DEMOGRAPHIC PROFILE OF THE OWNER OF GROCER

Size of Grocery store

Respondents Monthly Income Lenght of Operation (in Number of workers) small
1 50,000 24 6
2 15,000 8 1
3 30,000 240 2
4 20,000 156 2
5 13,000 72 3
6 12,000 60 3
7 10,000 24 1 1
8 8,000 84 1
9 10,000 24 1 1
10 21,000 240 6
11 30,000 120 5
12 19,000 240 4
13 17,000 4 3
14 5,000 96 2
15 10,000 264 1 1
16 50,000 24 3
17 9,500 120 1 1
18 20,000 60 3
19 10,000 60 3 1
20 11,000 120 1 1
21 20,000 12 1
22 12,000 72 2 1
23 9,000 60 1 1
24 55,000 240 4
25 20,000 24 3
LE OF THE OWNER OF GROCERY STORE
Size of Grocery store Quality Product
medium large Q1. Q2. Q3. Q4. Q5.
3 4 4 4 5 5
2 4 4 4 5 5
2 4 4 4 4 5
2 5 5 5 3 4
2 4 5 5 5 5
2 5 5 5 5 5
3 3 3 5 5
2 5 5 5 3 4
4 3 3 3 3
3 5 5 5 4 4
3 5 5 5 5 5
3 5 5 5 3 5
2 5 5 5 3 5
2 5 5 5 3 3
4 4 4 5 5
2 4 4 4 5 5
5 4 4 4 5
2 4 4 4 5 5
5 5 5 4 5
5 5 5 3 3
2 3 3 3 3 4
5 5 5 3 3
4 4 4 5 5
3 4 4 4 5 5
2 4 5 5 5 5
TOTAL MEAN
 Pricing Customer Service
MEAN Q1. Q2. Q3. Q4. Q5. MEAN Q1. Q2. Q3.
4.4 4 4 4 4 4 4 5 4 4
4.4 4 4 4 4 5 4.2 5 4 4
4.2 4 4 4 4 5 4.2 5 4 4
4.4 4 3 4 4 5 4 4 4 5
4.8 4 4 5 5 5 4.6 5 5 5
5 4 4 5 5 5 4.6 5 5 5
3.8 4 5 5 2 5 4.2 4 5 5
4.4 3 4 4 5 5 4.2 5 5 5
3.2 3 3 4 5 5 4 5 5 5
4.6 3 4 3 3 5 3.6 4 4 5
5 4 4 5 5 5 4.6 5 5 5
4.6 4 4 4 5 5 4.4 4 5 5
4.6 4 4 4 5 5 4.4 4 5 5
4.2 3 4 3 3 5 3.6 4 4 5
4.4 4 4 4 4 5 4.2 5 4 4
4.4 4 4 3 4 5 4 5 4 4
4.4 4 4 4 4 5 4.2 4 5 5
4.4 4 4 4 4 5 4.2 5 4 4
4.8 4 4 4 5 5 4.4 4 5 5
4.2 3 4 3 3 5 3.6 4 4 5
3.2 4 4 3 3 3 3.4 5 4 4
4.2 3 4 3 3 5 3.6 4 4 5
4.4 3 5 5 3 5 4.2 4 4 5
4.4 3 4 3 4 5 3.8 5 5 5
4.8 4 4 5 5 5 4.6 5 4 5
4.37 TOTAL MEAN 4.11 TOTAL
Customer Service Promotional Strategies
Q4. Q5. MEAN Q1. Q2. Q3. Q4. Q5. MEAN
4 4 4.2 4 4 4 4 5 4.2
4 4 4.2 4 4 4 4 5 4.2
4 4 4.2 4 4 4 3 4 3.8
4 5 4.4 5 3 4 4 5 4.2
4 4 4.6 4 4 4 4 4 4
4 4 4.6 4 4 4 4 5 4.2
5 5 4.8 5 5 5 3 4 4.4
5 5 5 5 4 4 5 5 4.6
4 5 4.8 3 5 5 5 5 4.6
3 4 4 5 3 4 4 5 4.2
4 5 4.8 4 4 4 4 4 4
5 5 4.8 5 4 4 5 4 4.4
5 5 4.8 5 4 4 5 4 4.4
3 4 4 5 3 4 4 5 4.2
4 4 4.2 4 4 4 4 5 4.2
4 4 4.2 5 5 4 5 5 4.8
5 5 4.8 4 5 5 5 5 4.8
4 4 4.2 4 4 4 4 5 4.2
5 5 4.8 5 4 4 5 3 4.2
3 4 4 5 4 4 3 5 4.2
5 5 4.6 5 4 4 4 3 4
3 4 4 5 3 4 4 5 4.2
4 4 4.2 4 4 4 3 4 3.8
4 5 4.8 4 5 5 5 5 4.8
4 5 4.6 4 4 5 5 5 4.6
TOTAL MEAN 4.46 TOTAL MEAN 4.29
 MONTHLY INCOME F %
Grand mean
10,000 -BELOW 8 32
4.20 11,000 - 20,000 11 44
4.25 21,000 - 30,000 3 12
4.10 31,000 - ABOVE 3 12
4.25 25 100
4.50
4.60
4.30
4.55
4.15
4.10
4.60
4.55
4.55
4.00
4.25
4.35
4.55
4.25
4.55
4.00
3.80
4.00
4.15
4.45
4.65
4.31
Lenght of Operation (in months) F %
5 YRS - BELOW 12 48
6 YRS - 10 YRS 7 28
11 YRS - 15 YRS 1 4
16 YRS - ABOVE 5 20
25 100
NUMBER OF WORKERS F % SIZE
2-Jan 13 52 SMALL
4-Mar 9 36 MEDIUM
5 - ABOVE 3 12 LARGE
25 100
F %
8 32
11 44
3 12
25 100
 DEMOGRAPHIC PROFILE OF THE CUSTOMERS
Gender Size of Grocery Store
Respondents Age Male Female Period of Buying(in months) small
1 33 1 84
2 46 2 36 1
3 52 2 4 1
4 52 12
5 31 2 12 1
6 39 2 60 1
7 28 1 36
8 20 2 84 1
9 19 2 60
10 21 2 1
11 28 1 72
12 23 2 96 1
13 23 1 12
14 31 2 36
15 22 2 24
16 23 2 24
17 28 1 36
18 37 2 36
19 50 2 60
20 28 1 24
21 48 2 48
22 53 1 72
23 30 1 24
24 25 2 24
25 33 1 24
26 21 1 12
27 44 2 36
28 27 1 12
29 37 2 24
30 26 1 24
31 55 1 48
32 40 2 36
33 37 2 5
34 18 2 24
35 45 2 12
36 24 2 60
37 32 2 24
38 32 2 12
39 26 2 24
40 54 2 12
41 40 1 36
42 57 2 60
43 40 2 24
44 35 2 12 1
45 28 2 36 1
46 48 2 60 1
47 20 1 60
48 22 1 36 1
49 23 2 12 1
50 23 2 36 1
51 24 2 48 1
52 26 1 60 1
53 22 1 24 1
54 23 2 72
55 22 2 72
56 23 2 60
57 29 2 60
58 23 1 12
59 28 1 60
60 27 2 12
61 30 2 36
62 35 1 48
63 20 2 24
64 27 1 2
65 29 1 3
66 49 2 2
67 24 2 2
68 32 1 1
69 70 2 180
70 29 2 36
71 23 2 12
72 34 2 48
73 20 2 12
74 25 1 36
75 47 2 12
76 22 2 12
77 30 1 12
78 28 1 24
79 25 1 12
80 35 2 60
Size of Grocery Store Quality Product
medium large Q1. Q2. Q3. Q4. Q5. MEAN Q1.
2 5 5 5 4 1 4 5
3 5 3 5 4 4 4
5 5 5 4 2 4.2 5
3 5 5 5 5 5 5 5
5 5 5 5 5 5 5
3 3 3 3 3 3 3
3 5 4 5 5 3 4.4 5
4 4 5 5 3 4.2 4
2 4 3 4 2 5 3.6 4
2 5 4 5 5 5 4.8 4
2 4 3 4 4 1 3.2 4
5 5 4 4 5 4.6 5
2 5 5 5 5 2 4.4 5
2 5 5 5 5 2 4.4 5
2 5 5 5 5 2 4.4 5
2 5 5 5 5 2 4.4 5
2 5 5 5 5 2 4.4 5
2 5 4 4 3 1 3.4 4
2 5 4 4 3 1 3.4 5
2 5 4 4 3 1 3.4 4
2 4 4 4 3 1 3.2 5
2 5 5 4 3 1 3.6 5
2 5 5 5 5 1 4.2 5
2 5 5 5 5 2 4.4 5
2 5 5 5 5 1 4.2 5
2 5 5 5 5 2 4.4 5
2 5 5 5 4 1 4 5
2 4 4 4 4 1 3.4 5
2 5 5 5 5 1 4.2 4
2 4 5 4 5 1 3.8 4
2 5 5 5 5 1 4.2 4
2 5 5 5 5 1 4.2 4
2 5 5 5 5 2 4.4 5
2 5 5 4 5 1 4 5
2 5 4 5 5 3 4.4 4
2 5 4 4 5 1 3.8 5
2 5 5 5 5 2 4.4 5
2 5 2 3 5 4 3.8 5
3 5 5 5 5 2 4.4 5
3 5 5 5 5 2 4.4 5
3 5 5 5 5 2 4.4 5
3 5 5 5 5 2 4.4 5
3 5 4 4 4 4 4.2 4
 5 5 4 5 1 4 5
5 5 5 5 2 4.4 5
5 5 4 3 1 3.6 5
2 5 5 5 5 5 5 4
5 5 5 5 5 5 5
5 5 5 5 5 5 5
5 4 5 4 1 3.8 5
5 4 5 4 1 3.8 5
5 4 5 4 1 3.8 5
5 4 5 4 1 3.8 4
2 5 5 5 5 5 5 5
2 5 5 5 5 5 5 5
2 5 5 5 5 1 4.2 5
2 5 4 5 4 1 3.8 5
2 5 5 5 5 2 4.4 5
2 5 5 5 4 1 4 4
2 5 5 5 4 4 4.6 5
2 5 4 5 4 1 3.8 5
2 5 5 4 4 1 3.8 4
2 5 5 4 4 1 3.8 4
2 5 5 5 5 1 4.2 5
2 5 5 5 5 1 4.2 5
2 5 5 5 5 1 4.2 5
2 5 5 5 4 1 4 5
2 5 5 5 5 1 4.2 5
3 5 4 5 5 1 4 5
2 5 5 5 5 1 4.2 4
3 5 4 5 4 1 3.8 4
2 5 4 5 4 1 3.8 5
2 5 5 5 4 1 4 5
2 4 5 5 4 1 3.8 4
2 5 5 5 5 1 4.2 5
2 5 5 5 5 2 4.4 5
2 5 5 5 5 1 4.2 5
2 5 5 5 5 2 4.4 5
2 5 5 5 5 2 4.4 5
2 5 5 5 5 1 4.2 5
TOTAL MEAN 4.14
 Pricing Customer Service
Q2. Q3. Q4. Q5. MEAN Q1. Q2. Q3. Q4. Q5.
4 4 5 1 3.8 5 5 5 5 1
4 3 5 5 4.2 5 4 3 4 5
5 5 5 1 4.2 5 5 5 5 2
4 5 5 4 4.6 5 5 5 5 5
5 4 5 4 4.6 5 5 4 5 4
3 3 3 3 3 5 5 5 3 3
5 5 5 3 4.6 5 5 5 5 3
4 4 4 3 3.8 4 5 5 5 3
3 4 4 4 3.8 4 5 4 4 4
4 3 4 5 4 4 4 5 4 5
4 4 4 1 3.4 5 5 5 5 1
5 5 5 5 5 5 4 5 4 5
4 4 5 2 4 5 4 4 5 2
4 4 5 2 4 5 4 4 5 2
4 4 5 2 4 4 4 4 5 2
4 4 5 2 4 4 4 4 5 2
4 4 5 2 4 5 4 4 5 2
4 4 3 5 4 4 5 4 5 5
5 5 4 4 4.6 4 4 4 4 5
4 5 3 4 4 5 4 4 4 5
4 3 5 4 4.2 5 3 4 4 4
4 5 4 4 4.4 5 5 5 4 4
4 4 5 2 4 5 4 4 5 2
4 4 4 2 3.8 5 4 4 4 2
5 5 5 2 4.4 5 4 4 5 2
4 4 5 2 4 5 4 4 5 2
4 4 5 2 4 5 4 4 5 2
5 4 4 5 4.6 4 4 4 4 5
4 5 5 4 4.4 5 5 4 4 4
4 4 5 5 4.4 5 5 4 4 4
4 4 5 5 4.4 5 5 5 4 4
4 4 4 4 4 5 5 5 5 5
5 4 4 2 4 5 5 4 5 1
5 5 5 2 4.4 5 5 5 5 2
4 4 4 3 3.8 4 3 3 4 3
5 4 4 2 4 4 4 5 5 2
4 4 5 2 4 5 4 4 5 2
4 2 3 2 3.2 5 2 4 3 4
4 4 5 2 4 5 4 4 5 2
4 4 5 2 4 4 4 4 4 2
4 4 5 2 4 5 4 4 5 1
4 4 4 2 3.8 5 5 4 4 2
3 4 4 3 3.6 4 3 3 4 3
5 5 5 2 4.4 5 5 5 5 2
4 5 5 3 4.4 5 5 5 5 3
4 5 3 1 3.6 5 5 4 5 3
5 4 5 5 4.6 5 5 5 4 5
5 5 4 5 4.8 5 5 5 4 5
5 5 5 5 5 5 5 5 5 5
4 5 4 5 4.6 5 4 5 4 5
4 5 4 5 4.6 5 4 5 4 5
4 4 5 5 4.6 5 5 4 4 5
5 4 5 4 4.4 5 4 5 4 5
5 5 5 5 5 5 5 5 5 5
4 5 4 4 4.4 5 5 5 4 4
4 5 4 1 3.8 5 5 5 5 1
4 4 5 2 4 4 4 5 5 2
4 4 5 2 4 5 4 4 5 2
4 4 5 5 4.4 5 5 5 4 4
4 4 4 4 4.2 5 5 4 4 1
5 4 4 5 4.6 4 4 5 5 4
5 4 5 4 4.4 5 5 4 5 4
5 5 4 4 4.4 4 4 5 4 5
4 4 5 2 4 5 4 4 4 2
5 4 4 2 4 5 4 5 5 2
4 5 5 1 4 5 4 4 5 2
5 4 5 1 4 5 4 5 5 2
4 4 5 2 4 5 4 4 5 2
5 5 5 2 4.4 5 5 5 5 2
5 5 4 2 4 4 5 5 5 2
5 5 5 1 4 5 4 5 5 1
5 4 5 1 4 5 4 5 5 1
5 4 5 1 4 5 4 5 5 1
5 5 5 1 4 5 5 4 5 1
4 4 5 2 4 5 4 4 5 2
4 4 5 2 4 5 4 4 5 2
4 5 5 2 4.2 5 4 4 5 2
4 4 5 2 4 5 4 5 5 2
4 4 5 2 4 5 4 4 5 2
4 4 5 1 3.8 5 4 4 4 1
TOTAL MEAN 4.15 TOTAL MEAN
 Promotional Strategies
Grand mean
MEAN Q1. Q2. Q3. Q4. Q5. MEAN
4.2 4 4 4 4 2 3.6 3.9
4.2 4 3 5 5 3 4 4.1
4.4 5 5 5 5 1 4.2 4.25
5 5 5 4 5 4 4.6 4.8
4.6 5 5 5 4 4 4.6 4.7
4.2 3 3 3 3 3 3 3.3
4.6 4 5 5 4 3 4.2 4.45
4.4 4 4 4 5 3 4 4.1
4.2 4 4 4 3 4 3.8 3.85
4.5 4 5 4 4 5 4.4 4.425
4.2 4 4 4 5 1 3.6 3.6
4.6 5 4 5 4 5 4.6 4.7
4 4 4 4 4 2 3.6 4
4 4 4 4 4 2 3.6 4
3.8 4 4 4 4 2 3.6 3.95
3.8 3 4 4 4 2 3.4 3.9
4 4 4 4 4 2 3.6 4
4.6 4 4 5 5 5 4.6 4.15
4.2 5 5 5 5 5 5 4.3
4.4 4 5 4 5 4 4.4 4.05
4 5 5 4 4 5 4.6 4
4.6 4 5 5 4 5 4.6 4.3
4 5 5 5 5 2 4.4 4.15
3.8 4 4 4 4 2 3.6 3.9
4 5 4 4 4 2 3.8 4.1
4 4 4 4 4 2 3.6 4
4 4 4 4 4 2 3.6 3.9
4.2 5 5 5 4 4 4.6 4.2
4.4 5 5 5 4 4 4.6 4.4
4.4 4 5 5 4 5 4.6 4.3
4.6 4 5 4 5 4 4.4 4.4
5 5 4 5 4 4 4.4 4.4
4 5 4 5 4 2 4 4.1
4.4 4 4 5 3 1 3.4 4.05
3.4 4 3 1 2 1 2.2 3.45
4 5 4 4 5 2 4 3.95
4 5 4 4 4 2 3.8 4.05
3.6 3 4 2 5 3 3.4 3.5
4 4 4 4 4 2 3.6 4
3.6 4 4 4 4 2 3.6 3.9
3.8 4 4 4 4 1 3.4 3.9
4 5 4 4 4 2 3.8 4
3.4 3 4 3 2 3 3 3.55
 4.4 4 4 5 3 2 3.6 4.1
4.6 4 3 3 3 3 3.2 4.15
4.4 4 4 3 3 2 3.2 3.7
4.8 4 5 5 5 5 4.8 4.8
4.8 5 5 5 5 5 5 4.9
5 5 5 5 5 5 5 5
4.6 5 4 5 4 5 4.6 4.4
4.6 5 4 5 4 5 4.6 4.4
4.6 5 5 4 5 5 4.8 4.45
4.6 4 5 4 5 4 4.4 4.3
5 5 5 5 5 5 5 5
4.6 5 5 4 5 4 4.6 4.65
4.2 5 5 4 5 1 4 4.05
4 5 4 5 4 2 4 3.95
4 4 4 4 4 2 3.6 4
4.6 4 5 5 4 5 4.6 4.4
3.8 4 4 4 4 3 3.8 4.1
4.4 4 4 5 5 4 4.4 4.3
4.6 4 5 4 4 4 4.2 4.25
4.4 4 4 4 4 4 4 4.15
3.8 4 4 4 4 2 3.6 3.9
4.2 4 4 4 4 2 3.6 4
4 4 4 4 4 2 3.6 3.95
4.2 4 4 4 4 2 3.6 3.95
4 5 4 4 4 2 3.8 4
4.4 4 4 5 3 2 3.6 4.1
4.2 3 4 5 4 5 4.2 4.15
4 4 4 5 4 1 3.6 3.85
4 4 4 4 4 1 3.4 3.8
4 4 4 5 4 1 3.6 3.9
4 4 4 5 5 2 4 3.95
4 5 4 4 4 2 3.8 4
4 5 4 4 4 2 3.8 4.05
4 4 4 4 4 2 3.6 4
4.2 4 4 4 4 2 3.6 4.05
4 5 4 4 4 3 4 4.1
3.6 4 4 4 4 2 3.6 3.8
4.22 TOTAL MEAN 3.97 4.12
 AGE F % PERIOD OF BUYING F
30 - BELOW 47 58.75% 1 YR - BELOW 26
31 - 40 18 22.50% 2 YRS - 5 YRS 44
41 - 50 8 10% 6 YRS - ABOVE 10
51 - ABOVE 7 8.75% 80
80 100%
 % SIZE F %
32.50% SMALL 18 22.50%
55% MEDIUM 54 67.50%
12.50% LARGE 8 10%
100% 80 100%
 DEMOGRAPHIC PROFILE OF THE OWNER OF GROCER
Size of Grocery store
Respondents Monthly Income Lenght of Operation Number of workers small
1 50,000 2 yrs 6
2 15,000 8months 1
3 30,000 20 yrs. 2
4 20,000 13 yrs. 2
5 13,000 6 yrs. 3
6 12,000 5 yrs. 3
7 10,000 2yrs. 1 /
8 8,000 7 yrs. 1
9 10,000 2yrs. 1 /
10 21,000 20yrs. 6
11 30,000 10 yrs. 5
12 19,000 20 yrs. 4
13 17,000 4months 3
14 5,000 8 yrs. 2
15 10,000 22 yrs. 1 /
16 50,000 2 yrs. 3
17 9,500 10 yrs. 1 /
18 20,000 5 yrs. 3
19 10,000 5 yrs. 3 /
20 11,000 10 yrs. 1 /
21 20,000 1 yr. 1
22 12,000 6 yrs. 2 /
23 9,000 5 yrs. 1 /
8
ILE OF THE OWNER OF GROCERY STORE DEMOGRAPHIC PROFILE OF THE CUSTOMERS
Size of Grocery store Gender
medium large Respondents Age Female Male
/ 1 33 /
/ 2 46 /
/ 3 52 /
/ 4 52
/ 5 31 /
/ 6 39 /
7 28 /
/ 8 20 /
9 19 /
/ 10 21 /
/ 11 28 /
/ 12 23 /
/ 13 23 /
/ 14 31 /
15 22 /
/ 16 23 /
17 28 /
/ 18 37 /
19 50 /
20 28 /
/ 21 48 /
22 53 /
23 30 /
11 4 24 25 /
25 33 /
26 21 /
27 44 /
28 27 /
29 37 /
30 26 /
31 55 /
32 40 /
33 37 /
34 18 /
35 45 /
36 24 /
37 32 /
38 32 /
39 26 /
40 54 /
41 40 /
42 57 /
43 40 /
44 35 /
45 28 /
46 48 /
47 20 /
48 22 /
49 23 /
50 23 /
51 24 /
52 26 /
53 22 /
54 23 /
55 22 /
56 23 /
57 29 /
58 23 /
59 28 /
60 27 /
61 30 /
62 35 /
63 20 /
64 27 /
65 29 /
66 49 /
67 24 /
68 32 /
69 70 /
70 29 /
71 23 /
72 34 /
73 20 /
74 25 /
75 47 /
76 22 /
77 30 /
78 28 /
79 25 /
80 35 /
C PROFILE OF THE CUSTOMERS Questionnaire for Customer
Size of Grocery Store Quality Product
Period of Buying small medium large Always (5)
7 yrs. / Often (4)
3 yrs. / Sometimes (3)
4 months / Seldom (2)
1 yr. / Never (1)
1 yr. /
5 yrs. / Pricing
3 yrs. / Always (5)
7 yrs. / Often (4)
5 yrs. / Sometimes (3)
1 month / Seldom (2)
6 yrs. / Never (1)
8 yrs. /
1 yr. / Customer Service
3 yrs. / Always (5)
2 yrs. / Often (4)
2 yrs. / Sometimes (3)
3 yrs. / Seldom (2)
3 yrs. / Never (1)
5 yrs. /
2 yrs. / Promotional Strategies
4 yrs. / Always (5)
6 yrs. / Often (4)
2 yrs. / Sometimes (3)
2 yrs. / Seldom (2)
2 yrs. / Never (1)
1 yr. /
3 yrs. /
1 yr. /
2 yrs. /
2 yrs. /
4 yrs. /
3 yrs. /
5 months /
2 yrs. /
1 yr. /
5 yrs. /
2 yrs. /
1 yr. /
2 yrs. /
1 yr. /
3 yrs. /
5 yrs. /
2 yrs. /
1 yr. /
3 yrs. /
5 yrs. /
 5 yrs. /
3 yrs. /
1 yr. /
3 yrs. /
4 yrs. /
5 yrs. /
2 yrs. /
6 yrs. /
6 yrs. /
5 yrs. /
5 yrs. /
1 yr. /
5 yrs. /
1 yr. /
3 yrs. /
4 yrs. /
2 yrs. /
2 months /
3 months /
2 months /
2 months /
1 month /
15 yrs. /
3 yrs. /
1 yr. /
4 yrs. /
1 yr. /
3 yrs. /
1 yr. /
1 yr. /
1 yr. /
2 yrs. /
1 yr. /
5 yrs. /
 Questionnaire for Owner
Q1. Q2. Q3. Q4. Q5. Quality Product
71 55 60 48 10 Always (5)
7 21 17 23 4 Often (4)
2 3 3 8 4 Sometimes (3)
0 1 0 1 20 Seldom (2)
0 0 0 0 42 Never (1)

Q1. Q2. Q3. Q4. Q5. Pricing

58 28 30 50 17 Always (5)
21 47 48 24 12 Often (4)
1 3 2 5 6 Sometimes (3)
0 0 0 1 32 Seldom (2)
0 0 0 0 12 Never (1)

Q1. Q2. Q3. Q4. Q5. Customer Service

64 37 36 52 20 Always (5)
16 41 43 26 14 Often (4)
0 1 0 2 7 Sometimes (3)
0 0 1 0 31 Seldom (2)
0 1 0 0 8 Never (1)

Q1. Q2. Q3. Q4. Q5. Promotional Strategies

29 24 30 22 16 Always (5)
46 52 44 50 13 Often (4)
5 4 4 7 9 Sometimes (3)
0 0 1 1 33 Seldom (2)
0 0 1 0 9 Never (1)
Q1. Q2. Q3. Q4. Q5.
12 12 12 10 15
9 8 8 3 3
2 3 3 10 5
0 0 0 0 0
0 0 0 0 0

Q1. Q2. Q3. Q4. Q5.

0 2 5 8 21
16 19 12 8 0
7 2 6 6 1
0 0 0 1 0
0 0 0 0 0

Q1. Q2. Q3. Q4. Q5.

9 10 16 7 13
14 13 7 12 10
0 0 0 4 0
0 0 0 0 0
0 0 0 0 0

Q1. Q2. Q3. Q4. Q5.

12 4 3 7 14
10 15 20 12 7
1 4 0 4 2
0 0 0 0 0
0 0 0 0 0
Respondents Monthly Income Lenght of Operation (i Number of workers Size of Grocery store
1 50,000 24 6 3
2 15,000 8 1 2
3 30,000 240 2 2
4 20,000 156 2 2
5 13,000 72 3 2
6 12,000 60 3 2
7 10,000 24 1 1
8 8,000 84 1 2
9 10,000 24 1 1
10 21,000 240 6 3
11 30,000 120 5 3
12 19,000 240 4 3
13 17,000 4 3 2
14 5,000 96 2 2
15 10,000 264 1 1
16 50,000 24 3 2
17 9,500 120 1 1
18 20,000 60 3 2
19 10,000 60 3 1
20 11,000 120 1 1
21 20,000 12 1 2
22 12,000 72 2 1
23 9,000 60 1 1
24 55,000 240 4 3
25 20,000 24 3 2

Grand mean (TQM)

4.308
0.055975
25
24
0.10628164556962
3.019133854032E-07
0.504093346736256
(TQM) practices
4.2 SUMMARY OUTPUT
4.25
4.1 Regression Statistics
4.25 Multiple R 0.315044374040464
4.5 R Square 0.099252957614548
4.6 Adjusted R Square -0.080896450862543
4.3 Standard Error 0.24597393934527
4.55 Observations 25
4.15
4.1 ANOVA
4.6 df
4.55 Regression 4
4.55 Residual 20
4 Total 24
4.25
4.35 Coefficients
4.55 Intercept 4.21236473637013
4.25 Monthly Income -2.99028021092E-06
4.55 Lenght of Operation (i -0.000234663602682
4 Number of workers 0.051230189148045
3.8 Size of Grocery store 0.025374627582934
4
4.15
4.45
4.65 RESIDUAL OUTPUT
4.31
Observation Predicted (TQM) practices
1 4.44072381699687
2 4.26761266869879
Size of Grocery store 3 4.21954669886082
1.88 4 4.2691612435953
0.52666666666667 5 4.36103513684507
25 6 4.36684138028817
24 7 4.25343482452754
8 4.27071019637139
9 4.25343482452754
10 4.4767546049342
11 4.42677152620973
12 4.38027478705995
13 4.36503114098377
14 4.32809526292001
15 4.19711555988385
16 4.2616586219698
17 4.23240225877553
18 4.34291913860082
19 4.34744731312708
20 4.22791683845915
21 4.25172261323347
22 4.28742060032501
23 4.24797721504191
24 4.27262469946686
25 4.35136702829737
 SS MS F Significance F
0.133336423259384 0.033334105814846 0.550948007287906 0.700540461977984
1.21006357674062 0.060503178837031
1.3434

Standard Error t Stat P-value Lower 95%

0.145606186130821 28.9298473389414 8.540274999669E-18 3.90863555440544
4.854596069954E-06 -0.615968902011581 0.54486230830345 -1.31167901641E-05
0.00061850429712 -0.379404967394259 0.708385612279364 -0.001524840958451
0.054254173339896 0.94426264366972 0.356303925334881 -0.061942033300603
0.12266071638297 0.206868411755472 0.838204230372668 -0.230491143207387

PROBABILITY OUTPUT

Residuals Standard Residuals Percentile

-0.240723816996866 -1.07206369137222 2
-0.017612668698792 -0.07843803266209 6
-0.119546698860816 -0.532401308981232 10
-0.0191612435953 -0.085334612072586 14
0.138964863154929 0.618880117569958 18
0.233158619711825 1.03837207984604 22
0.046565175472458 0.207378042310822 26
0.279289803628608 1.24381734045289 30
-0.103434824527542 -0.460647065100662 34
-0.376754604934204 -1.67787690285962 38
0.17322847379027 0.771473132069816 42
0.169725212940049 0.755871357364755 46
0.184968859016228 0.823758946080632 50
-0.32809526292001 -1.46117248835559 54
0.052884440116146 0.235520891926563 58
0.088341378030203 0.3934283903167 62
0.317597741224474 1.41442176796749 66
-0.092919138600821 -0.413815450295972 70
0.20255268687292 0.90206853603178 74
-0.227916838459148 -1.01502780328372 78
-0.451722613233468 -2.01174698150322 82
-0.287420600325011 -1.28002784936259 86
-0.097977215041908 -0.436341597348324 90
0.177375300533141 0.789941027938638 94
0.298632971702625 1.32996215332171 98
 Upper 95% Lower 95.0% Upper 95.0%
4.51609391833481 3.90863555440544 4.51609391833481
7.136229742245E-06 -1.31167901641E-05 7.136229742245E-06
0.001055513753087 -0.001524840958451 0.001055513753087
0.164402411596694 -0.061942033300603 0.164402411596694
0.281240398373254 -0.230491143207387 0.281240398373254

TY OUTPUT

(TQM) practices
3.8
4
4
4
4.1
4.1
4.15
4.15
4.2
4.25
4.25
4.25
4.25
4.3
4.35
4.45
4.5
4.55
4.55
4.55
4.55
4.55
4.6
4.6
4.65
F-Test Two-Sample for Variances

Grand mean (TQM) Monthly Income

Mean 4.308 19460
Variance 0.055975 187998333.333333
Observations 25 25
df 24 24
F 2.97742001258876E-10
P(F<=f) one-tail 0
F Critical one-tail 0.504093346736256

F-Test Two-Sample for Variances

Grand mean (TQM) Lenght of Operation (in years)

Mean 4.308 97.92
Variance 0.055975 7169.49333333333
Observations 25 25
df 24 24
F 7.80738573809028E-06
P(F<=f) one-tail 0
F Critical one-tail 0.504093346736256

F-Test Two-Sample for Variances

Grand mean (TQM) Number of workers

Mean 4.308 2.52
Variance 0.055975 2.42666666666667
Observations 25 25
df 24 24
F 0.0230666208791209
P(F<=f) one-tail 1.85407245112401E-14
F Critical one-tail 0.504093346736256
Respondents Age Grand Mean Gender Grand Mean Period of Buying(in months) Grand Mean
1 33 3.9 1 3.9 84 3.9
2 46 4.1 2 4.1 36 4.1
3 52 4.25 2 4.25 4 4.25
4 52 4.8 1 4.8 12 4.8
5 31 4.7 2 4.7 12 4.7
6 39 3.3 2 3.3 60 3.3
7 28 4.45 1 4.45 36 4.45
8 20 4.1 2 4.1 84 4.1
9 19 3.85 2 3.85 60 3.85
10 21 4.425 2 4.425 1 4.425
11 28 3.6 1 3.6 72 3.6
12 23 4.7 2 4.7 96 4.7
13 23 4 1 4 12 4
14 31 4 2 4 36 4
15 22 3.95 2 3.95 24 3.95
16 23 3.9 2 3.9 24 3.9
17 28 4 1 4 36 4
18 37 4.15 2 4.15 36 4.15
19 50 4.3 2 4.3 60 4.3
20 28 4.05 1 4.05 24 4.05
21 48 4 2 4 48 4
22 53 4.3 1 4.3 72 4.3
23 30 4.15 1 4.15 24 4.15
24 25 3.9 2 3.9 24 3.9
25 33 4.1 1 4.1 24 4.1
26 21 4 1 4 12 4
27 44 3.9 2 3.9 36 3.9
28 27 4.2 1 4.2 12 4.2
29 37 4.4 2 4.4 24 4.4
30 26 4.3 1 4.3 24 4.3
31 55 4.4 1 4.4 48 4.4
32 40 4.4 2 4.4 36 4.4
33 37 4.1 2 4.1 5 4.1
34 18 4.05 2 4.05 24 4.05
35 45 3.45 2 3.45 12 3.45
36 24 3.95 2 3.95 60 3.95
37 32 4.05 2 4.05 24 4.05
38 32 3.5 2 3.5 12 3.5
39 26 4 2 4 24 4
40 54 3.9 2 3.9 12 3.9
41 40 3.9 1 3.9 36 3.9
42 57 4 2 4 60 4
43 40 3.55 2 3.55 24 3.55
44 35 4.1 2 4.1 12 4.1
45 28 4.15 2 4.15 36 4.15
46 48 3.7 2 3.7 60 3.7
47 20 4.8 1 4.8 60 4.8
48 22 4.9 1 4.9 36 4.9
49 23 5 2 5 12 5
50 23 4.4 2 4.4 36 4.4
51 24 4.4 2 4.4 48 4.4
52 26 4.45 1 4.45 60 4.45
53 22 4.3 1 4.3 24 4.3
54 23 5 2 5 72 5
55 22 4.65 2 4.65 72 4.65
56 23 4.05 2 4.05 60 4.05
57 29 3.95 2 3.95 60 3.95
58 23 4 1 4 12 4
59 28 4.4 1 4.4 60 4.4
60 27 4.1 2 4.1 12 4.1
61 30 4.3 2 4.3 36 4.3
62 35 4.25 1 4.25 48 4.25
63 20 4.15 2 4.15 24 4.15
64 27 3.9 1 3.9 2 3.9
65 29 4 1 4 3 4
66 49 3.95 2 3.95 2 3.95
67 24 3.95 2 3.95 2 3.95
68 32 4 1 4 1 4
69 70 4.1 2 4.1 180 4.1
70 29 4.15 2 4.15 36 4.15
71 23 3.85 2 3.85 12 3.85
72 34 3.8 2 3.8 48 3.8
73 20 3.9 2 3.9 12 3.9
74 25 3.95 1 3.95 36 3.95
75 47 4 2 4 12 4
76 22 4.05 2 4.05 12 4.05
77 30 4 1 4 12 4
78 28 4.05 1 4.05 24 4.05
79 25 4.1 1 4.1 12 4.1
80 35 3.8 2 3.8 60 3.8
4.12 4.12 4.12
Size of Grocery store Grand Mean
2 3.9 Age
1 4.1 Age 1
1 4.25 Grand Mean -0.152298874583233
3 4.8
1 4.7 Gender
1 3.3 Gender 1
3 4.45 Grand Mean -0.141159549265563
1 4.1
2 3.85 Period of Buying(in months)
2 4.425 Period of Buying(in months) 1
2 3.6 Grand Mean 0.10505197943104
1 4.7
2 4 Size of Grocery store
2 4 Size of Grocery store 1
2 3.95 Grand Mean -0.232828139904518
2 3.9
2 4
2 4.15
2 4.3
2 4.05
2 4
2 4.3
2 4.15
2 3.9
2 4.1
2 4
2 3.9
2 4.2
2 4.4
2 4.3
2 4.4
2 4.4
2 4.1
2 4.05
2 3.45
2 3.95
2 4.05
2 3.5
3 4
3 3.9
3 3.9
3 4
3 3.55
1 4.1
1 4.15
1 3.7
2 4.8
1 4.9
1 5
1 4.4
1 4.4
1 4.45
1 4.3
2 5
2 4.65
2 4.05
2 3.95
2 4
2 4.4
2 4.1
2 4.3
2 4.25
2 4.15
2 3.9
2 4
2 3.95
2 3.95
2 4
3 4.1
2 4.15
3 3.85
2 3.8
2 3.9
2 3.95
2 4
2 4.05
2 4
2 4.05
2 4.1
2 3.8
4.12
Grand Mean

Grand Mean

Grand Mean

Grand Mean

1
 TQM PRACTICES
Quality Product Pricing Customer Service

Respondents Q1. Q2. Q3. Q4. Q5.

Quality Product
Q1. Q2. Q3. Q4. Q5. MEAN Q1. Q2. Q3.
1 4 4 4 5 5 4.4 4 4 4 4 4 4 5 4 4
2 4 4 4 5 5 4.4 4 4 4 4 5 4.2 5 4 4
3 4 4 4 4 5 4.2 4 4 4 4 5 4.2 5 4 4
4 5 5 5 3 4 4.4 4 3 4 4 5 4 4 4 5
5 4 5 5 5 5 4.8 4 4 5 5 5 4.6 5 5 5
6 5 5 5 5 5 5 4 4 5 5 5 4.6 5 5 5
7 3 3 3 5 5 3.8 4 5 5 2 5 4.2 4 5 5
8 5 5 5 3 4 4.4 3 4 4 5 5 4.2 5 5 5
9 4 3 3 3 3 3.2 3 3 4 5 5 4 5 5 5
10 5 5 5 4 4 4.6 3 4 3 3 5 3.6 4 4 5
11 5 5 5 5 5 5 4 4 5 5 5 4.6 5 5 5
12 5 5 5 3 5 4.6 4 4 4 5 5 4.4 4 5 5
13 5 5 5 3 5 4.6 4 4 4 5 5 4.4 4 5 5
14 5 5 5 3 3 4.2 3 4 3 3 5 3.6 4 4 5
15 4 4 4 5 5 4.4 4 4 4 4 5 4.2 5 4 4
16 4 4 4 5 5 4.4 4 4 3 4 5 4 5 4 4
17 5 4 4 4 5 4.4 4 4 4 4 5 4.2 4 5 5
18 4 4 4 5 5 4.4 4 4 4 4 5 4.2 5 4 4
19 5 5 5 4 5 4.8 4 4 4 5 5 4.4 4 5 5
20 5 5 5 3 3 4.2 3 4 3 3 5 3.6 4 4 5
21 3 3 3 3 4 3.2 4 4 3 3 3 3.4 5 4 4
22 5 5 5 3 3 4.2 3 4 3 3 5 3.6 4 4 5
23 4 4 4 5 5 4.4 3 5 5 3 5 4.2 4 4 5
24 4 4 4 5 5 4.4 3 4 3 4 5 3.8 5 5 5
25 4 5 5 5 5 4.8 4 4 5 5 5 4.6 5 4 5
4.37 TOTAL MEAN 4.11 TOTAL MEAN
TQM PRACTICES
Customer Service Promotional Strategies
TQM PRACTICES Grand mean
Q4. Q5. MEAN Q1. Q2. Q3. Q4. Q5. MEAN
4 4 4.2 4 4 4 4 5 4.2 4.2
4 4 4.2 4 4 4 4 5 4.2 4.25
4 4 4.2 4 4 4 3 4 3.8 4.1
4 5 4.4 5 3 4 4 5 4.2 4.25
4 4 4.6 4 4 4 4 4 4 4.5
4 4 4.6 4 4 4 4 5 4.2 4.6
5 5 4.8 5 5 5 3 4 4.4 4.3
5 5 5 5 4 4 5 5 4.6 4.55
4 5 4.8 3 5 5 5 5 4.6 4.15
3 4 4 5 3 4 4 5 4.2 4.1
4 5 4.8 4 4 4 4 4 4 4.6
5 5 4.8 5 4 4 5 4 4.4 4.55
5 5 4.8 5 4 4 5 4 4.4 4.55
3 4 4 5 3 4 4 5 4.2 4
4 4 4.2 4 4 4 4 5 4.2 4.25
4 4 4.2 5 5 4 5 5 4.8 4.35
5 5 4.8 4 5 5 5 5 4.8 4.55
4 4 4.2 4 4 4 4 5 4.2 4.25
5 5 4.8 5 4 4 5 3 4.2 4.55
3 4 4 5 4 4 3 5 4.2 4
5 5 4.6 5 4 4 4 3 4 3.8
3 4 4 5 3 4 4 5 4.2 4
4 4 4.2 4 4 4 3 4 3.8 4.15
4 5 4.8 4 5 5 5 5 4.8 4.45
4 5 4.6 4 4 5 5 5 4.6 4.65
TOTAL MEAN 4.46 TOTAL MEAN 4.29 4.31
Monthly Lenght of Operation (in Number of Size of Grocery
Income months) workers store
50,000 24 6 3
15,000 8 1 2
30,000 240 2 2
20,000 156 2 2
13,000 72 3 2
12,000 60 3 2
10,000 24 1 1
8,000 84 1 2
10,000 24 1 1
21,000 240 6 3
30,000 120 5 3
19,000 240 4 3
17,000 4 3 2
5,000 96 2 2
10,000 264 1 1
50,000 24 3 2
9,500 120 1 1
20,000 60 3 2
10,000 60 3 1
11,000 120 1 1
20,000 12 1 2
12,000 72 2 1
9,000 60 1 1
55,000 240 4 3
20,000 24 3 2
19,460 98 3 2
SUMMARY OUTPUT

Regression Statistics
Multiple R 0.59010693364729
R Square 0.348226193138607
Adjusted R Square 0.217871431766328
Standard Error 0.391132136172044
Observations 25

ANOVA
df SS MS
Regression 4 1.63471304107 0.4086782603
Residual 20 3.05968695893 0.1529843479
Total 24 4.6944

Coefficients Standard Error t Stat

Intercept 4.05888517864916 0.231533709517 17.530428667
Monthly Income -9.88044626051204E-06 7.71947035E-06 -1.2799383656
Lenght of Operation (in months) 0.000549618712533815 0.000983506251 0.5588360134
Number of workers 0.209667716700781 0.086271540681 2.4303230827
Size of Grocery store -0.0429750025728059 0.195047280826 -0.2203312058

SUMMARY OUTPUT

Regression Statistics
Multiple R 0.296938358857987
R Square 0.0881723889612748
Adjusted R Square -0.0941931332464703
Standard Error 0.367753003073073
Observations 25

ANOVA
df SS MS
Regression 4 0.261554574615 0.0653886437
Residual 20 2.704845425385 0.1352422713
Total 24 2.9664

Coefficients Standard Error t Stat

Intercept 4.11054674349058 0.217694249879 18.882201738
Monthly Income -7.2744111538259E-06 7.25805461E-06 -1.0022535719
Lenght of Operation (in months) -0.000621559201274067 0.000924719152 -0.6721599739
Number of workers 0.0708834976788476 0.081114833661 0.8738660302
Size of Grocery store 0.0134308300004969 0.183388723736 0.0732369457

SUMMARY OUTPUT

Regression Statistics
Multiple R 0.246813593127397
R Square 0.0609169497524561
Adjusted R Square -0.126899660297053
Standard Error 0.35058121686194
Observations 25

ANOVA
df SS MS
Regression 4 0.159456207672 0.0398640519
Residual 20 2.458143792328 0.1229071896
Total 24 2.6176

Coefficients Standard Error t Stat

Intercept 4.38897596377938 0.207529277501 21.148707385
Monthly Income -3.2396895890807E-06 6.91914844E-06 -0.468220854
Lenght of Operation (in months) -0.000654547173268444 0.000881540499 -0.7425038037
Number of workers -0.0442590633456597 0.077327273613 -0.5723603236
Size of Grocery store 0.166858773649806 0.174825606831 0.9544298268

SUMMARY OUTPUT

Regression Statistics
Multiple R 0.319678538043647
R Square 0.102194367685724
Adjusted R Square -0.0773667587771317
Standard Error 0.294069104981314
Observations 25

ANOVA
df SS MS
Regression 4 0.19686722991 0.0492168075
Residual 20 1.72953277009 0.0864766385
Total 24 1.9264

Coefficients Standard Error t Stat

Intercept 4.29105105956138 0.174076493425 24.650376252
Monthly Income 8.43342615974167E-06 5.8038129E-06 1.4530837417
Lenght of Operation (in months) -0.000212166748719447 0.000739440144 -0.2869289022
Number of workers -0.0313713944417883 0.064862465666 -0.4836602204
Size of Grocery store -0.0358160907457634 0.146644507053 -0.2442375201
SUMMARY OUTPUT

Regression Statistics
Multiple R 0.315044374040464
R Square 0.0992529576145477
Adjusted R Square -0.0808964508625427
Standard Error 0.245973939345271
Observations 25

ANOVA
df SS MS
Regression 4 0.133336423259 0.0333341058
Residual 20 1.210063576741 0.0605031788
Total 24 1.3434

Coefficients Standard Error t Stat

Intercept 4.21236473637013 0.145606186131 28.929847339
Monthly Income -2.99028021091924E-06 4.85459607E-06 -0.615968902
Lenght of Operation (in months) -0.000234663602682035 0.000618504297 -0.3794049674
Number of workers 0.0512301891480451 0.05425417334 0.9442626437
Size of Grocery store 0.0253746275829334 0.122660716383 0.2068684118
 F Significance F
2.67137302445065 0.0620106473

P-value Lower 95% Upper 95%Lower 95.0%

Upper 95.0%
1.315352E-13 3.57591432379 4.541856 3.575914 4.541856
0.215214802223683 -2.5982979E-05 6.222E-06 -2.6E-05 6.222E-06
0.582477429233622 -0.0015019394 0.002601 -0.001502 0.002601
0.0246221200487977 0.0297084363 0.389627 0.029708 0.389627
0.827846735024554 -0.4498365009 0.363886 -0.449837 0.363886

F Significance F
0.483492646492858 0.74762409184

P-value Lower 95% Upper 95%Lower 95.0%Upper 95.0%

3.22824285667043E-14 3.65644449556 4.564649 3.656444 4.564649
0.328193884187549 -2.2414448E-05 7.866E-06 -2.24E-05 7.866E-06
0.509173134370254 -0.0025504896 0.001307 -0.00255 0.001307
 0.392563586012469 -0.0983190804 0.240086 -0.098319 0.240086
0.942345076558033 -0.3691113444 0.395973 -0.369111 0.395973

F Significance F
0.324342717805408 0.85830533302

P-value Lower 95% Upper 95%Lower 95.0% Upper 95.0%

3.70902891857709E-15 3.95607747668 4.821874 3.956077 4.821874
0.644689139498437 -1.767278E-05 1.119E-05 -1.77E-05 1.119E-05
0.466414089856647 -0.0024934084 0.001184 -0.002493 0.001184
0.573456219179605 -0.2055609296 0.117043 -0.205561 0.117043
0.351260580228328 -0.1978210518 0.531539 -0.197821 0.531539

F Significance F
0.569134142221278 0.68800613298

P-value Lower 95% Upper 95%Lower 95.0%Upper 95.0%

1.93005524412606E-16 3.92793385725 4.654168 3.927934 4.654168
0.16171153495115 -3.6731154E-06 2.054E-05 -3.67E-06 2.054E-05
0.77711830132726 -0.0017546119 0.00133 -0.001755 0.00133
0.633880211821029 -0.1666721269 0.103929 -0.166672 0.103929
0.809534959978002 -0.3417111722 0.270079 -0.341711 0.270079
 F Significance F
0.550948007287905 0.70054046198

P-value Lower 95% Upper 95%Lower 95.0% Upper 95.0%

8.54027499966929E-18 3.90863555441 4.516094 3.908636 4.516094
0.544862308303449 -1.311679E-05 7.136E-06 -1.31E-05 7.136E-06
0.708385612279363 -0.001524841 0.001056 -0.001525 0.001056
0.356303925334881 -0.0619420333 0.164402 -0.061942 0.164402
0.838204230372668 -0.2304911432 0.28124 -0.230491 0.28124
 Quality CUSTOMER PROMOTIONAL
monthly income Product PRICING SSERVICE STRATEGIES
50,000 4.4 4 4.2 4.2
15,000 4.4 4.2 4.2 4.2
30,000 4.2 4.2 4.2 3.8
20,000 4.4 4 4.4 4.2
13,000 4.8 4.6 4.6 4
12,000 5 4.6 4.6 4.2
10,000 3.8 4.2 4.8 4.4
8,000 4.4 4.2 5 4.6
10,000 3.2 4 4.8 4.6
21,000 4.6 3.6 4 4.2
30,000 5 4.6 4.8 4
19,000 4.6 4.4 4.8 4.4
17,000 4.6 4.4 4.8 4.4
5,000 4.2 3.6 4 4.2 Source of Variation
10,000 4.4 4.2 4.2 4.2
50,000 4.4 4 4.2 4.8
9,500 4.4 4.2 4.8 4.8
20,000 4.4 4.2 4.2 4.2
10,000 4.8 4.4 4.8 4.2
11,000 4.2 3.6 4 4.2
20,000 3.2 3.4 4.6 4
12,000 4.2 3.6 4 4.2
9,000 4.4 4.2 4.2 3.8
55,000 4.4 3.8 4.8 4.8
20,000 4.8 4.6 4.6 4.6
24 4.4 4 4.2 4.2
8 4.4 4.2 4.2 4.2
240 4.2 4.2 4.2 3.8
156 4.4 4 4.4 4.2
72 4.8 4.6 4.6 4
60 5 4.6 4.6 4.2
24 3.8 4.2 4.8 4.4
84 4.4 4.2 5 4.6
24 3.2 4 4.8 4.6
240 4.6 3.6 4 4.2
120 5 4.6 4.8 4
240 4.6 4.4 4.8 4.4
4 4.6 4.4 4.8 4.4
96 4.2 3.6 4 4.2 Source of Variation
264 4.4 4.2 4.2 4.2
24 4.4 4 4.2 4.8
120 4.4 4.2 4.8 4.8
60 4.4 4.2 4.2 4.2
60 4.8 4.4 4.8 4.2
120 4.2 3.6 4 4.2
12 3.2 3.4 4.6 4
72 4.2 3.6 4 4.2
60 4.4 4.2 4.2 3.8
240 4.4 3.8 4.8 4.8
24 4.8 4.6 4.6 4.6
6 4.4 4 4.2 4.2
1 4.4 4.2 4.2 4.2
2 4.2 4.2 4.2 3.8
2 4.4 4 4.4 4.2
3 4.8 4.6 4.6 4
3 5 4.6 4.6 4.2
1 3.8 4.2 4.8 4.4
1 4.4 4.2 5 4.6
1 3.2 4 4.8 4.6
6 4.6 3.6 4 4.2
5 5 4.6 4.8 4
4 4.6 4.4 4.8 4.4
3 4.6 4.4 4.8 4.4
2 4.2 3.6 4 4.2 Source of Variation
1 4.4 4.2 4.2 4.2
3 4.4 4 4.2 4.8
1 4.4 4.2 4.8 4.8
3 4.4 4.2 4.2 4.2
3 4.8 4.4 4.8 4.2
1 4.2 3.6 4 4.2
1 3.2 3.4 4.6 4
2 4.2 3.6 4 4.2
1 4.4 4.2 4.2 3.8
4 4.4 3.8 4.8 4.8
3 4.8 4.6 4.6 4.6
3 4.4 4 4.2 4.2
2 4.4 4.2 4.2 4.2
2 4.2 4.2 4.2 3.8
2 4.4 4 4.4 4.2
2 4.8 4.6 4.6 4
2 5 4.6 4.6 4.2
1 3.8 4.2 4.8 4.4
2 4.4 4.2 5 4.6
1 3.2 4 4.8 4.6
3 4.6 3.6 4 4.2
3 5 4.6 4.8 4
3 4.6 4.4 4.8 4.4
2 4.6 4.4 4.8 4.4
2 4.2 3.6 4 4.2 Source of Variation
1 4.4 4.2 4.2 4.2
2 4.4 4 4.2 4.8
1 4.4 4.2 4.8 4.8
2 4.4 4.2 4.2 4.2
1 4.8 4.4 4.8 4.2
1 4.2 3.6 4 4.2
2 3.2 3.4 4.6 4
1 4.2 3.6 4 4.2
1 4.4 4.2 4.2 3.8
3 4.4 3.8 4.8 4.8
2 4.8 4.6 4.6 4.6
 Anova: Single Factor

SUMMARY
Groups Count Sum Average Variance
monthly i 25 486500 19460 1.88E+08
Quality Pr 25 109.2 4.368 0.1956
PRICING 25 102.8 4.112 0.1236
CUSTOMER 25 111.6 4.464 0.109067
PROMOTION 25 107.2 4.288 0.080267
TQM PRACT 25 107.7 4.308 0.055975

ANOVA
Source of VariationSS df MS F P-value F crit
Between G 7.89E+09 5 1.58E+09 50.33608 5.987E-30 2.277044
Within Gro 4.51E+09 144 31333056

Total 1.24E+10 149 SUMMARY

SUMMARY
Groups Count Sum Average Variance
Lenght of 25 2448 97.92 7169.493
Quality Pr 25 109.2 4.368 0.1956
PRICING 25 102.8 4.112 0.1236
CUSTOMER 25 111.6 4.464 0.109067
PROMOTION 25 107.2 4.288 0.080267
TQM PRACT 25 107.7 4.308 0.055975

ANOVA
Source of VariationSS df MS F P-value F crit
Between G 182568.5 5 36513.69 30.55515 4.332E-21 2.277044
Within Gro 172081.4 144 1195.01

Total 354649.9 149

 Source of Variation
SUMMARY
Groups Count Sum Average Variance
Number of 25 63 2.52 2.426667
Quality Pr 25 109.2 4.368 0.1956
PRICING 25 102.8 4.112 0.1236
CUSTOMER 25 111.6 4.464 0.109067
PROMOTION 25 107.2 4.288 0.080267
TQM PRACT 25 107.7 4.308 0.055975

ANOVA
Source of VariationSS df MS F P-value F crit
Between G 68.2718 5 13.65436 27.38929 2.07E-19 2.277044
Within Gro 71.7882 144 0.498529

Total 140.06 149

SUMMARY
Groups Count Sum Average Variance
Size of Gro 25 47 1.88 0.526667
Quality Pr 25 109.2 4.368 0.1956
PRICING 25 102.8 4.112 0.1236
CUSTOMER 25 111.6 4.464 0.109067
PROMOTION 25 107.2 4.288 0.080267
TQM PRACT 25 107.7 4.308 0.055975

ANOVA
Source of VariationSS df MS F P-value F crit
Between G 124.4851 5 24.89703 136.9003 6.856E-53 2.277044
Within Gro 26.1882 144 0.181863

Total 150.6733 149

t-Test: Two-Sample Assuming Unequal Variances

Variable 1 Variable 2
Mean 19460 4.368
Variance 1.88E+08 0.1956
Observatio 25 25
Hypothesiz 0
df 24
t Stat 7.09477
P(T<=t) one1.234E-07
t Critical o 1.710882
P(T<=t) two2.469E-07
t Critical t 2.063899

Anova: Two-Factor Without Replication

SUMMARY Count Sum Average Variance

50000 4 16.8 4.2 0.026667
15000 4 17 4.25 0.01
30000 4 16.4 4.1 0.04
20000 4 17 4.25 0.036667
13000 4 18 4.5 0.12
12000 4 18.4 4.6 0.106667
10000 4 17.2 4.3 0.173333
8000 4 18.2 4.55 0.116667
10000 4 16.6 4.15 0.516667
21000 4 16.4 4.1 0.173333
30000 4 18.4 4.6 0.186667
19000 4 18.2 4.55 0.036667
17000 4 18.2 4.55 0.036667
5000 4 16 4 0.08
10000 4 17 4.25 0.01
50000 4 17.4 4.35 0.116667
9500 4 18.2 4.55 0.09
20000 4 17 4.25 0.01
10000 4 18.2 4.55 0.09
11000 4 16 4 0.08
20000 4 15.2 3.8 0.4
12000 4 16 4 0.08
9000 4 16.6 4.15 0.063333
55000 4 17.8 4.45 0.223333
20000 4 18.6 4.65 0.01
 Quality Pr 25 109.2 4.368 0.1956
PRICING 25 102.8 4.112 0.1236
CUSTOMER 25 111.6 4.464 0.109067
PROMOTION 25 107.2 4.288 0.080267

ANOVA
Source of VariationSS df MS F P-value F crit
Rows 5.3736 24 0.2239 2.359878 0.002755 1.669456
Columns 1.6688 3 0.556267 5.862982 0.001221 2.731807
Error 6.8312 72 0.094878

Total 13.8736 99
 TQM PRACTICES
Quality Product Pricing
Correlational p - value Correlational p - value
PROFILE Coeefficient Coeefficient
Monthly Income -9.8804463E-06 0.2152148 -7.274411E-06 0.328194
Lenght of Operation (in months) 0.000549618713 0.5824774 -0.0006215592 0.509173
Number of workers 0.209667716701 0.0246221 0.0708834977 0.392564
Size of Grocery store -0.04297500257 0.8278467 0.01343083 0.942345
Legend: * significant at p value ≤ 0.05
 TQM PRACTICES
Customer Service Promotional Strategies OVERALL
Correlational p - value Correlational p - value Correlational p - value
Coeefficient Coeefficient Coeefficient
-3.23969E-06 0.644689 8.43342616E-06 0.16171153 -2.99028E-06 0.544862
-0.0006545472 0.466414 -0.0002121667 0.7771183 -0.000234664 0.708386
-0.0442590633 0.573456 -0.0313713944 0.63388021 0.0512301891 0.356304
0.1668587736 0.351261 -0.0358160907 0.80953496 0.0253746276 0.838204
Customer Quality CUSTOMER PROMOTIONAL TQM xy
Satisfaction Product PRICING SSERVICE STRATEGIES PRACTICES
4.4 4.4 4 4.2 4.2 4.20 18.48
4.25 4.4 4.2 4.2 4.2 4.25 18.0625
3.95 4.2 4.2 4.2 3.8 4.10 16.195
4.1 4.4 4 4.4 4.2 4.25 17.425
3.85 4.8 4.6 4.6 4 4.50 17.325
4.05 5 4.6 4.6 4.2 4.60 18.63
4.25 3.8 4.2 4.8 4.4 4.30 18.275
3.9 4.4 4.2 5 4.6 4.55 17.745
4.05 3.2 4 4.8 4.6 4.15 16.8075
4.4 4.6 3.6 4 4.2 4.10 18.04
4.05 5 4.6 4.8 4 4.60 18.63
4.45 4.6 4.4 4.8 4.4 4.55 20.2475
5 4.6 4.4 4.8 4.4 4.55 22.75
4.1 4.2 3.6 4 4.2 4.00 16.4
4.05 4.4 4.2 4.2 4.2 4.25 17.2125
3.5 4.4 4 4.2 4.8 4.35 15.225
4.05 4.4 4.2 4.8 4.8 4.55 18.4275
4 4.4 4.2 4.2 4.2 4.25 17
4.4 4.8 4.4 4.8 4.2 4.55 20.02
4 4.2 3.6 4 4.2 4.00 16
4.15 3.2 3.4 4.6 4 3.80 15.77
4.15 4.2 3.6 4 4.2 4.00 16.6
4.25 4.4 4.2 4.2 3.8 4.15 17.6375
4.9 4.4 3.8 4.8 4.8 4.45 21.805
3.95 4.8 4.6 4.6 4.6 4.65 18.3675
104.20 107.70 449.0775
xsquared ysquared CSS

17.64 19.36 4.20 3.9

18.0625 18.0625 4.25 4.1
16.81 15.6025 4.10 4.25
18.0625 16.81 4.25 4.8
20.25 14.8225 4.50 4.7
21.16 16.4025 4.60 3.3
18.49 18.0625 4.30 4.45
20.7025 15.21 4.55 4.1
17.2225 16.4025 4.15 3.85
16.81 19.36 4.10 4.425
21.16 16.4025 4.60 3.6
20.7025 19.8025 4.55 4.7
20.7025 25 4.55 4
16 16.81 4.00 4
18.0625 16.4025 4.25 3.95
18.9225 12.25 4.35 3.9
20.7025 16.4025 4.55 4
18.0625 16 4.25 4.15
20.7025 19.36 4.55 4.3
16 16 4.00 4.05
14.44 17.2225 3.80 4
16 17.2225 4.00 4.3
17.2225 18.0625 4.15 4.15
19.8025 24.01 4.45 3.9
21.6225 15.6025 4.65 4.1
465.315 436.645 4
3.9
4.2
4.4
4.3
4.4
4.4
4.1
4.05
3.45
3.95
4.05
3.5
4
3.9
3.9
4
3.55
4.1
4.15
3.7
4.8
4.9
5
4.4
4.4
4.45
4.3
5
4.65
4.05
3.95
4
4.4
4.1
4.3
4.25
4.15
3.9
4
3.95
3.95
4
4.1
4.15
3.85
3.8
3.9
3.95
4
4.05
4
4.05
4.1
3.8
 Column 1 Column 2
Column 1 1
Column 2 0.1037353591 1

F-Test Two-Sample for Variances

TQM PRACTICES Customer Satisfaction

Mean 4.308 4.168
Variance 0.055975 0.097475
Observations 25 25
df 24 24
F 0.57424980764299
P(F<=f) one-tail 0.09073371910385
F Critical one-tail 0.50409334673626

SUMMARY OUTPUT

Regression Statistics
Multiple R 0.47332139762931
R Square 0.22403314545376
Adjusted R Square 0.06883977454452
Standard Error 0.30127204147792
Observations 25

ANOVA
df SS MS F Significance F
Regression 4 0.524103140474534 0.1310257851 1.443574 0.256461
Residual 20 1.81529685952547 0.090764843
Total 24 2.3394

Coefficients Standard Error t Stat P-value Lower 95%

Intercept 3.43843721476493 1.23324705473654 2.7881171105 0.011351 0.865929
Quality Product 0.32541425319435 0.198777306064924 1.6370795019 0.117253 -0.089228
PRICING -0.6146989481842 0.301295111115647 -2.040188923 0.054758 -1.24319
CUSTOMER SSERVICE 0.62187118244355 0.276236933252928 2.2512238864 0.035774 0.045651
PROMOTIONAL STRATEG -0.2192718181466 0.252268283081011 -0.869200898 0.395049 -0.745494

SUMMARY OUTPUT

Regression Statistics
Multiple R 0.10373535905055
R Square 0.01076102471735
Adjusted R Square -0.0322493655123
Standard Error 0.317204203792
Observations 25

ANOVA
df SS MS F Significance F
Regression 1 0.0251743412237611 0.0251743412 0.250196 0.621689
Residual 23 2.31422565877624 0.1006185069
Total 24 2.3394

Coefficients Standard Error t Stat P-value Lower 95%

Intercept 3.57827154979902 1.18070060098959 3.0306341394 0.005946 1.135806
TQM PRACTICES 0.13689146940599 0.273675715543117 0.5001958947 0.621689 -0.42925
Significance F

Upper 95%Lower 95.0%

Upper 95.0%
 6.010945 0.865929 6.010945
0.740056 -0.089228 0.740056
0.013792 -1.24319 0.013792
1.198091 0.045651 1.198091
0.306951 -0.745494 0.306951

Significance F

Upper 95%Lower 95.0%

Upper 95.0%
6.020737 1.135806 6.020737
0.703033 -0.42925 0.703033
 Customer Satisfaction
TQM Practices Correlational p - value
Coeefficient
Quality Product 0.32541425319 0.11725295153
Pricing -0.6146989482 0.05475770349
Customer Service 0.62187118244 0.03577409643
Promotional Strategies -0.2192718181 0.39504900525
OVERALL 0.13689146941 0.62168948132
Legend: * significant at p value ≤ 0.05

TQM PRACTICES
Quality Product Pricing Customer Service
Correlational Correlational Correlational
Coeefficient p - value Coeefficient p - value Coeefficient p - value
Customer Satisfaction 0.32541425319 0.11725295153 -0.614698948 0.054758 0.6218711824 0.035774
Legend: * significant at p value ≤ 0.05
TICES
Promotional Strategies OVERALL
Correlational Correlational
Coeefficient p - value Coeefficient p - value

-0.2192718181 0.395049 0.136891469406 0.621689