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media kit 201 1

MUSE -ic City

MUSEConference May 31- June 3, 2011



Why advertise with MUSE International?

Audience Profile
Close to 5,000 MUSE people at more than 700 hospitals worldwide enjoy MUSE International membership. MUSE membership consists of a crosssection of users, decision-makers and managers from virtually every area in the healthcare facility.

Geographic Composition
MUSE International members represent 48 United States, Canada (Yukon, Ontario, Nova Scotia, Newfoundland and Labrador, New Brunswick, British Columbia and Alberta), Puerto Rico, Bahamas, Ireland, Scotland and England.

3% 6%

24% 67%

Analysts / Specialists / Coordinators Clinical / IT / Finance Managers / Directors CIOs/CFOs/Other C-level / VPs / Physicians Informaticists

67% 24% 6% 3%

Close to 5,000 people at more than 700 hospitals worldwide enjoy MUSE membership!



MUSE Matters is a digital magazine, published three times per year. A typical issue contains educational articles, messages from the MUSE CEO and Chair, member profiles, MUSE event promotions and highlights, current hot-topic stories and directories. Appropriate photos and graphics compliment the written content, making the magazine a high quality publication. Advertisers receive numerous benefits: - Direct links to your website - Seamless, instant click access to registration for upcoming MUSE events - Option to forward articles, or the full magazine, to colleagues - Linked, interactive table of contents - Editorial, keyword and topic search features - Searchable archives - Selective print capability - Environmental sensitivity In addition, the digital format allows multiple creative opportunities: Increase the appeal of your advertisement by incorporating animation. With the use of flash animation, the reader instinctively looks at the message. Capture reader attention using a video advertisement. This cutting-edge technology dramatically enhances the readers experience. Reach your target audience using interactive formats, such as incentive-based advertisements to increase website traffic and secure leads.


MUSE Matters Advertising Rates

*Note: All rates are quoted in US dollars

Full Page (8.5x11) $700 1/2 Page Vertical (3.75x10) $500 1/2 Page Horizontal (7.75x5) $500 Vertical Rectangle (3.5x5.5) $500 Medium Rectangle (4x3.5) $400 Commercial Member Directory Listing w/ Link $75 per category Commercial Member Directory Listing - text only $50 per category

Full Page

1/2 Page Vertical

1/2 Page Horizontal


Video (maximum of two per issue) Animation

$1000 surcharge $500 surcharge $600 surcharge $500 surcharge $400 surcharge $400 surcharge $350 surcharge $350 surcharge
Vertical Rectangle Medium Rectangle

Priority Placements

Within Related Article Two-Page Spread (maximum of one per issue) First Right Page After Cover Back Cover Inside Front Cover Across From the Table of Contents

Animation Specifications

MUSE Matters Advertising Order Form

Multiple Issue Discounts

Commitment to Two Issues Commitment to Three Issues Commitment to Three Issues and the International MUSE Conference Program

5% 10% 15%

Mechanical Requirements

- All fonts must be embedded or outlined - Accepted Digital Formats: PDF (perferred), EPS, PSD, AI - No bleeds required, Resoultion of 300dpi

Video Specifications

All video ads must be hosted by Virtual Marketing Partners. - Please send video files as a .flv or .avi file. Also accepted are Windows Media Player, Real Video or QuickTime formats. - When sending QuickTime video files, please avoid using these video codecs: Intel Indeo Video and SoftDV. - The recommended video codecs for Quicktime are: uncom pressed video, Sorenson Video 1, 2, and 3, Motion JPEG A and B. - Video files that are properly prepared should be smaller than 15MB and a maximum of 900px wide. - When sending QuickTime video files, please avoid using the IMA 4:1 audio codec. The recommended audio codecs for Quick Time are: uncompressed audio, ALaw 2:1, ADPCM. - When sending .avi files, avoid using the Intel Indeo video codec.

- Please supply animation as Flash 8 files and the.swf and?or .fla files. - Include all fonts with .fla files. - Flash 7 or earlier Flash version files are NOT accepted. - Animations created using SWISH are NOT supported. - Ensure there is no white space around the edge of the Flash animation. - Set the Flash file to a frame rate of 24 fps. - For animations that should not loop, please ActionScript. - Avoid any ActionScript that can affect the publishing engine such as the parent layer of the animation, _level0 and _root references, or global functions, like SetTimeInterval. - Animations need to be created for display at the maximum zoom size. The normal maximum zoom size is 950 pixels wide, but if the maximum zoom size is made larger or smaller, different dimensions for the Flash animations are arranged accordingly. - Animations created for the introduction page, opposite the cover, should be made at 475x645 pixels, or dimensions that are proportional. - There should be no links within the animations; they will be created with supplied instructions. - The files should be as small as possible (preferably 1MB or smaller) - Images should be set to Lossless Compression instead of photo compression. - Filenames for Flash animation files (SWFs) should not include special characters such as brackets, question marks, quotes, commas, etc. Underscore characters can be used. - SWF files created in SWiSH are NOT accepted, only Flash. SWF files should be accompanied by the FLA file from which they were created.



MUSE Web Advertising Rates



Would you like every person who registers online for a MUSE event to see your message? If so, secure your space to advertise on the MUSEWeb. The MUSE website is the primary point of organization contact, accessed by close to 5,000 MUSE members from more than 700 hospitals, as well as many potential members searching for information.

The MUSEWeb includes:

- Details about upcoming events - Links to event registrations - Library filled with PowerPoints from previous events - MUSE on Demand programs - Active forums - Member lists - Testimonials
Wide Skyscraper (160x600) Horizontal Banner (600x90) Vertical Rectangle (160x400) Vertical Rectangle (160x200) Available placement options for each webpage are indicated

Horizontal Banner

Wide Skyscraper

Vertical Rectangle

Vertical Rectangle

Advertising Rates (sold quarterly)

$650 $600 $550 $225 on the

Mechanical Requirements
File Size gif / jpg: 20KB Flash: 40KB Acceptable file formats - Static banners (non-animated) -JPG, GIF Animated banners -SWF (Adobe Flash) (backup GIF required) -Animated GIF Video -FLV (max datarate = 600 Kbps) URLs -Provide the URL that the banner will link to, e.g.: -Flash file (SWF) must have the proper link embedded in the file

MUSE Web Advertising Form.


(maximum of one on the MUSE website at any one time) Pop-up $800 surcharge Video $675 surcharge Animation $500 surcharge

Preferred Placements (sold quarterly)

Home Page $450 surcharge Unique User Profile Page $225 surcharge Career Center Page $225 surcharge Events Page $200 surcharge MUSE on Demand Page $100 surcharge Library Page $100 surcharge About MUSE Page $100 surcharge Specific Event Page (Not including the International Conference) $75 surcharge *Advertising placements for the International Conference webpage is a benefit available only to the event's premier sponsors and cannot be purchased separately.

MUSE Web Advertising Order Form

Multiple Quarters Discount

(Applicable orders purchased made in conjunction with first quarter advertisements) Commitment to Two Quarters 5% Commitment to Three Quarters 10% Commitment to Four Quarters 15%


MUSE Career Center

Through the new Career Center section of the MUSE website, job seekers and employee searchers alike have access to the most effective job searching and recruiting capabilities to find a perfect match. The MUSE Career Center will focus on bringing employers in the healthcare field with eligible qualified candidates. Job seekers will find a unique opportunity to connect with employers and recruiters who are posting jobs specific to their areas of focus. Candidates can post their resumes anonymously, search through job postings, and setup personal job alerts. By using the recruitment service, employers are given exceptional access to the MUSE membership. An employers job posting will reach a large number of highly skilled passive and active job seekers. The MUSE Career Center distinguishes itself from generalist job boards in a number of ways. These include: - a highly targeted focus on employment opportunities in a certain sector, location, or demographic; - anonymous resume posting and job applicationenabling job candidates to stay connected to the employment market while maintaining full control over their confidential information; - an advanced Job Alert system that notifies candidates of new opportunities matching their own pre-selected criteria; - access to industry-specific jobsand top-quality candidatesoften not seen on Monster, CareerBuilder, or HotJobs.

Several pricing options are available for Career Center advertising:

MUSE Member 30-day Job Posting $150 Non Member $250

30-Day Job Posting + Healthcare Administration Job Board Network



(This product bundle includes a single job posting along with secondary exposure for your job posting on all sites in this Job Board Network for a small additional cost! Click here to see a listing of Network member sites). This option allows the user to post to MUSE and The Healthcare Administration Network which encompasses the more administrative end of healthcare jobs.

30-Day Job Posting + Healthcare Job Board Network



(This product bundle includes a single job posting along with secondary exposure for your job posting on all sites in this Job Board Network for a small additional cost! Click here to see a listing of Network member sites). This option allows the user to post to MUSE and the Healthcare Network.

Resume Purchase



Advertising Agencies: Please note that these prices are net.



2011 International MUSE Conference Program Print

MUSE -ic City

MUSEConference May 31- June 3, 2011

Full Page Bleed 8.75w x 11.25h

1/2 Page Vertical 3.75w x 10h

1/2 Page Horizontal 7.75w x 5h

2011 International

MUSE Conference Program Print

1/4 Page Vertical 3.75w x 5h

Commercial Directory Listing Text Only

Advertising Rates

The International MUSE Conference Program is the exclusive publication of the annual international conference. It is read by all attendees and features valuable information, such as exhibitor booth locations, educational session abstracts, Big Event details, and much more. This is your opportunity to increase your booth traffic, build brand recognition and establish relationships with your potential customers and clients!

Full Page (Full Color) $1650 1/2 Page (Full Color; Horizontal or Vertical) $1150 1/4 Page (Full Color; Vertical Only) $600 Commercial Member Directory Listing - text only $200

2 Page Spread Back Cover, Full Page Inside Front Cover Inside Back Cover Across from Table of Content

Special Placement (all full page and full color)

$3000 $2400 $2200 $2200 $2200

Mechanical Requirements

-Resoultion of 300dpi -All fonts must be embedded or outlined -Accepted Digital Formats: PDF (perferred), EPS, PSD, AI -The color space must be CMYK (flat and PMS colors must be converted to CMYK) International Conference Program Advertising Order Form


MUSE Advertising Deadlines

MUSE Matters
Edition Spring 2011 Summer 2011 Fall 2011

Deadline March 7 June 13 October 3


Quarter 1st Quarter (April June) 2nd Quarter (July September) 3rd Quarter (October - December) 4th Quarter (January - March)

Deadline March 15 June 15 September 15 December 15

MUSE -ic City

MUSEConference May 31- June 3, 2011

2011 International MUSE Conference

March 25


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Advertising Policies and Procedures

- All advertising must be submitted to MUSE for review, and if determined objectionable will not be accepted. - MUSE will determine the amount of advertising to be accepted relative to the ad/text ratio. - Premium positions are assigned on a first-come, first-serve basis. Space will be secured upon receipt of full payment. - Companies who have purchased a specific priority placement for all issues or quarters in a year will be given right of first refusal for the following year. All other advertising will be sold on a first come, first serve basis.
With the exception of advertisements on the Career Center web pages, MUSE will not accept an ad that's primary focus is recruitment. Any recruitment information has to be 1/3 or less of the impact of any given ad. Components of the advertisement that will be considered when assessing impact includes, but is not limited to, i size, location of recruitment copy, color and contrast. The decision of whether an ad fits within these guidelines lies completely with MUSE. It is recommended that a company wanting to include recruitment information in their advertising work closely with MUSE during the creation of the ad in order to avoid any unnecessarily expenses, delays or inconvenience. MUSE reserves the right to limit the number of ads on any given webpage page, the number of specific types of ads on a specific webpage or on the website as a whole, or to refuse to publish adds that are deemed inappropriate for the MUSE audience, based purely on what MUSE judges to be in the best interest of MUSE and the MUSE membership.

- Advertisers may secure space for multiple issues. Full payments for any multiple issue advertising must be made in advance. All payments are non-refundable. - Ads will not be accepted without a completed and signed MUSE Matters advertising insertion order form or a completed online insertion order form. - Credit card payments are accepted. Checks are to be made payable and mailed to MUSE. Advertising rates are non-commissioned; all rates shown are net. Advertisers agree to pay all expenses incurred in connection with preparing submitted copy, artwork, and photo images camera -ready in accordance with the published mechanical requirements. - Advertisers agree to pay all expenses incurred in connection with collection, including attorney fees. - Ad size measurements are from rule line to rule line. All ad positions are at the publishers option. There will be no adjustments, reinsertion or refunds made because of the position in which an advertisement has been placed. Only premium positions are guaranteed. -The publishers liability for errors shall not exceed the cost of space occupied by an ad published incorrectly. Credit will be allowed for the insertion only. Claims for errors must be made within 10 days of the published date. Credit will not be considered if copy or corrections received sign-off approval, and/or were submitted after published deadlines. The publisher assumes no liability for the omission of an ad from any edition in which such advertising was scheduled or ordered. In the event of such an omission, the advertiser may select another edition for publication or cancel such advertisement without cost or penalty. -The advertiser assumes liability for advertising published and agrees to assume all responsibility for claims or actions occurring against the publisher on behalf of the ad. -The publisher reserves the right to amend the terms, conditions, and rates specified in this document at any time without prior written notice.

Editorial Contributions Articles of an educational nature are accepted. Articles should be topical, relevant, interesting and contain no marketing or promotional material. All articles are reviewed and edited by MUSE for content, format and grammar. No guarantee is given that a submitted article will be published. Materials submitted must not infringe upon any copyrights or other rights. It is the responsibility of the author to ensure that all facts and statements in the articles are true, fair, and accurate. Articles are to be submitted electronically, preferably as a Word document. Photos, graphics, charts, and other such materials are permitted.