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Choose a Service Preferably.

Customer behaviour ʹ Social, demographics, attitudes, beliefs, life style, culture,

 

 


ʹ Product, price, place promotion.

 ʹ people physical evidence and process.

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^Y Œts own resource

^Y carket demand
^Y Competition

Look at marketing plans of Kotler and others journals

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: is a core model of any company (it is an outline or structure of its operation)

Exceeds customer expectation is blue printing.

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): cay want to argue in assignment 2, it includes architecture, design, floor
layout, furniture, decor, shop or office fittings, colour, background music and even smell.

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" Talk about pricing mechanism. The physiology of pricing ʹ odd and even
pricing. Eg ʹ $599.99 which is $600. Elasticity of price in the market

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S - Specific

c - ceasurable

A - Actionable

R - Reasonable

T ʹ Timetabled

Talk about positioning your produc t ʹ goals and objectives.

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^Y conopoly
^Y Perfect competition
^Y conopolistic competition

͞Be more descriptive͟

Talk about distribution strategy a company uses:

 Y Logistic management or supply chain
Y  istribution channels ʹ time utility, place utility, form utility, exchange efficiencies.

1. Y Œntensive distribution
2. Y Exclusive distribution
3. Y Selective distribution

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ʹ critical thinking and in detail discuss and support. Vertical and horizontal
market.

*Y Œf the company you choose is a franch ise, then explain why and what?
*Y Talk about channel management, conflict and the power of your channel.
*Y 4hat do you think is the difference between service and a product?

*) ʹ Œntangible

 ) ʹ tangible

*)ʹ Œntangible, inseparability, heterogeneity or variation, perishable.

-  ʹ Product, price, place, promotion.

.
 
 ʹ promotion (STP process)

 ) ʹ one look, one foot, one voice.

Use Push and pull theory.

Use table from subject outline to communicate time frame work, capping of headings,
Generic strategic. And

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Y Executive summary
Y Vision statement (Corporate)
Y cission statements
Y Corporative objectives
Y Situational analysis ʹ S4 T

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P ʹ Political

E ʹ Economical

S ʹ Social

T ʹ Technology

L ʹ Legal
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