Given below is the preliminary questionnaire from a recent study by a leading

advertising agency in Hyderabad which wanted to study the youth in that city to
find out their casual clothing preferences. The results were to provide inputs for
the communication strategy for one of their clients who marketed a range of
garments. Some of the questions were modified before the study was done.

CASUAL CLOTHING QUESTIONNAIRE:

QUANTITATIVE:

1. Do you wear casual clothes?

a. ______ Yes ________No
2. How often do you wear casuals?
a) Everyday b .Almost everyday c. Often d. Rarely
3. What kind of casuals you wear?
a) Jeans b. Cargos c. T-shirts d. Casual shirts e. Cotton shirts f. Any other
4. Do you prefer branded clothes?
a. a) yes b) no
5. If yes,what are the first 5 brands of casuals that come to your mind?

6. What does your brand give you?(tick as many as you want).

a. Recognition b.Satisfaction c. Value of money d. Praise from friends e. Social
acceptability f. Any other
7. Which advertisements do you remember about your brand of
casuals_____________.

8. What did you like most about that ad____________.

9. How often do you purchase casuals?

a. Once in a month b. Once in 6 months c. On impulse d.During sales, discounts and so on
e.Any other
10. Do you have clothes specific to occasions?
a. Yes b. No
11. Do you have clothes specific to locations?
a. Yes b. No
12. On which occasion do you take care to dress smartly?
a. Festival b.Parties c. Dates d.Discotheques e. Hanging out f. Birthday g. Any other
h.____________________ Brand which I reserve

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13. How important is brand?
a. Very important b. Important c. Least important d. Not at all important
14. On what basis do you select a brand?
a. Popularity b.Brand name c. Image d. Current trends e. Availability

F . Any other________________.

15. Do you go in for repurchases or do you go in for different brands?

a. Yes I purchase the same brands again b. No I go in for different brand
16. Why do you look for a different brand?
a. Variety b.Current fashion c. Not satisfied with previous brand d.Qualities of new brand
e.On impulse f.New in the market g.Bored with previous brand h. Any other
17. Do you shop?
a. Alone b.With your friends c.With your familyd.With members of the opposite sex
18. Why?
a. Financial support b.Gives you a second opinion c.Their choice would be the best for me
d. I don’t like going alone/for company e. Any other_______________
19. What influences you the most when you make a purchase decisions?
a. Family b.Friends c.Price d.Quality e.Colors’, fabric and so on e.Any other
20. How much would you pay maximum for your brand of casuals?
a. Jeans______________ b.Cargos_____________ c.T-shirts____________
d.Cotton trousers_______ e.Casual shirts__________ f.Any other____________
21.Suppose your pocket money is Rs. 1000, how much would you allocate to each?
a. Movies b. Dates c.Snooker and so on d.Clothes e.Junk food f.Any other
22. Do discounts/free and so on, affect your purchase decisions?
a.Yes b.No

23.What are the latest trends in clothes presently?

24.Who do you think sets trends in clothing today?

a. Film stars b.Fashion models c.Sports stars d.Business celebrities e.Politicians f.Any other

25.Where do you come to know of latest trends?

b. Television b.Films c.Friends d.Just by looking around e.While shopping/ window

shopping f.Advertisements e.Any other

26.Is there anybody you look up to for cues in fashions?

27.What are the key motivators when you purchase casuals?

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c. Product b.Style c.Design d.Colors e.Brand name f. Price g.International fashions
a. Fabric quality i.Comfort j.Availability k.During sales, discounts seasons, and so on

29.What kind of guys do girls look for nowadays?

a. Humorous b.Caring c.Well dressed d.Rich e.Intelligent f.Any other

QUALITATIVE:
1. I wear that kind of clothes I wear because
A._________I want to be as part of the happening crowd who is in tune with the latest
trends.
b. _____________I feel comfortable, don’t bother about others, easy to slip into, shows my
laid-back life style
c. __________I am fashionable, am the trend setter, want to be pioneer in making fashion
d. ___________ looks sleek, makes me noticed, makes me different, and attractive to the
opposite sex.

2. I want to be seen as:

a.________the most happening guy in college b. ________the laid-back, take it easy kind
c.________the most fashionable d.________the 1st guy to try and do anything
e.________a career conscious, ambitious guy f.________the no-nonsense kind
g.________jolly and fun loving h.________helpful and benevolent i.________any other
3.What would you do to be seen as stated above?
a._________change your style accordingly b._________make minimal changes
c._________stay the way you are d._________won’t care e._________go to any lengths
4.Name the guy who’s most popular amongst you________
 Why?
a.Dresses well b.Humorous c.Helpful d.Flexible e.Macho f.Any other
5. Miscellaneous
e. Your favorite bike____________
f. Your favorite movie star_______________
g. Your favorite sports star_______________
h. Your kind of music____________
i. Your favorite game_______________
j. Guy you would like to dress as______________
k. Do you think net surfing is cool anymore? Yes/ no
l. How do you spend your leisure time?

DEMOGRAPHICS:
a.NAME:
b.AGE:
c.SEX:

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