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The Top of Mind Times
V O L U M E 1 , I S S U E 7 J U N E 6 , 2 0 1 1

Month of June

PREMIERES
Franklin & Bash
Shorter and Faster
Men of A Certain Ago
Man vs Food Nation
Faster reached and Shorter lived. statement. Just an hour before weekend it tapered off to noth-
First 48 That is my synopsis of the way the news broke, there were ing.
NY Ink information and news both work roughly 2.5 million page views per I’ve noticed not only in the social
Whale Wars these days and it is increasingly pre- second on those pages. aspect, but this behavior seems to
Room Crashers sent when large events happen. The news first broke on Twitter be rolling over to personal com-
Freaky Eaters Below is information from from a number of sources all munication as well. Where news
Next Food Network Star
CNNMoney that I believe backs my over the world. Twitter, claims sharing via word of mouth use to
beliefs. that at the news event’s peak, occur, people have taken a sense
The Glades
Since 2005, Akamai has been track- there were 5,106 tweets per of moving on with their day, since
Switched at Birth ing highest page views per minute second, which falls second to the everyone should be in the know,
HGTV’d for web news traffic and within this highest ranking of 6,939 per sec- assuming the entire world is par-
House Hunters Vacation six year period, 9 out of 15 are in ond when Japan brought in the ticipating in social media.
White Collar our present year, 2011. 6 out of 2011 New Year. What does this mean for Market-
Covert Affairs the 15, including the Top 3 are I think we can all agree that Social ing, Advertising and Business as a
Keeping Up Kardashians
sports related, while the rest are Media has become the fastest way whole? It means that if there is a
mostly news and of course a Royal to spread news and with millions trend, or something you need to
Secret Life Amer Teen
Wedding. on board, it doesn’t take long. be doing you need to start your
Pretty Little Liars One of the most recent, The Bin For example, last week with the plan now. The fact that the
Memphis Beat Laden story, ranked last, at #15 on tornadoes in Massachusetts, my world is moving faster, everything
Hawthorne the list (which you can view on the entire newsfeed on Facebook was has a shorter shelf life, especially
Hot In Cleveland Akamai website under technology). filled that night with statuses, once the “new kid”, or in the
Falling Skies The results peaked at more than 4.1 pics and videos of everyone case of this article, new news
million page views per second. The “sharing” information about the pops up. Faster thinking, Shorter
Louie
peak occurred at about 11:30 p.m. event. Then the following morn- Plan.
Burn Notice
on Sunday, right as President ing there was small chatter, but
Leverage Obama's made his live, televised not as heavy and soon after the
Suits
Necessary Roughness
Royal Pains
Melissa & Joey Cash, Card, or Bump?
SPECIALS
MTV Movie Awards 6/5 If you’re an ING Electric Orange accomplish this through the Person David Lieb have been working on
checking account customer with an to Person Bump Application Tech- creating partnerships, like with ING,
Guys Choice Awards 6/10
iPhone, then you’re in for some nology. “ING is proud to be able to to create uses for BUMP that bene-
Morgan Freeman AFI savings, time savings that is. be the first bank in the U.S. to offer fits it’s users. They continue in talks
Lifetime Achievement In an article on Mobile Commerce this to their customers, “ he said. with other app developers in hopes
Daily, Rudy Wolfs, chief marketing For those of you that are not part of partnering like PayPal, another
SPORTS officer at ING Direct states, “At of the 30 million downloads and monetary bumping use and Pulse
ING Direct, our No. 1 priority is may be unfamiliar with iPhone app, News Reader, for article sharing.
NHL Bruins Playoffs VS to save it is Apple’s No.7 ranked, most Bump struggles to find ways to
customers downloaded free app. Basically de- make a profit with the app since
Nascar on ESPN/ESPN2 time and scribed as a digital business card they offer it for free. The whole
money.” replica. Just open the app, “bump” concept started as a college
6/8 NYY/BOS - YES He also two phones together, and you are “weekend and nights “ project for
goes on to connected with the contact to share Lieb and Mintz, but has turned into
US OPEN 16th-17th say that info, photos, social media connec- something obviously much larger.
they will be tions, and even music snippets. More about the company can be
ESPN
able to help Bump’s co-founders, Jake Mintz and found on www.usatoday.com

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 PAGE 2
If you are not
Emailing your
customers, you’re
crazy! Below are
results from Forrester
Research’s U.S. In-
teractive Marketing
Online Survey, show-
ing email brings as
much consumer trust
as TV ads, and more
than direct mail and
many other media.
Survey was of nearly
4,000 U.S. online
adults, where they
were asked: “How
much do you trust the
following sources of
information?”
Company Website 30%
Brand’s Web site: 27%
Ads in newspaper: 22%
Ads on TV: 21%
Email from Co.: 21%
Ads in magazines: 21%
Direct Mail: 19%
Online brand sponsor-
ships: 17%
Ads on the radio: 17%
Company social net-
work profile: 13%
Search engine Ad: 12%
Company Blog: 12%
Online banner ads: 9%
Mobile Ads: 6%
-source www.mediapost.com
THE TOP
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The Idea of a “Check-In”
I’m realizing more and more
that marketers and business
owners do not understand that
which they do not use. Loca-
tion based services, like any-
thing these days, have many to
choose from. Foursquare,
Yelp, Gowalla, Loopt and now
Facebook , to name a few are
probably the runners for the
current popularity contest.
So why should businesses care
if someone is checking into
their location? Two Main Rea-
sons. First, most of these apps
link back to one if not all social
media platforms. When you
check in on Foursquare or
become a mayor you can tell
your friends on twitter, or
Facebook. Many times when
you do the description of that
place comes up, but most of all
you are branding the location
and business to all the people
in your social network. Most
Venus or Mars?
An interesting article published
by Media Post not only shares
the findings of what people
share online, but also how men
and women differ in their shar-
ing. Women tend to build more
of a sense of community and
share their interests, where men
like to position themselves as
experts. (No, you’re kidding?)
According to Nielsen about 27
million pieces of content each
day are shared domestically,
with 66% of the source still be-
ing email. Although the article
does state that the lines
between email and social media
are still a blur, 23% of all social
media messages contain a piece
of content. Once you drill
OF MIND TIME S
likely if you’re checking in, you
want to be there, so this could
easily influence others to do the
same.
Each platform has something
different to offer, but for the
most part these location based
applications are free to sign-up.
You should be on them with
updated information, pictures,
and have a plan to encourage
users to Check-In. Start with
checking out the sites and re-
searching them if you aren’t up
to speed. Your customers are
down to a specific
category like fi-
nance, automotive,
fitness, etc., that
figures shoots up
to 47%.
When it comes
down to the battle
of the sexes and who to target,
one would think that women,
over men are more likely to
share content online since they
out number the men on online
usage 53% to 47%. However, a
recent study done again by Niel-
sen and AOL reveals that al-
though a small difference, men
actually out number women on
content sharing by 1%.
using them and if you have a
location you should be too.
Quick ideas?
5% when you show us your
check-in.
Check-in on Facebook before
you leave and tell us what you
ordered to receive a free des-
sert.
Upload a picture of your favor-
ite product in the store on Yelp
and receive a special gift at
check-out.
Reason No. 2? Valuable infor-
mation about your customers.
What time people are checking
-in. Who are your most viral
clientele and what do people
want from you as a business.
People could already be check-
ing-in to your establishment( s)
and you don’t even know it.
What can you do to increase
your or your client’s traffic
with these platforms?
“...27 million
pieces of
content each
day are shared
domestically”
 PAGE 3
Internet’s Aid in Immunity
Social Media isn’t just about
putting the word out. Many
companies have been mining
information placed out on
Twitter and Facebook to
gather feedback, predict
trends, and now prevent ill-
ness.
SickWeather, is hoping to
make sickness viral, literally.
With information, keywords
and status updates of people
through social media, families
and even co-workers can track
who in their social circles are
becoming ill. Currently if you
Extreme Couponing Take Over
Adding to cable’s latest success
in reality shows about people
with odd behaviors
(Hoarders), odd jobs (Ice Road
Truckers) and obsessions (My
Strange Addiction) comes
“Extreme Couponing”.
People are loving this show.
Not only are the ratings good,
but it is actually inspiring some
coupon clipping, penny pinch-
ing and flyer savvy cable view-
ers. TLC highlights some of
these people, mostly young
America’s 10 Richest Counties
Forbes released the 10 richest
counties in America. 4 of the
top 10 reside in the state of
Virginia, 3 in New Jersey and
only a few out West in states
like New Mexico and Colo-
rado.
Falls Church County, VA was
top on the list with the average
household income of
$113,313. This county is only
6 miles away form our nation’s
capital. To get the full article
THE TOP OF MIND TIMES
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go to sickweather.com you can
sign up to be a Beta tester, but
based on an article on technol-
ogyreview.com, past similar
start-ups have not done so
well.
People post articles and infor-
mation that they find floating
around out in cyberspace and
it is hard for the “mining” tech-
nology to decipher what is
actual and what is not. Also
with privacy paranoia, people
will be less likely to post their
symptoms and ailments if they
know they are being tracked.
mom’s, that spend hours and
sometimes days preparing
their grocery shopping trips.
7 carts, 3 hour check outs, 25
trips from the car and some-
times 3 hours of dumpster
diving later, these extreme
couponers are sometimes paid
to shop.
One woman claims to have
saved over $40,000 in the past
two years, and on her shop-
ping trip on TLC’s show, be-
visit Forbes.com, but I’ve
listed the remaining 9 below.
2. Loudoun County, VA
3. Fairfax County, VA
4. Hunterdon County, NJ
5. Howard County, MD
6. Los Alamos County, NM
7. Douglas County, CO
8. Morris County, NJ
9. Somerset County, NJ
10. Fairfax City County, VA
We have enough hypochondri-
acs in this world with the in-
formation we are currently
armed with, can you imagine
them logging on hourly to
check their social circles?
Public areas, grocery stores,
daycares, schools and busi-
nesses could all end up becom-
ing effected by a website like
this “predicting” the spread of
germs based on neighborhoods
and frequenters. However
Kleenex, Halls and Purel are all
possible candidates for some
serious direct marketing.
tween the mail-in rebate and
the store coupon they were
owed $1 for every box of
cereal purchased. A husband
of one of these couponers
reminds his wife he “doesn’t
like mustard” so she leaves
one of the 62 bottles of mus-
tard she took on the shelf for
another shopper.
Marketing moral of the story?
People love a good deal and a
good obsession.
Out of curiosity I looked up
the lowest HH income county
in America on Wikipedia and
shockingly Kalawao County,
Hawaii was #1with an average
Household income of $9,333.
After that followed the
Dakotas, Kentucky, Texas,
Mississippi and a few counties
in West Virginia.
At least Hawaii has the sun-
shine right?