SWOT Analysis of the Company:

SWOT analysis would tell us in better way about the competitive position of the company. Following is SWOT analysis of the company.

Strength:
Strong Brand name (NESTLE LOGO & FAMILY BRAND) Pure Drinking Water in market Mineral Product (Free of chemicals) Only brand in the area maintaining its quality and taste It has largest market share Ease of availability of their products all over Pakistan Immense product range and huge diversification leads to reduce risk. High quality standards

Weakness:
Communication is weak Lack of Awareness Weak Distribution Channels These distributors, though observing the rapid increase in customer demand refuse to hire new, more efficient and innovative staff that would take the organizations to rise rather they stuck to their old staff members.

Opportunities:
Concentrating on these areas of weakness can increase sales It has opportunity to advertise its product in better way. It has strongest opportunity to increase its product line by making segments in mineral water. Mineral water should be of different taste E.g. like AQUA FINA in USA has introduced mineral water of different taste. So it captured the market. By increasing product line it can also increase its sales.

Threat:
Segments are being shared by competitors Under cutting by competitors Uncertain conditions will effect thesales.

Coca Cola Logo is very famous among the people

Strength:
Strong marketing and advertising Coca Cola was the first commercial sponsor of Olympic Games and it has been sponsoring the FIFA and cricket world cup events. Coca Cola has been featured in movies such as The Coca Cola Kid; God must be crazy and others. People like the taste and quality of Coca Cola around the world. Strong Financial reserves and returns

Weaknesses
Customers are not being able to differentiate among few brands such as Coca Cola Zero and Diet. It high relies on Coca Cola drink only. Most of the beverages supply is restricted to few countries. Lack of innovation.

Opportunities
Innovation Overtake competitors Launch healthy drinks Increase mineral water sales Increase Awareness programs Launch other coca cola variants in the untapped countries.

Threats

 Intense competition from Pepsi New entrants are gaining market share. Decrease in Coca Cola brand value in last few years. It has some negative health effect. Ongoing recession Economy instability in third world countries Political instability in few countries

Pepsi Corporation SWOT Analysis

{ Posted on Jun 03 2010 by adam | 4,965 views} Tags : free pepsi swot analysis, free swot analysis, pepsi co swot, pepsi corporation SWOT analysis, pepsi swot analysis, Pespsi swot, SWOT Analysis Categories : Soft Drink & Beverage

Strengths
The company has strong background established since 1903 as Pepsi Cola. Pepsi has been marketing its products in a strong way. Well known brand in the world Good sales and profit figures. Increase in mineral water and fresh juices market share.

 It has broader products width. Strong distribution channels. Pepsi sponsor number of sports event e.g. National Football League, National Hockey League and Major League Baseball. Pepsi also sponsors Major League Soccer.

Weaknesses
Differences among the employees on basis of racism. Facing strong competition in mineral water market from Nestle. Pepsi is far away from Coca Cola as far as financials and brand image is concerned.

Opportunity
Growth in mineral water segment. Food products should be promoted in untapped areas. Launch health drinks in India to improve the brand image in the eyes of customers Joint ventures Focus on social responsibility and sponsoring events.

Threats
Food and beverages industry is mature. Pepsi was blamed in multiple occasions for excess percentage of pesticide in their products. People are more health conscious so they prefer healthy drinks and juices. Ongoing recession in majority of countries. Random Currency fluctuation Political instability and tax policies. Pepsi is competing with major competitors in various segments such as Coca cola in beverage, nestle in water and Kraft foods. Company majority of sales are dependent on few products which is major risk.

 Entry of new entrants Coca Cola outsells Pepsi in US Market.

My PepsiCo SWOT Analysis

July 23, 2010 Leave a comment Go to comments

A SWOT analysis stands for Strengths, Weaknesses, Opportunities, and Threats and is a simple and powerful way to analyze your companys present marketing situation. The following is my SWOT analysis included in its marketing plan. This is for my Business Case Study presentation of PepsiCo tomorrow. ____________________________________

An in-depth analysis of PepsiCos current business model, goals and suggested focus areas for the company in the future. This study provides a detailed assessment of PepsiCos current market position as well as an assessment of the supplemental and alternate strategies that should be considered in the future. The paper conducts through SWOT analysis. 1.) STRENGTHS Brand strength: Pepsi has been a complex part of world culture for a very long time. It was introduced into the Philippines market as early as WW2 and operates principally in the business of manufacturing, marketing , selling and distribution of carbonated drinks duly licensed and authorized by the Franchising company, the Pepsi-Cola Company. Page 6. II. PCPPI Weve been in our town forever. We have loyalty of customers and vendors. We are local.

The products image is loaded with marketing collaterals such as Promo Campaigns which is launched successfully: 1979 Have a Pepsi Day, Go Big Time Campaign in 1980, Yes, Pepsi Youre the One in 1983, Pepsi-The Choice of the New Generation in 1984 Page 6. II. PCPPI Great brands: As researched, it has 18 brands in its portfolio which generate over $1,000 million each in annual retail sales. Some of these include: Pepsi-Cola, Seven-Up, Mountain Dew, Miranda Orange, Diet Pepsi, Gatorade, Diet Seven-Up. These brands has been popular in the Philippines since 1970s. Strong existing distribution channels: As researched, PepsiCo had become a major competitor in the fast food, snack food, and beverage market. They had acquired three restaurant chains, Pizza Hut, Taco Bell, and Kentucky Fried Chicken (KFC). Effective stride in new markets: Pepsis bottling system is one of their greatest strengths. It allows them to conduct business on a global scale while at the same time maintain a local approach. PepsiCo sells three products through the same distribution channel. For example, combining the production capabilities of Pepsi, Gatorade and Tropicana is a big opportunity to reduce costs, improve efficiency and smooth out the impact of seasonal fluctuations in demand for particular product. 2.) WEAKNESSES PepsiCo is far away from leader Coca-cola in the international market demand is highly elastic. Smaller market share than main rival Coca-cola, inability to substantially product differentiate, hard to compete with Coca-Colas strong brand identity and customer loyalty. Saturation of carbonated soft drink segment. Pepsi on the other side has effects on the teeth which is an issue for health care. It also has got sugar by which continuous drinking of Pepsi may cause health problems. Being addicted to Pepsi also is a health problem, because drinking of Pepsi daily has an effect on your body after few years. 3.) OPPORTUNITIES There are increasing trend toward healthy foods. Adapting to market trends toward healthy foods could create an advantage opportunity to be known as a socially responsible producer however this incurs costs which may not be met with the current economic climate. Internet Marketing. The increasing opportunities of the Internet offer us another area of strength in comparison to the box-on-the-shelf major chain stores. Our customers want more help with the Internet, and we are in a better position to give it to them. Convenience. Focus on most important customer trend Convenience. Distribution of snack foods. Opportunity to distribute Pepsi snack foods in the future.

4.) THREATS Strong Competition. High levels of competition from main rival. Pepsi will lose market share if other companies adapt to market trends faster. The larger price-oriented store. When we have huge advertisements of low prices in the newspaper, our customers think we are not giving them good value.
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