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Syllabus GD113: Design Project 1

Instructor: Eddy Pierre Phone: 407.572.5201 E-mail:

Thinking with Type by Ellen Lupton (GWD 102: Type, Layout and Color) Armin Hofmann: His Work, Quest and Philosophy Graphic Design Sources -- Kenneth J. Hiebert Swiss Graphic Design / Richard Hollis Design Form & Chaos / Paul Rand Inside Outside / Malcolm Grear Making and Breaking the Grid / Timothy Samara Type & Image / Philip B. Meggs

Resource Websites design

Module Description and Objectives

This module allows students to apply and expand the skills obtained to this point in the program, namely the relationship between visual form and meaning and begin the process of integrating their growing skillsets. Students will have the opportunity to work on a project that integrates the various programs learned so far. If opportunity arises, or the availability of students in other departments is apparent, students may work with other departments on various projects and may produce promotional materials. Instructors will act as Art and/or Creative Directors within this module to guide students in the production of a promotional project.

Equipment and Supplies Needed

USB/firewire flash drive an external drive additional supplies project-based

Excercises and Deliverables

Instructors are encouraged to present ONE of the following types of projects per module reflecting current graphic design problem-solving standards: 1. Create a Design System: An assignment where the formal aspects of composition, form, color, symbolic drawing, craftsmanship, and processes of conceptualizing are investigated. Assignments are founded on specific goals and a sketching investigation to train the student in areas of selection, self-criticism, and visual logic. Example: Design a logo/corporate identity system that includes the reproduction of the identity/branding for printing limits (1-color, 4-color, etc.) and screen resolution; also include applications such as a 3-piece stationery system, brochure cover series, signage, expanded stationery system, etc. Example of a deliverable would be: final logo as .eps or .tif reproducable as a 1-color, 2-color, and 4-color process artwork; final logo as .gif or .jpg file; letterhead, #10 envelope, and business card format (suggested 6-up on a page) executed in either InDesign or Illustrator or

2. Create a Typographic System: An assignment expressing the principles of typography in a communication context. Address the issues of informational hierarchies through visual form and structure as well as the editorial and expressive potentials of typography. Example: Design a multi-page publication (eg: book layout) that expresses the editorial through typographic emphasis; or design a multi-page marketing publication (brochure of at least 6 spreads plus front and back cover or tri-fold brochure series) that can be constructed as a full size comprehensive(s) inserted into the portfolio. Deliverable would be packaged InDesign file including layout, all linked files (mechanically ready), fonts, and press ready pdf file. Student should have at the end of the module a full size comprehensive supplied in high-quality color printable paper folded and trimmed, compatible with student's individual portfolio. or 3. Create an Information System: An assignment emphasizing the understanding, structuring, and clear visual presentation of information-rich content such as: a series of maps depicting transportation systems or historical information; or a series of guides, diagrams, instructions, timelines, charts, graphs, or tables reflecting economic and environmental issues. Cover issues of information design including accessibility, transparency, credibility (using actual current data), quantity, density, and language independence. Example: Design a world map depicting human migration from 7 million bc to the 18th century ad. Compliment this information with the spread of major religions, dynasties and cultures, or economic impact. Deliverables would be final electronic files executed in Illustrator plus high-quality color printouts. or 4. Create a Poster Series Solving a Communications Problem: An assignment that emphasizes the understanding of visual relationships and how to use them to create visual impact and clarity while solving a communications problems such as promoting an exhibition, promoting a product or a line of products, communicating society's impact on the environment. Special attention should be given to refining the students perceptual abilities, hand skills, and the integration of various media. Deliverable would be packaged InDesign files including layout, all linked files (mechanically ready), fonts, and press ready pdf files plus high-quality color printouts.

Final Grade High Pass: 10 or 11, Pass: 8 or 9, Low Pass 7, Fail: 6 or less

Students are expected to attend classes regularly and in accordance with Center policies. Students can miss equivalent of one day or three evenings without penalty. On the second day, or fourth evening, absent students will receive a 0 for their attendance grade and will fail the module automatically. Any student arriving late to class must sign in at the front desk.

If a full-time student is over an hour late, (s)he will be marked absent. If a part-time student is over a half hour late on weeknights or an hour late on Saturdays, (s)he will be marked absent. Three tardies in one module results in the student being marked absent for the day they arrive late the third time.

Back Up Your Work - And Keep It

Keep copies of all your electronic files. For all electronic work, Keep an additional duplicate of your assignments on a secondary removable drive. Losing information from any disk prior to final evaluation will not be an excuse for incomplete assignments. All media is fallible and you are still responsible for the assignments if you lose information on one of your Macintosh media, this pertains to all your classes. Final presentation of all your assignments is extremely critical to your final grade.

Software Required
Adobe Photoshop CS Adobe Illustrator CS Adobe Bridge CS Adobe InDesign CS

Mutual Respect
I expect all of you to conduct yourself in a professional, courteous, and respectful manner. Please be respectful of your fellow classmates--it makes for a positive learning environment. My goal is to create and maintain and safe creative environment where all student, no matter their skill level, feel comfortable showing their work and receiving feedback and constructive criticism.

Speak To Me About Issues

Please talk to me if you have a situation or issue that may affect your progress in class. I am reasonable, we can usually work these issues out before they affect your grade and success in the class.

Graphic Design Learning Outcomes

The 4 most important areas we want you to understand as you go through this module: 1. Design appropriately targeted marketing strategies and materials - Create print marketing material - Create, select and art direct photography and illustration Demonstrates ability to define client's message and target audience - Adapts client needs into visual communication targeting appropriate audience - Apply design process, trends, styles, principles, elements, theory and typography when designing marketing materials 2. Demonstrate proficiency with industry-standard design software 3. Collaborate effectively with clients and industry partners 4. Demonstrate ability to effectively present creative ideas, marketing strategies and design solutions.