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INTRODUCTION
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a couple to commission you to shoot engagement images,
the session opens up a new market for your photographic
talents and comes with all sorts of other benefits, too—from
challenging your creative skills in new ways to geing to
know your clients before the wedding shoot.
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WHYENGAGEMENT
PHOTOGRAPHY?
For the couple, the engagement session is a special ly lagging behind your competition. In today’s tight
opportunity to pose in a stress-free environment of economy, more and more couples are opting for sim-
their choice, without the time constraints and pres- pler, more intimate gatherings rather than big-budget
sures of the wedding day. This is the time of their lives weddings, leaving some extra money for a unique
when they feel young at heart, are caught up in the engagement shoot. Learning how to stylize and cus-
throes of romantic love, and look and feel their best. tomize an engagement session requires a bit of work
An engagement sessions allows them to capture the and thought on your part, but these images could take
moment. For you, shooting an engagement session is your photography business to the next level.
a chance to explore a variety of concepts, themes, and As a wedding photographer, I see four compelling
styles. reasons to shoot an engagement session.
Millions of photographers are now shooting
engagement sessions. If you don’t, you’re definite-
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The image is from my standard session, what I call my “Nobel
Engagement Session” package—this includes one location and
basic retouching. Giving your clients a choice of a few different
packages ensure that there is a choice for everyone’s needs
and budget.
#1: Increase Your Income
Nikon F100, 28–105mm Nikkor lens, Kodak BW 400CN film, 100
The main reason to include an engagement session in ASA, f/5.6 at 1/125 sec., natural ambient light
your list of services is the opportunity to increase your Opposite: Here are examples of different ways to sell a prod-
income. With a few basic Photoshop skills, you can uct. The image is from what I call my “Deluxe Engagement Ses-
sion” package, which includes a retro-style theme option along
provide services every bride and groom want and need with professional hair and makeup and a vintage wardrobe. It
by creating a variety of items to be included in the was inspired by the 1940s film Nightmare Alley, starring Tyrone
wedding: handmade invitations, save-the-date cards, Power and Joan Blondell.
thank-you notes, digital projection shows, framed Nikon F100, 105mm Nikkor lens, Kodak 400NC film, 200 ASA,
1/125 sec. at f/2.8, natural ambient light with gold fill reflector
prints for the parents and bridal party, montage boards
for the guests to sign at the registry table, and dozens of
other items (see chapter 2).You might also later recycle
the images into fine-art prints or stock images (see
chapter 10).
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