Beruflich Dokumente
Kultur Dokumente
-- Tony Tancaktiong
BUSINESS FINANCE
PROJECT
Submitted by:
Ms. Angelica Y. Borlado
Submitted to:
Mr. Dioscoro Baylon
I. Description of the Company
A. Company and Brief History
Values
Mission
Company Objectives
The company through its values and guided by its mission and
vision is aimed at achieving these strategic objectives:
B. Corporate Governance
a. Board of Directors
DIRECTORS
ANG NGO CHIONG Director
Chairman Emeritus ANG CHO SIT
Director
TONY TAN
CAKTIONG ANTONIO CHUA
Chairman of the POE ENG
Board Director
a. Marketing Activities
Jollibee is focus in USP, The Unique Selling Porposition.
Positioning:
Product:
Place:
Promotion:
b. Operations
c. Human Resource
d. Finance/ Accounting
Jollibee Foods Corporation, the country's largest food service company, reported
today that its system wide sales in the 4th quarter of 2010 grew by 11.6% over the
same period in 2009 whie net income rose higher at 17.4% on improved profit
margins. System wide sales to consumers both from company-owened and
franchised stores. For the entire year the company's system wide sales increased by
10.2% over 2009's while net income grew by 16.3%.
Procurement
Some of the raw materials processed and manufactured in the
Jollibee commissaries are import products or are grown by
suppliers. For the French fry product, the Jollibee supplier also
serves the company's prime competitor, McDonald's. The beef
on the other hand comes from Brazil. Jollibee has developed
long-term deals with these partners. So the supply chain
works in a reliable working environment between the supplier
and Jollibee. However, due to global trade barriers, coupled by
the increase in crude prices, it is not long before Jollibee
scraps international sourcing activities. There is always a
room for integration within the country. This could lead to
Jollibee reinventing their procurement process, and start from
the ground with the level of skill and technology available in
the country.
Logistics
Manufacturing
Marketing
Summary
Technical Environment
Differentiation Competitive
Customer needs/wants (Global products in Proactive
strategies
Local taste Local taste) strategies
Low price -Take market
Technical strategies opportunities
Low cost operation First comer’s
Cost leadership (Low price) Franchise Chain advantage
-Leading
M&A/Strategic Alliance market as
first comer
www.jollibee.com.ph/index.php?/investors/contents/11/6 on February
21, 2008)
Docshare http://www.docshare.com/doc/122235/Jollibee-Foods-
Corporation-Strategic-Manageme © 2011 DocShare, LLC.
Young, Paula. (2008). “The Jollibee Supply chain,” Supply Chain Asia
January- February 2008: 40.
http://www.slideshare.net/ot.chandy/strategic-importance-of-operation-
management © 2011 SlideShare Inc.
OPPapers.com
http://www.oppapers.com/essays/Jollibee-Food-Corporation/92927 ©2011
OPPapers.com