SYDNEY INSTITUTE

NSW

Updated 8th December 2010

Marketing
QUALIFICATI ON: COURSE NO: NATIONAL CODE: Diploma 17856 BSB51207 NRT TRAINING PACKAGE: Business Services

LOCATION AND ENROLMENT : Randwick: Full Time(Day), 1 Semester (18 weeks), 21 Hours per week Indicative Timetable: Indicative Timetable: 4 days per week Part Time(Evening), 1 Year, 7 Hours per week Indicative Timetable: Indicative Timetable: 2 evenings per week New Enrolments: Wednesday 27 January 2010 between 10:00 am Enrolments: and 7:00 pm. For both full and part time programs, Building A, level 4 St. George: Full Time(Day), 1 Semester (18 weeks), 15 Hours per week Indicative Timetable: Indicative Timetable: 3 days per week Part Time(Evening), 1 Year, 7 Hours per week Indicative Timetable: Indicative Timetable: 2 evenings per week, Tuesday and Wednesday 6:00pm to 9:00pm Enrolments: New Enrolments: Friday 28 January 2011 between 10:00 am and 7:00 pm. Building F, Lower Ground Floor, Room 23 (FLG:23). Ultimo: Full Time(Day), 1 Semester (18 weeks), 20 Hours per week Indicative Timetable: Indicative Timetable: 3 days per week Part Time(Evening), 1 Year, 7 Hours per week Indicative Timetable: Indicative Timetable: 2 evenings per week New Enrolments: Thursday 27 January 2011 between 10:00 am and Enrolments: 7:00 pm. Building G, Level 4, Room G4.24, Thomas Street Ultimo

note: Please note: The enrolment dates, times and locations listed above are subject to change. Please ensure that you check the confirmed enrolment, dates, times and locations for this course after December 20 2010. COURSE DESCRIPTION: This course is for people who want to develop the DESCRIPTION: knowledge and skills to work in marketing management, with managerial responsibility to ensure marketing functions are conducted effectively. You will develop a range of specialist marketing skills as well as other business and management skills that will allow you to function effectively as a manager in a marketing industry setting. OPPORTUNITIES: CAREER OPPORTUNITIES: Working in marketing in management roles such as
This document was printed on 6th January, 2011

Course No 17856 continued on page 2. ~ 1 ~

Ambition in action
1300 360 601 / sydney.info@tafensw.edu.au / www.sit.nsw.edu.au Design Centre Enmore / Eora / Petersham / Randwick / St George / Sutherland / Ultimo

marketing manager, direct marketing manager, marketing manager specialising in international marketing, public relations manager, among others. You may find it useful to explore the My Future website www.myfuture.edu.au MI NIMUM REQUIREMENTS: MINIMUM ENTRY REQUIREMENTS: You should have qualifications or experience as follows: after achieving Certificate IV in Marketing or other relevant qualification/s provide evidence of competency in the majority of units required for the Certificate IV in Marketing or other relevant qualification/s with vocational marketing experience but new to the role of marketing team leader/supervision or management and without formal marketing qualifications with vocational marketing experience in marketing team leader/supervision or management, seeking to consolidate skills and knowledge in managing the marketing function within an organisation but without formal marketing qualifications. COST: In 2011 the TAFE NSW fee for this course is $637.00 per semester. Additional Cost: Additional Cost: (see note 3 below) $5 0 per semester full time course related charge at St. George and Ultimo $5 0 per semester part time course related charge at Ultimo For Course materials printing, notes and physical resourses ect. Payment Notes: 1) The TAFE NSW fee is payable for each year of enrolment. A TAFE year consists of two semesters of 18 weeks. The minimum TAFE NSW Fee for a course is based on one semester, even if the course duration is less than 18 weeks. If the course runs from 18 weeks to a year, it counts as two semesters and you may pay the TAFE NSW Fee in two half-yearly payments. If you choose to pay the TAFE NSW fee in two instalments, the first ins talment must be paid at enrolment and the second must be paid by 31 May. Note: If you commence a course in semester 2 and your course duration is more than 18 weeks you will be required to pay the relevant TAFE NSW fee for 1 semester. A Fee Notification will be sent to you. You may pay the TAFE NSW fee by EFTPOS, Visa card, Mastercard, cheque or money order. NO CASH is accep ted. 2) If you receive a government benefit such as Youth Allowance, Austudy, or Sickness Allowance or are the dependent of an adult receiving a full benefit and provide proof at enrolment, you may be eligible for a TAFE NSW concession of $52 per course enrolment per year. Students in receipt of a Disability Support Pension and students with a disability who are Clients of a teacher Consultant are entitled to one full fee exemption for one TAFE NSW course per year and are eligible for the $52 Concession fee for subsequent enrolments in that year. Aboriginal or Torres Strait Islander students are exempt from paying the TAFE NSW Fee. 3) In addition to the TAFE NSW fee, some courses have Course Related Charges associated with them. Course Related Charges cover the cost of materials, resources, equipment and services used in your course. These charges may vary between Colleges depending on the course delivery patterns and requirements. If your circumstances do not enable you to pay the Course Related Charge you will need to speak with your Head Teacher when you commence class to negotiate alternative arrangements.

This document was printed on 6th January, 2011

Course No 17856 continued on page 3.

~ 2 ~

4) 2011 Student Association (Membership) Fee $20 ARTICULATION: ARTICULATION: When you finish this course you can apply to do BSB60507 Advanced Diploma of Marketing or other specialist Advanced Diploma qualifications in the Business Servi ces Training Package (BSB07), such as ad vertising or management. In addition, depending on units/electives completed in this course, you may be eligible for advanced standing in other courses and other Training Package qualifications. You may also be able to articulate to degree courses in marketing or a related area. Please refer to the Career Pathway brochure to review career options and educational progression. RECOGNITION: TAFE NSW recognises skills and knowledge gained through RECOGNITION: previous studies, the workplace an d life experience which may allow you to complete your qualification faster. You may be entitled to recognition that wi ll exempt you from one or more modules, up to 100% of the requirements for a course award. There is no fee for processing recognition applications for current TAFE NSW students. Commercial (fee based) recognition is also available to organisations and individuals. For further information please contact the Sydney Institute Information Centre on 1300 360 601 or visit our website www.sit.nsw.edu.au COURSE REPLACED: 9716 - Business (Marketing) 9778 - Business (Marketing) COURSE STRUCTURE & ASSESSMENT GUIDE: For more information on Program Structure and Student Assessment Guide please go to the website http://www.tafensw.edu.au or call 1300 360 601. MODULES/UNITS:
Number Module/Unit Hours

Core Units - all must be completed BSBMKG501B BSBMKG502B BSBMKG506B BSBMKG507A BSBMKG514A BSBMKG515A Identify and evaluate marketing opportunities Establish and adjust the marketing mix Plan market research Interpret market trends and developments Implement and monitor marketing activities Conduct a marketing audit 40 40 40 40 40 40

Electives not all electives available. The ves availability varies from one college to another & from year to year Electives available will be advised by teaching section at enrolment

This document was printed on 6th January, 2011

Course No 17856 continued on page 4.

~ 3 ~

DEGREE EXPRESS: This course may have an articulation arrangement to university. Please check directly with the college and visit www.sit.nsw.edu.au/courses/university

CONTACT DETAILS:

Sydney Institute Information Centre Ground Floor, Building W, 827 - 839 George Street, Haymarket NSW 2007 Phone: 1300 360 601 or email: sydney.info@tafensw.edu.au Ultimo College - Building G, Level 5 Course Coordinator - Phone: 9217 3687 Randwick College Business Phone: 9469 8651/8653 Course Information Phone: 9469 8540 St George College Marketing/ Advertising Building F, Lower ground floor. Phone: 9598 6366 or Course Information Phone: 9598 6305

This document was printed on 6th January, 2011 ~ 4 ~