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A graduate in Mass Media (BMM), I am a media professional with skills and experience in elds ranging from Writing, Events and Photography to all aspects of Film Production. Having worked with small set-ups and as a freelancer, I have developed entrepreneurial skills and a strong learning curve due to my knack for taking initiative and being organized. I assume ownership of the task at hand, seeing it through to completion and work well within a team. I love motivating others and acquire my own inspiration from everything around me.

WRITING W E B S I T E : O U T R E M I T. C O M - T I M E S G R O U P, 2 0 1 0 Designed the entire website content including the cosmetic and functional pages of, an upcoming web interface allowing money transfers from India to abroad. P RO M O T I O N A L : F I N A N C I A L O U T F I T S, 2 0 1 0 Several emailers, sales brochures and online promotional material created for nancial outts like Standard Chartered, ICICI and (Times Group). W E B C O N T E N T: R A D I O C I T Y, 2 0 0 8 Briey created content on international music bands and genres for RadioCitys web portal. Some published work can be found in their Musicopedia section. TA B L O I D : M AT R I X , 2 0 0 4 Special Correspondent for Matrix, an entertainment tabloid - Published write-ups include CAS (Conditional Access System), In-lm Advertising and a story on NDTV.



F E AT U R E F I L M : V RO O M , 2 0 0 9 Assistant Cinematographer for the Fox Television production shot on 16mm - Vroom. Referenced the visual treatment of the lm and responsible for lm stock, lming hygiene and continuity. Assisted the gaffer in lighting creatively and pulled focus for the 2nd unit cameraman.

S H O RT F I L M S , 2 0 0 8 Produced an independent short, A Greener Side based on the relationship of a father and son in the slums of Mumbai. Produced, shot and edited an abstract drama titled Gagged, made for the rst 48-hour Film Project held in Mumbai. Involved in the Production Design and Art Direction of a student lm titled Mole, made for the London Film School. C O R P O R AT E F I L M S : S Q U I R K L E P RO D U C T I O N S , 2 0 0 5 - 0 7 Assistant Director to Adi Pocha for over 2 years. Involved in over 50 projects including corporate lms, documentaries and ads through each of its stages in varying capacities.

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Pre-production Shoots Post-production Other

Activities undertaken included research, content development, referencing, sourcing production requirements, costumes and props, casting, location scouting, budgeting, etc. Involved managing a crew, payments, shooting on professional video cameras, lighting, simulation, interviewing inuential people, product shots, etc. Responsibilities ranged from editing content and music to recording voice-overs, subtitling, etc. Also executed administrative and logistical tasks efciently when required.

Had the opportunity to work with clients from various verticals and thus understand their business. Some of the verticals explored were: A lm covering Microsofts Partners in Learning program, which involved leading a crew and interviewing ministers and education secretaries of various states on Microsofts contribution. Project related lms for Rolta and Mastek. Promotional lms for Astrazeneca and Merck. Several corporate lms and documentaries for Hindustan Unilever Limited (HUL) on topics ranging from recruitment, training, safety, sales, HR, research and brand-specic lms for Fair & Lovely, Surf Excel, Knorr, Lifebuoy, Ponds, etc. Pre-production for 6 Television Commercials funded by the National Aids Control Organisation on awareness and treatment of HIV and AIDS. Actively involved in the shoot and edit of 2 Educational documentaries based on the lives of people living with HIV. A fund-raising lm for the Childrens Orthopaedic Hospital which involved capturing moments from the life of physically-challenged children and the creation of a brand mascot - Dr. Haathi.


Pharmaceutical: FMCG:

Public Service:

Event specic AVs:

A lm to announce the re-branding of ICICI Firstsource from OneSource which involved simulating 5 different naming ceremonies from an African rite to a Tibetan ritual. One of the most challenging pre-production projects to be executed single-handedly. Curtain-raiser and nominee lms for the Ernst & Young Entrepreneur of the Year Awards. These involved a period set-up from Beethovens time and interviewing corporate honchos. Shot the Closing Film covering the India Summit, an event conducted by Sclumberger for its international delegation.

Music Video: Television:

Shot part of Bombay Meri Hai by Usha Uthup featuring celebrities and the common man, celebrating the spirit of Mumbai after the 26/7 ordeal. Pre-production for 2 episodes of Fair & Lovely Shikhar, a women-centric talk show featuring Kiran Bedi and Tanuja Chandra among others.

A D S : C L O C K WO R K P RO D U C T I O N S, 2 0 0 4 Production Assistant and Assistant Director on three 20-second TVCs for Binani Cement.


C R E A T I V E C O N S U L T A N T: P I O N E E R P U B L I C I T Y, 2 0 0 8 Managed the branding and promotion of Pioneer City Park, a multi-purpose park situated in Bandra Kurla Complex. Designed publicity material including the logo, brochure and leaets. Created innovative solutions for streamlining processes in line with optimizing revenue, tapping new markets, billing issues, internal catering, employee management and client servicing. Assisted in recruitment of suitable managerial candidates.
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B A C H E L O R O F M A S S M E D I A ( B M M ) - R . D. N AT I O N A L C O L L E G E , 2002-05 Majored in Advertising with theoretical study of and practical training in Media Planning, Management, Marketing, Consumer Behaviour, Advertising Design, Photography, Copywriting, etc. E V E N T M A N AG E M E N T - N AT I O N A L I N S T I T U T E O F E V E N T M A N AG E M E N T, 2 0 0 0 - 0 1 Diploma attained by successful integration of theoretical syllabus in the classroom and practical training through events like Raas Garba (Falguni Pathak), Zee Sangeet Awards and inter-collegiate festivals like Josh and Raindezvous.

Computer Prociency Still Photography Digital Filming Editing : Hardware, Windows & Mac OS, MS Ofce, HTML, etc. : Possess a Canon EOS 7D and 350D and working knowledge of image processing using Adobe Photoshop, Lightroom, Canon EOS softwares and iPhoto. : Adept with lming on Sony HDV FX1, Z1, Sony DSR 200 and PD 170. : Procient with Final Cut Pro and acquainted with Soundtrack and Avid.

E X T R A- C U R R I C U L A R
Participated in and won Basketball tournaments. Won awards in Dramatics. Attained ranks in non-native languages like Marathi and French. Successfully completed the Intermediate Drawing Examination.

Spirituality, traveling, photography, cooking, adventure, sports, gaming and music.

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