Activities Promotional

from. can activities organisations choose that of Thereis a hugerange promotional to or the budget, typeof product service be Factors suchas the sizeof the marketing is chosen. promoted the targetaudience whichstrategy determine or 1. Announcements Media or new or television radioareoftenusedto announce products Newspapers, must service and/or aboutthe producVs information To services. usethe media, the release, information a be worthwhile timely.Whenpreparing press and only 1 or 2 areasof and keptbrief, clearand straightforward highlight shouldbe the to The is interest. media morelikely publish storyif thereis an opportunity photograph be included. to for a whether the identify should is the release published, organisation lf a media the whether to after immediately publication monitor number enquiries of or release beeneffective not. has 2. Functions Glient them values themandwouldliketo offer the Showcustomers organisation of andnibbles. an session, evening drinks lt something.couldbe a breakfast can at to mightoffertickets majorevents whichmanagers Larger organisations network marketwhattheyoffer. to Productand ServiceLaunches but to not opportunity market onlythe newproducVservices all Provide perfect a products services. canvaryfroman elaborate launch lt and the organisation's gathering existing of to and coverage a lessformal with invited celebrities media plan and To attendance, wellin advance andpotential clients. encourage order provide At material the invitation. the launch with informative accurate, response. to immediate be formsshould available encourage Advertisements is Makesurethe targetaudience identified. but Can be effective, expensive. printor mediais the bestmedium. to Costsvaryaccording whether Research the medium level exposure. include: and of Can - radioprograms - local,stateor national newspapers - newspaper news, supplements education eg epicure - trade journals magazines or - industry newsletters Mail-outs way Posting information customers a costandtimeefficient of informing to is people yourorganisations products services. large A audience about and and letter, brochure, orderformor an an can be contacted a promotional by a information flyer. Website products Manyorganisations websites promote use to theirexisting and services, activities futuredevelopments. lists,product and Price descriptions,

3.

4.

5.

6.

A provide suggestions ideas. web pageis a and for comment, opportunities customer yourorganisation website greatway to promote internationally. organisation's The promoted on business vehicles etc. cards,brochures, alwaysbe should address 7. Trade Fairs people to and provide opportunity an of attract largeaudience interested a Theseevents products to who may not haveheardof the and services an audience display previously. organisation

MATERIAL PROMOTIONAL produced include: materials Commonly ' Flyers . Brochures . Orderforms . Promotional letters . Catalogues . Newsletters . Presentation packs promotional withthe relevant material. example For Product and services shouldbe matched advertised way of a letter customers. if the by to may be mostappropriately Or a new service its is advertising services interstate overseas, or sending a organisation considering presentation packto prospective mightprovevery effective. customers MATERIALS EVALUATION PROMOTIONAL OF possible afterthe eventand may involve: This needsto be doneas soonas . . . . feedback forms,telephone Analysing customer eg discussion, fact-to-face website comments conversations, to Monitoring number visits an organisation's the of website. eg knowledge the A review achievements increased of sales,increased of organisation. Employee feedback comments eg fromobservation, with discussion customers.

It may be yourjob in consultation staffresponsible promotional marketing with for or activities, yourorganisation to keepan accurate account eachstrategy of undertakes. might This identify strategy, costsinvolved the results the the and suchan increased awareness the of the public increased organisation among or sales. KE E P I N G I THB U D GE T W It is useful be awareof yourorganisation's to marketing budget and understand what generally resources can afford. it Organisations theirmarketing outline strategies their in plan.Forexample, organisation havebudgeted one largemarketing business an may for function during yearto be supplemented the throughout yearby mailoutsto customers the and pressreleases.

Week 7

+. a
I

U)

C.)

bo l-r
O C) O

e) s
x I
F

o v

EEItiFEE
a\vF v rr

3'H3 a ,E
iE .\ E Ea E
nra<

gEc E E gEg
tr'lLrX
F.Fl

\F{ c)

-l

rl.
.:.
!l

L -\ v I q)

a u -l I' a
* -

F)

5h

=
\l/ Lr '

c)

&s
vj9
a.=
a

lEsg YiNC)d
v

+r

r't

f, I A'

x ot.9 Xo=! dZ E H
-1 .-

r.

-{

)lr

-a IaY

-\/

c)
C)
t O
A

6t

F.= -a
r,
F -

=ll

-t I

\o
f c a )X ^N C) e4 Nll

0
;^ =
.trl

A;) tY. \'F( ^ a r Y ) \.F v

\J rA\

F I A

,L +l
li

vle

,qii E NN
O

14 FT

c)

I G

+)
-

X
t)

t-r

at q)

(-1 F

q)
FFt i

= U) /a 9 Lr
.-

cg L a? *a
-

A {:l-

A,)

Y X.S v
t

r--

a
\-,

f-r :. *) FE

(tJ.,0)

4Oa q) A -

/Y.\

cq

ca
fr.

cr^r

oo (n