Business English Basics

Exeqserve Corporation 2108, 88th Corporate Center Sedeo,cor. Valero Street, Salcedo Village, Makati City Phone 8933199 Fax 8933199 local 103 www.exeqserve.com

Communication is to people as water is to fish!

BUSINESS ENGLISH BASICS

According to Stephen R. Covey, communication is the most important skill in life. Whatever profession we are in, whatever position we hold, we need to be effective communicators. The need for effective communication heightens when we are expected to deliver top quality customer service. Whether our customers are external or internal, we need to communicate with them to ensure that we have a clear understanding of their needs. We should deliver these needs in a manner that meets or exceeds their expectations.
At the end of the program, the participants are expected to: Have a basic understanding of the principles for effective communication and how to apply these principles in their workplace; Have a higher awareness of the way they communicate, areas of selfimprovement, and techniques to be continuously improving communicators; Gain more confidence in their communication skills, particularly in the written media and oral communication

BUSINESS ENGLISH BASICS Course Outline

Topics Program Overview Supporting Activities Introductions Leveling of Expectations Workshop Overview Module Objectives To give participants a roadmap of the 1day workshop To clarify expectations, workshop requirements, and key success factors To appreciate general and business Communication Principles

MODULE ONE Communication Overview

Energizer Activity: Minefield Processing The Communication Process Barriers to Effective Communication Discuss the 4 Steps to Effective Written Communication Purpose Driven Writing SMART Objectives Reader Focused Writing Audience Analysis Strategic Channel Selection Channel Selection Analysis Advantages of Written Media The Writing Process Prewriting Writing Outline Method Mind Mapping Revising

MODULE TWO Designing Communication Strategies

To learn and apply the 4 Communication Steps to achieve effective communication

MODULE THREE The 10 Cs of Communication

MODULE FOUR 4 Carat Persuasion

Interactive Lecture on each standard of Written Communication, Tips, Techniques, Examples. Include: Workbook Exercises Group Activities Learning Games Cut Clarity Carat Color Writing Practice: Email Letter Report Proposal

To learn and apply writing techniques to produce clear, effective, materials To use language to communicate the right tone to readers

To learn to write persuasively to achieve positive and desired results

MODULE FIVE Putting it all Together

To further apply and practice the 10Cs of writing

CLOSING Graduation & Evaluation

Geraldine Marie C. Sugue

LEAD FACILITATOR
Gege Sugue is passionate about Communication, and is motivated by the desire to help other people become better communicators. She writes for local and international readers, develops and conducts training programs for corporate and non-profit organizations, and provides consulting services in the field of Marketing and Communication. Of all her activities, she enjoys training the most because not only does she help others learn, she herself also gets to indulge in a lifelong process of learning. She believes that life is enriched when we learn something new everyday. Gege graduated from the University of the Philippines in Diliman, and is now pursuing a Masters degree in Communication at the De La Salle University Manila, where she also teaches in the Organizational Communication Department. Her competencies also include public speaking, something she has enjoyed since her early career days at Levi Strauss and company where she presented products and ideas to Filipino and foreign audiences. She further honed her public speaking skills as her career evolved to include training and consulting. Since 1993, she has been training learners from companies like Sykes, Intel, Royal Sporting House, and Lafarge. Even her offwork activities include public speaking as she is the Vice President for Membership of the BnT Toastmasters Club and Area 16 Governor of Toastmasters International District 75. In every workshop, she hopes to help her learners develop skills, attitudes, and confidence to enable them to go the next step higher in their career and their personal lives.

Summary of Competencies Training and Consulting in the field of Communication: Organizational & Marketing Communication Extensive Marketing competencies with experience in Brand Marketing, Retail Marketing, Product Management, Events Management, Advertising and Promotion, and Export Merchandising Excellent verbal and written communication skills which include writing, editing, public speaking, and the use of new technologies for communication Strong leadership and management skills developed through more than ten years in managerial positions; with proven ability to direct, mentor and motivate Ability to manage administrative responsibilities that include Budgets, People Administration and Project Management Good Research Background acquired through work experience and through masters education Cross Cultural Orientation gathered through local and international travel and interaction with diverse cultures Some level of expertise in Human Relations Creativity, Innovativeness, Resourcefulness, Adaptability

Clients and Learners from: Asiapro Cooperative Banko Sentral ng Pilipinas Caltex Asia Cheq Systems PGH Child Protection Unit Christian Faith, Imus Colgate Palmolive Philippines Department of Health, Republic of the Philippines Fast Logistics Group Fortune Managers Intel Philippines Cooperative Union

International Justice Mission Johnsons & Johnsons Lafarge Philippines/ Fortune Cement Levi Strauss & Co. MedTek Trends and Technologies, Inc. National Book Store National Federation of Cooperatives of Persons with Disabilities Office of the Presidential Advisers on Special Concerns, Republic of the Philippines Planters Bank

Progressive Software (ProSoft) Quantum Lynqs Marketing Corporation Royal Sporting House Stolt Nielsen Transportation Group Sykes Asia Thanh Bac Indochina, Vietnam Trend Micro Task Force on the Security of Critical Infrastructure, Republic of the Philippines United Coconut Planters Bank Victory Christian Fellowship

BUSINESS ENGLISH WORKSHOP

RESERVATION FORM
Please Fax Back at 8933199 local 103 FOR QUESTIONS & CLARIFICATIONS, PLEASE CALL US AT 8933199 local 101/109 or E-mail: information@exeqserve.com

COMPANY DETAILS
Company Name: Complete Address: Phone Numbers: Fax Number: Contact Person: Position: Email Address: Website: Mobile Number:

Yes! I / We would like to attend Public Seminar in Business English Workshop on June 30, 2011

Please reserve _______ seats for the following participants

(Attach separate sheet if sending more than 5 participants)

Name of Participants 1. 2. 3. 4. 5.

Position

FEES: Php3,999/ person 5+1 Group Package Php19,995 *plus VAT

You may deposit your payment to our account:

Account Name: ExeQserve Corporation 110-23-000242Account No.: 110-23-000242-8 Bank : Robinsons Savings Bank (Valero, Makati branch) Kindly email your deposit slip to billing_collection@exeqserve.com or send by fax to 8877868 loc. 103 For check payments, please address to: Exeqserve Corporation PAYMENT DETAILS: Down payment of the enrollment fees upon confirmation of the engagement. The balance should be paid on the day of the workshop.

FEES INCLUSION: Certificate of Completion Basic Training Toolkit Meals (AM Snack, Lunch and PM Snack) Venue: Room A. Penthouse Old Makati Stock Exchange, Ayala Ave. Makati City 8amTime: 8am-5pm