Social Media Technology

Your assignments are weighted as follows:

Assignment Assignment Learning Journal

Weighting 87.5% 12.5%

Assignment Tasks: 1. Choose an organisation that you can focus on. 2. Design a social media campaign for the organization and include a plan of action. Ensure the plan has clear stages and is sequenced from the start. 3. Complete research with an expected analysis of effectiveness of the social media campaign versus a more traditional marketing campaign (e.g. running advertisements in print media) for communicating key messages and engaging the intended users 4. Implement the action plan where possible and evaluate its effectiveness. 5. Draw a map of the people and organisations involved in the project. The above assignment can be submitted in any form that you would like. This includes power point presentation, video, audio, musical, poem, interview or just a reliable old essay (or any combination of the above). The importance here is that you answer the question and show that you have provided evidence. If in written form we would expect this to take about 3,000 words. Learning Journal: The journal is to assist you in your own reflection on what you have been learning in the course. This may be a case study that relates to what you have learnt, your own experiences in the topics or issues that you have heard, or perhaps just a conversation with a peer that has helped further (or hinder) your understanding in the topic of sustainable practice. There should be at least 20 entries in your journal covering a range of topics from the course. How you reflect is completely up to you. Your journal may take any form, for example a blog, handwritten notes, a video, audio recordings or interviews. Submission dates: The assignment must be submitted to James Samuel no later than 5 pm July 8th 2011.

Social Media Marking and Grading Schedule

Element Analysis of campaign compared to traditional marketing
Requirement Available marks Mark given

Comments

Key messages are evident Comparison between this campaign and a traditional marketing campaign made Critical reflection of expected effectiveness based on evidence Clearly desired outcomes for campaign are evident Involves timeline from start Sequenced so as to be effective Campaign uses appropriate social media tools Creates a disposition to support change Campaign chosen appropriate to the issue A future focus is taken Evidence of a community of interest engaging in social media Attempts made to implement as evidenced through created content in social media Critical evaluation of effectiveness using evidence Map the people you have been involved with in the project process Reflect on learning TOTAL GRADE

5 5 5 5 5 5 5 5 5 5 5 5

Plan of action for social media campaign

Implement Plan and evaluate its effectiveness

5 5 10 /80
See table

Learning journal

/80 %