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COURSE OBJECTIVE: The course deals with the basic principles and functions of management. The primary purpose is to enable the students to grasp the overall concepts of the discipline of management, which will help them in the upcoming terms. UNIT I: Introduction and Essentials of management principles, Schools of management thoughts. UNIT II: Planning: The concept-Process and Types- Importance of Planning- Strategic Planning Process Model- The TOWS matrix and Business Portfolio matrix for strategy formulation. UNIT III: Organizing And Staffing: Organization Structure and design- Authority and organizational relationships, Line and StaffDelegation and Centralization. Staffing Introduction- Manpower Planning and Books Recommended : 1. Essentials of management 2. Principles of management 3. Management 4. Principles of management 5. Principles of management Koontz and Weihrich Terry and Frankin Stoner and Freeman L M Prasad Tripathi and Reddy Recruitment- Training and Management Development. UNIT IV: Directing and Supervision: Nature of Direction- its significance,-Supervision techniques, distinction of direction and supervision- Span of Supervision. Coordination: Coordination and Cooperation- Types and TechniquesManaging Coordination. Controlling: The Control process- types and techniques-Effective control system. UNIT V: Management by Exception (MBE) and Management By Objective (MBO)- Problem Solving and Decision Making - International Management: Domestic and International EnterprisesJapanese and US management approaches- the role of global manager.


COURSE OBJECTIVES : To acquaint students about various facets of HRM in organizations and their importance. UNIT I: Nature & Scope: Evolution of HR as a function, Role of HR manager- managerial and operative functions typical organization set up of HR department- HR objectives - competencies impedimentsfuture. Unit II: Planning & Procurement: HR planning Recruitment, selection, placement, induction, tests and interviews - Promotion and transfer policy. Job analysis, jobdescription, job specification, typical manpower planning scheme for large organizations - steps involved. Unit III: Maintenance & Development: Training and Development - Framing effective policies and administering them, Training Books recommended 1. Principles of Personnel Management 2. 3. 4. 5. 6. Personnel Management & Industrial Relations Personnel Management & Industrial Relations Principles of Management Organizational Behavior Industrial Relations need assessment, types / methods / techniques of training, Setting up and maintaining a good Training and Development department, Learning principles involved in training. Work environment, fatigue, accident and safety, role of HR manager. Unit IV: Compensation: Wage and salary administration, the rationale behind them, essential steps in formulating compensation package, Job evaluation, methods and importance, Strategic compensation packages-latest trends, Performance appraisal-basic issues, pitfalls and remedies. UNIT V Integration & relations: Industrial relations Basic nature, Factors contributing to good IR, Role of HR manager, collective bargaining, Trade unions and their role in IR.

Edwin Flippo Tripathi P.C. Mamoria & Mamoria Koontz & Weirich Stephens .P.Robbins Monappa


COURSE OBJECTIVES : The Knowledge of Financial Accounting is a prerequisite to the understanding of Finance Function. The objective of the course is to equip students with the basic accounting knowledge to enable them to understand various finance related subjects in the upcoming terms. The complete accounting process, with major thrust on corporate financial statements is covered in the course. UNIT I : Introduction to accounting concept and necessity of accounting . UNIT II : Generally accepted accounting principles . UNIT III : An overview of Income statements and balance sheet . UNIT IV : Understanding of corporate financial statements and other financial reports included in the annual report. UNIT V : Mechanics of accounting Journal subsidiary books Ledger -Trial Balance Income statement Balance sheet. Books Recommended : 1. Accounting for management 2. Advanced Accounting 3. Advanced Accounting 4. Advanced Accounting 5. Modern Accounting UNIT VI: Adjustments in Financial statements Preparation of Financial statements with adjustments. UNIT VII: Rectification of errors . UNIT VIII: Accounting policies Fixed assets and Depreciation. UNIT IX: Accounting policies Evaluation of Inventories and Treatment in Books of accounts. UNIT X : Accounting policies -Treatment of R & D Expenses-Preproduction cost Deferred revenue expenditure etc . UNIT XI: Capital and revenue items. UNIT XII: Preparation and Thorough understanding of corporate financial statements. T-form and vertical form.

Bhattacharya and Dearden R.L. Gupta S.N. Maheswari Radhaswami & Gupta A.Mukherjee & M.Hanif


COURSE OBJECTIVES: This is a first course in marketing .The emphasis is on overall conceptualization of the marketing discipline in the modern corporate scenario. UNIT I 1. Marketing Concept , Function and system 2. 3. Marketing strategy organization , Planning and UNIT III 1. Integrated Marketing Management 2. Marketing control .

UNIT IV 1. Rural marketing 2. 3. 4. Industrial marketing Marketing of services Marketing of Non Profit organization

Information for marketing decisions

UNIT II 1. Product management 2. 3. 4. Marketing communication Pricing strategy Distribution Channels and Management

UNIT V On line marketing e-commerce.

Books Recommended: 1. Practices in Marketing 2. 3. 4. Principles of Marketing Marketing Management Marketing Management

M.C.Carthy Philip Kotler Arunkumar & Meenakashi Ramaswamy & Namakumari


COURSE OBJECTIVE: This course is designed to equip the students with basic computer knowledge required by today's business manager. UNIT I : INTRODUCTION TO COMPUTERSDefine computers - Types of computers uses of computers in various fields computer components and their functions History of computers Generations of computers. UNIT II : MEMORY OF COMPUTERS: Primary memory secondary memory (secondary storage devices ) and their uses computer software various types of software various operating systems conversion software like compliers and interpreters and their meaning and differences Higher level languages . UNIT III : METHODS OF DATA PROCESSING- On line processing Batch processing Multi programming Time sharing Real time processing etc. UNIT IV : NETWORKING AND COMMUNICATION Concept and meaning of networking various topologies Hardware used for networking concept of Internet, Intranet, WAN ,MAN , LAN. Books Recommended: 1. Computer Fundamentals 2. 3. 4. Computers and commonsense Introduction to computers Rajaraman Hunt & shally Peter Norton UNIT V : COMPUTERS AND THEIR APPLICATIONS IN BUSINESS AND MANAGEMENT- B2B & B2C Applications video conferencing and various other facilities offered by computers to business world on-line trading e-learning , ecommerce and e-governance . UNIT VI : INTRODUCTION TO MS WORD /OPEN OFFICE WORD PROCESSOR UNIT VII : INTRODUCTION TO MS EXCEL / OPEN OFFICE SPREAD SHEET Introduction to MS EXCEL / Open office spread sheet and its uses to business community, auditors, accountants, data processing, ratio analysis and information presentation. UNIT VIII : INTRODUCTION TO POWER POINT / OPEN OFFICE PRESEENTATION Introduction to power point / open office presentation usage for effective presentations.

Help facility offered by Microsoft / open office for MS word / word processor , MS- excel / spread sheet and MS-power point / presentation .


BUSINESS MATHEMATICS UNIT I: Application in Equation & Groups 1. 2. 3. 4. 5. 6. Demand function, supply function, savings function Total revenue function effect of Taxes, subsidies on revenue function. Cost-Volume -Profit(CVP) analysis Market equilibrium in Quantity & price Commodity & Money equilibrium (IS-LM) Production possibility are under more than one input constraints. Increasing /decreasing function point of inflexion Marginal revenue, marginal optimizing conditions cost and 2. 3. Calculating area under curve Consumer surplus, Producer surplus

UNIT IV : Matrix Algebra 1. 2. 3. Fundamental operation with matrices and their application Solving simultaneous equations by Cramer rule, inverse method Application in complete utilization of resources

UNIT II: Application in derivative Calculus 1. 2. 3. 4. 5. 6. 7. 8. UNIT V : Probability Distribution : Applications of Normal Binomial distributions in Process Control Quality Assurance. BUSINESS STATISTICS 1. Revision of descriptive statistics Central Tendency, dispersion, Skewness, Kurtosis. 2. Test of Hypothesis: Need and importance of tests. Important Parametric, nonparametric tests like Z,T,F,R Analysis of Variance (ANOVA ). 3. Correlation and Regression Analysis 4. 5. Time Series Index Numbers

Relative maxima/minima Electricity with respect to price, demand Relationship between average values Discriminating markets prices total, in two marginal, different

Partial derivatives- Lagrange multiplier for constrained optimization Hessian test of optionisation

UNIT III: Application in Integration 1. Concept of definite/indefinite integrals

Books Recommended : 1. 2. 3. 4. A First Course in Business Statistics Business Statistics Business Statistics Business Statistics James Mclave Michael C Thomson P.K.Viswanathan Amir Jayavel


COURSE OBJECTIVES: This course is intended to equip the students in analytical tools involved in estimations and decision making in the operation of a firm UNIT I : Nature and scope of managerial Economics - Role of Managerial Economics Basic concepts in Managerial Economics. UNIT II : Demand Analysis Determinants of demand Demand Law Changes in Demand Various types of elasticity of demand Meaning and Measurement Illustrations Demand forecasting Case studies. UNIT III : Production Functions Short run production Laws of return Long period Books Recommended 1. 2. 3. 4. Managerial Economics Managerial Economics Managerial Economics Managerial Economics Peterson and Lewis P.L .Mehta Varshney and Maheswary Murthy, Paul and Gupta production Functions Returns to scale Small scale production versus large scale production - Single product firm equilibrium with the help of ISO quants - Multi product firm equilibrium with the help of PPC S Analysis of supply - Law of supply changes in supply elasticity of supply UNIT IV : Cost analysis - Cost Concepts Short period and long period costs. Revenue concepts AR, MR, TR Relationship among them. UNIT V : Market Structure Perfect Market Imperfect Market Perfect Competition Monopoly Monopolistic Competition Oligopoly - Various pricing strategies and policies -Objectives of the firm Classical and Modern view - Location Factors Old and Modern view .


COURSE OBJECTIVES: The course deals with the various methods, processes techniques etc used in managing the production function in a manufacturing firm. UNIT I: Introduction Production function ,Production cycle , Types of Production . UNIT II: Strategic planning for operations. UNIT III: Demand forecasting . UNIT IV: Product and Process Design . UNIT V: Plant location and layout . UNIT VI: Production planning and control UNIT VII: Scheduling . UNIT VIII: Inventory management Inventory replenishment polices .Materials requirements planning . UNIT IX: Maintenance management . UNIT X: Quality Management UNIT XI: Manufacturing strategies FMS,JIT,TQM.

Books Recommended : 1. 2. 3. 4. Production and Operation Management Modern Production / Operations Management Production and operations Management strategies Production and operation management J.B.Dilworth Buffa Heizer & Render Chary .

COURSE 9 CODE HRM 500 HUMAN BEHAVIOUR IN ORGANISATION UNIT IV COURSE OBJECTIVE: To acquaint the students with the behavior of individuals and groups in organizations and the behavior of the organization itself. UNIT I: INTRODUCTION Introduction to organizational behaviorevolution of organizational behaviorHawthorne experiments- foundations of individual behavior- Significance of the subject to the organization and to the manager- Difference in approach between scientific management and OB. UNIT II: THE INDIVIDUAL: Personality- theories- psycho analytical, social, self, trait - theories, Factors molding. Self awareness- techniques and concepts JOHARI window- life positions. Perception and learning- Attitudes. UNIT III THE GROUP Group dynamics-group behavior and group decision making-inter group relationships. Types of groups, need for groups. Leadership- theories-trait, Fielder's managerial grid, styles, factors contributing to effective leadership. Power and politics. BOOKS RECOMMENDED : 1. 2. 3. 4. Organizational Behaviour Organizational Behaviour Organizational Behaviour Organizational Behaviour Freed Luthans, Stephen Robbins, Khanka, Prasad L M INTER PERSONAL Transactional analysis, theory X and theory Y approaches Organizational conflict, causes, types of conflict, management of conflict. Organizational change- need- factors for and against- advantages and limitations. UNIT V OB & ORGANIZATIONAL INTERFACE Motivation- theories-Maslow, Herzberg, McGregor, Porter-Lawler, Vroom, McClelland -motivation to work designing motivating jobs- techniques for motivationIncentives to work- financial and non financial. Morale- measurement and improvement of morale Job satisfaction components, significance, factors influencing, stress management.



COURSE OBJECTIVE : The objective students to development effectively subordinates database UNIT I : Computer Programming Application software Define Program Who is application Programmer? - Function in an enterprise Qualities of a good programmer and good program How a program uses data ? - Hardware to generate the output Types of computer Instructions Data transfer instructions Arithmetic instructions Decisions instructions Input output instructions special type or house keeping instruction . UNIT II : Algorithm Development What is algorithm? = Needs and uses of algorithm Symbolic representation of algorithm i.e flowchart flowchart symbols meaning and usage developing flowchart some examples for simple processing, decision making, looping ,arrays, file processing can be discussed. of the course is to enable the understand the software process and thereby communicate to their and maintaining simple UNIT III : Program Development Stages Problem description Problem analysis logic development Flowcharting -coding g-Input preparation and entering compiling testing Debugging Documentation and maintenance . UNIT IV : Programming Techniques Modular programming Top down programming Structured programming Hierarchy charts Decision tables Entity relationship diagram UML software use rational rose. UNIT V : Database Management System Introduction to traditional file handling techniques like sequential - random index- sequential relational hierarchical and Networking file organizations their meaning and usage What is DBMS ? Why DBMS is preferred over traditional file handling methods? - Drawbacks of DBMS creating and maintaining DBMS E.F Codds rules What is RDBMS and ORDBMS Why RDBMS preferred over DBMS? - Structure of RDBMS security features of RDBMS various RDBMS what is SQL? - How is it different from SQL*Plus of ORACLE- Introduction to ORACLE, SQL * Plus various sub languages in SQL Detailed discussion about SELECT query. Naveen Prakash James Martin Gary Hansen

BOOKS RECOMMENDED: 1. 2. 3. Principles of Programming DBMS Principles of Data Base Management Data Base Management Design


COURSE 11 CODE - MBA 510 - QUANTITATIVE ANALYSIS FOR DECISION MAKING COURSE OBJECTIVES: This course focuses on the operation research techniques and their use in solving business problems. Queuing theory Simulation Linear Programming 4 5 6 7 8 9 Decision theory Game theory Network analysis Replacement and Maintenance models Assignment Problems Transportation model

1 2 3

Books Recommended : 1. 2. 3. 4. Applied Operation Research & Management science Principles of Operations Research for Management Quantitative Analysis for Business Quantitative Techniques for managerial Decisions Fabrycky ,Chare & torgersen Bundick Mcleave &Mojena Vazsony & spirer Shriyastava , Shenoy & sharma


COURSE 12 CODE - ACC - 300 COST AND MANAGEMENT ACCOUNTING UNIT I : Meaning and concept of cost accounting Elements of costs Classification of costs and costing methods cost centers and cost units cost sheets . UNIT II : Materials Purchase of materials levels of inventory economic order quantity classification and codification of materials Perpetual inventory systems ABC method of stores control Pricing of materials Issue . UNIT III : Labor Methods of Remunerating labor Labor turn over . UNIT IV : Overheads Classification Allocation and apportionment of overheads overhead recovery rate overhead control Treatment of administration selling and distribution overheads Interest on capital . UNIT V : Job order and contract costing UNIT VI : Process costing Losses and wastage equivalent production units Joint and By Products UNIT VII : Operating or services costing. UNIT VIII : Reconciliation accounts . UNIT IX : Uniform cost and inter- firm comparison UNIT X : Marginal costing Absorption Vs Marginal costing break even analysis Profit volume ratio Managerial Decision making Marginal costing Profit Planning and desired profit Margin of safety Key factor or Limiting factor Product and sales mix Pricing Decisions Make or Buy Discontinuing a product Capacity utilization shutdown point etc . UNIT XI ; Life cycle costing UNIT XII : Value analysis reduction . of cost and financial

cost control


UNIT XIII : Cost reports statements cost audit . Books Recommended: 1. Cost accounting 2. 3. 4. 5. 6. 7. Cost accounting Cost accounting Cost accounting Advanced Cost accounting Advanced Cost accounting Cost accounting B.K.Bhar N.K.Prasad Horngren & Foster M.N.Arora Nigam & sharma M.Y.Khan S.P.Jain & k.L. Narang


COURSE 13 CODE - ECO 300 - MACRO ECONOMICS COURSE OBJECTIVES : The main objective of this course is to give a learning exercise to students about the policies , monitory , fiscal programmes and phenomenon ,inflation and unemployment & fiscal which are affecting the economic decisions UNIT I : Nature and scope of Macro Economics Basic concepts. UNIT II : National Income Analysis Definitions, measurement and uses trends in national income of India, National income versus Economic Welfare. UNIT III : Theory of Employment - Classical theory, Say s law , Keynesian theory , Effective demand, concept of Investment Multiplier , Investment function ,Concept of Accelerator , Multiplier .Accelerator interaction UNIT IV : Macro Management of India Monetary policy of RBI Fiscal policy Inflation Role of commercial banks in India Their policies . Concept of budget deficit Tax policy Public expenditure and public debt in India UNIT V : Foreign trade of India BOP position, Exim policy, Foreign exchange management. UNIT VI : Devaluation - Globalization an analytical evaluation, India and international agencies IMF,IBRD, ADB, ITO.

Books Recommended: 1. 2. 3. 4. 5. 6. Macro-Economics Macro -Economics Economic Survey RBI Annual Report WDR World Bank Five Year Plan Documents Edward Shapiro Duth & Sundaram (Govt of India)

Planning Commission


COURSE 14 CODE - MKT 620 - CONSUMER BEHAVIOUR COURSE OBJECTIVE : This course aims at understanding the effect of personal traits on the behavior of the consumers which can be used for the market growth of the firm. Communication and Persuasion Group dynamics and consumer reference groups Social class and consumer behavior Influence of culture and subculture on Consumer Behavior Consumer Decision making Personal influence Leadership Process Diffusion of Innovation Consumer Behavior and society consumerism and Consumer Protection Act and the opinion

Introduction to consumer behavior and consumer research Consumer Motivation and involvement Theories of motivation Personality and consumer Theories of Personality behavior

Consumer perception and attitude Models of attitude

Books Recommended: 1. 2. 3. 4. Consumer Behavior Perspective in consumer behavior Consumer behavior Consumer Behavior Text & cases Schiffman & Kanuk Kassarjian and Robertson S.A.Chunnawalla Satish K.Batra


COURSE 15 CODE - MBA 610 - BUSINESS LAW COURSE OBJECTIVE: The objective of the course is to introduce the significant provisions of some important Acts such as Contract Act, Negotiable Instruments Act, Consumer Protection Act etc. In depth knowledge of various Laws is not expected from the students. UNIT I: Introduction and Overview of Business law including some case law UNIT II: Indian Contract Act 1872: Essentials of Valid Contract, Void Contract, Performance Contract, Quasi Contract, and Breach of Contracts & its remedies. UNIT III: Company Law: Nature of company, Formation of company, kinds of companies, Memorandum of Understanding and Article of Association, Prospectus, membership in company, share capital and shares, Borrowing powers, Meeting and Proceedings, Prevention of oppression and Mismanagement, Winding up. UNIT IV: Negotiable Instruments Act 1881: Meaning of Negotiability, Bill of Exchange, Cheques and Promissory Notes, Dishonor of a Negotiable Instrument, Bankers and Customers. UNIT V: Consumer Protection Act 1986: Who is Consumer: Unfair and Restrictive Trade Practices and Redressal Mechanism. Right to Information Act 2005.

Books Recommended: 1. 2. 3. 4. 5. Business and Economic Laws and Management Business and Economic Laws Business Law for Management Business and Industrial Laws Mercantile Law including labour law and company law ND Kapoor and Dinkar Pagare HK Sahare & NK Saha K R Bulchandani PPS Gogna. N.D.Kapoor


COURSE 16 CODE - CIS 300 - ENTREPRENEURIAL DEVELOPMENT COURSE OBJECTIVES : The course aims at the development of entrepreneurial potential through discussion on entrepreneurial skills development of small industries ,management of small and ancillary industries and institutional framework in India for entrepreneurial development. UNIT I: Concept of Entrepreneurship - How a manager is different from an Entrepreneur? Qualities of an entrepreneur and how to Develop in them Creativity, psychological Characteristics Risk Taking Ability Negotiation Skills etc.-Developing Entrepreneurship and Theory of Achievement Motivation. UNIT II: Generating and Screening the business ideas and identifying the venture: Entrepreneurial opportunities in Manufacturing and Service Industry in India. UNIT III: Role of Small and Ancillary Industries in National Economy. UNIT IV: Starting and Managing a new small or Ancillary unit business, plan : procedures: personal, Financial Materials, Marketing and distribution, and R&D management. UNIT V: Vendor Development ProgrammeOrganization for vendor Development programme : Cost-benefit Analysis of vendor Development Programme. UNIT VI: Entrepreneurial Development and the Indian Environment Government Policies: Government Agencies supporting Entrepreneurial Development: Industrial Estates, Financial Assistance Schemes Tax Incentives schemes for educated unemployment etc.

Books Recommended 1. 2. 3. 4. Entrepreneurship for the Nineties A complete guide to successful entrepreneurship Handbook of Entrepreneurship Small Industry Entrepreneur & handbook Bombay Productivity services Gordon .B.Baty G.N.Pandey Rao & Pareek K.K .Mehan


COURSE 17 CODE - HRM 400 - CORPORATE COMMUNICATION COURSE OBJECTIVES: To enable students to be focused and proficient in business / corporate communication at individual, inter personal, group & mass levels through oral , written , visual models and through body language .To create awareness in students about both the positive and negative potential of communication. UNIT I : Introduction to corporate communication basic principles of effective communication factors determining popular misconceptions process of communication importance of corporate communications. UNIT II Directions of communication- downward upward and lateral -occasions for, and techniques involved- formal and informal communication-cross communication & rumor. UNIT III : Oral communication articulationlistening- feedback skills- visual modesnonverbal communication - and body language- organizational context suitable for the above modes- precautions to be employed. Books Recommended: 1. 2. 3. 4. Business Communication Business Communication Business Communication today Business Communication R.K Madhukar M.K.Sehal.,Vandana kehtarpal, Penrose Raymond V.Lesikar UNIT IV : Written communication special strengths and weakness of report writing - basic framework - intra and inter office communication - layout & contents of business letters. UNIT V : Meetings and presentations - fundamentals of business meetings, organizing and preparing for meetings, actual conduct of meetings, dos and don ts, universal difficulties, sociometry and group think, public speaking - presentations - basic preparation, execution, precautions, and pitfalls. UNIT VI : Technology and communicationcommunication across cultures - sensitivity in communicationnonverbal communicationcommunication for employmentinterpersonal skillsassertiveness in communication.


COURSE 18 CODE - MBA 500 - RESEARCH METHODS IN BUSINESS COURSE OBJETIVES : The course aim at the use of various quantitative and qualitative techniques in conducting research in the area of business and its management. Topics 1 2 3 4 5 6 7 8 Meaning of Social Research-ClassificationMerits and Demerits Scientific method Deduction and Induction Problem formulation-Statement of Research Problem Hypothesis types, uses Operational definitions. Research design Features Sources of data Primary and Secondary Methods and tools of data collection Questionnaire, Schedule and Interview Scaling techniques 9 10 11 12 13 Sampling design Data processing Computer data analysis SPSS C+ Statistical analysis - parametric and non parametric tests Format of Research Report - Guidelines

Books recommended 1. 2. 3. 4. 5. 6. 7. Methods and Social Research Goods Foundation for Behavioral Research The tool of Social Sciences Survey method in Social Investigation A Methodology of Social Research Business Research Methods Research Methodology William J and Paul K HattKarlinger and Fred R Madge and John Moser C.A and G Kalton Sjoberg G and R Nett Donald .R Cooper C.R Kothari


COURSE 19 CODE - ACC 500 - MANAGERIAL ACCOUNTING COURSE OBJECTIVE : The focus of this course is on advanced managerial accounting techniques and methods which are useful for managerial planning ,control and decision making. UNIT I : Managerial accounting A tool management planning and control . UNIT II : Cash flow statement and Funds flow statements. UNIT III : Ratio analysis. UNIT IV : Budgeting and Budgetary control UNIT V : Standard costing and variance analysis. for UNIT VI : Activity based costing target costing. UNIT VII: Marketing and Distribution cost treatment and analysis . UNIT VIII : Intra firm Transfer Pricing. UNIT IX : Responsibility accounting and divisional performance measurement . UNIT X : Introduction to capital budgeting Evaluation techniques pay back period accounting rate of return -Discounted cash flow techniques NPV IRR .

Books Recommended : 1. 2. 3. 4. 5. Introduction to management accounting Management Accounting Managerial accounting Cost accounting Advanced cost accounting Horngren and Sundem John Dearden Khan & Jain B.K .Prasda Nigam & Sharma


COURSE 20 CODE CIS 500 COMPUTER INFORMATION SYSTEM documentation procedures and decisions COURSE OBJECTIVES : decision concepts decision trees This course deals with the process of decision tables types of table entries . designing , developing and implementing computer based information system in an organization . UNIT III : Structured Analysis Development Strategy: UNIT I : Structured Analysis What is structured Concept of CIS- Types of information analysis What is Data Flow Analysis ? system Data information Business -Features of Data Flow Strategy Tools for system concepts categories of data flow strategy Physical and logical Information system like TSS. MIS, DSS, flow diagrams Data dictionary . ESS- scope of information system Interdependence of systems and subsystems system development UNIT IV : strategies like SDLC determination of Prototype Development Strategy: system requirements design of a system Purpose steps in prototype method use development of software system testing of prototypes tools for prototyping fourth Implementation and evaluation of various generation languages report generators systems like SDLC Prototype etc . application generators screen generators data dictionary systems UNIT II : Libraries of reusable codes Prototype Role of CIS in Management Function strategies : screen only processing -planning and control functions and need procedure only mainline functions only for information Decision making Hierarchy misconceptions about prototype . - Programmed and non-programmed decision - process of making programmed UNIT V : and non-programmed decision. Computer aided systems tools : Role of tools categories of automated SYSTEM ANALYSIS : tools use of automated tools . UNIT I: Introduction : Evolution of Information SYSTEMS DESIGN: system How system projects are begun reasons for project proposals Information UNIT I : system planning methodologies Sources The analysis to design transition: of project requests Managing project Specifying application requirements review and selection Preliminary objectives In designing an information Investigation Selecting the project system fitting the system to the development strategy Requirement organization features must be designed Analysis and Determination: maintenance managing the design UNIT II : process for institutional applications Tools for determining system requirements: managing end user developed systems . What is requirements analysis activities in requirements determination basic UNIT II : requirements- user transaction requirement Design of computer Input & Output: user decision requirements fact finding Design of Input and control Design of on techniques interview questionnaire line dialogue design of files and use of record review observation tools for auxiliary storage devices design of


database interactions communication.

design of data

Training to various personalities management perspective on training conversation preparedness post implantation review. Information System Development : Estimation and Management of Development time Meeting the challenges Personnel and development. Hardware and software selection : Hardware selection software selection.

Systems Engineering & Quality Assurance : Design objectives Program structure charts Design software software design and documentation tools Managing Quality assurance Assessing systems reliability Managing Testing Practices. System Implementation : Books Recommended 1. 2. 3. Management Information System Conceptual Foundations Olson Information Systems concepts for Management Analysis and design of Information Systems

Structure and development -Davis & Lucas Henry C James Senn


COURSE 21 CODE - MBA 750 - CORPORATE GOVERNANCE AND ETHICS IN BUSINESS COURSE OBJECTIVES : The course aims at preparing the students to understand about how companies manage the business processes to produce an overall positive impact on society and highlighting various dimensions of corporate ethics and corporate governance. 3. Ethical dilemma market evolution and expansion ethics in work place - ethics in marketing and consumer protection Law and ethics their interdependence Ethics in relations corporate structure and its

4. 5.


Introduction to corporate social responsibility Needs and issues of CSR social responsibility of a business firm Response of Indian firms towards corporate social responsibility Ethical and social implications of business politics and decisions -Ethical issues in corporate governance.



Corporate governance needs and issues Corporate governance code , Transparency and disclosure Role of auditors, Board of Directors and shareholders - Corporate governance practices in India Vs US .

Books Recommended 1. 2. 3. 4. Business & Society Corporate Governance Ethics in organizations Corporate Governance and Business Ethics Francis Cherunilam Kesho Prasad David Murray U.C.Mathur



COURSE OBJECTIVES : This course focuses on the development and implementation of strategies to deal with the various aspects of marketing. 1. 2. 3. 4. 5. The concept of strategy in Marketing. Marketing Strategy and Decision Making Opportunity Analysis Formulating Marketing Strategy Customer Decision Making Life cycle 6. 7. 8. 9. Market Segmentation Product Positioning Market Response Competitive Behavior

10. Management of Established Products and New Product Development. 11. The Marketing Plan 12. Creating Strategic change in evolutionary markets 13. Evaluation and implementation of Strategy

Books Recommended : 1. 2. 3. 4. 5. Marketing Management & Strategy Strategic Marketing Advanced Marketing Strategy Strategic Market Planning Marketing Strategy Kotler & cox Cady & Buzzell Urban & Star Hamper & baugh Walker Boyd, Mullins Larrede



COURSE OBJECTIVES: This course focuses Management Techniques Methods. on the Project and Financing UNIT V : Project Management performance Performance indicators Performance improvement Project management environment. UNIT VI: Project Financing -Sources of Terms Loans Types of term Loans Indian Financial Institutions and their various Term Loan schemes. UNIT VII : Term loan Application and Appraisal. UNIT VIII : Documentation and Procedures for term Loans for Financial Institutions. UNIT IX : Venture capital - concept and Dimensions of Venture capital Functions of venture capital Venture capital in India Venture capital schemes Future of venture capital in India. UNIT X : Shares and stock as sources of Long term Financing. UNIT XI : Bonds and Debentures as sources of Long term Financing

UNIT I: Concept of Project Management Categories of Projects - Project Life cycle Phases Tools and Techniques for project Management The project manager Roles and responsibilities of Project manager . UNIT II: Establishing a project Technical Financial and operational Feasibility of Project Feasibility report Defining scope Time cost and performance goals Project implementation schedule UNIT III: Systems and Procedures for Project Implementation Working of systems -Design of systems Work Breakdown structure Project execution plan Project Procedure Manual Project control systems Planning scheduling and Monitoring with PERT/CPM Project Diary . UNIT IV : Project Direction Coordination and control Project Direction -Communication in a project Project coordination Project control Performance control schedule control cost control. BOOKS RECOMMENDED : 1. 2. 3. 4. 5.

Project Management Handbook of Project Financing Projects : Preparation , Appraisal ,Budgeting & implementation Project Evaluation & Management Project Financing Polices ,Procedures ,Practices with relevant SEBI guidelines

S. Choudary Jay Narayan Vyas Prasanna Chandra M.K.Singh & A.Mahadevan H.P .Pahwa .



COUSRE OBJECTIVES : Understanding advanced financial policies, Financial Planning and control methods in corporate environment. 1. 2. 3. 4. Nature of Financial Planning & Forecasting Financial Analysis Application of Funds Management Sources and 5. 6. 7. 8. 9. cash Capital structure cost of capital weighted average cost of capital EBIT -EPS analysis Indifference point .Analysis of Leverage operating Financial and composite Capital Project evaluation Dividend Policy Corporate Restructuring Lease Financing Tax Planning

Profit Planning. Working capital management Management of Inventory -Receivables and

Books Recommended : 1.Financial Management- theory and practice 2.Financial Management 3.Financial Management 4.Financial Management Prasanna Chandra I.M.Pandey Jain and Khan James Van Horne


COURSE OBJECTIVES: To orient the students that business works in an environment of constant change and to prepare them about the policies and strategies required for suitably responding to such changes for survival ,growth ,excellence and if possible create the change . UNIT 1: NTRODUCTION Nature ,-special characteristics and scope history and evolution-, mission & goalsobjective setting - policies types and classifications - significance of the subject. UNIT 2: BUSINESS AND SOCIETY Business as a subsystem of society- social responsibility- social audit - business ethics social responsibility of Indian businessman. UNIT 3: BUSINESS AND ENVIRONMENT Scanning business environment- internal appraisal or organizational appraisaltechniques for scanning external environment- sources of data & techniques -impact of international environment on business. UNIT 4 : FORMULATION OF STRATEGY Different approaches to strategy formulation intuitive approach etc-, grand strategy alternatives stability - growth retrenchment etc., - external growth strategies. UNIT 5: EVALUATION STRATEGY / CHOICE OF

Techniques of evaluation subjective and objective techniques implementation special considerations in implementing policy- mbo mbe-, mckenzey s model , a brief discussion on functional policies production - finance - hrm and marketing.

Books Recommended : 1.Business Policy & strategic management 2.Strategic Planning & management 3.Business Planning & Policy 4.Essence of strategic management 5.Business policy & strategy 6.Strategic management Azhar Kazmi P.K.Ghosh Mammoria , Mammoria & Rao Bowman Cherunilam Indian context -Srinivasan David hunger Charles Hill

7.Business policy & strategic management 8.Strategic management theory-an integrated approach -



COURSE OBJECTIVES: This course discusses various marketing strategies which are used to market the services. Hotel, Hospitality, Airlines, Courier and Financial services are some important examples of such services UNIT I : Understanding services What are the services Growth in services services Vs Manufacturing firms characteristics of services Intangibility variability services delivery process. UNIT II Classifying marketing UNIT III Services Marketing Mix UNIT IV Sales Promotion services and advertising of services for strategic UNIT V Services positioning UNIT VI Franchising and Distribution Strategies UNIT VII Customer contact approach to services UNIT VIII Organizational and other problems in services marketing UNIT IX Mastering service quality aps Managing g

UNIT X Marketing of selected special services Hotels , Airlines , Courier Financial services

BOOKS RECOMMENDED : 1. Marketing of services 2. 3. 4. 5. Managing services Service Marketing Service Marketing Essentials of services marketing

Harsh V.Verma Christopher H.Lovelock Ravi Shankar C.Bhattacharjee Douglas Hoffman & John Bateson.



COURSE OBJECTIVES: This course aims at the management of sales personnel working in the field. UNIT I : Sales personnel categories, Planning and forecasting Sales Personnel requirements Selling Process. UNIT II Selection Recruitment Training and development of sales personnel Supervision staff and managerial personnel Training of sales force Training of supervisory and managerial staff . UNIT III Management of Marketing Personnel Allocation of Personnel Territories Fixing Sales Targets Preparing Travel Programmes Field Staff . Performance Appraisal of

UNIT IV Compensation Schemes Salary Grades Prerequisites Commissions - Bonus Prices Awards etc Cost Benefit Analysis of compensation schemes . UNIT V Organization of Sales Staff Functional and Divisional organization Factors Governing an effective Organizational structure . UNIT VI An effective sales executive UNIT VII On line Sales telemarketing. Management and

BOOKS RECOMMENDED : 1. 2. Sales Management Sales Management Concepts and Cases Still, Cundiff , Govant Douglas .J. Darymple



COURSE OBJECTIVE : This course aims at the product development strategies starting with identifying the need of a new product. 1. Introducing to product management 2. New product development strategies 3. Proactive new product development process 4. Market definition and entry strategy 5. Idea generation 6. Concept testing 7. Perceptual Mapping Strategic Benefits Identification of 8. Customer Needs and Perceptual Mapping Methods and procedures 9. Conjoint analysis advantages. Principles and

10. Strategic Product positioning and customer preferences 11. Benefit segmentation positioning and product

12. Estimating sales potential 13. Advertising and product testing 14. Pre test market Forecasting 15. Test Marketing 16. Launching the product 17. Managing through life cycle.

Books Recommended: 1. 2. 3. Design and Marketing of New products Managing new products Managing new product development Urban and Hauser Thomas D. Kuczmarski Robert J .Dolin.



COURSE OBJECTIVES : This course deals with the various methods of communication to reach to the ultimate consumer and the effectiveness of these methods. UNIT I Advertising Origin Function Types of advertising Purpose of advertising campaigns- Advertising Scene in India . UNIT II Role of advertising in the marketing mix Differences with personal selling Publicity Public relations Sales Promotion and Direct Response . UNIT III Advertising agency structure functions selection Accreditation requirements . UNIT IV Advertising decision models consumer profile study . UNIT V Campaign development Strategy Positioning Message structure and development Techniques in print and television campaign evaluation. UNIT VI Printing Methods and Paper stock selection. UNIT VII Media Strategy-Plan-Execution Quantitative models UNIT VIII BOOKS RECOMMENDED : 1. Advertising Procedure 2. Advertising 3. Advertising Principles, Problems & cases 4. Advertising and Promotion 5. Integrated Advertising Promotions and Marketing Budget Methods-Quantitative models. UNIT IX : Pre- Post advertising research UNIT X Business to business advertising Functions Purposes Differences with consumer advertising . UNIT XI Publicity UNIT XII Public relations Functions Programmes -Purposes Corporate advertising and Promotion Programmes. UNIT XIII Response methods- Functions-Data base testing UNIT XIV Laws Governing advertising UNIT XV Industry association Consumer forums UNIT XVI Sales promotion Functions Types Purpose UNIT XVII Merchandising Function Types Purpose UNIT XVIII Specialized advertising campaign a. Rural b. Retail c. Financial d. Issues (Advocacy advertising)

Otto Klepner Maurice Mandell Dirksen , Kroeger & Nicosia. George Belch & Micheal Blech Kenneth Clow and Donald Black.


COURSE OBJECTIVES: The objective of the course is to make the students aware of the functioning of the national and international money market and stock market, various players in these markets, instruments etc. This course does not go into the details of evaluation and analysis of various instruments and their issue procedure etc. UNIT I National and international capital markets and flow of funds. UNIT II Primary ments UNIT III Derivatives market UNIT IV National and international Money markets instruments. Books Recommended: 1. 2. 3. 4. 5. 6. 7. Economics of money, Banking & financial markets Capital market, Institution & Instruments Investment & securities markets in India OTC Exchange of India capital market Profile of Indian capital market Stock Market Financial Markets & The Economy F.S.Mishkin Fabozzl & Modighani V.A. Avadhni Nipun S.Mehta V.Vinayyakam Praten Cliff C.N. Henming and secondary market instru UNIT V Stock market in India UNIT VI International stock markets UNIT VII Government securities market UNIT VIII Venture capital Financing UNIT IX Regulatory markets UNIT X Capital market intermediaries and their regulations UNIT XI Terminology of money & capital markets UNIT XII Recent developments in money and capital markets framework of the capital



COURSE OBJECTIVES: The focus of the course is on the role and activities of merchant bankers in the financial systems and various financial services. UNIT I Concept of Merchant banking Functions of a merchant banker Role of merchant bankers Merchant banking in India SEBI guidelines to regulate the working of merchant banking. UNIT II Public issues management of public issues Pricing and marketing of public issues rights issue and Private placements. UNIT III Debit Instruments UNIT IV Capital underwriting in India UNIT V An overview of Financial services industry and trends in the Financial services field strategic and organizational consideration in developing new financial service products . UNIT VI Credit rating services UNIT VII Factoring services UNIT VIII Insurance services . UNIT IX Custodial services UNIT X Corporate advisory services UNIT XI Recent developments in Merchant banking and financial services.

Books Recommended: 1. 2. 3. 4. Financial services in India Merchant banking Essentials of Business Finance Merchant Banking and Financial services M.A .Kohok J.N.Dhankar R.M. Srivastava Dr .S.Guruswamy .


COURSE OBJECTIVES : This course aims at understanding security analysis and the tools and techniques and analysing methods in that process. 1. Introduction to investments management and securities Time value of money Fixed income security valuation maturity Bond Duration Variable income -different methods forecasting earnings yield to 9. 7. 8. New issues market Secondary market BSE -NSE Understanding stock market operations screen based trading Dematerialize of securities Stock market indicators

2. 3.

10. Fundamental analysis- Economy industry company Qualitative & quantitative analysis 11. Technical analysis traditional analysis and modern analysis Efficient market theory 12. Equity research Sources of financial information -industry analysis company analysis .


security valuation measuring and


Security returns and risks in holding securities Types of risks Measurements of return and risks


Books Recommended : 1. 2. 3. 4. Security analysis and Portfolio management Investment management Security analysis and Portfolio management Security analysis and portfolio management Donald E.Fischer & Ronald J .Jordan V.K.Bhalla Sudhindra Bhatt Dr. Punithavathy Pandian



COURSE OBJECTIVES: This course focuses on financial planning ,decision making and risk management in a multinational corporation. UNIT I : The multinational firm goals and constraints development of a multinational firm An overview of finance function in international operations UNIT II : The international Financial and Monetary system Exchange rate mechanisms and Forex dealings . UNIT III : Foreign exchange market . UNIT IV : Factors affecting exchange forecasting exchange rates . UNIT V : Forex Derivatives swaps futures and rate and options . UNIT VI : Management of Forex risk economic exposures Transactions exposure Translation exposure . UNIT VII : Exchange Dealings and currency position. UNIT VIII : Working capital multinational firm . UNIT IX : Capital budgeting in Multinational firm . UNIT X : Cost of capital and Financial structure of a Multinational firm . UNIT XI : Recent developments and issues in MNF . management in a

Managing Managing Managing

Books Recommended : 1.International Financial Management 2.International Finance 3.International Finance 4.International Financial Management

Alan .C, Sharpio Maurice d.Levy Adrian Buckley Jeff Madura



COURSE OBJECTIVES : To understand the systematic approach to training and development To enable the students to conduct assessment of the training needs, design and implement training and development To evaluate the effectiveness of training and development interventions. UNIT I: Training and Development An overview of Organizational Context UNIT II: Organization Strategy, HR Strategy, and its linkage with Training Strategy, Systematic Approach to training and development Books Recommended: 1. 2. American Society for Training and Development (ASTD) Hand Book of Training and Development UNIT III: Principal of Learning, Transfer of Learning, Training Needs, Identification and Assessment (TNA) UNIT IV: Designing Training Modules, Training Methods, Management of Training and Development logistics UNIT V: Evaluation of Training effectiveness, Learning Organizations, Current and Emerging trends in training and development.




COURSE OBJECTIVE: To impart advanced and latest inputs regarding utilization of human resources in modern organizations (for students opted for HR specification.) Unit 1 NATURE AND SCOPE Introduction Evolution of Human Resource Development as a management philosophy Scope and importance Personnel management vs Human Resources Development Human resources system designing, HRD Policies, Competencies required for HRD Functions, Future of HRD, Assessing specialized HRD needs of different types of Oganisations. Unit 2 INDUCTION AND CAREER MANAGEMENT Human Resource planning scheme for large organisations Managerial Approach and important steps involved - Initiating the new employee into the Organization Detailed Induction Programme Career Planning and Development, Succession Planning Executive Grooming, Mentoring. Quality of Work Life (QWL), Preconditions to QWL, How to Improve QWL. Books Recommended : 1. 2. Designing and Managing Human .Resources Systems, Performance Appraisal: Theory and Practice Pareek udai & Rao Rao T.V, Unit - 3 DEVELOPMENT INITIATIVES Setting up and maintaining an effective Training and Development department - Self Development and Management Development Managerial issues, Various Techniques of Training & Development suitable to advanced Applications, Management Development. Unit -4 APPRAISAL AND COUNSELLING Performance Assessment and Performance Management-Basic Concepts - Attrition and Talent retention - Vocational & Performance counseling and interpersonal Feedback Developingdynamic relationship through effective counseling Unit-5 HR DYNAMICS: Management of Change, resistance to Change, Techniques to overcome, HR Records and Audit, Typical Audit procedure for large Organisations, Organization Culture and HRD Interface, and Loyalty towards Organisations, Identification with Organisations interests



COURSE OBJECTIVES: To study the theory and importance of OD. To study the importance of OD interventions and its key consideration and issues. UNIT I : An introduction to OD UNIT II : Theory and management of OD . UNIT IV : Key considerations and issues UNIT III : OD interventions a. b. c. An overview Team interventions Inter group and third party peacemaking interventions comprehensive OD interventions Structural interventions and the applicability of OD


Books Recommended : 1. 2. Organisational development Organisational development French & Bell Fench,Bell & Zawaseki



COURSE OBJECTIVES : To provide a comprehensive package of inputs of important pieces of Labor Laws to enable the students gain working Knowledge in the practical field of Labor Legislation and connected authorities. Unit 1 Legal Administration and Court practices. Industrial Employment (Standing Orders) Act, 1946: Objects, Concepts and Nature of Standing Orders Provisions regarding certification and operation of standing orders Contract Labor(Abolition & Regulation ) Act, The Shops and Commercial Establishments Act. Unit 2 Factories Act, 1948: Objects, definitions, Provisions relating to - Health, Safety, Welfare, working hours and leave, Women and Young Persons, Special Provisions on Hazardous Factories. Apprentices Act,1961Nature of Apprenticeship Contract, Duties and obligations of the Employer and apprentice, Powers of the Apprentice Advisor, Allotment of Apprentices to Designated Trades. Unit 3 Employee s State Insurance Act, 1948: Objects, The Employee s State Insurance Corporation and Types of Benefits, Rules Books Recommended : 1. 2. 3. 4. Industrial Laws. Industrial Laws Relevant Bare Acts Industrial Laws Kapoor .N.D. Shukla.M.C Batra & Kalra regarding Contributions , Rules regarding Benefits Standing committee and medical benefit council provisions relating to contributions Offences and penalties Miscellaneous provisions. Trade Union Act, 1926: Objects Registration of trade unions Rights and liabilities of registered trade unions Registered and Recognized Union Procedure Unit 4 Industrial Disputes Act, 1947: Objects Industrial Dispute and Individual Dispute Authorities for settlement of Industrial Disputes Reference to Industrial Disputes Procedure Powers and duties of authorities Strike Lock-out Lay-off Retrenchment Unfair Labor Practices. Payment of Wages Act, 1936: Objects Provision relating to responsibility for payment of wages Authorized deductions, limits to deductions UNIT--5 Payment of Gratuity Act, 1972: Payment of Bonus Act, 1965 Computation of available surplus & allocable surplus, Accounting year, deduction from bonus payable set on and set off provisions



COURSE 26 CODE INT 750 INTERNATIONAL BUSINESS COURSE OBJECTIVES : To understand and assimilate the environment approaches techniques and strategic orientation to practical International Business .The course would aim to bring a high pragmatic field orientation to international business with high involvement case studies and interactive presentations analysis approximating real international business situations with analysis on its pros and cons and the current global perspective towards it . UNIT I : Define International business How to approach international business (while understanding an analogy with domestic business ) pros and cons of the various broad gambits involved. UNIT II : International trade the initial development phase some international trade theories / Trade agreements regional trading groups / blocks / bodies. Eg : GATT /WTO/ ASEAN / SAARC / NAFTA , IMF etc. UNIT III : Books Recommended : 1. Creating markets across the globe 2. 3. 4. 5. 6. 7. 8. 9. International business International business International trade Borderless world Tom Peters Seminar & Pursuit of WOW The Oxford handbook of International Business International business Export Marketing Vjuptakesh Sharam B.S. Rathar and J.S.Rathar Environment factors in international business social / cultural / legal / economic / political and technological environment differences and its influences on international business . UNIT IV: Entry UNIT V: strategies business. in international

International Marketing .

UNIT VI: International Finance . UNIT VII: International production . UNIT VIII:International Human Management . UNIT IX: Global business strategies. UNIT X : International business in the Indian context EXIM policy in India role institutional agencies in India EXIM bank India trade promotion organization (ITPO) Export Inspection agency (EIA) Director General Foreign Trade ( DGFT) Export Promotion councils(EPC). UNIT XI : Brief account of international business. laws concerning Resource

Korwar Charles W.L hill Margaret Woods John Wilson Barclays Series Keniche Ohmae



COURSE 27 CODE MKT 720 - CUSTOMER RELATIONSHIP MANAGEMENT Course Objective: This Course aims at providing the right approach in Dealing with the Customers and Establish a Proper Sustained Relationship with them. The focus of the Course is on emerging Importance of Sound Customer Relations and Development and use of Solutions conceived and Developed by CRM Software. 1. Definition of CRM, Needs, Process and Strategy. Concepts, Solutions through Technology. 5. Technology of CRM, Data mining and Tools. e Commerce, and e CRM CRM Solutions Enterprise Marketing Automation Dimensions and Benefits CRM Solutions Sales Force Automation Dimensions and Benefits CRM Solutions Partner Relationship Management Dimensions and Benefits CRM Solutions Call Center and Customer Interaction Centers CRM Implementation Cautions Procedures and





Relationship Marketing Types Dimensions of Relationship Marketing




Customer Relations, Contacts, Cross and Up selling Needs, Lifetime Value of Customers and Relations through Enhancement of Experience. Customer Building Service and Relationship Emergence of Support and


11 4.

CRM IN services Hospitality, Financial, Travel, Advertising and other areas.

Books Recommended: 1. 2. e Business Road Map for Success CRM at the SPEED of Light Dr.Ravi Kalakoota Paul Greenberg



COURSE 28 CODE - MBA 700 - TOTAL QUALITY MANAGEMENT COURSE OBJECTIVES : The business scenario in the present century faces more challenges due to the era of globalization and the need to evolve a new international economic order. It is in this background that TQM principles emerge as new benchmarks for standardization in the production of goods & delivery of services. UNIT I : Introduction challenges of 21st century and the need for TQM . UNIT II : Evolution of quality management systems. UNIT III : Key concepts in TQM & Definitions . UNIT IV : Relevance & benefits of TQM . UNIT V : ISO Standards,ISO 9001 : 2000 (E) . UNIT VI : Quality approach to TQM . UNIT VII : Thoughts from Quality Gurus . UNIT VIII : Various tools for implementing TQM .

Books Recommended : 1. 2. 3. 4.. 5. Essence of TQM World class Quality Success secrets of modern Japan Bureau of Indian Standards (BIS) Total Quality Management John Bank Ajit Singh ISO 9001 B.Janakiraman


MARKETING ELECTIVE - 5 CODE - MKT 630 - MARKET RESEARCH COURSE OBJECTIVES: The objectives of the course is to discuss the application of various research techniques in the area of Marketing. UNIT I : Introduction to marketing research Defining the Problem : Developing an approach to the Problem . UNIT II ; Research Design . UNIT III: Exploratory Research Design Secondary Data Qualitative Research UNIT IV : Descriptive Research Design Survey and Observation . UNIT V : Books Recommended: 1. 2. 3. Marketing Research Research For Marketing Decisions Marketing Research Naresh Malhotra Green , Tull and Albaum Luck & Rubin Causal Research Design Experimentation . UNIT VI : Marketing Information System UNIT VII: Measurement and scaling . UNIT VIII: Questionnaire and form Design . UNIT XI : Sampling UNIT X : Data collection Data Preparation and Analysis Various Techniques of Analysis UNIT XI : Report Preparation and Presentation .



CODE - MKT 680 - DISTRIBUTION MANAGEMENT COURSE OBJECTIVES: This course aims at the discussion of means and techniques of physical distribution of goods . UNIT I : Introduction Techniques of physical Distribution management Logistics management Distribution as a service function . UNIT II : Financial aspect of Distribution management -Distribution budget and Budgetary control control over Distribution Cost . UNIT III : Warehouse management Inventory control techniques developing a depot network approaches to depot location warehouse operations and materials handling storage methods and warehouse equipments warehouse design and layout . UNIT IV : Means of physical distribution road transport rail transport air transport sea transport UNIT V : Road transport Freight rate structure and suitability for movement of Goods operations of a road transport organization route planning and vehicle scheduling . Books Recommended : 1. Sales and distribution management 2. 3. Sales and Distribution management Logistics and supply chain management UNIT VI : Rail transport freight rate structure container service door delivery and pick up service . UNIT VII : Air transport air cargo tariff structure air cargo handling by Air India ,Indian airlines and private airlines a comparison and improvement in the systems . UNIT VIII : Sea transport Freight rate structure Indian shipping system handling transport of goods . UNIT IX : Maintenance of owned vehicles Purchasing maintenance replacement operating cost cost benefit analysis . UNIT X : Containers packing for distribution use of appropriate packing materials cost quality etc . UNIT XI : Design of retail outlets for mass distribution of consumer goods . UNIT XII : Role of information technology in logistics management .

Dr.S.L.Gupta Krishna .K.Havaldor and Vasout G.Raghavan and N. Rangaraj . .



CODE - MKT 630 - STRATEGIC BRAND MANAGEMENT Course Objective: To understand The role of Brand business development 1. 2. 3. 4. 5. Concept of a Brand Brand equity Brand evolution Strategic Brand Analysis Brand Positioning Brand Identity by 6. 7. 8. 9 Brand Personality values Brand Communication Managing Brands / Brand extensions .Global Branding

10. Requirements for a Brand Manager .

BOOKS RECOMMENDED: 1. 2. 3. Strategic Brand Management Strategic Brand Management Brand Management Kevin Lane Keller Gean Noel Kapferer Harsh V.Verma



COURSE OBJECTIVES: CODE - MKT 660 - RETAILING 4. Store Organization 5. Store Location and Layout 6. Merchandise Handling 7. The Buying Function 8. Merchandise Pricing 9. Sales Promotional Activities 10. Direct Retailing 11. Credit and other Customer Services 12. Marketing Research in Retailing 13. Different Form of Retail Outlets 14. Retail Sector in India Evolution and Current trends

This course focuses on the basic concepts of a special area of marketing and sales that is Retail Marketing .Various methods to make retailing popular and successful are discussed. TOPICS: 1. Introduction -The nature of Retailing 2. Franchising 3. Consumer Behavior

BOOKS RECOMMENDED: 1. 2. 3. 4. 5. Retailing Basic Retailing The Retailers Retail Management Retailing Management Pintel & Diamond Larson Weigand & Wright Edwin Ornstein Gibson Vedamani Davidson , Sweeney and Stamp.



CODE - FIN 625 - WORKING CAPITAL MANAGEMENT COURSE OBJECTIVES: To understand the importance of working capital for an organization and its optimal utilization. UNIT I : Working capital Nature Types Importance in Financial management . UNIT II : Factors determining management . UNIT VII : Cash control and management cash flow statements . UNIT IX : MIS for working capital management . UNIT X : working capital Sources of financing working capital requirements short term long term UNIT XI : Commercial banks as providers of working capital finance . UNIT XII : Policies followed by commercial banks for lending overdraft cash credit working capital term loan . UNIT XIII : Government regulations various committees recommendations for working capital finance by banks- capital adequacy requirements adoption of Basic II framework Problems of NPA .

UNIT III : Working capital analysis with ratios and Fund Flow . UNIT IV : Components of working capital . UNIT V : Inventory control and Physical and Financial . UNIT VI : Receivable control and management . Books Recommended : 1. 2. 3. 4. Financial management (theory & practice) Financial management Cash & working capital management management

Prasanna chandra I.M.Pandey S.Srinivasam Satish B.Mathur

Working capital management & control principles & practice



CODE - FIN 660 - MERGERS AND ACQUISTIONS COURSE OBJECTIVES : The objective of the course is to discuss various aspects related to mergers and acquisitions like negotiation and exchange ratio , tax implications , legal framework, post merger problems, and restructuring . UNIT I : Introduction meaning of the terms namely merger - amalgamation takeover restructuring- purpose of mergers and takeovers types of mergers advantages of mergers and takeovers. UNIT II : Planning for mergers or takeovers developing a growth plan finding and screening candidates analysis and evaluation. UNIT III : De mergers modes of de - merger advantages and procedure. UNIT IV : Negotiating exchange ratio. setting the price and UNIT V: Accounting takeovers aspect of mergers and

UNIT VI : Tax planning tax aspect of mergers and takeovers. UNIT VII: Integration and control post mergers issues and challenges marketing and sales production R&D top management. UNIT VIII: Government regulations and laws relating to mergers and takeovers. UNIT IX : Mergers and corporates




Books Recommended: 1. 2. 3. 4. 5. Handbook of strategic growth through mergers and acquisitions Beyond the deal optimizing merger and acquisition value Mergers and takeovers in India Takeovers, acquisitions & mergers Creating value from mergers and acquisitions William K.Smith Peter .J.Clark. N.Ashok Kumar O.P.Kharbanda Sudi Sudarsanam



CODE - FIN 680 - PORTFOLIO MANAGEMENT Course objectives: This course aims at understanding the process of Portfolio selection, analysis revision and evaluation and understanding derivatives and trading in derivatives. 1. Understanding portfolio constraints of portfolio objectives and 9. Performance evaluation of Portfolios 10. Mutual funds Types Schemes NAV 11. Financial Derivatives market 4. Modern portfolio theory Markowitz model the mean variance criterion Beta and 12. Options and Futures 13. Option Pricing Models 14. Recent developments management derivatives. in Portfolio Organization 7. Capital market theory CAPM Capital market line Characteristics Line Security market line

8. Portfolio Revision Strategies

2. Portfolio analysis and Portfolio return 3. Determination of Portfolio risk

5. Sharpe 's single index model alpha factors 6. Optimal portfolio Books Recommended : 1. 2. 3. 4.

Security analysis and Portfolio management Investment management Security analysis and Portfolio management Security analysis and portfolio management

Donald E.Fischer & Ronald J .Jordan V.K.Bhalla Sudhindra Bhatt Dr. Punithavathy Pandian



CODE - FIN 650 - TAXATION COURSE OBJECTIVES; At the end of this course the students should be clear about the provisions and practical aspects of important tax laws like personal and corporate income tax, customs, excise, sales tax etc. UNIT I : Introduction to direct and indirect taxes UNIT II : Concept of assessee, registered firm, HUF , Associations of persons and trusts ,Minors , Non residents , assessment year ,previous year etc. UNIT III : Individual income tax and income from various heads namely salary , House property , interest on securities , income from business and profession ,capital gain and income from other sources Books Recommended : 1. Indian Income tax Laws and Practices 2. The law and Practice of Income Tax Sukumar Bhattacharya Dinkar Pagare . UNIT IV : Provisions and problems corporate income Tax relating to

UNIT V : Tax administration appeals revisions review etc UNIT VI : Introduction and important provisions of excise customs duty and central sales tax UNIT VII : Recent developments in Taxation


CODE HRM 710 - PERFORMANCE APPRAISAL SYSTEM COURSE OBJECTIVES : To help students understand the importance of performance in organizations and to design and implement employee performance management system. UNIT I: Basics of performance managementDefinition and Principles, Integrative Process. UNIT II: Performance Management Process: Conceptual Model, Practical Model, Process of Performance Management, Organizational and Individual Contribution, Various Methods of Performance Appraisal, 360 degree Appraisal. UNIT III: Performance Planning: Planning, Content, Drawing up the plans, Evaluation. UNIT IV: Conducting Performance Review: Conducting Performance review meeting, Evaluation, self assessment, feedback and counseling UNIT V: Balanced Score Card- A tool for performance management in organization, Evaluating performance management, General method for monitoring and evaluation. Performance management as a continuous process.

Books Recommended: 1. 2. 3. 360 degree Feedback The Power of 360 degree Feedback Performance Management TV Rao TV Rao Henman


CODE - HRM 640 INDUSTRIAL RELATION AND WELFARE Trade Unions in India, Need for Trade COURSE OBJECTIVES: Unions, Theories of Trade Unionism, To provide a platform for a proper structure and classification of Trade Unions. understanding about the special features of Objectives & membership of major industrial relations, the actual mechanisms Federations in India, Problems of Indian of industrial relations, the chief involved in Trade Unions, suggestions for industrial relations and their powers & improvement. limitations. To enable the students learn about the importance of industrial relations and the methods to achieve the same. UNIT-1 NATURE & SCOPE OF INDUSTRIAL RELATIONS The changing concepts of industrial relations, objectives, characteristics, contributing Disciplines, application of Psychology & Economics to industrial relations, harmonious relations in industry, importance and means to improve; factors affecting employee stability. UNIT-2 INDUSTRIAL DISPUTES History and detailed analysis of industrial disputes in India Trends. Period wise, Sector-wise, Reason-wise analysis, methods of labor protests, Management & Labor Prerogatives- increasing labor responsibility in productivity. UNIT-3 TRADE UNIONS Trade unions and their growth, Evolution of Books Recommended: 1. Industrial Relation 2. Dynamics of Industrial Relation 3. Industrial Relation 4. Personnel Management & Industrial Relation 5. Essential of HRM & Industrial Relation UNIT-4 RESOLVING DISPUTES Legal and voluntary methods for resolving disputes, Conciliation , Arbitration and Adjudication- Collective Bargaining : Meaning, scope & issues , subject matter and parties, methods and tactics, administration of collective bargaining agreements, Provisions of I.D.Act regarding unfair labour practices and change of working conditions; regulation of strike, lockout, layoff & retrenchment, Machinery under the Act for settlement of disputes, BiPartite & Tri-partite machinery at the Centre and in the States; Codes of Discipline, Joint Consultative Machinery. UNIT-5 FOUNDATIONS OF INDUSTRIAL PEACE ILO-its functions and role in labour movement Welfare and Social SecurityRationale and Schemes, Labour under the Constitution, Avenues of Workers, Participation in Management, Workers, Education , Grievance Redressal for individual employee. Arun monappa Mammoria & Mammoria Ahuja Tripathi Subba Rao


CODE - HRM 680 - COMPENSATION AND BENEFITS MANAGEMENT COURSE OBJECTIVES: To provide an insight into the concepts of reward and recognition in work place and to provide insight into various compensation policies and practices. UNIT I: Compensation: An overview UNIT II: Compensation Equity, Determinants of Individual Financial Compensation, Compensation Policies (Pay Level, Pay Structure) UNIT III: Benchmarking of Compensation, Pay for: Performance, Competencies and Potential UNIT IV: Rewards, Incentives and Statutory Benefits, Legal framework of compensation UNIT V: Taxation of Salary Income, Allowances, Retirement benefits, and increasing the post tax value of compensation packages.

Books Recommended: 1. 2. Compensation Expatriate Compensation & Benefits Milkevich & Newman John Rayman Bill Twinn


CODE - HRM 720 - INTRODUCTION TO PSYCHOMETRIC ASSESSMENTS FOR HR MANAGEMENT COURSE OBJECTIVES: A study of basic psychometric and non testing assessment methods Practical application of measurements concepts through the administration , interpretation and evaluation of tests and non testing appraisal techniques commonly used tests for recruitment and selection . TOPICS : Students will demonstrate their ability to develop test interpretations through written reports and interview sessions . 1. 2. Introduction to assessment. Descriptive Statistics 3. 4. 5. 6. 7. 8. 9. Assessment : The basics Assessment : Achievement Assessment : Intelligence Assessment : Aptitude Assessment : Adaptive Behavior Formal Assessment of Behavior Interpretation of Assessment Results

10. Reliability & Validity

Books Recommended: 1. Psychological Testing Anne Anastasi Susang U Bine.