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INDUSTRY PROFILE

Global Consumer Electronics


Reference Code: 0199-2033 Publication Date: May 2010

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EXECUTIVE SUMMARY

EXECUTIVE SUMMARY
Market value
The global consumer electronics market grew by 1.4% in 2009 to reach a value of $253.7 billion.

Market value forecast


In 2014, the global consumer electronics market is forecast to have a value of $289.5 billion, an increase of 14.1% since 2009.

Market segmentation I
Audio Visual Equipment is the largest segment of the global consumer electronics market, accounting for 91.3% of the market's total value.

Market segmentation II
Americas accounts for 47.7% of the global consumer electronics market value.

Market rivalry
The similarity of players to each other creates a competitive situation based on branding strength and players' ability to differentiate their products through constant research and development.

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CONTENTS

TABLE OF CONTENTS
EXECUTIVE SUMMARY MARKET OVERVIEW Market definition Research highlights Market analysis MARKET VALUE MARKET SEGMENTATION I MARKET SEGMENTATION II COMPETITIVE LANDSCAPE LEADING COMPANIES Koninklijke Philips Electronics N.V. LG Electronics, Inc. Samsung Electronics Co., Ltd. Sony Corporation MARKET FORECASTS Market value forecast APPENDIX Methodology Industry associations Related Datamonitor research Disclaimer ABOUT DATAMONITOR Premium Reports Summary Reports Datamonitor consulting 2 6 6 7 8 9 10 11 12 15 15 20 25 29 34 34 35 35 36 36 37 38 38 38 38

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CONTENTS

LIST OF TABLES
Table 1: Table 2: Table 3: Table 4: Table 5: Table 6: Table 7: Table 8: Table 9: Table 10: Table 11: Table 12: Table 13: Table 14: Table 15: Table 16: Table 17: Table 18: Table 19: Table 20: Global consumer electronics market value: $ billion, 200509 Global consumer electronics market segmentation I:% share, by value, 2009 Global consumer electronics market segmentation II: % share, by value, 2009 Koninklijke Philips Electronics N.V.: key facts Koninklijke Philips Electronics N.V.: key financials ($) Koninklijke Philips Electronics N.V.: key financials () Koninklijke Philips Electronics N.V.: key financial ratios LG Electronics, Inc.: key facts LG Electronics, Inc.: key financials ($) LG Electronics, Inc.: key financials (SKW) LG Electronics, Inc.: key financial ratios Samsung Electronics Co., Ltd.: key facts Samsung Electronics Co., Ltd.: key financials ($) Samsung Electronics Co., Ltd.: key financials (SKW) Samsung Electronics Co., Ltd.: key financial ratios Sony Corporation: key facts Sony Corporation: key financials ($) Sony Corporation: key financials (JPY) Sony Corporation: key financial ratios Global consumer electronics market value forecast: $ billion, 200914 9 10 11 15 18 18 18 20 23 23 23 25 27 27 27 29 32 32 32 34

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CONTENTS

LIST OF FIGURES
Figure 1: Figure 2: Figure 3: Figure 4: Figure 5: Figure 6: Figure 7: Figure 8: Figure 9: Figure 10: Figure 11: Figure 12: Global consumer electronics market value: $ billion, 200509 Global consumer electronics market segmentation I:% share, by value, 2009 Global consumer electronics market segmentation II: % share, by value, 2009 Koninklijke Philips Electronics N.V.: revenues & profitability Koninklijke Philips Electronics N.V.: assets & liabilities LG Electronics, Inc.: revenues & profitability LG Electronics, Inc.: assets & liabilities Samsung Electronics Co., Ltd.: revenues & profitability Samsung Electronics Co., Ltd.: assets & liabilities Sony Corporation: revenues & profitability Sony Corporation: assets & liabilities Global consumer electronics market value forecast: $ billion, 200914 9 10 11 19 19 24 24 28 28 33 33 34

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MARKET OVERVIEW

MARKET OVERVIEW
Market definition
The consumer electronics market consists of the total revenues generated through the sale of audio visual equipment and games console products designed primarily for domestic use. The audio visual equipment includes CD Players, DVD Players / Recorders, hi-fi systems, home theatre, in-car entertainment systems, portable digital audio, radios, televisions and video recorders. Games consoles segment includes both home use and portable consoles. For the purposes of this report, values for China do not include sales of games consoles. The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2009 annual average exchange rates. For the purposes of this report, the global market consists of North America, South America, Western Europe, Eastern Europe, and Asia-Pacific. North America consists of Canada, Mexico, and the United States. South America comprises Argentina, Brazil, Chile, Colombia, and Venezuela. Western Europe comprises Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United Kingdom. Eastern Europe comprises the Czech Republic, Hungary, Poland, Romania, Russia, and Ukraine. Asia-Pacific comprises Australia, China, India, Japan, Singapore, South Korea, and Taiwan.

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MARKET OVERVIEW

Research highlights
The global consumer electronics market generated total revenues of $253.7 billion in 2009, representing a compound annual growth rate (CAGR) of 6.1% for the period spanning 2005-2009. Audio Visual Equipment sales proved the most lucrative for the global consumer electronics market in 2009, generating total revenues of $231.7 billion, equivalent to 91.3% of the market's overall value. The performance of the market is forecast to decelerate, with an anticipated CAGR of 2.7% for the fiveyear period 2009-2014, which is expected to drive the market to a value of $289.5 billion by the end of 2014.

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MARKET OVERVIEW

Market analysis
Since 2008 the global consumer electronics market has posted decelerating growth rates. This trend will continue in 2010. The market is expected to grow at a fluctuating rate throughout the remainder of the forecast period until 2014. The global consumer electronics market generated total revenues of $253.7 billion in 2009, representing a compound annual growth rate (CAGR) of 6.1% for the period spanning 2005-2009. In comparison, the European and Asia-Pacific markets grew with CAGRs of 7.9% and 7.2% respectively, over the same period, to reach respective values of $68.6 billion and $64.3 billion in 2009. Audio Visual Equipment sales proved the most lucrative for the global consumer electronics market in 2009, generating total revenues of $231.7 billion, equivalent to 91.3% of the market's overall value. In comparison, sales of Games Consoles generated revenues of $22.1 billion in 2009, equating to 8.7% of the market's aggregate revenues. The performance of the market is forecast to decelerate, with an anticipated CAGR of 2.7% for the fiveyear period 2009-2014, which is expected to drive the market to a value of $289.5 billion by the end of 2014. Comparatively, the European and Asia-Pacific markets will grow with CAGRs of 4.2% and 3.4% respectively, over the same period, to reach respective values of $84.1 billion and $76 billion in 2014.

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MARKET VALUE

MARKET VALUE
The global consumer electronics market grew by 1.4% in 2009 to reach a value of $253.7 billion. The compound annual growth rate of the market in the period 200509 was 6.1%. Table 1: Year 2005 2006 2007 2008 2009 CAGR: 200509 Source: Datamonitor Global consumer electronics market value: $ billion, 200509 $ billion 200.4 219.2 239.4 250.2 253.7 billion 144.1 157.6 172.2 179.9 182.5 % Growth 9.4% 9.2% 4.5% 1.4% 6.1% DATAMONITOR

Figure 1:

Global consumer electronics market value: $ billion, 200509

Source: Datamonitor

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MARKET SEGMENTATION I

MARKET SEGMENTATION I
Audio Visual Equipment is the largest segment of the global consumer electronics market, accounting for 91.3% of the market's total value. The games consoles segment accounts for the remaining 8.7% of the market. Table 2: Category Audio Visual Equipment Games Consoles Total Source: Datamonitor Global consumer electronics market segmentation I:% share, by value, 2009 % Share 91.3% 8.7% 100% DATAMONITOR

Figure 2:

Global consumer electronics market segmentation I:% share, by value, 2009

Source: Datamonitor

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MARKET SEGMENTATION II

MARKET SEGMENTATION II
Americas accounts for 47.7% of the global consumer electronics market value. Europe accounts for a further 27% of the global market. Table 3: Category Americas Europe Asia-Pacific Total Source: Datamonitor Global consumer electronics market segmentation II: % share, by value, 2009 % Share 47.7% 27.0% 25.3% 100% DATAMONITOR

Figure 3:

Global consumer electronics market segmentation II: % share, by value, 2009

Source: Datamonitor

DATAMONITOR

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COMPETITIVE LANDSCAPE

COMPETITIVE LANDSCAPE
The consumer electronics market will be analyzed taking retailers as players. The key buyers will be taken as consumers, and manufacturers and distributors of consumer electronics as the key suppliers. The similarity of players to each other creates a competitive situation based on branding strength and players' ability to differentiate their products through constant research and development. The dynamic and ever-changing nature of the consumer electronics market continues to offer organic growth for existing players as well as new entrants with sufficient capital outlay. Buyers must reflect the will of the end-user in their choice of players' products, whilst also maintaining good relationships with players in case players should decide to reallocate their products to different retailers, forward integrate and open their own stores, or simply run their own e-commerce website. The largest and best-known players in this market are often very important to buyers as they must be able to offer their end-users the brands that they have grown to know and trust. However, buyers are not powerless in this situation as many are large enough to exert some pricing pressure. In addition, some buyers may focus on lower priced, unbranded products. Buyer power is dampened by the possibility that players might forward integrate and sell their products direct to consumers. Online direct sales are a common example of this, but bricks-and-mortar outlets are also possible. For example, Apple has opened stores in malls throughout the world, drawing business from the market's traditional buyers. While the strategy means that Apple incurs additional operating costs, it also gives the company higher margins on products sold in its own stores (by cutting out the middle man). Furthermore, the stores are upscale in design, and act as marketing tools. Meanwhile, larger buyers may choose to backwards-integrate by offering consumer electronics under their own brands. This would be costly if it involved a true integration into manufacturing; instead, the usual approach is to contract a manufacturer to make the products. In all, buyer power is assessed as moderate. Suppliers in this market include manufacturers of test gear, electronic components and related products. Another important group of suppliers offer manufacturing services. Although many consumer electronics companies, such as Sony, operate their own manufacturing facilities, they may outsource certain components (e.g. LCD panels for televisions) or technologies to third parties. Becoming a supplier to a consumer electronics giant is fraught with complications: suppliers must prove that they are financially sound with a good outlook for the future; that their particular skills base would merge well with that of the company; that they are e-commerce-ready and have a strong distribution network; and crucially that their product is superior to those of rivals. Suppliers are also required to meet environmental standards so that they fit in with the player's overall ethos. Bringing their operations up to scratch can be costly, and consequently once the investment is made a supplier will be keen to hold onto its largest clients, thus weakening supplier power.

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COMPETITIVE LANDSCAPE

Players need to be sure that their supplies are of high quality to avoid the cost of replacing unreliable products (to say nothing of the effect on their brand reputation). This strengthens supplier power, and can be viewed as imposing a switching cost that inhibits switching away from suppliers whose reliability is known to the manufacturer. Backwards integration is an issue in this market as some major players produce components such as semiconductor devices or flat panel display screens that are upstream in consumer electronics manufacturing. Some substitute inputs are possible: plasma screens and LCD screens are mutual alternatives in TV manufacturing; miniature hard disks and FLASH memory have similar roles in portable audio products. The impact of such alternatives on supplier power depends on whether they are sourced from different suppliers. Overall, supplier power is moderate. There are several barriers to entry faced by potential new players. Fixed costs are fairly high, as is initial capital outlay, especially if a company proposes to set up its own production plant. Scale economies are generally important in this market, with the possible exception of high-end boutique products. Companies that have already established scale economies in manufacturing in similar markets (e.g. electronic products for business applications) may have an advantage over small start-ups that lack their expertise and purchasing power. Government regulation is not especially burdensome, although new players must face costs incurred from complying with regulations on recycling, waste disposal and on safe handling of chemical substances. The market is populated by strong brands, to which end-users can be loyal. Although the electronic products on offer bear a strong similarity to each other, in some cases there is significant intellectual property embodied in an established player's products. On the other hand, retailers will generally wish to offer their customers a wide range of brands and price points, and switching costs are not all that high. This, together with strong market growth in recent years, that encourages entry, means that overall, the likelihood of new entrants is moderate. Retailers are likely to be strongly influenced by end-user demand in their adoption of substitutes in this market. Potential substitutes, from the end-users viewpoint, might include: personal computers, which can function as home entertainment centers as well as home offices; games consoles, which fulfill similar leisure functions to audio and video products; smartphones, such as the iPhone and mobile phones using Googles Android platform, which have a range of audio, video and gaming capabilities. While companies such as Toshiba are active in the personal computer market, and Sony has a substantial share of the consoles market, they also face indirect competition from companies such as Lenovo who do not operate in the consumer electronics market. From a retailers perspective, these products may be beneficial alternatives. For example, by selling computers, a retailer can hope to cross-sell software, peripherals, processor and memory upgrades, and consumables such as blank media and printer cartridges. On the other hand, there are fewer hardware extras in the consumer electronics market, and content such as recorded DVDs are generally not sold by specialist electronics retailers, although general merchandise stores may do.

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COMPETITIVE LANDSCAPE

Demand for games consoles can be boosted by the heavily-marketed release of latest versions. Enhancements to consumer electronics products, on the other hand, are generally incremental; although genuinely new categories (such as MP3 players a few years ago) can see very strong growth. However, in major categories such as portable audio and large-screen TV, there are few alternatives for consumers, and retailers in this market will therefore need to stock these items. Overall, there is a moderate threat from substitutes. Rivalry is strongly affected by the number and size of players in the market. While it is a moderately easy market to enter, the need to recover the cost of investment in manufacturing equipment, specialized staff and a logistics network, raises exit barriers, which intensifies rivalry. The similarity of players to each other creates a competitive situation based on branding strength and players' ability to differentiate their products from those of others through constant research and development. Within a product category, many products may be similar in underlying design. However, end-users must be convinced that they are being offered a superior product in terms of performance and connectivity if they are to choose one brand over another. Pricing is another issue: while end-users, and therefore buyers in the retail sector, may be suspicious of a very low-priced product compared to its rivals, a smaller step-down in price for one player could easily create a price-war situation whereby margins are under threat. Some players operate in several markets, whilst others are solely involved in consumer electronics and would certainly feel the pinch if they began to lose market share. Strong market growth in recent years reduces rivalry as players revenues can grow without encroaching on other players market share. Overall, the degree of rivalry is rated as moderate.

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LEADING COMPANIES

LEADING COMPANIES
Koninklijke Philips Electronics N.V.
Table 4: Koninklijke Philips Electronics N.V.: key facts Breitner Center, Amstelplein 2, 1070 MX Amsterdam, NLD 31 40 27 91111 www.philips.com December PHG New York DATAMONITOR

Head office: Telephone: Website: Financial year-end: Ticker: Stock exchange: Source: company website

Philips is one of the world's largest electronics companies. The company has subsidiaries in over 100 countries across Europe, Africa, North America and Asia Pacific. The company operates around 155 production facilities and seven research and development (R&D) centers across its operating regions. The company's business is divided into five segments: consumer lifestyle; healthcare; lighting, innovation and emerging businesses; and group management and services. The consumer lifestyle segment is further divided into five sub divisions including: connected displays, entertainment solutions, peripherals and accessories, and home networks. The division's product range includes television products, such as flat televisions (liquid crystal display (LCD), plasma), conventional televisions and projection televisions; video products, such as home theater in a box (HTiB), digital versatile disc (DVD), digital versatile disc rewriteable (DVD+RW), videocassette recorder (VCR) and television-VCR; audio systems; LCD and cathode ray tube (CRT) computer monitors; and baby monitors. The company maintains sales and service organizations in 50 countries and runs manufacturing operations in Belgium, France, Hungary, Mexico, Argentina, and Brazil.

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LEADING COMPANIES

The healthcare business of Philips includes imaging systems, clinical care systems, home healthcare solutions, healthcare informatics and patient monitoring, and customer services. The company's products are primarily divided into two business sub divisions: professional healthcare and consumer healthcare. The professional healthcare products include computed tomography, Diagnostic ECG, healthcare ITMagnetic, resonance monitoring, nuclear Medicine, resuscitation, ultrasound, and X-Ray. The consumer healthcare products include home respiratory therapy, Lifeline, heartstart home defibrillator, remote cardiac services, and telehealth solutions. The company also offers information management, healthcare informatics, consultancy, as well as a complete range of services that includes asset management, training and education, business consultancy, financial services and e-care business services. The lighting segment operates in five business divisions including: lamps; consumer lighting; professional lighting; lighting electronics; automotive and OEM lighting applications; light emitting diodes (LED) solutions. The company markets more than 2,500 lighting products to the retail, industrial/commercial, consumer and original equipment manufacturer (OEM) markets. The company's products include incandescent and halogen lamps, compact and normal fluorescent lamps, automotive lamps, highintensity, gas-discharge and special lamps, LED-based lighting, QL induction lamps, fixtures, ballasts and lighting electronics. The division's lighting brands include Alto, low mercury lamp technology, the compact fluorescent lamp, QL Induction Lighting, and Philips Halogen Brilliant Crystal bulb. The company maintains sales and service organizations in over 60 countries and runs manufacturing operations in the Netherlands, Belgium, France, Germany, the UK, Poland, the US, Mexico, Brazil, India, Indonesia, Thailand, the People's Republic of China and South Korea. Innovation and emerging businesses segment comprised corporate technologies, and corporate investments. It includes Corporate Research, Philips' Incubators, Intellectual Property and Standards, campuses in India and China, as well as Applied Technologies. Philips Power Solutions - Supplies develops and markets integrated modules for electronic power conversion. The group management and services segment comprises the activities of the corporate center including Philips' global brand management and sustainability programs, as well as country and regional overhead costs, and costs of pension and other postretirement benefit plans.

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LEADING COMPANIES

Key Metrics The company recorded revenues of $36,689 million in the fiscal year ending December 2008, a decrease of 1.5% compared to fiscal 2007. Its net loss was $259 million in fiscal 2008, compared to a net income of $5,796 million in the preceding year. More recent financial information was not available for this company at the time of publication. During the FY2008, the consumer lifestyle division recorded revenues of E11,145 million (approximately $15,497.2 million), a decrease of 16.4% compared to FY2007. The healthcare division recorded revenues of E7,649 million (approximately $10,636 million) in FY2008, an increase of 15.2% compared to FY2007. The lighting division recorded revenues of E7,106 million (approximately $9,881 million) in FY2008, an increase of 16.6% over FY2007. The innovation and emerging businesses division recorded revenues of E337 million (approximately $468.6 million) in FY2008, a decrease of 37% compared to FY2007. The group management and services division recorded revenues of E148 million (approximately $205.8 million) in FY2008, a decrease of 24.9% compared to FY2007. The US, Philips's largest geographical market, accounted for 26.6% of the total revenues in the FY2008. The revenues from the US reached E7,027 million (approximately $9,771.1 million) in FY2008, an increase of 4.5% over FY2007. Germany accounted for 7.8% of the total revenues in the FY2008. Revenues from Germany reached E2,048 million (approximately $2,847.8million) in FY2008, an increase of 1.7% over FY2007. China accounted for 6.6% of the total revenues in the FY2008. Revenues from China reached E1,754 million (approximately $2,439 million) in FY2008, an increase of 2.8% over FY2007. France accounted for 6.4% of the total revenues in the FY2008. Revenues from France reached E1,692 million (approximately $2,352.7 million) in FY2008, a decrease of 5.2% compared to FY2007. The UK accounted for 3.9% of the total revenues in the FY2008. Revenues from The UK reached E1,016 million (approximately $1,412.8 million) in FY2008, a decrease of 18.7% compared to FY2007. Netherlands accounted for 3.8% of the total revenues in the FY2008. Revenues from Netherlands reached E1,012 million (approximately $1,4807.2 million) in FY2008, a decrease of 12.7% compared to FY2007.
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LEADING COMPANIES

Other countries accounted for 44.9% of the total revenues in the FY2008. Revenues from other countries reached E11,836 million (approximately $16,458.1 million) in FY2008, a decrease of 2.6% compared to FY2007. Table 5: $ million Revenues Net income (loss) Total assets Total liabilities Employees Source: company filings Koninklijke Philips Electronics N.V.: key financials ($) 2004 34,050.8 3,943.5 42,742.9 22,057.7 161,586 2005 35,381.6 3,988.0 42,973.7 23,749.9 159,226 2006 37,101.6 7,485.1 53,530.5 21,370.8 121,732 2007 37,256.0 5,795.7 50,661.9 31,673.1 123,801 2008 36,688.6 (258.6) 45,943.9 23,357.8 121,398

DATAMONITOR

Table 6: million

Koninklijke Philips Electronics N.V.: key financials () 2004 24,488.0 2,836.0 30,739.0 15,863.0 2005 25,445.0 2,868.0 30,905.0 17,080.0 2006 26,682.0 5,383.0 38,497.0 15,369.0 2007 26,793.0 4,168.0 36,434.0 22,778.0 2008 26,385.0 (186.0) 33,041.0 16,798.0

Revenues Net income (loss) Total assets Total liabilities Source: company filings

DATAMONITOR

Table 7: Ratio

Koninklijke Philips Electronics N.V.: key financial ratios 2004 11.6% 3.7% 6.0% (4.7%) 51.6% 9.5% $210,729 $24,405 2005 11.3% 3.9% 0.5% 7.7% 55.3% 9.3% $222,210 $25,046 2006 20.2% 4.9% 24.6% (10.0%) 39.9% 15.5% $304,781 $61,489 2007 15.6% 0.4% (5.4%) 48.2% 62.5% 11.1% $300,934 $46,814 2008 (0.7%) (1.5%) (9.3%) (26.3%) 50.8% (0.5%) $302,218 ($2,130)

Profit margin Revenue growth Asset growth Liabilities growth Debt/asset ratio Return on assets Revenue per employee Profit per employee Source: company filings

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LEADING COMPANIES

Figure 4:

Koninklijke Philips Electronics N.V.: revenues & profitability

Source: company filings

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Figure 5:

Koninklijke Philips Electronics N.V.: assets & liabilities

Source: company filings

DATAMONITOR

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LEADING COMPANIES

LG Electronics, Inc.
Table 8: Head office: Telephone: Website: Financial year-end: Ticker: Stock exchange: Source: company website LG Electronics, Inc.: key facts LG Twin Tower 20, Yeouido-dong, Yeongdeungpo-gu, Seoul 150 721, KOR 82 2 3777 1114 www.lge.com December 66570 Korea DATAMONITOR

LGE is one of the global leaders in consumer electronics, home appliances and mobile communications. Its production network is spread across North America, South and Central America, Middle East and Africa, Asia, China, and Russia. The company restructured its business portfolio in January 2009. It now comprises of five business segments: home entertainment, mobile communications, home appliance, air conditioning, and business solutions. The home entertainment segment operates through a subsidiary Home Entertainment Company. This segment offers wide range of products such as LCD TVs, Plasma TVs, Home audio, Home video, Optical storage, Plasma panels, and Projectors. The mobile communication segment operates through a subsidiary LG Electronics Mobile Communications Company. It is the third-largest producer of mobile handsets in the world. In FY2008, this segment sold more than 100 million handsets globally. The home appliance segment operates through a subsidiary LG Home Appliance Company. This segment's product offering includes washing machines, dish washers, refrigerators, vacuum cleaner, cooking appliance, and built-in appliances. The air conditioning segment operates through a subsidiary Air Conditioning Company. LGE reorganized Air Conditioning Company in 2009 to broaden its business horizons to include the business-to-business sector. The air conditioning segment provides heating, ventilation, and air conditioning solutions that are optimized for both home and work environments.

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LEADING COMPANIES

LGE created the Business Solutions Company in 2009. The LGE Business Solutions Company is one of the leading business-to-business infotainment companies, which is engaged in production and marketing of wide range of LCD monitors, commercial displays, car infotainment and telematics, and digitally enhanced security systems. Key Metrics The company recorded revenues of $49,370 million in the fiscal year ending December 2008, an increase of 18.4% compared to fiscal 2007. Its net income was $889 million in fiscal 2008, compared to a net income of $1,614 million in the preceding year. More recent financial information was not available for this company at the time of publication. In 2008, LGE generated revenues through six product categories: LCD (23.4% of the total revenues during FY2008), mobile communication (23%), digital display (22.8%), digital appliance (18.7%), digital media (6.2%), and other businesses (5.9%). The LCD division recorded revenues of KRW16,263.6 billion ($12.7 billion) in FY2008, an increase of 13.3% over FY2007. The mobile communication division recorded revenues of KRW16,030.2 billion ($12.5 billion) in FY2008, an increase of 45% over FY2007. During FY2008, the digital display division recorded revenues of KRW15,848.3 billion ($12.4 billion), an increase of 25.6% over FY2007. The digital appliance division recorded revenues of KRW13,013.2 billion ($10.2 billion) in FY2008, an increase of 10.3% over FY2007. The digital media division recorded revenues of KRW4,347.7 billion ($3.4 billion) in FY2008, a decrease of 19.4% compared with FY2007. The other businesses division recorded revenues of KRW4,123.2 billion ($3.2 billion) in FY2008, an increase of 4% over FY2007. North America accounted for 26.2% of the total revenues in FY2008. Revenues from North America reached KRW16,601.7 billion ($13 billion) in 2008, an increase of 42.6% over FY2007. Europe accounted for 22.2% of the total revenues in FY2008. Revenues from Europe reached KRW14,039.3 billion ($11 billion) in FY2008, an increase of 19.6% over FY2007.

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LEADING COMPANIES

China accounted for 18.6% of the total revenues in FY2008. Revenues from China reached KRW11,736.4 billion ($9.2 billion) in FY2008, an increase of 18.5% over FY2007. Asia accounted for 12.9% of the total revenues in FY2008. Revenues from Asia reached KRW8,155.1 billion ($6.4 billion) in FY2008, an increase of 32% over FY2007. Domestic sales accounted for 12.6% of the total revenues in FY2008. Revenues from Domestic reached KRW7,962.4 billion ($6.2 billion) in FY2008, a decrease of 23.4% compared with FY2007. Central and South America accounted for 7.5% of the total revenues in FY2008. Revenues from Central and South America reached KRW4,760.3 billion ($3.7 billion) in FY2008, an increase of 34.9% over FY2007.

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LEADING COMPANIES

Table 9: $ million

LG Electronics, Inc.: key financials ($) 2004 33,742.2 1,254.9 23,340.8 16,526.2 31,614 2005 34,675.1 472.4 25,841.9 17,091.6 72,104 2006 36,153.3 182.5 25,996.1 17,516.9 82,679 2007 41,682.3 1,614.0 26,982.0 16,973.9 80,283 2008 49,369.9 888.5 33,057.9 21,517.1 84,445

Revenues Net income (loss) Total assets Total liabilities Employees Source: company filings

DATAMONITOR

Table 10:

LG Electronics, Inc.: key financials (SKW) 2004 2005 2006 2007 2008 63,280,391.0 1,138,872.0 42,372,298.0 27,579,726.0

SKW million Revenues Net income (loss) Total assets Total liabilities Source: company filings

43,249,446.0 44,445,128.0 46,339,864.0 53,426,741.0 1,608,526.0 605,562.0 233,909.0 2,068,698.0 29,917,351.0 33,123,183.0 33,320,738.0 34,584,427.0 21,182,593.0 21,907,373.0 22,452,490.0 21,756,473.0

DATAMONITOR

Table 11: Ratio

LG Electronics, Inc.: key financial ratios 2004 3.7% 21.5% 24.4% 12.5% 70.8% 6.0% $1,067,319 $39,696 2005 1.4% 2.8% 10.7% 3.4% 66.1% 1.9% $480,903 $6,552 2006 0.5% 4.3% 0.6% 2.5% 67.4% 0.7% $437,273 $2,207 2007 3.9% 15.3% 3.8% (3.1%) 62.9% 6.1% $519,192 $20,103 2008 1.8% 18.4% 22.5% 26.8% 65.1% 3.0% $584,640 $10,522

Profit margin Revenue growth Asset growth Liabilities growth Debt/asset ratio Return on assets Revenue per employee Profit per employee Source: company filings

DATAMONITOR

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LEADING COMPANIES

Figure 6:

LG Electronics, Inc.: revenues & profitability

Source: company filings

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Figure 7:

LG Electronics, Inc.: assets & liabilities

Source: company filings

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LEADING COMPANIES

Samsung Electronics Co., Ltd.


Table 12: Head office: Telephone: Fax: Website: Financial year-end: Ticker: Stock exchange: Source: company website Samsung Electronics Co., Ltd.: key facts Samsung Main Building, 250-2 ga, Taepyong-ro, Chung-gu, Seoul, KOR 82 2 727 7114 82 2 727 7985 www.samsungelectronics.com December 5930 Korea DATAMONITOR

Samsung Electronics provides consumer electronics, communication products, semiconductor products and home appliances. The company, a part of the Samsung group, operates through a number of subsidiaries. It manufactures and markets consumer electronic products such as televisions (TV) and home appliances. The company also manufactures semiconductors, information technology products and telecommunication infrastructure system. *Samsung Electronics operates through four business segments: digital media, telecommunications, semi-conductor and liquid crystal display (LCD). The digital media business segment produces a wide range of products including digital TVs, monitors, audio-visual devices, and printers. This segment also provides digital home appliances like refrigerators, air conditioners, washers, ovens, vacuum cleaners and other appliances. The telecommunications segment offers the widest range of mobile phones, telecommunications standards and related mobile products and solutions. It provides mobile phones, key phones, network systems, (MP3) players, digital set top boxes, computers, and others. It also provides telecommunication systems. The semiconductor business segment consists of three major divisions: memory, system LSI and storage technologies. Through these divisions, it offers memory chips, system large scale integrated circuits (LSICs), hard disk drives (HDDs) and others. The LCD segment offers thin film transistor (TFT) LCD modules and others. This segment produces panels for TVs, digital information displays, notebook PCs and desktop monitors, as well as various display panels for mobile products.
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LEADING COMPANIES

*In May 2008, the company reorganized its digital media segment to produce greater business synergy and enhance its overall performance. It integrated its digital appliance segment into its digital media operations and transferred its PC, MP3 player and set-top box businesses to its telecommunications segment. Key Metrics The company recorded revenues of $108,440 million in the fiscal year ending December 2009, an increase of 14.6% compared to fiscal 2008. Its net income was $7,529 million in fiscal 2009, compared to a net income of $4,311 million in the preceding year. During FY2008, the digital media division recorded revenues of KRW42,191,768 million (approximately $32,917 million), an increase of 38.2% over FY2007. The telecommunications division recorded revenues of KRW34,568,677 million (approximately $26,969.7 million) in FY2008, an increase of 29.5% over FY2007. The semi-conductor division recorded revenues of KRW22,353,359 million (approximately $17,439.6 million) in FY2008, an increase of 0.1% over FY2007. The LCD division recorded revenues of KRW21,517,568 million (approximately $16,787.5 million) in FY2008, an increase of 26.1% over FY2007. *The percentage breakdown for segments is calculated out of the sub-total sales excluding the others and elimination. **The others operations include the company's financing and software activities. Europe, Samsung Electronics' largest geographical market, accounted for 28.2% of the total revenues in FY2008. Revenues from Europe reached KRW34,230,136 million (approximately $26,705.6 million) in FY2008, an increase of 27% over FY2007. Americas accounted for 21% of the total revenues in FY2008. Revenues from Americas reached KRW25,441,512 million (approximately $19,848.9 million) in FY2008, an increase of 30% over FY2007. Korea accounted for 19.4% of the total revenues in FY2008. Revenues from Korea reached KRW23,560,977 million (approximately $18,381.7 million) in FY2008, an increase of 11.5% over FY2007. Asia accounted for 15.8% of the total revenues in FY2008. Revenues from Asia reached KRW19,189,030 million (approximately $14,970.8 million) in FY2008, an increase of 21.9% over FY2007.

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China accounted for 15.6% of the total revenues in FY2008. Revenues from China reached KRW18,872,664 million (approximately $14,724 million) in FY2008, an increase of 24.9% over FY2007.

Table 13: $ million

Samsung Electronics Co., Ltd.: key financials ($) 2005 62,905.3 5,960.6 58,093.4 25,632.2 2006 66,966.2 6,183.8 63,480.0 26,078.5 2007 76,853.5 5,789.4 72,849.1 29,181.1 2008 94,631.0 4,311.2 82,153.1 33,061.3 2009 108,439.9 7,528.7 92,280.1 35,285.1

Revenues Net income (loss) Total assets Total liabilities Source: company filings

DATAMONITOR

Table 14:

Samsung Electronics Co., Ltd.: key financials (SKW) 2005 80,629,510.0 7,640,092.0 74,461,798.0 32,854,387.0 2006 2007 2008 2009 138,994,000.0 9,650,000.0 118,281,000.0 45,227,000.0

SKW million Revenues Net income (loss) Total assets Total liabilities Source: company filings

85,834,604.0 98,507,817.0 121,294,319.0 7,926,087.0 7,420,579.0 5,525,904.0 81,366,206.0 93,375,136.0 105,300,650.0 33,426,339.0 37,403,228.0 42,376,696.0

DATAMONITOR

Table 15: Ratio

Samsung Electronics Co., Ltd.: key financial ratios 2005 9.5% (1.6%) 7.9% 0.8% 44.1% 10.7% 2006 9.2% 6.5% 9.3% 1.7% 41.1% 10.2% 2007 7.5% 14.8% 14.8% 11.9% 40.1% 8.5% 2008 4.6% 23.1% 12.8% 13.3% 40.2% 5.6% 2009 6.9% 14.6% 12.3% 6.7% 38.2% 8.6%

Profit margin Revenue growth Asset growth Liabilities growth Debt/asset ratio Return on assets Source: company filings

DATAMONITOR

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Figure 8:

Samsung Electronics Co., Ltd.: revenues & profitability

Source: company filings

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Figure 9:

Samsung Electronics Co., Ltd.: assets & liabilities

Source: company filings

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LEADING COMPANIES

Sony Corporation
Table 16: Sony Corporation: key facts 1-7-1 Konan, Minato-ku, Tokyo 108-0075, JPN 81 3 5448 2111 813 6748 2244 www.sony.net March 6758 Tokyo DATAMONITOR

Head office: Telephone: Fax: Website: Financial year-end: Ticker: Stock exchange: Source: company website

Sony is one of the largest global electronics group engaged in the development, design, manufacture, and sale of electronic equipments, instruments, and devices for the consumer and industrial markets. The group has business interests in electronics, video/online games, music, movies and television, robots, internet services/applications, and business solutions. The group operates globally in over 200 counties across Japan, North America, Europe, and Asian countries. Sony operates through five business segments: electronics, game, pictures, financial services, and others. In the electronics segment, the group is engaged in designing, developing, manufacturing, and selling of various kinds of electronic equipment, instruments and devices for professional and consumer markets. The electronics segment comprises of audio, video, television, information and communication, semiconductors, components, and others. Under the others category the company handles sales of mobile phones produced for wireless customers by Sony EMCS Corporation (Sony EMCS), CD, DVD, Blu-ray Disc manufacturing and physical distribution businesses. The segment's manufacturing units are located in Japan, Malaysia, China, the US, Singapore, Spain and Mexico. This electronic equipment, instruments and devices are marketed and sold through three channels: sales subsidiaries, unaffiliated local distributors, and internet. Sony's games segment operates through its subsidiary, Sony Computer Entertainment Inc. (SCEI), Sony Computer Entertainment America (SCEA) and Sony Computer Entertainment Europe (SCEE). These subsidiaries controls the development, production, marketing, and distribution of Sony's video games consoles, PlayStation 2 (PS2), PlayStation Portable (PSP), and PlayStation 3 (PS3). SCEI, SCEA and SCEE enter into licenses with third-party software developers.

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LEADING COMPANIES

The pictures segment operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; home entertainment production, acquisition and distribution; television broadcasting; digital content creation and distribution; development of new entertainment products, services and technologies; and operation of studio facilities. Sony's pictures segment also includes operations of Sony Pictures Entertainment (SPE), a subsidiary engaged in a motion picture related activity. SPE's principal motion picture production organizations include, Columbia Pictures, TriStar Pictures, Screen Gems and Sony Pictures Classics, Sony Pictures Home Entertainment, Sony Pictures Releasing and Sony Pictures Releasing International. SPE's Television group is primarily comprised of Sony Pictures Television and Sony Pictures Television International with various broadcast channel investments. SPE develops and produces network television series, first-run syndication programming, made-for-cable programming, daytime serials, syndicated games shows, animated series, made for television movies, mini series and other television programming and distributes such programs to the networks, syndication market and cable market. The financial services segment operates through a wholly-owned subsidiary, SFH. SFH is a holding company for Sony Life, Sony Bank Inc. and Sony Assurance. SFH integrates various financial services offered by Sony including insurance, savings and loans. Sony conducts insurance and banking operations primarily through Sony Life, a Japanese life insurance company, Sony Assurance, a Japanese non-life insurance company, and Sony Bank, a Japanese Internet-based bank. Aside from SFH, Sony is also engaged in a leasing and credit financing business in Japan through Sony Finance International Inc., a wholly-owned subsidiary of Sony. Sony's 'other' segment comprises Sony Music Entertainment (Japan) (SMEJ), a Japanese domestic recorded music business that produces recorded music and music videos through contracts with many artists in all musical genres; SMEI's music publishing business, owns and acquires rights to musical compositions, exploits and markets these compositions and receives royalties or fees for their use. The segment also operates an internet-related service business subsidiary operating mainly in Japan; an inhouse facilities management business in Japan; and an advertising agency business in Japan.

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LEADING COMPANIES

Key Metrics The company recorded revenues of $82,571 million in the fiscal year ending March 2009, a decrease of 12.9% compared to fiscal 2008. Its net loss was $1,057 million in fiscal 2009, compared to a net income of $3,946 million in the preceding year. During FY2009, the electronics segment recorded revenues of JPY5,488 billion (approximately $58.6 billion), a decrease of 17% over FY2008. The electronics segment accounted for 65.1% of the total sales. The game segment recorded revenues of JPY1,053.1 billion (approximately $11.2 billion) in FY2009, a decrease of 18% over FY2008. The game segment accounted for 12.7% of the total sales. The pictures segment recorded revenues of JPY717.5 billion (approximately $7.8 billion) in FY2009, a decrease of 16.4% compared with FY2008. The pictures segment accounted for 9.3% of the total sales. The financial services segment recorded revenues of JPY538.2 billion (approximately $5.7 billion) in FY2009, a decrease of 7.4% compared with FY2008. The financial services segment accounted for 6.8% of the total sales. The all others segment recorded revenues of JPY3,539.6 billion (approximately $37.8 billion) in FY2009, an increase of 41.2% over FY2008. The all others segment accounted for 6.1% of the total sales. The increase in sales was largely attributable to the consolidation of SONY BMG, effective October 1, 2008. Europe accounted for 25.7% of the total revenues in FY2009. Revenues from Europe reached JPY1,987.7 billion (approximately $21.2 billion) in FY2009, a decrease of 14.6% over FY2008. The US accounted for 23.6% of the total revenues in FY2009. Revenues from the US reached JPY1,827.8 billion (approximately $19.5 billion) in FY2009, a decrease of 17.7% compared with FY2008. Japan accounted for 24.2% of the total revenues in FY2009. Revenues from Japan reached JPY2,056.4 billion (approximately $22 billion) in FY2009, a decrease of 8.9% compared with FY2008. Other countries accounted for 26.5% of the total revenues in FY2009. Revenues from other reached JPY2,041.3 billion (approximately $21.8 billion) in FY2009, a decrease of 12.9% over FY2008.

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Table 17: $ million

Sony Corporation: key financials ($) 2005 76,478.0 1,750.1 101,425.3 70,552.7 151,400 2006 79,851.5 1,320.4 113,310.5 78,691.1 158,500 2007 88,613.4 1,349.4 125,152.5 89,147.1 163,000 2008 94,763.1 3,946.3 134,086.5 97,072.9 180,500 2009 82,570.6 (1,056.8) 128,326.6 93,967.3 171,300

Revenues Net income (loss) Total assets Total liabilities Employees Source: company filings

DATAMONITOR

Table 18:

Sony Corporation: key financials (JPY) 2005 2006 2007 2008 8,871,414.0 369,435.0 12,552,739.0 9,087,650.0 2009 7,729,993.0 (98,938.0) 12,013,511.0 8,796,909.0

JPY million Revenues Net income (loss) Total assets Total liabilities Source: company filings

7,159,616.0 7,475,436.0 8,295,695.0 163,838.0 123,616.0 126,328.0 9,495,100.0 10,607,753.0 11,716,362.0 6,604,915.0 7,366,800.0 8,345,658.0

DATAMONITOR

Table 19: Ratio

Sony Corporation: key financial ratios 2005 2.3% (4.5%) 4.4% (1.6%) 69.6% 1.8% $505,138 $11,559 2006 1.7% 4.4% 11.7% 11.5% 69.4% 1.2% $503,795 $8,331 2007 1.5% 11.0% 10.5% 13.3% 71.2% 1.1% $543,640 $8,279 2008 4.2% 6.9% 7.1% 8.9% 72.4% 3.0% $525,004 $21,863 2009 (1.3%) (12.9%) (4.3%) (3.2%) 73.2% (0.8%) $482,024 ($6,170)

Profit margin Revenue growth Asset growth Liabilities growth Debt/asset ratio Return on assets Revenue per employee Profit per employee Source: company filings

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Figure 10: Sony Corporation: revenues & profitability

Source: company filings

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Figure 11: Sony Corporation: assets & liabilities

Source: company filings

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MARKET FORECASTS

MARKET FORECASTS
Market value forecast
In 2014, the global consumer electronics market is forecast to have a value of $289.5 billion, an increase of 14.1% since 2009. The compound annual growth rate of the market in the period 200914 is predicted to be 2.7%. Table 20: Year 2009 2010 2011 2012 2013 2014 CAGR: 200914 Source: Datamonitor Global consumer electronics market value forecast: $ billion, 200914 $ billion 253.7 257.4 263.9 273.1 280.8 289.5 billion 182.5 185.1 189.8 196.4 201.9 208.2 % Growth 1.4% 1.4% 2.5% 3.5% 2.8% 3.1% 2.7% DATAMONITOR

Figure 12: Global consumer electronics market value forecast: $ billion, 200914

Source: Datamonitor

DATAMONITOR

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APPENDIX

APPENDIX
Methodology
Datamonitor Industry Profiles draw on extensive primary and secondary research, all aggregated, analyzed, cross-checked and presented in a consistent and accessible style. Review of in-house databases Created using 250,000+ industry interviews and consumer surveys and supported by analysis from industry experts using highly complex modeling & forecasting tools, Datamonitors in-house databases provide the foundation for all related industry profiles Preparatory research We also maintain extensive in-house databases of news, analyst commentary, company profiles and macroeconomic & demographic information, which enable our researchers to build an accurate market overview Definitions Market definitions are standardized to allow comparison from country to country. The parameters of each definition are carefully reviewed at the start of the research process to ensure they match the requirements of both the market and our clients Extensive secondary research activities ensure we are always fully up-to-date with the latest industry events and trends Datamonitor aggregates and analyzes a number of secondary information sources, including: National/Governmental statistics International data (official international sources) National and International trade associations Broker and analyst reports Company Annual Reports Business information libraries and databases

Modeling & forecasting tools Datamonitor has developed powerful tools that allow quantitative and qualitative data to be combined with related macroeconomic and demographic drivers to create market models and forecasts, which can then be refined according to specific competitive, regulatory and demand-related factors Continuous quality control ensures that our processes and profiles remain focused, accurate and up-to-date

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APPENDIX

Industry associations
International Electrotechnical Commission 3, rue de Varemb, P.O. Box 131, CH - 1211 Geneva 20, Switzerland Tel.: 41 22 919 0211 Fax: 41 22 919 0300 http://www.iec.ch European Information, Communications and Consumer Electronics Technology Association 20, Rue Joseph II, B-1000 Brussels, Belgium Tel.: 32 2 609 53 10 Fax: 32 2 609 53 39 http://www.eicta.org

Related Datamonitor research


Industry Profile Consumer Electronics in the US Consumer Electronics in Europe Consumer Electronics in Asia-Pacific

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APPENDIX

Disclaimer
All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher, Datamonitor plc. The facts of this report are believed to be correct at the time of publication but cannot be guaranteed. Please note that the findings, conclusions and recommendations that Datamonitor delivers will be based on information gathered in good faith from both primary and secondary sources, whose accuracy we are not always in a position to guarantee. As such Datamonitor can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.

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ABOUT DATAMONITOR

ABOUT DATAMONITOR
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