Be More Self-Centered to Become a More Effective Leader - Stephen Shapiro Innova tion Expert Contrary to popular belief, being

self-centered is, in fact, healthy. When indiv iduals focus on their own needs first, they perform at higher levels and are abl e to contribute more effectively to others. Boston, MA - June 9, 2011 -- Throughout life, there is only one constant: YOU. C hildren may pass away before their parents. Spouses may, in spite of all of the loving, leave. Jobs are only temporary. Instead of centering life on someone or something external, try being self-centered. This provides some level of stabili ty in an unpredictable world. "I am not suggesting that people should be selfish and 'exclusively concerned wi th oneself'", says Stephen Shapiro, innovation leader and author of Goal-Free Li ving - How to Have the Life You Want NOW. (http://1clik2.com/GoalFreeLiving). "C entering instead is what you base your life on - what you focus your attention o n, be it children, career, spouse or even service to others. Those who focus on their own needs first tend to take better care of themselves, expanding their ca pacity to more effectively aid and lead others." The book, Goal-Free Living is a significant departure from Shapiro's hard hittin g corporate innovation techniques, and focuses more at an individualistic level. His somewhat unconventional approach to achieving happiness and success gives i ndividuals the ability to break free from the unforeseen shackles that today's r ules impose upon us. (http://SteveShapiro.com) "In an attempt to shed the self-centered label, I have seen the pendulum swing s o far over that there has become a complete disregard for one's own self. A rece nt study uncovered that 53 percent of people say: 'I sometimes get the feeling t hat I am living my life in a way that satisfies others more than it satisfies me .' Living life based on the expectations of others leaves individuals demotivate d and unproductive," says Shapiro. To read more about Stephen Shapiro's unusual approach to creating a satisfying l ife experience, visit http://1clik2.com/BeingSelfCentered About Stephen Shapiro: Stephen Shapiro is one of the foremost authorities on innovation and collaborati on, and has personally touched hundreds of thousands of lives in over 40 countri es. While Stephen's insights apply to virtually any organization, big or small, he has contributed to shifting the innovation culture for such Fortune 500 organ ization as Staples, GE, BP, Johnson & Johnson, Fidelity Investments, Pearson Edu cation, Nestle, and Bristol-Myers Squibb. As the founder and creator of a 20,000 person internal innovation practice within Accenture, and advisor to hundreds o f organizations worldwide, Stephen possesses a rare and extensive arsenal of too ls allowing him to arm any organization with the knowledge they need to shift th eir most threatening challenges. Stephen can be reached at 617-379-1177 or online at http://SteveShapiro.com Contact Deborah Shapiro 24/7 Innovation 773-213-4485 media@personalitypokerbook.com Press Contact: Stephen Shapiro 24/7 Innovation

2001 Marina Drive Suite 807 Quincy, MA 02171 617-379-1177 steve@24-7innovation.com http://SteveShapiro.com http://linkedin.com/in/shapiroinnovates Please contact http://www.PressReleaseNation.com for corrections or updates.