Beruflich Dokumente
Kultur Dokumente
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Our clients come from various industries, and as such, they expect us to be proficient not only in standard English, but particularly in written Business English.
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Thou shall know the research analysts jargon by heart. We are not
real SMRAs if we dont know buzz, sentiments, social media equity, trends, channels, Twitter, blogs, forum, etc.
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Thou shall be familiar with the jargon in the clients industry. If our
client is from a banking industry, we must at least know the basic jargon in banking and finance, e.g. investment, stocks, trading, mobile banking, mortgage, etc. A background on this helps us easily understand whats going on in a forum, what a tweet is saying, and what bloggers reveal. Also, knowing the industrys jargon will assist us in preparing reports for our clients. The clients could easily decipher whether we know what we are talking about in our reports, or if we are just reporting without even knowing what we are talking about.
June 9, 2011
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Lets face it. Deadlines are our enemies. Why not make deadlines our best friend by considering them as challenges that could make us more efficient? To do this, we need to set goals and devise our own techniques on how to accomplish them. We must know what technique works for us to maximize our outputs without ever sacrificing quality. We all have 24 hours. The difference lies on how we manage our time.
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accuracy, accuracy! There is no substitute for accuracy. We shall check all facts and verify all information. Of course, we also need to be professional. Professionalism is expressed is many ways. The most obvious expression of professionalism is through the reports layout and packaging. A famous philosopher, Karl Marx, once said that work is an extension of ones self. Our works are reflections not only of how we value our job, but also how the company values the clients. The clients trust the company. The company trusts us. We know what to do deliver accurate information in a professional packaging nothing less.
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Thou shall embrace diversity. We are all part of the global village, as what
Marshall McLuhan, a Canadian communication guru calls it. We may be operating from different locations around the world, and speaking different languages, but as part of the global village, we must learn to work harmoniously. We need to operate with the same vision and mission despite our differences in our viewpoints, in our culture, our language, and even in our time zone. Remember, here at Brandtology, we mean business. We aim for intelligence!
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