MAILCOM Fall Conference & Exhibition
MAILCOM’s 18th Annual Fall Conference & Exhibition is scheduled for September 25-27, 2011, at the Riviera Hotel in Las Vegas,
Nevada. Mark your calendar and plan to join fellow mailing industry professionals. Over 100 seminars, ten certificate programs and
an exhibition hall will be featured at this conference. Basic information is now available on the website. For more information visit
the MAILCOM website at www.mailcom.org or contact Lance Humphries, CMDSM, Managing Director, ljhumphries@msn.com or
(732) 280-8865.

June 10 Spring Event Planned

To ensure that our spring event keeps the interest moving, we decided to make
a change in 2011. Set your calendar for June 10, 2011, for our spring event to
be held at River Downs located on the Ohio River, 6301 Kellogg Avenue,
Cincinnati, OH 45230-0286. Instead of a golf outing/meeting, we will enjoy
the excitement of a day at the races, along with an informational meeting. We
have reserved the Picnic Party Pavilion. The event includes the American Grill
Out Lunch and a racing program. A race will be designated for Ohio Valley
MSMA and a group photo of the event will be taken. A special drawing will
be made for those who attend this meeting.
Our tentative schedule is 1:00 registration, 1:30 lunch served, 2:00 meeting and
3:00 post time. Seating is limited so you shouldn’t wait to sign up. Additional
information about this meeting and how to register and sign up will be
forthcoming soon.

Susie Flinchum

Vinia Lorenzo

Ohio Valley eNews -3- May 2011

 Member Spotlight

Debbie Butler
Debbie Butler, Butler Mailing Services, Inc.
Member name, organization, job title and contact information (phone &/or email)?
Debbie Butler, EMCM, MDP, MDC, Butler Mailing Services, Inc., 9060 Sutton Place, Hamilton, Ohio 45011;
(513) 870-5060, debb@butlermail.com
What does it mean to you to be a member of MSMA?
As a member of MSMA, I can reach out to other members with questions about situations which are new to me and get
answers from people who have experience in the field I am in. They know what I need and how to “get it done”!
How does membership in the MSMA assist your professional development?
Membership in MSMA provides me with opportunities to network with other professionals in the industry. It also
provides the opportunity to earn industry-recognized certifications.
How did you get involved in the MSMA?
After attending MANY National Postal Forums, I attended a Mailcom show. I was introduced to an organization not
“funded” by the USPS. It is refreshing to get another point of view.
How did you get interested in/involved in the mailing industry?
In 1975, I was at a social event and someone asked me if I wanted a data entry job. This was at the time when all
addresses had to be typed onto cards run through a special machine which transferred the addresses to envelopes. The
woman who hired me moved within a month. I was literally “thrown” into being in charge of the mailing operation with
six part-time employees. I worked approximately one year in this capacity.
Fast forward to 1983, my husband and I started Butler Mailing Services serving small to middle-size customers in
Northwest Ohio. It was truly a FAMILY business with the kids helping stick on labels and moving the product through
the living room! In 1996, we moved the business to Hamilton, Ohio.
What are the key responsibilities of your job?
We are still a family-run business; therefore, we all do “everything.” I run the data department. This includes all data for
our mailing operation. Several years ago, we branched out and started to do “overflow” work for other shops. This
occurs in our shop, remotely, or onsite in the customers’ shops. We now support SAP Business Objects Professional
Edition, SAP Business Objects Business Edition, and BCC Mail Manager 2010.
What has been your most memorable experience in the mailing industry?
I would say my most memorable experiences are the many National Postal Forums and Mailcoms I have attended.
Without those, I wouldn’t have all the national contacts within the postal service and the mailing industry I have today.
What tips do you have for new participants in the mailing field?
Learn as much as you can. Don’t concentrate solely on YOUR job and responsibilities. The more you can learn about
someone else’s job and responsibilities, the faster you’ll be able to “move up in the world” and be more valuable to your
company.

(L to R): Wayne Gray, David Frye, Diana Tubar, Darryl Myers, Postmaster Cincinnati District
Jason Donahue and Cole Cottrill

Ohio Valley eNews -4- May 2011